marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

How I Fell Into the BTS Fandom

m. blog marlo marketing I WENT DOWN A KBEAUTY RABBIT HOLE AND FELL INTO… THE BTS FANDOM

How I Fell Into the BTS Fandom

Image Source: Variety 

Have you ever searched for something on social media, fallen down an endless rabbit hole, and ended up somewhere completely different from where you started? One day I searched #GlassSkin on Instagram, the next I was slathering my face with Vitamin C Serum and religiously applying SPF 50+ PA+++ sunscreen, and then all of a sudden I was buying tickets to a BTS concert. Talk about a slippery slope. Seems like a far jump for a 23-year-old (self-proclaimed) intellectual woman to go from skincare to a K-pop (Korean popular music) boyband, but it was a pretty direct path on Instagram and YouTube. ANYWAYS, thanks to influencers like @heyitsfeiii, @joankeem, @ninaeyu and @edweird0, among many others, it happened. Here I am, holding BTS tickets and following several BTS Fan accounts on Twitter and Instagram.

Who is BTS, you ask? They’re “the world’s biggest boy band” grown out of South Korea’s hyper intense entertainment industry. Their unprecedented Western success hit an all-time high when they appeared at the Billboard Music Awards in 2017 and won Top Social Artist. Later that year their album became the highest-charting Korean album ever on the Billboard 200 albums chart when it hit No. 7; it is the only K-pop album to have broken into the top 10. Their song “DNA” peaked at No. 67 on the Hot 100, the highest-ever K-pop song at the time. They ended the year as Twitter’s most tweeted-about celebrity, and a video of one of the members singing a cover song became one of Twitter’s most-liked tweets ever. Also, they are very attractive and have fun hair colors all the time and are UN ambassadors. What’s not to like?

As you can see from the above, I am not alone, nor am I ever bored with lack of new music, news OR fun clothing choices by the members. They’re raking in the cash, and I am raking in the quality #content.

Posted by Giana