marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Getting Mad Now Pays Off For Aussie Snickers Fans

Getting Mad Now Pays Off For Aussie Snickers Fans

In a very clever marketing campaign, Snickers is letting go and giving the Internet control. They’ve come up with a “Hungerithm” that can measure the mood of the interwebs, based on a 3,000 word lexicon and data taken from 14,000 social media posts daily. Based on this “mood” data, the price of their candy bars at every 7-Eleven store in Australia adjusts in real time. Playing off of their previous campaign “You’re Not You When You’re Hungry,” the price of a Snickers bar is actually LOWERED based on how angry the population is at any given time.

So basically, a teenager in Brisbane complaining about their “god d@mn” homework or a partygoer in Melbourne tweeting about the “f*cking weather” that ruined their vibe can help satisfy the cravings of Aussies everywhere. GET ANGRY = GET CANDY. Seems like a good incentive system.

Apparently, the price point is updated 140 times a day, and can drop as low as 82% off. That’s one cheap piece of chocolate! I’m generally a very happy person, however, if the #hungerithm comes to the U.S. I might be tweeting out expletives all day long. Either that, or praying for natural disasters. JUST KIDDING!

Kudos, Snickers. This campaign is truly SWEET.

Posted by Anne.