# marlo marketing

> public relations, digital marketing, design, advertising

> Contact: design@marlomarketing.com

### Posts

#### 16 years of marlo marketing...
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]When I started this company 16 years ago today, if you had told me that nearly a decade and a half later the words “pandemic,” “social distancing,” and “quarantine” would play such a big role in our 16th year of business…I wouldn’t have believed you.

While, like for many folks, there are plenty of things I wish were different right now, today I am choosing to be grateful for all that I have accomplished over the past 16 years since starting marlo marketing. Our core value -- “Don’t Stop Until You’re Proud” – is such an integral part of who I am, and over the past several weeks has remained my guiding principle as well as that of my team, whom I could not imagine going through current events without. So, with that, here are a few things I’m proud of and grateful for today, the hands-down most challenging time in our 16 years of business:

 	That I’ve surrounded myself with people who are as ‘in it’ as I am and who are working as hard as I am to get through this difficult time.
 	That, despite having to make some tough business decisions over the past two weeks, I have a team that has rallied around one another to face hardships together, supporting our shared belief to always stand up for what is right.
 	That, throughout understandable and expected client pauses we’ve endured over the past few weeks, I heard from many clients that we were the last agency they opted to cut because they recognize the value we bring – even in times of economic uncertainty.
 	That we have loyal, trusting restaurant clients right now that have pledged to pay us for these weeks when they are closed despite the significant financial challenges they are facing. Mind. Blown. In the best possible way.
 	That a new biz lead this week came with this referral: “For outsourced CMO and all things marketing for chain restaurant and CPG, you want to chat with Marlo. She is the only one I’m referring people to for all things marketing.”
 	That in every downturn we’ve experienced over the past 16 years – including this one -- I have taken the long view approach to keeping my team intact, knowing that we will emerge stronger on the other side.

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#### 20 Things I've Learned in 20 Years
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Twenty years ago today I officially opened the doors to marlo marketing or, as we were known at the time, marlo marketing/communications. I had only been in the industry for four and a half years at that point, after pivoting from the practice of law that I ended up not pursuing even after passing the bar in NY and MA. I had never intended to open my own agency, but I had a few clients willing to make the move with me so I said what the hell, gave it a shot, and never looked back. Now, with 20 years’ hindsight, was it the right move? I think so. I truly can’t imagine any other path and, after two decades, hundreds of employees, countless clients, three offices, and more than a few pretty challenging moments, I am so grateful to be able to raise a glass today to toast to marlo marketing’s longevity thus far and continued success in the future. As I reflect upon all that I’ve experienced since opening in 2004, I thought now would be as good a time as any to share the top 20 things I’ve learned over the past 20 years; hope you enjoy!
 

1. Everything happens for a reason — there is literally no other way to explain my life’s unexpected trajectory

2. Always trust your gut — hiring, clients, office space…if something feels off, it usually is

3. If you work hard for YOURSELF, everyone in your orbit will benefit — and YOU most of all

4. Relationships mean everything — who you know is truly more important than what you know

5. Getting out from behind your desk is critical to making authentic connections

6. Good role models/mentors are extremely hard to come by, so if you have the chance to be that for someone, do it

7. Life is a marathon, not a sprint

8. Continuous learning is the only way to stay ahead

9. Praise is as important as criticism

10. Being honest, straightforward, and direct is actually the kindest approach to everything

11. Identifying your innate skills is critical to achieving success — thankfully I recognized early on that my real skills are brand storytelling, messaging, relationship development, and party throwing!

12. Be grateful for everything you have, every day

13. Dogs make life better in every way

14. There are a lot of shitty marketing people out there, which means all it takes to stand apart is to do a good job

15. People will actually read your newsletter IF it’s funny, well-written, and culturally relevant

16. Taking time to refill your cup is truly the most important thing you can do

17. Personal agency — more so than time or money — is freedom

18. Rolling with the punches comes with the territory — as my favorite 10-year old knows, sometimes you just have to “get over it”

19. Never believe your own press

20. Don’t stop until you’re proud…and if you no longer care about being proud, it’s time to retire! (And no, I’m not there yet 😊)[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### 40 Under 40: Rising Stars
[vc_row][vc_column][vc_column_text]Profiles of 40 Executives, entrepreneurs, and innovators - and leaders of tomorrow - in the firmament of Massachusetts business.[/vc_column_text][vc_empty_space height="25px"]
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#### A New Era for Kelly’s: The North Shore Staple is Rebranding and franchising outside of Mass.
URL: https://www.bostonglobe.com/2022/07/06/business/north-shore-standby-aims-go-national-kellys-expanding-nh-florida-beyond/

#### Advice for the ‘New Restaurateurs’ of a Post-Pandemic World
URL: https://www.qsrmagazine.com/outside-insights/advice-new-restaurateurs-post-pandemic-world

#### AI: Future Head of Sales?
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As the world continues to embrace AI with breakneck speed, I remain amazed at all the unexpected ways in which this technology impacts our business on a day-to-day basis.
Case in point, last week I was corresponding with a prospective client who had reached out via our website. As I always do, I inquired how he had heard of us. His response was a first (at least for me): “ChatGPT.”
Intrigued, I asked him what he used as the prompt that led to us. He replied, “Can you suggest a marketing and brand development firm that specializes in functional beverages in the Northeast." I was surprised by the simplicity of the query — and of course, was extremely pleased that we were the immediate recommendation from this omnipotent AI brain that draws and synthesizes data from the public domain.
Admittedly, this was a use for AI I hadn’t even considered. At a time when much fear abounds around the potential negatives and pratfalls of the AI revolution, this interaction stopped me in my tracks and reminded me that along with the healthy dose of caution we should all have toward this technology, we should also remember that the full potential and capacity for using AI for business growth is yet to be reached — and every day a new surprise usage can delight us in an unexpected way.
In this case, regardless of whether the prospect becomes a client or not, I’m grateful for the continued experimentation and expansion of how people are using these tools to find solutions to their everyday business needs. Whether it’s a business looking for new marketing agency, or a marketing agency utilizing AI tools to help a business (which we do every day), I’m thrilled to have a front row seat to how it’s all unfolding.
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#### An Evolutionary Approach to Hotel Marketing
URL: https://www.costar.com/article/184372829/an-evolutionary-approach-to-hotel-marketing

