marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

I’m a Barbie Girl, in an Airbnb World

I’m a Barbie Girl, in an Airbnb World

Image Source: Airbnb

As the dangerously addictive 90’s hit says, “I’m a Barbie Girl, in a Barbie World.” Well listen up, Barbie Girls — your dream house exists, thanks to Airbnb!

Earlier this week, one lucky unknown fan and his or her friends got to fulfill their lifelong dream by staying in the iconic doll’s life-size Malibu Dreamhouse. In celebration of Barbie’s 60th Anniversary, Airbnb gave one guest and up to three friends the chance to book the stunning seaside escape for just $60 a night. According to a press release released by Airbnb, the home features, “panoramic ocean views and beachy, glamorous décor… and with a hobby room and personal cinema, to the infinity pool and outdoor meditation zone, every corner of the house reflects Barbie’s lifetime as a role model to young women everywhere.”

In addition to the bubblegum pink décor (yes, that is a hot pink basketball court), array of luxurious recliners and story-high pool slide, the vacay got even more on-brand. Inspiring fencing champion Ibtihaj Muhammed was on site for one-on-one fencing lessons, while aerospace engineer Jill Meyers took guests on a behind-the-scenes tour of Columbia Memorial Space Center. To add glam to the stay, guests received celebrity makeovers and cooking lessons from a renowned local chef. The best part? Airbnb made a donation to The Barbie Dream Gap Project that “aims to help level the playing field for young women so they can follow their dreams.”

We’d say Airbnb’s marketing team had a winning idea with this one. With that said, I’m still looking for birthday plans, so @Airbnb and @Barbie, what do you have for me?!

Posted by Katie