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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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John Mayer Prancercising…?!

John Mayer Prancercising…?!

Image source Sun-Sentinel

I know everyone has been dying to know what Hollywood heartbreaker John Mayer has been up to since his split with TSwift. His most recent album release was back in 2011 and we haven’t heard too much from him since then. Well, Mayer is back in the music game with his song “Paper Doll,” which seems to be in response to Taylor Swift’s breakup ballad “Dear John.” Though Mayer has not admitted to the song being about Taylor, lyrics of the song say otherwise.

But moving on… (Because I know nobody cares about the most recent Taylor Swift boyfriend scandal…but if you are check out this t-shirt…)

To accompany Mayer’s “Paper Doll” release is a lyric music video, unlike any other music video you have seen before. Yes, I say that with confidence. The video stars Internet sensation Joanna Rohrback, the woman responsible for the “prancercising” fad. Still don’t know what I’m talking about? Check out this YouTube Channel, or this bizarre website to familiarize yourself.

Prancercisng is defined as:

A springy, rhythmic way of moving forward, similar to a horse’s gait and ideally induced by elation.”

Still scratching your head?

Now what does this have to do with John Mayer’s single “Paper Doll”? I am still looking for the connection. But if you want a good laugh, or a good workout, check out the video here:

[youtube=http://www.youtube.com/watch?v=565tXd1UyYI&w=560&h=315]

Posted by Nina