marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Get Ready to Cry More at the Movies

Get Ready to Cry More at the Movies

I’m one of those people that just doesn’t cry while watching movies. Don’t get me wrong, I understand why the tears start flowing when watching The Notebook. But I’m more of a bawling-when-watching-military-homecomings-than-when-actors-are-playing-out-sad-scenes type of gal.

However, I might be meeting my match soon thanks to the MIT Media Lab. They recently announced that they have taught a machine to manipulate our emotions in order to possibly help filmmakers create more griping movies and TV.

How did they do this? Well, researchers explained that they used a deep neural network to watch thousands of short video segments from movies, TV and online. For each segment, the neural network guessed which elements made a scene especially emotional. To test their accuracy, the MIT Media Lab then had human volunteers watch the same clips and tagged their reactions to label which elements (music, dialogue, imagery, etc.) created a stronger emotional response. The findings then helped the team fine-tune their resulting model until it became as accurate as possible at guessing what triggers human emotions.

Yeah, this is way over my head too. However, one thing to note is that the researchers didn’t create this technology to completely make stories with AI right now. Currently, it’s better to use this research “to enhance [the work of film writers] by providing insights that increase a story’s emotional pull—for instance, identifying a musical score or visual image that helps engender feelings of hope.”

And I thought it was bad enough knowing that most fast food logos contain one or more of red, yellow, orange, or green because, according to color theory, they’re known to subconsciously trigger hunger and/or induce excitement. Now that I can be manipulated into being hungry AND crying…god help us all!

Posted by Christina V.