Japan Does it Again

Hey Bahston: nothing’s bettah than a wicked cold beeh, right? (Okay, I’m, done.) Spring and summer weather bring backyard barbecues, trips to the beach and poolside soirees, all of which are incomplete without some ice cold brewskis. Beer companies and inventors alike have been trying to solve the problem of warm beer for decades with insulated bottles and cans, frosted mugs, and a variety of other items. However, leave it to the Japanese to develop a better solution to our warm weather woes.

Kirin, Japan’s largest beer maker, recently introduced its frozen beer foam, Ichiban Shibori Frozen Draft, a soft-serve-like froth that insulates beer, keeping it cold for a half hour. The best part about the innovative foam is that, because it’s made of beer, it doesn’t water down your drink like ice cubes. It also gives the bevvy a creamier taste and texture.

Unfortunately for us beer-guzzling Americans, it will take a trip overseas to have a taste — for now, at least. Until then, crack open a cold one and don’t forget the coozy!

Posted by Erin

Image source Kirin via Gizmag.com

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Posted By: marketingmarlo

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