marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Heartbreaking Guest Star marlo marketing

Heartbreaking Guest Star

Image courtesy: Getty c/o Complex

‘Starstruck.’ We all know what it means, and perhaps have felt it at one time or another in our lives. The world’s collective fascination with celebrities and public figures is interesting from a social psych perspective. Why is it that these ‘ A-List famous’ or ‘almost famous’ or ‘used-to-be-famous, holding-on-by-a-thread’ personalities have such an impact on us and we’re so drawn to them?

Enter the (IMHO) GENIUS company, Cameo, who very much understands human behavior and makes money off of it. If you’re unfamiliar, Cameo is a video messaging platform that allows celebrities to interact with us regular folk via personalized, crafted video messages for a fee. I took advantage of the service myself last year and booked a Patriots player to send a pre-Super Bowl locker room message to my two diehard fan uncles. Their reaction and the entire experience exceeded my expectations and then some.

Cameo is perfect for birthday messages, bachelor/bachelorette party greetings, congratulations, sympathy, ‘just because’ and the list goes on. And one ‘savage’ student found yet another purpose: a breakup video.

Yep, that’s right. A young woman named Cheyenne tapped Sugar Ray (remember them?) front man, Mark McGrath to gently let her boyfriend down via a Cameo spot. Most celeb video messages only last 30-60 seconds but this one goes wayyy over as Mark delicately tries to communicate the whole ‘it’s not you, it’s me’ thing to this poor guy. Kudos to him for being outrageously optimistic and cheerful while navigating this awkward task and doing someone else’s dirty work.

I can’t decide if my favorite part of this whole thing is Mark’s enthusiastic shaming of the girl’s breakup timing (while her boyfriend is working on a major project for school); hearing Mark say the word ‘thesis’ or the fact that it’s Mark McGrath at all… back from (let’s be real) the brink of anonymity and obscurity that often comes with being a hype band from the 90’s.

Anyways, if you have a few minutes, you will be highly entertained, and it’s pretty impossible to not love Mark M. in this:

Posted by Ilana