#### Are Dragons Better Than Zombies?
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At a recent marketing conference I attended in Barcelona, Zynga EVP Yaron Leyvand asked that very question. It was rhetorical, of course — he doesn’t know the answer — which is why he wants his marketing team involved from the beginning. Why create a video game based on what the designers “think” gamers want when instead they could easily find out by testing the market. Makes perfect sense, right?
We’d argue that the same line of thinking holds true for many industries, yet — for some reason — marketing often gets pulled in last. “Hey, here’s our product — GO!”  Hmm…it’s fully baked, ready to go and now it’s our job to make it move?! Okaaaaay… Had we been brought in before the new CPG product was finalized, packaging and all; or the restaurant concepted, menus designed, and website built; or the spa services and experience finalized before failing to include with current cultural wellness trends…well, we’d argue they could have all been more compelling to the ultimate user with whom we’re tasked to drive awareness and generate sales.
So next time rather than creating a product and then figuring out the marketing, bring your marketing teams (internal or external — or both!) in as part of the ideation and creation process. I guarantee the results will be for the better. Just ask the dragons![/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Beautiful Crystal
[vc_row][vc_column][vc_column_text]Marketing mogul Marlo Fogelman relives childhood memories through the art of Lalique.[/vc_column_text][vc_empty_space height="25px"]
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#### Blast From The Past
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]As the owner of a small business, sometimes it feels as if everyone wants something from you ALL. THE. TIME.  It’s definitely not always easy. It’s definitely not always fun. But sometimes your team gives back to you, and when they do so, it can be in a way so big it makes your week, your month…even your year!

Celebrating our 15th anniversary last month, my team wowed me with an amazing book they created from photos since the company began. Some of the photos were so old, I questioned where in the world they even found them. Apparently we had some old CD-Roms laying around from 2004. Lucky me 🙄

As much as I LOVED the book and, more importantly, the sentiment behind it, later that month I got something that may have made my decade…which came in the form of an unexpected email from a former employee named Hannah Laverty. marlo marketing was Hannah’s first job out of college and she ultimately left us to move to LA with her boyfriend Rory (yea true love!). With her permission, I’m sharing her email in full, below. Sometimes, especially with junior staff, you wonder whether you’re making a difference in their lives; whether they’re really hearing the wisdom you (hope) you’re imparting. Well, it may take seven years or so to find out, but when you do, it provides enough juice to last a really long time and truly make the journey worth it!

Before I let you at it, HOTW = Hit of the Week, which was something we used to award in our staff meetings to encourage strong media placements. #braggingrights

So for all of you small business owners who try every damn day to do the right thing by their clients, their colleagues and their community…this one’s for you![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]



 
From: Hannah Laverty
Sent: Saturday, April 6, 2019 10:41 AM
To: Marlo Fogelman
Subject: Happy 15
Hi Marlo!
Wishing you an incredible 15 years and wanted to send some blasts from the past.
It really does feel like yesterday that I was reading between 2 - 5 newspapers (or general print) a day, looking for placements. Inevitably, I would miss a mention of a Grafton or ESK restaurant buried deep in a finance article I was sure I could skim. I could not. I would have to scan the whole article and import to photoshop, edit it, and send to Amelia with a write up, for one word. I got good at photoshop.
My first HOTW was a calendar listing for FPZ I think in the Jamaica Plain paper. I was SO proud, and Brianne and Alyssa were so nice about it. That faded fast and I quickly learned to bring more to the table. But it took a while haha. When I finally did, I got a NYT profile on John Linehan, but it didn’t get HOTW. I could. Not. Believe. It. And then I got another profile on him in Entrepreneur (came out after I moved to LA), I think I asked Alyssa or Brianne the outcome, and still no HOTW. I mean honestly. The CEO of the zoo!!!!! I didn’t understand.
Now I do - whoever got HOTW that week, it wasn’t HOTW. They’d been working on the story for months and months with the writer, and client, and you. I got kind of lucky for my two pieces, and then unlucky that they came out at the same time as I think Amelia’s big Esquire piece or something insanely impressive. Looking back, HOTW was much more than I understood!
I will never forget during one of those meetings you saying that at some point, we’d all move on to new jobs, and we’d look back at mm/c and think “wow we had it good.” While I’ve been fortunate, you are so right. I mean for the obvious starter, the amazing trips to NWF. The ICOB opening. My first day of official work, my birthday, was also the holiday party, at Morton’s. Or that time you gave me a raise when I really needed it even though I’d only been there a few months.
While at times crazy, you brought together smart, talented people whom I still seek out and carry professional and personal friendships with. I could not have moved to LA without you, Brianne, Alyssa, and everything you guys taught me so early on.
So THANK YOU and congrats! Also here is my formal submission to HOTW. This took a few months and lots of relationship building, I promise! https://www.esquire.com/style/mens-fashion/a26990688/dstld-leather-bomber-jacket-endorsement/
xoxoxo
Hannah
PS Rory and I are still together 😊
—
Hannah Laverty
 



