Hashtag Starbucks Hashtag Coffee

With PSL (Pumpkin Spice Latte, of course) season upon us, I’m sure you’re wondering what the coffee giant is up to these days. Yep, from the launch of La Boulange to the Pay It Forward program, there’s never a dull moment at Starbucks.

Enter @Tweetacoffee, the latest from the folks behind the green mermaid. Tweet-a-Coffee lets users buy $5 gift cards for friends through Twitter. A Twitter user links their Starbucks and Twitter accounts and with the post of a tweet (“@tweetacoffee to @marlomarketing – here’s a little AM pick me up!) voila!, $5 sent. Pretty cool, right?

Perk alert: The first 100,000 Tweet-a-Coffee users who link their accounts to a Visa credit card will receive a $5 gift card the first time they use the program.

Tweet-a-Coffee is still in Beta and I must say that I’m intrigued. Will this be the next big thing? #IHopeSo! (Personally, I’ll take any excuse to use a hashtag in my daily life!) Or will this be the next Facebook gifts (do people even use those…)? Guess we’ll have to wait and see! In the meantime, coffee’s on me!


Posted by Maya

Posted By: marketingmarlo

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