marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

If You’ve Ever Wanted To Live in An IKEA, This One’s For You

If You’ve Ever Wanted To Live in An IKEA, This One’s For You

Image Source: IKEA

Have you ever walked around an IKEA store and gotten so tired from wandering the showrooms that you wanted to just kick your feet up and take a nap on one of the MALM beds to regain your energy in order to continue your quest for flatpack furniture?

Well, you wouldn’t be the first person to want to make themselves at home at an IKEA. You might remember the viral video from 2016 of two teenagers who hid in wardrobes at an IKEA store in Belgium so they could spend the night in the furniture store. This started a trend of illegal IKEA sleepovers that escalated to the point that the company had to issue a statement warning people to stop hiding in their stores!

If you want to stay overnight at an IKEA legally, the company occasionally hosts organized slumber party events. And of course there is the IKEA Hotell in Sweden where you can book a stay for as little as $56 USD per person, per night. Stateside, shoppers may now have their chance to stay over in an IKEA whenever they want – without having to first hide from security during closing time.

The furniture chain is in talks to convert the New Haven Pirelli Building into a potential IKEA hotel that is steps away from its New Haven store. It makes total sense to me. After a long day of testing out every couch in the showrooms, picking up home goods you don’t really need from the marketplace, and then hunting down all your furniture pieces in the self-serve area, you’re sure to be exhausted. A good night’s sleep at a nearby IKEA hotel where you can enjoy a cinnamon bun and some Swedish meatballs will surely refresh you…allowing you to spend the next day deciphering those maddening illustrated instructions for all that furniture you now need to assemble!

Posted by Sylvie