Hit Me with Your Best (Tequila) Shot
Image Source: Getty/Instagram/Drink 818 via Delish
Social media sleuths strike again! Kendall Jenner recently announced the launch of her tequila brand, 818, after speculation of her family’s involvement with the brand from TikTokers. The development of the product took four years, as Jenner revealed on Instagram, so the KarJenners have been secretly drinking it for quite some time. However, despite how sneaky Kendall thought she was, social media is always smarter.
In January, TikTok user Hannah Farrell posted a now viral video theorizing that 818 was a Jenner-associated brand. She scoured the family’s social media posts citing Kylie Jenner’s Instagram story where she drank tequila saying, “This is what we’ve really been drinking, but we’re shh, not allowed to tell anybody.” Farrell also pointed out one of Kendall’s Instagram posts that has a bottle of 818 tequila in the background.
According to Jenner, 818 has already anonymously won tasting competitions, including the World Tequila Awards, for a variety of categories including Best Resposado Tequila and Best Añejo Tequila. While the launch date has not been officially revealed, according to Jenner’s Instagram post, 818 will feature three types of tequila: añejo, reposado and blanco, and will set you back $59.99.
818 is just the latest in a very long list of celeb-owned booze brands, and definitely a departure from the family’s several beauty and clothing lines. Once we can get our hands on a bottle, we will report back on whether or not it’s worth the hype!
Posted by Kayla