Let Loose with Juice

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I don’t know about you, but when it comes quittin’ time on a Friday, the “juice” this gal craves is generally red, from the Loire Valley, and rocks an ABV of about 12%. Much like the pristine bottles above, my juice can also induce a healthy glow and is chock-full of antioxidants, especially when it’s taken down with a square (or five) of dark chocolate. (Fun fact for my foodies, that is actually a terrible pairing! Red wine and chocolate are both far too tanic to be friends. I’m estimating I have about eight years before this combo starts causing me awful heartburn.)  It’s not that I have anything against juice of the cold-pressed variety, I just think that healthy juice has its place – which is alongside breakfast. Or, if you hate yourself, in place of breakfast.

According to a recent New York Post article, however, I might be a dying breed. These days, hipsters in NYC are forgoing the booze in favor of fresh juice. They’ve even turned the classic bar crawl on its head: The Post reports that last October, 28-year old freelance trumpet player Anna Garcia began organizing Juice Crawls in her spare time. (Not sure how much of that there is when you’re a brass instrument player for hire, but I digress.) Basically a pub crawl for juice, the events gather New Yorkers of every age and creed and make their way through the city, stopping at Liquiteria, The Juice Shop,  Juice Press and more. Much as I love my wine, this actually sounds kind of cool, tbh. Juice is tasty, and maybe Anna and her friends would perform as some kind of juice shop quartet. Sounds like a laid-back and lovely evening, imho.

Alas, continued investigation shows that I probably could not hang on a juice crawl. It’s not all serendipitous sipping. There’s singing. And dancing. S-O-B-E-R. Sorry, but if you ever catch me belting “I Want it That Way” by the Backstreet Boys or partaking in a conga line in the West Village, you can bet your bottom dollar that I’ve been enjoying something slightly stronger than a classic kale pineapple blend. (And/or marlo marketing’s resident BSB-fan Emily Burns is threatening me with an hour-long recap of the Justin Beiber doc.)

Perhaps, though, I’m just a jaded and sad publicist/blog author who lacks the “Natural Life Force Energy” needed to enjoy such a vitamin-packed event. Perhaps you, dear reader, are different. I encourage you to watch Juice Crawl’s promotional video, which appears to have been filmed on St. Patrick’s Day, and decide for yourself:

 

Posted by Erin K.

Posted By: blog

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