marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Hello Kitty x Hooters

Hello Kitty x Hooters

Image via Eater

When I was a little girl, I loved Hello Kitty. Hell, I still love Hello Kitty. She’s just so cute and cool — and I’m not the only one who thinks so, as evidenced by the hundreds of Hello Kitty collaborations between different brands and companies over the years. For example, Hello Kitty x MAC in 2009. Even three years ago, I remember all the hype and anticipation surrounding the release of the Hello Kitty line amongst ‘tweens, teens and adults. I didn’t even wear make up and I still blew $30 on a tube of Hello Kitty adorned lip stick I probably only ever used twice.

So while I can definitely understand the appeal of a Hello Kitty collaboration, one that I can honestly say I never saw coming was Hello Kitty x Hooters. Yes, you read that right. Who would’ve thunk? Only the Japanese, of course!

In celebration of Valentine’s Day, Hooters Tokyo is offering free Hello Kitty commemorative pins  to the first 1,000 people in the door. But wait, there’s more!  To top it off, they’re also selling ice cream sundae parfaits, calling them “Volcanos of Love.” Because nothing puts you in the mood for romance like Hello Kitty, Hooters and ice cream sundaes?

Posted by Sue