Goodbye Boutiques, Hello Kohl’s!
Recent fashion news has alerted fans of the Lauren Conrad Collection that changes are on the way. Instead of high-end boutiques, The Hills’ star is turning to Kohl’s as the exclusive retailer for her reinvented clothing line.
As a budding fashion designer and reality television star, Conrad previously stood behind the Lauren Conrad Collection; a line of ‘California cool’, easy-to-wear, trendy clothing. While price points were fixated in the $50-$200 range, the clothes were versatile; many could be worn from day to night, both dressed up and dressed down. In March, the Lauren Conrad Collection folded, informing fans that she would be revamping her line and lowering the prices. This week, Lauren has announced that Kohl’s will be selling her re-launched line. The details? Prices will land around $20 to $60 and there’s a possibility of an expansion into the footwear, accessory, handbag and intimate apparel categories.
While it makes sense that Conrad has turned her attention to lower prices and a more affordable retailer, I can’t help but feel nostalgic for the more exclusive vibe of her previous collection. Following in the footsteps of her predecessors Vera Wang, Britney Spears and Dana Buchman, who also associate themselves with brands at Kohl’s, Conrad’s new collection will be more easily accessible to the average shopper and budgets of her fan-base.
My dress from the Lauren Conrad Collection has taken me from the dance floor of a date function to the sunny living room of a bridal shower. It hangs in my closet as one of my favorite pieces and an artifact of a retired collection (ok, work with me here…I know I’m not the First Lady and this isn’t the Smithsonian, but it’s technically an artifact if the Collection has ceased its design). Luckily, a few boutiques and websites still allow you to snag the remaining designs of the Lauren Conrad Collection. My go-to fashion oasis for all things Lauren Conrad? First Date Boutique in Andover, MA (www.shopfirstdate.com)…where I bought my Lauren Conrad Collection dress!
Check out a store near you (you can also order on-line), if you’re looking to be part of history…or just in style.
Lauren Conrad Collection, Store Locator:
Posted by Alyssa