Image Source: Popeyes via Eater
At this point, you’ve probably heard of or seen the trend of gold-coated food. Whether it’s chicken wings, bagels, lattes or milkshakes, restaurants and consumers have determined everything is obviously better if it’s covered in real gold.
“There’s no ambiguity, it seems to me, about what’s on offer with gold-plated burgers, wings and more,” menu consultant Nancy Kruse said at the MUFSO restaurant conference last month. “Operators are going for the Instagram gold as a means to build buzz and generate traffic.”
And if you think this trend is only happening at more upscale and/or trendy restaurants, think again. Just last month, Popeyes introduced their latest creation: boneless wings battered in champagne and coated in 24-karat gold.
Now, if you ask me, the idea of eating actual gold is a little concerning. Doesn’t necessarily seem like something you’d want to ingest – right? Turns out, however, people from different cultures have been eating gold for a long time. According to Eater, “…though research on long-term consumption of gold is limited, it is thought to pass through the digestive system without being absorbed into the bloodstream…”
So go ahead, jump on the gold-eating bandwagon and have the 24 karat gold chicken wings if your heart desires it. As for me? I think I’ll stick to traditional buffalo.
Posted by Victoria
Posted By: marlo marketing