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#### Bold Types
[vc_row][vc_column][vc_column_text]Marlo Fogelman is something of an alternative-health nut, and in an attempt to educate herself and others about what's out there, she has booked speakers to make presentations at her office and is inviting the public to attend for free.[/vc_column_text][vc_empty_space height="25px"]
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#### Bold Types: An Outsider’s Marketing Career Has Had Good Run
[vc_row][vc_column][vc_column_text]Boston’s business community can be an insular circle to enter but that reputation didn’t deter Marlo Fogelman, a Detroit transplant.[/vc_column_text][vc_empty_space height="25px"]
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#### Brighten Your Day with the Office Dog
[vc_row][vc_column][vc_column_text]At Marlo Marketing/Communications, principal Marlo Fogelman's shitz-poo Lulu has played a rehabilitative role for employees.[/vc_column_text][vc_empty_space height="25px"]
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#### By the numbers: Advice for new restaurateurs
URL: https://www.fastcasual.com/blogs/by-the-numbers-advice-for-new-restaurateurs/

#### Celebrating 15 Years of Marlo Marketing
[vc_row][vc_column][vc_column_text]Today marks 15 years since I started marlo marketing on April 1, 2004 with four clients (Starbucks Coffee, Nantucket Wine Festival, American Seasons, and Grafton Group (who is still a client today)) in a fourth floor walkup office at 276 Newbury Street. It’s been a loooong and challenging road – and anybody who says that starting a business is easy is full of it. But I can also say that the rewards I have reaped along the way – many intangible – have been positively life-altering. The people I’ve met, the brands I’ve helped build, the experiences I’ve had…none of which would have been possible without being on the path I chose to take.

Believe it or not, I had zero aspirations of being an entrepreneur. I never thought of myself as entrepreneurial. I wasn’t the kid mowing lawns or selling lemonade, sales was never my thing, and I don’t even recall having a super strong work ethic in school or in my first few jobs. So a funny thing happened once I was assigned the Starbucks account when I took my first job in PR. I worked my ass off. Why? Because I wanted to be proud of the work I was putting out. This is not to say I was a slacker before by any means, but finding work that I truly loved made all of the difference.

Because I loved the work, I worked hard. And because I worked hard, I was able to start a company after four and a half years in the industry that is still around 15 years later and employs some 35oddish people.

It is because of my experience that my vision for marlo marketing has always been to empower people to act like adults and create their own destiny. The ones who have succeeded here are the ones who embraced that vision and have been willing to put in the work it required, just like I did and continue to do 15 years in.

So today, as I reflect back on the journey, I’d like to share some of the pieces of wisdom I’ve gleaned along the way:

You’re Never Going to Be Great at Anything Working 8 Hours a Day

Sorry, but if you want to truly excel at something, work/life balance needs to go by the wayside for a spell. That’s not to say you can never get it back, or create your own kind of balance and flexibility the further you advance in your career, but for anyone starting a new endeavor who thinks they can have it all…I’m sorry, but you simply can’t…at least not right away.

There’s No “I” in Team

One of my biggest struggles and, one that I would venture to guess is a common challenge amongst entrepreneurs across most every industry, has been building the right team. Doing so is crucial in any business, but even more so in a service-based industry in which your people are literally your “product.” I’ve had the pleasure of working with some amazing folks over the years, but it wasn’t until about six years ago that the team finally began to truly come together in a way that allowed me to start getting out of the weeds. That’s seven years in the weeds, people. Not. Easy.

Your Path May Not Be Linear

I’m a lawyer-turned-hospitality-publicist-turned-agency-owner-turned-CEO. Try a lot of things, be open to possibilities, don’t burn bridges, and see what moves you. It may be work. It may be family. It may be community. Those of us who truly find that thing in even one area of our lives should be grateful ‘til our dying day.

Know Who You Are

Businesses evolve as they grow. For years our official motto was “make shit happen.” Earlier this year, with input from our staff and feedback from our clients, we switched that up with “don’t stop until you’re proud.” While both share a similar message around results, our new motto better reflects not only our scrappy approach to providing results for our clients, but also the fact that we strive to achieve those results in a way that satisfies our entire team’s personal quest for excellence. The difference may be subtle, but important…especially since it’s a reflection of who our team is at this point in time.

Maintaining Standards Is Not a Choice

It’s crucial to maintain standards in any business. I would argue that maintaining standards in a service-based business is doubly difficult. When Narragansett’s recipe was fixed upon the brand’s relaunch, the right beer went in the right cans and sales took off thanks to the right sales and marketing strategy. When a restaurant struggles to find the right chef and the food is inconsistent for months on end, those customers lost may never come back.

That’s why “don’t stop until you’re proud” starts off our company’s mission statement. The work that we produce for clients is of the highest level because we are adamant about surrounding ourselves exclusively with others who can commit to delivering the same caliber of results. Though we have grown exponentially over the years, at the end of the day, it’s still my name on the door and that still matters to me – a lot.  Should the day ever come that I’m not proud of the work we’re putting out, that’s when I know it’ll be time to close up shop. In the meantime, here’s to another 15 years of delivering exceptional work that I couldn’t be more proud to have the ‘marlo’ stamp of quality!

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#### Chronicle: Boston Marathon Party
[vc_row][vc_column][vc_column_text]Marlo Fogelman of marlo marketing/communications discusses the annual Boston Marathon Party on Chronicle.[/vc_column_text][vc_empty_space height="25px"]
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#### Design Swapping Healthy for Convenient
[vc_row][vc_column][vc_column_text]A packaged-food maker goes all in and changes everything.[/vc_column_text][vc_empty_space height="25px"]
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#### Detroit Story
URL: https://marlomarketing.com/wp-content/uploads/2025/09/dbusiness-090225.pdf

#### Don't Sell me a Cadillac When a Kia's Just Fine
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]If you’re a follower of the agency, or a regular reader of this blog, you likely already know that we’re straight shooters. We don’t do smoke & mirrors. And we always tell it like it is. We also have this obsession with proving that marketing can be thoughtful, effective and deliver ROI. So it probably won’t be a shock to learn that we’re never the people who are going to sell someone a Cadillac when a Kia will do just fine.

