marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

It’s What’s On The Inside That Counts

m. blog marlo marketing its whats on the inside that counts

It’s What’s On The Inside That Counts

Image Source: PYMNTS

Ah, Claire’s, the staple accessories store of my youth. Home to ‘buy one get one free’ ear piercings and makeup products laced with asbestos. Yep, you read that right: asbestos.

In 2017, a Rhode Island mother was concerned about the safety of the glitter makeup her daughter had been using. She, and her lawyer, sent the products off to an independent lab for testing and now, a year later, the U.S. Food & Drug Administration has released a statement confirming her fears. It was found that samples from Claire’s, and pre-teen retailer Justice, have tested positive for containing asbestos.

FDA has issued an alert for consumers to refrain from using specific batches of Claire’s eye shadows, contour powders, and face powder. In response, Claire’s has also issued a statement that cites their disappointment with the FDA. The brand states that, “There is no evidence that any products sold by Claire’s are unsafe. In early 2018, the three items identified by the FDA were extensively tested by multiple independent accredited laboratories, and all products were found to be compliant with all relevant cosmetic safety regulations.”

While I haven’t shopped at Claire’s in well over ten years, this statement is concerning to all consumers of cosmetics because, technically, they’re right. Even if asbestos was found in their products, the brand can claim that they are up to cosmetic safety regulations. This story brings to light the fact that cosmetics are one of the least regulated consumer products on the market today. In fact, federal cosmetic regulations have not been updated since 1938 and the FDA lacks the authority they need to police problems like this.

Advocates within the beauty community are already calling for change to the regulatory framework surrounding the cosmetics industry. The Personal Care Product Safety Act is a bipartisan bill that would allow the FDA to more closely regulate what is in personal care products. It also calls for more transparency within the industry as to what is being put into products.

Hopefully, more beauty brands and consumers will begin to back this bill and we will see a more transparent, and safe, cosmetics industry in the future!

Posted by Kayla