Letting Go of Likes
Image Source: Complex
Yep — the rumors are true — Instagram is testing hiding “likes.” While this feature has already had much success in other countries including Canada, Ireland, Italy, Brazil, Australia and New Zealand, there are also plenty of users who don’t “like” it (see what I did there). Rapper Nicki Minaj said that she will stop using Instagram if likes are no longer visible as she says it “won’t make the app any better.” Kim Kardashian West, on the other hand, praised the removal of likes, saying it could be good for mental health.
Although not everyone is on board with the change, Instagram CEO Adam Mosseri is reassuring users that it will be beneficial when it comes to mental health, anxiety and depression. The idea behind this is to “depressurize” Instagram, making it less of a competition. In a 2017 study, results found that Instagram was the worst social network for your mental health, linking to depression and anxiety. The abandoning of “likes” is so that users can focus more on the photos and videos being posted, not how many likes it is getting. “We will make decisions that hurt the business if they help people’s well-being and health,” Mosseri said at the WIRED25 Conference. Likes will now appear as “(name) and others liked your post.” You as the user will be able to see the likes on your own photos, but no one else will. However, by clicking “and others” anyone can see a list of who liked the post (just not the number of people).
So how will this affect businesses that work with brands and influencers, who typically rely on likes as a way to measure success of their partnerships? We will keep you posted, m.blog readers!
Posted by Julienne