 

At a conference in Dallas a few years back, I started chatting with some folks from Long Beach, California during the cocktail hour. As inevitably happens, as soon as someone learns I’m in marketing, every bad experience, confusing estimate or general disdain for the industry gets shared (better than what doctors get, I guess. No, please do NOT drop your pants to show me the xx on your xxx!”). In this case, they had completed a rebrand with which they were very happy. They were now contemplating a new website, but weren’t sure they wanted to spend $17K in doing so – the cost of the estimate they had been given by the same folks who had done their rebrand. While we’d only been chatting for a few minutes, I shared with them that, for what I understood their business to be, that price felt high and I offered to review the estimate and give them my opinion. So, after the conference, they sent me the estimate. In all fairness to the agency, it was a fair price for what they were selling, which was a custom developed website. The problem in this case? These people had zero need for a custom website.  Theirs was a pure B2B play, where most of their business leads came from direct sales and not someone just randomly stumbling across their site. All these people needed was a 3-4 page “brochure” website that legitimized who they were online.

 

I told them as such, and offered them a price that fit that need. I didn’t hear back for a bit, and when I did it was because she was so excited to tell me that she had been at her daughter’s place one afternoon, where she watched in amazement as her daughter built a website for her upcoming wedding with one of the online tools. Apparently she had never seen a Wix commercial before! She went home, signed up and, for less than $100, built her own site. Do I feel badly for not suggesting that in the first place? Not really. Wix and its spawn are common knowledge – I assume everyone knows of those solutions and if they come to an agency, they’re looking for professional input. But in this case I was delighted – taking matters into their own hands, they found a tremendous solution that was exactly what they needed.

 

They’re forever grateful to me for saving them $17K, and for my straightforward advice. We’ve since stayed in touch, broken bread in Boston and Chicago during trade shows and developed a nice friendship. And I am confident, should they ever find themselves in need of marketing services, I’m going to be the first one they call. All because they now know I would never sell someone a Cadillac when a Kia would do just fine.[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Downward-Facing Dogs
[vc_row][vc_column][vc_column_text]In recent years, upscale pet owners have been turning to alternative treatments and seeking out services like acupuncture, yoga classes and even cleanses for their beloved companions.[/vc_column_text][vc_empty_space height="25px"]
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#### Emphasizing an Integrated Approach
URL: https://marlomarketing.com/wp-content/uploads/2024/01/BBJ-Who-To-Meet-Dec2023.pdf

#### Engage Your Target Audiences and Drive Sales with Key Marketing Strategies
Successful brands prioritize and commit to a holistic marketing strategy to achieve success in retail. What are the critical online and offline tactics that increase sales? How can channels be synergistic and leveraged for success? How big a role do packaging and branding really play in shelf positioning and success? Marlo Fogelman, Founder & CEO of marlo marketing, moderated this interactive discussion from Branchfood and Survey.com on what you can do immediately to grab the attention of your audience and drive major sales.

 

#### EP16: 1:1 Career Conversation with Marlo Fogelman - Founder and CEO - marlo marketing
[vc_row][vc_column][vc_column_text]This week we chat with Marlo Fogelman. Marlo is the founder and CEO of marlo marketing, a full-service integrated agency dedicated to a single purpose: delivering unsurpassed ROI to clients in the worlds of Food, Beverage, and Hospitality.[/vc_column_text][vc_empty_space height="25px"]
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#### Follow Friday: The Lawn on D
[vc_row][vc_column][vc_column_text]We caught up with the team behind the Lawn on D's "cool kid" attitude.[/vc_column_text][vc_empty_space height="25px"]
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#### Four Ways to Effectively Market Your Restaurant in 2021
[vc_row][vc_column][vc_column_text]We have watched as the pandemic has gutted the economy, altered consumer behavior, and destroyed longstanding businesses essentially overnight. While some industries have thrived, the hospitality industry has been one of the hardest hit.[/vc_column_text][vc_empty_space height="25px"][/vc_column][/vc_row]

#### Game-Changing Career Advice
[vc_row][vc_column][vc_column_text]Marlo Fogelman, principal of marlo marketing, served hot coffee with her staff in Boston's Downtown Crossing on April 16 in celebration of the company's 15th anniversary.[/vc_column_text][vc_empty_space height="25px"]
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#### Habits
[vc_row][vc_column][vc_column_text]First thing, I down a shot of antioxidant juice. I then check email and that day's m.blog post for any last-minute edits.[/vc_column_text][vc_empty_space height="25px"]
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#### Holiday 2020: Presents with a Purpose
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]Absolutely nothing about 2020 has been normal, so it’s not surprising that the holiday season so far feels the same. Instead of party hopping, nogging with friends, and general merriment, it’s “one household” celebrations and Zoom toasts galore. Since the holidays are different this year, I’m taking the opportunity to approach my gifting strategy differently as well.

Regardless of how disconnected we may all feel as a result of this pandemic, I firmly believe there are still ways we can make this time special for those we love, near or far. Maybe because I can’t spend time with most of the people I’d like to, I’m trying to be even more thoughtful than usual about expressing my love and gratitude for their presence in my life through how I gift. I’m also thinking more deeply about how I can use my gift choices to support others in a time of need in a way that I definitely haven’t in the past. From shopping small (in person or online) to buying gifts from solo practitioners/service providers, making a positive impact with my gifting is how I’m choosing to roll. Case in point, I think my favorite gift may be the extra business I’m able to bring to my housekeeper, acupuncturist, facialist, IV therapist, manicurist, and massage therapist (yes, I’m high maintenance 😉), because I’m booking their wonderful services as gifts for my friends.

