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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Keeping up with the Kardashians…Literally.

Keeping up with the Kardashians…Literally.

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Whenever I can’t fall asleep, I have this habit where I look at the app store on my iPhone and see if anything piques my interest, but most importantly, can lull me to sleep. Well, this past weekend counting sheep wasn’t doing it for me, so I opened the app store and began my nightly routine of scanning the latest innovations. Innovation was the last thing on my mind when I noticed that the number one free app right now is….”Kim Kardashian: Hollywood.” Some of you may have heard that Ms. Kardashian is predicted to make $200 million dollars this year from this app alone.

Now don’t judge me, but I downloaded it because I just had to see what on earth could bring in this kind of revenue. So, for the past week I have conducted a social experiment of sorts where I have transformed from boring old “Boston Jessica” to the up and coming “Hollywood Jessica.” The premise of the game is very straightforward. You use your energy to complete tasks which ultimately give you money to buy things, and those things boost you up the fame latter from E-list to A-list. See above to view the interface, and also me at a photo-shoot.

Though addicting at first, the game requires absolutely no brain power yet a lot of time and commitment. Once out of energy, you have to wait five minutes to get more (UGH! It’s like waiting for Candy Crush lives all over again), and you can’t do anything without energy. Also, I find it frustrating that I have no authority to make the decisions that could eventually make me a star, instead Kim K. just makes them all for you. Essentially, this virtual reality is a way to virtually become Kim Kardashian, giving a whole new meaning to the phrase “Keeping up with the Kardashians.” The game is so easy that only a couple days into playing, I am already a B-list star and have little incentive to keep going.

Overall, I give Kim and momager Kris props for the idea (even though it probably wasn’t theirs), but the app can definitely use some tweaking in order to make it truly worth the $200 mil.

Posted by Jessica