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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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Still Waiting To See Proof That “Living Proof” Works!

Still Waiting To See Proof That “Living Proof” Works!

It seems that every magazine and newspaper I’ve read lately has featured Living Proof’s No Frizz products in its beauty section. No Frizz advertises itself as being the perfect frizz solution; taming hair and leaving you with the ability to go longer between washes. Intrigued? So was I.

Venturing into Sephora, aka the mother ship of cosmetics, I quickly located the Living Proof products. I decided on the Straight Making No Frizz Styling Spray. Confident with my purchase, I checked out at the register and anticipated my next blow dry.

Designed by a team of scientists (not the usual suspects in the beauty industry) that’s led by M.I.T. Institute Professor Dr. Bob Langer, the Living Proof products are based on science and new technology. Most frizz-fighting products use silicone, whereas, No Frizz uses the newly discovered PolyfluoroEster molecule.

While my hair is still damp, I generously spray No Frizz into my locks. It could be my imagination, but I feel like my hair dries quicker and straighter (I use a paddle brush to style). When I blow dry my hair, frizz still remains at my roots but, like normal, I spritz my locks with a finishing spray and I’m good to go. I don’t notice much of a difference until the next day. My boyfriend actually comments that my hair looks smoother and shinier (he’s learned well), but I’m still not convinced. After a day and a half/two day period, my hair still needs to be washed like usual…the product didn’t make me feel like my hair could go longer between washes.

I’ve been using No Frizz for a week, but still haven’t seen any dramatic differences in the quality of my blow dry or frizz control. When the temperatures rise and humidity begins to lurk in the air, I’ll definitely re-try this product and test its control in high-frizz conditions. At this point in time, I probably wouldn’t buy a $14/$24 product to see minimal shine and smoothness. But who’s to say, maybe summer’s heat will make me rethink the product’s effectiveness!

To be continued…

Posted by Alyssa