Not sure where to start? It’s actually very easy to do: Think about who in your life (friends, service providers, clients, family) could really use a business boost this year. Then think about who you’re gifting and see what matches up (e.g., the friend whose house is a mess could use the house cleaning, but the friend who detests being cold is probably not the best candidate for a cryotherapy gift certificate). Still drawing a blank? The below ideas may spark some inspiration for thoughtful gifts at price points to meet every budget. You’re welcome 😊

 	Tea Gift Sets to get us through the winter months!
 	You can never go wrong with a stocking stuffed with salsa!
 	Virtual Animal Breakfasts. For the animal lover, any kid or anyone who still wants to experience being a sloth after NYE!
 	Wear your love for the North End's coolest spots on your sleeve, literally.
 	A gift card to use for a cocktail at the Library Bar at Boston institution Yvonne's; for oysters and Rosé steps from Boston Harbor next spring when State Street Provisions comes out of hibernation; and a hassle-free no-cook dinner comprised of rotisserie chicken + sides one cold winter's eve from Branch Line. Buy all three or any of your favorite restaurants – there’s not one that doesn’t need more support!
 	Fan of the #HiNeighbor lifestyle? 'Gansett Gear. 'Nuff said!
 	GoLive Probiotics = PERFECT stocking stuffer for anyone on your list looking for an easy way to up their health game.
 	For fans of Newport jewel Castle Hill Inn, receive a complimentary $100 gift card (with no expiration date, unlike most end-of-year offers) for every $500 in gift cards purchased. We won’t tell if you keep the complimentary gift card 😉
 	A gift of health (who doesn’t want that this year!) like a Cryotherapy, Nutritional IV Therapy or Infrared Sauna session.
 	Book a family photo session for you and your loved ones to memorialize making it through this crazy year with your favorite photographers; two of ours are Cheryl Richards or Eric Levin.
 	Make a donation to the Boston Public Market on behalf of your favorite foodie.
 	12 Weeks, 24 Cocktails for only $99 thanks to the team at Bully Boy Distillers. Now this is the kind of virtual education we can get behind!
 	One word: massage. Ain't no one on earth who doesn't need one right now.
 	Christmas cookies move over, thanks to this Make-Your-Own-Nutella-Rozalach Kit. Yum :)
 	Never anything wrong with a gift card for a day of beauty!
 	Get an artisan cheese box delivered right to your giftee's door.
 	Tea of the Month Club? It’s gonna be a long cold winter…they’ll think of you with every sip!

So this holiday season, show those you love as friends or as professionals/businesses that they truly matter in your life. Any more ideas to add to the list? Would love to see your thoughts in the comments below![/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Hospitality execs discuss pivoting for survival during pandemic
The virtual panel hosted by marlo marketing, “Pursuing the Pivot: How Hospitality Professionals are Surviving COVID,” brought together executives from all aspects of hospitality to discuss what they did to make it out of the worst of the pandemic and head towards what will become the “new normal.”

#### How to Hire For Hustle
[vc_row][vc_column el_class="bullet-list"][vc_column_text]At marlo marketing, one of our core beliefs is “good things come to those who hustle." I am 110% of the belief that hustling is not a skill that can be taught; it’s an approach to life that you either do or don't have.

When your company's internal motto is "Get Shit Done," hiring for hustle is CLEARLY a NEED.  Over the almost 15 years we've been in business, we've done a great job of hiring for hustle and we've done a not so great job hiring for hustle. I've been thinking about it lately, and noodling over the idea of how to get our average up. There must be a way to test for hustle-ability in the interview process, right? If we can just figure it out, we'd be batting a thousand. And I always want to bat 100 because, efficiency!

So I did what any diligent researcher would do - I googled. And, believe it or not, there are some pretty good tips out there on the interwebz.  My favorite came in the form of the article "Hiring Hustlers: How do Determine What Interview Questions to Ask" by This Is Nadya.

She immediately gets points in my book for also recognizing that a hustler cannot be trained, and extra credit for confirming my belief that they are, indeed, very hard to find. She writes:
"Why is it so hard to find hustlers?
I ask myself this question a lot, and it has led to another question, which is “Can someone be trained to become a hustler?”
Personally, I think the answer to that question is no. Simply being that not everyone is particularly interested in doing what it takes to be successful, and not everyone comes away from failure a stronger person."
 



 

Then she goes on to share the ways she’s found to help identify hustlers. I highly encourage you to read her article in full, but I’ve lifted two of my favorites below. For the lazy amongst us, you’re welcome.

The first has to do with HOW people speak their minds, which I interpret as ‘how people contribute to the greater good of the organization with their ideas and opinions.’

She writes:
“There are two kinds of people who speak their minds. The first kind are speaking just for the sake of speaking. The second kind actually have something to contribute to the conversation. Hustlers speak their mind. But only when there is something of value to add.  The other speaks because no one else is speaking. These are the douchebags of the world.”
Then she offers two possible questions to ask interviewees to find out which category your candidate falls into:

 	When looking at our company/product, what is something that you think should change? Why?
 	What is a question that I should have asked you during this interview but didn’t?

Why are these questions important?
"These two questions force the candidate to think critically not just about your business, but about the overall interview process. Both of these questions require the candidate to 1) do their research about company, and 2) listen carefully. The more specific the candidate’s responses and the more thought they put into their answers, the easier it will be to identify whether they speak to add value or speak empty words."
 



