marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

International E-Cup Day for Men

International E-Cup Day for Men

Image source YouTube

Melons, tatas, jugs – words to make light of the awkward word “breast,” but for some people, boobies aren’t a laughing matter. Sometimes they are heavy. So heavy, in fact, that they are a pain. Boys drool over the flaps of fat that hang from our chest, but what they don’t realize is that boobs aren’t all fun and games.

As a large and in charge gal myself, I can tell you first hand the annoyances of these watermelons that appeared on my body one day in the third grade. I remember it so clearly. I was a chunky girl, so I figured I was just getting another roll of fat, this one a little higher than the rest, but then my mother said those cringe-worthy words, “let’s go to Macy’s, we’re buying you a bra!” From that day on, my life was doomed.

Fast forward 17 years and buying a bra still makes me cringe. While I’ll stay #classy and not reveal my size on the, let’s just say I don’t fit into the normal spectrum of letters. When I am lucky enough to find a 34ZZ I purchase it right away even if it doesn’t have the support I need. Because it fits, that’s a big win in my book.

The other night I was scrolling through my Facebook feed and came across an AdWeek article on PrimaDonna lingerie. I had never heard of these guys before, but I saw “It’s International E-Cup Day for Men” and I was hooked.

This marketing tactic is genius. They got me. I laughed and even learned that my tatas could be the same weight as the free weights I use at the gym. My life makes sense now.

Following the commercial I went online and looked for a bra for myself. The prices are hefty; I am sure the bras are too. While I didn’t buy one yet, this commercial truly shows the power of PR. Instead of going with the traditional man-think — big boobs are sexy boobs — they decided to listen to us and tap into the message that used to be a girls-only convo. BIG BOOBS ARE ANNOYING AF. Talk to any girl with anything bigger than a D and you’ll get these responses. Sex sells, but compassion sells more, so a big thanks to the men at PrimaDonna Lingerie for taking a walk in our bras.


Posted by Christina B.