 

Probably not a surprise that this next one also jumped out at me, internal company motto and all. For me, it’s never been about a sweatshop mentality; rather, it’s about finding people who take complete responsibility for what is on their plate. Those are the people who help you grow your team, period. It’s not about hours, it’s about ownership.

She writes:
"Finally you want to figure out whether the person you are interviewing works to get the job done, or just puts in their hours…. Hustlers almost always makeup the 20% [of most productive employees]. The reason being, they work until a task is done, not just to log their hours. Hustlers get shit done."
 



 

I loved these questions she offered to get to the root of hustle-dom:

 	Have you ever asked for an extension on an assignment or a task? Why or why not?
 	When was the last time, if ever, that you stayed late at the office or at school? What was it for?

"What’s important to note about these questions, is that it doesn’t matter if they said yes or not. What matters is the why. If the candidate asked for an extension on an assignment because they waited until the last minute to even look at it, they may not fall into the 20% bracket. If they stayed late at the office to finish a task before a deadline, or better yet, to get a head start on another project, you know they work to complete the job and not just to log their hours. The why always outweighs the what."
 



 

So, starting tomorrow, we’re spicing up our interview game with some new questions. Non-hustlers? Beware!

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#### Jealous Much?
[vc_row][vc_column][vc_column_text]No matter how sprawling your summer home, how shiny your medals, how gracefully curvilinear your jawline, there are always bigger, shiner, curvier assets to covet. Namely, the types of nonpareils that have elevated the following Bostonians to our list of most envied people in town.[/vc_column_text][vc_empty_space height="25px"]
    VIEW ARTICLE
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#### Just Do XX
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]More often than one might expect, I get asked if I can “just write a press release” as if this were the silver bullet solution to generating widespread fame and fortune for the topic/product/brand/service at hand.  Often this ask comes as a favor from non-profits seeking some quick marketing help, but even for-profit clients have been known to give this direction (or order, as the case may be, which is always a treat 😉). When I’m asked this question, 99% of the time my answer is ‘no.’ Asking a marketer to “just write a press release” is akin to asking an architect to “just draw an addition to my house,” and the reason I so often refuse (and do my best to convince clients they are not being strategic and to step back for a moment) is because “just writing a press release” is generally as effective as doing nothing at all. Let me explain…

When marketing works, it’s because a tremendous amount of foundational research and strategy has occurred before any tactical elements (such as writing a press release) have even begun. Whether we’re talking about PR, digital marketing, social content creation, influencer relations, traditional advertising or beyond, the same rule applies. If you hire an agency to handle your social channels and on day 1 they just start posting, be concerned; a good social content strategy is about far more than pretty images or witty captions. It’s about targeting. It’s about creating value. It’s about embodying a brand voice. And when we’re talking about traditional PR, clients ask for a “press release” assuming that it’s the easiest and fastest way to create awareness that will ultimately drive action to purchase something, attend something, support something, etc. But what they don’t tend to realize is that just because you have a piece of paper in hand doesn’t mean it will actually “do” something – or anything! The only way to ensure it achieves the overarching objective of driving intent and action is to create a broader, layered strategy that doesn’t happen when you “just write a press release.”

At marlo we’re known for being efficient and effective. We don’t like to waste time, energy or resources – those of our own, or our clients’. And we’ll never do something “just because.” So to anyone I’ve ever said no to in the past or will in the future, now you know why. And for everyone else who asks their agency to “just do xx”; now you know why that approach may not be allowing your business the marketing success it deserves![/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Kombucha on tap replaces the soda
[vc_row][vc_column][vc_column_text]Plenty of offices have free coffee. Some even supply beer. But kombucha on tap? That's a whole new level of workplace refreshment.[/vc_column_text][vc_empty_space height="25px"]
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#### Law vs Marketing: The Battle of the Scum
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]Unless you’ve been living under a rock (or just ignore social media like the plague!) you likely know that 2019 is marlo marketing’s 15th year in business.

Because of this milestone anniversary, I’ve found myself telling the story of our humble beginnings more than usual over these past few months. One of the things people generally find most interesting about our start is how I made the switch from law to marketing. The answer isn’t all that exciting (I didn’t know what I wanted to do in law, a friend saw an ad specifically targeting lawyers for a PR firm and encouraged me to apply. It’s helpful to have people in your life who see traits in you that you are too clueless to see or don’t yet understand; keep those people around! Anyway, I applied and got the job out of 500 applicants and I figured that if 499 other lawyers were so miserable practicing law, why even bother…and so I took the job. Four and a half years later, I started marlo marketing).

When I made that decision to leave (read: not ever actually practice) law after receiving my JD and passing the MA & NY state bar exams to accept that first job in PR, I really had no idea what I was getting into. Up ‘til that point, I had never even heard of PR as a career, had never taken a class, or known anyone in the industry. But, I figured, at the very least, people wouldn’t think I was legal scum (the typical response when you tell someone you’re a lawyer is “oh, great, like we need another one.”). Little did I know that PR and marketing people are held in even lower esteem! At least lawyers have a barrier to entry -- go to school, pass an exam. But if I had a dime for every time someone said to me “OMG, I LOVE to go to parties and talk to people, I could totally do PR - will you hire me?!” I’d be rich and traveling the world…or working on my tennis serve. If only it were that simple.

That story is one I tell in new biz mtgs. I tell it over a glass of wine at cocktail parties. I tell it when I speak on panels. I tell it to strangers on airplanes. And I’ve told it A LOT during this, our anniversary year. I don’t tell it because I need to hear it for the bazillionth time; I typically tell it after someone asks what I do for a living and then proceeds to tell me stories about negative past experiences they’ve had in any and all realms of marketing. Unfortunately, that happens WAY more often than it should.

See, calling oneself a “marketing consultant” is easy. Actually being a marketing consultant is a different story entirely. And that’s the one big difference between marketing and my almost-career in law. It’s not easy to call yourself a lawyer, so unless you actually are most people would never think to claim to be one. But set up a lemonade stand as a kid and that resulting “marketing experience” ends up on a resume 10 years later as the primary qualification as to why I should hire you (true story).

Marketing isn’t about parties. It isn’t about spin. And it isn’t about putting lipstick on the proverbial pig. It’s about getting the right message across. It’s about moving the needle. It’s about building a brand. It’s about ROI. True marketers know the difference.

So the moral of this story: just because someone says they’re in marketing doesn’t mean they have any right to do so. Be careful where you spend your dollars. Do your due diligence. And check references. Because I’d really love nothing more than to stop having to tell this story![/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Lifetime of Achievement
[vc_row][vc_column][vc_column_text]The Greater Boston Chamber of Commerce honored Marlo Fogelman among several other high-profile professionals at the Pinnacle Awards Luncheon.[/vc_column_text][vc_empty_space height="25px"]
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#### Make Way for Solo Dining
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Earlier this week the New York Times published a piece on the solo diner. Why it’s difficult to dine alone and why many restaurants don’t actually want them, info I found surprising especially given the state of the industry post-COVID when every guest should matter more than ever. According to the article, reservations for solo dining have increased by 64% since 2019 (Open Table) and 21% from 2022-23 (Resy). Yet even though this is a clearly growing category, it seems most people still feel stigmatized/unwanted by restaurants if they’re flying solo. In a meeting yesterday with a client who is opening three new concepts later this year, we took this data to heart in identifying some opps to help them be seen as a welcoming beacon to the solo diner; thought worth sharing here.
1. Rethink the Floor Plan
Bar seating: Seems like table stakes these days, pardon the pun. Not just a place to serve drinks—make it a legit, comfortable dining option.
Counter-style dining: Like what you see in high-end omakase or fast-casual spots. It’s efficient, social without being intrusive, and makes a solo diner feel like part of the action and offers an opportunity to potentially meet others like them.
Communal Seating: Have a table intended to spur connection; whether it’s a solo diner or a two-top, create a rep for your restaurant as a place to come to make new friends. Especially in today’s heavily WFH environment, making friends has become even more of a challenge. Invite people to do so at your place!
2. Optimize Service Flow Pacing:
Solo diners usually move quicker. Respect that by tightening up service intervals—don’t leave them hanging with long gaps. Also benefits the restaurant by not tying up a table that could be turned.
3. Design a “Solo-Friendly”
Menu Smaller portions or half-orders: Let diners sample without waste or over-commitment. Offer flights, prix fixe menus, or tasting plates. Many people don’t mind spending and they want the experience without the waste. I was at a restaurant in Detroit dining solo at the bar last fall and would have easily spent more and wasted less had I been able to sample more of the menu than I was able to by ordering three small “large” plates and throwing most of it away.
4. Create Psychological Comfort
Ditch the pity looks: Train staff to treat solo diners as intentional guests, not people waiting for a friend.
5. Lean Into Tech
Solo reservations: Optimize your res system to accept and welcome solo bookings—don't make it a second-class citizen behind two-tops and four-tops.
6. Market It
Show solo diners in your content—on social, in your newsletters, even in your signage. Make it clear that solo is not just welcome, it’s expected. “Come as you are—even if it’s just you.”
Bottom line: Solo diners are not a sad little side category. They’re a growing, loyal, high-value segment. Restaurants that cater to them intentionally—not just tolerate them—will win big.
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#### Marathon Parties Draw Crowds to Watch the Race
[vc_row][vc_column][vc_column_text]Boston PR-marketing maven Marlo Fogelman, whose offices are right by the Boston Marathon finish line, welcomed locals to her annual spectators party throughout the day Monday.[/vc_column_text][vc_empty_space height="25px"]
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#### Market Basket drama — Deli, devotion & doughnuts: Why we care so much
URL: https://www.yahoo.com/news/articles/market-basket-drama-deli-devotion-094000182.html

#### Marketing Makeover: The Case for the Fractional CMO
[vc_row][vc_column][vc_column_text]Every morning I wake up to an inbox inundated with emails, articles, newsletters, hot takes, breaking industry news, and more; most I scan quickly/delete but this morning one headline stopped me in my tracks: “Starbucks Just Dropped Its CMO Role. Here’s Why.”

I began my career in the field of marketing as a publicist 24 years ago and started my own company 20 years ago. Our services evolved as quickly as marketing evolved — and boy has it since 2004! In one of those moments that you don’t realize are life-changing until hindsight provides context, about nine years ago the CEO of a 27-unit casual full-service restaurant concept based in NH with locations from ME to PA reached out. He wanted to fire his internal marketing team of six and hire us to handle everything instead. At the time I quickly told him that was not what we did — after all, we were an agency, we worked under the direction of the internal marketing lead…at least we always had up to that point. He persisted, and I’m glad he did. Not realizing it at the time, I had unwittingly built an agency fully equipped to provide all-inclusive outsourced marketing with expertise across multiple categories and integrated tactical experience across multiple staffing levels. I accepted the project and we came in and quickly set the restaurant’s highest single day sales record in 30 years.

We repeated that success with a holistic health retreat in Florida, then a senior living facility in MA. They either had inexperienced internal marketing (the restaurant group’s team was led by a bartender who had gone “corporate” nearly 30 years prior) or no marketing presence at all. It honestly never occurred to me that there was a real ongoing need for this service or even a name for it — until COVID hit and we were brought in to urgently help a national brand two weeks after lockdown to deliver the results that a CMO, VP of Marketing, and PR firm could not. Since that time, we have worked both project and retainer-based for big national players in the hospitality space. Whether QSR or fine dining, we’ve come in, developed strategic growth plans, and quickly executed against those plans to deliver quantifiable (and better!) ROI than their previous high salaried internal marketing staff ever did. It was clear that having outsourced support at exactly the right levels and areas of need just made good business sense. But even for me, seeing that a brand like Starbucks (coincidentally my agency’s first official client) has dropped that CMO role, demonstrates the tide shift in a way that even I wouldn’t have imagined.

While Starbucks certainly has marketing staff in-house, likely under various geographic and/or tactic-based structures and this elevation of the CMO to CEO likely won’t impact that, I believe the reasons behind the rise of the fractional CMO/execution team for so many brands — large and small — are three-fold:

1.) It’s always been hard for ops to hire marketing. It’s hard to judge skill in this area. Knowing not only which skills to judge, but also how to judge them is extremely challenging.

2.) Old-school marketers aren’t nimble enough to understand the hustle anymore — and much of marketing today is hustle — constantly learning, industry changes, new tools, etc. Many of these folks are getting pushed out of the industry.

3.) New-school marketers today really need to choose an area in which to focus – social media, digital, PR, loyalty, advertising, etc... To stay ahead of the pack in any given area, you’ve got to be able to go deep and that means brands who can’t hire a full team end up with a skewed focus on which tools they use to go to market.

Unfortunately, what this means for brands hiring marketing teams is that finding C-suite level experts with a broad foundation of ALL marketing is becoming more and more challenging. Add to this the fact that a brand now needs to hire more people than in the past to execute against a wide range of tactics and what you end up with is sky-high payroll with limited core competencies.

“Starbucks’ move to ditch the CMO position comes as many brands are rethinking where the sometimes-nebulous role sits within their business, changing the title to reflect a broader range of responsibilities, hiring “fractional” CMOs in consulting-style positions and, in some cases, cutting it entirely.”

While the “sometimes-nebulous” role of CMO at a brand the size of Starbucks certainly differs from many of the brands that have begun to dip their toes in the fractional CMO pond (some of which may be smaller than Starbucks but still delivering significant business revenue), whenever I speak publicly on this subject or to new biz prospects, my closing line is typically along the lines of “Let’s be clear — if you’re McDonalds, this model is not for you.” But with today’s news, I think it may be time to rework my talking points![/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### marlo m/c / StarChefs.com
marlo marketing/communications is featured in an article on StarChefs.com about publicists in the restaurant business.

#### Marlo Marketing Introduces New Division
URL: https://www.qsrmagazine.com/news/marlo-marketing-introduces-new-division/

#### Massachusetts Lawyers Weekly / January 2005
[vc_row][vc_column][vc_column_text]Marlo Fogelman, a graduate of Boston University School of Law, gives insight into finding an alternative career path in PR as she is coming up on the first anniversary of opening her own PR firm in Boston's Back Bay.[/vc_column_text][vc_empty_space height="25px"]
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#### Mastering Hospitality Marketing
[vc_row][vc_column][vc_column_text]In this episode, Zack is joined by Marlo Fogelman, the founder and CEO of Marlo Marketing. With a rich background in both marketing and law, Marlo shares her insights on the challenges and opportunities in hospitality marketing, the importance of hospitality, and actionable strategies to enhance guest experiences.[/vc_column_text][vc_empty_space]
    Listen to Podcast
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The Beginnings of Marlo Marketing 
Zach: What do you do at Marlo Marketing?
Marlo: “We focus on three areas: hospitality, so restaurants and hotels; CPG, mostly food and beverage products; and lifestyle, which is sort of our catch-all for anything that doesn’t fall into those other two categories. So everything from movie theaters to senior living, to destinations like a zoo sort of thing. We are an integrated marketing agency.”
 
Addressing Common Marketing Mistakes 
Zach: What is a big mistake restaurant brands often make with marketing?
Marlo: “Not knowing what they should be doing. Marketing has become so siloed with so many different areas, and it’s hard for operations people to understand the skills and strategies needed. That’s what our Outsourced Hospitality Marketing division was designed to solve for.”
 
The Essence of Guest Experience 
Zach: What do you think is the most important aspect of the guest experience nowadays?
Marlo: “I really hate to answer with like the most cliche of answers, but it’s truly all about hospitality, even more today, making people feel welcome, being friendly, and then the little touches that take any guest experience to the next level.”
 
Leveraging Technology for Personalization 
Zach: How can restaurants effectively use technology to enhance guest experiences?
Marlo: “When you’re thinking about how you want brands to communicate to you, you want to feel… I want to feel like somebody’s speaking to me. I want emails and text messages about new items or items that are actually of interest to me.”
 
Improving Guest Experience 
Zach: What are some specific tactics restaurants can use to improve the guest experience?
Marlo: “It depends. Are we talking about the sort of smaller mom and pop, you know, two to ten local group, you know, geography, restaurant group? Are we talking, you know, multi-unit QSR, across states, across whatever, right? So… that’s another thing too about marketing that everybody thinks, not everybody, but many people think that it’s a one-size-fits-all, and it’s not.”
 
Recognizing Industry Leaders 
Zach: Who is someone that deserves an ovation in the restaurant industry?
Marlo: “Jenny Goodman and Alex McCreary, the founders of New York City-based hospitality workwear brand, Tillit. They created Utility, an independent alternative to NRA, focusing on independent restaurants and their ecosystems. They’ve done a fantastic job addressing the needs of smaller brands.”
 
Learning More About Marlo Marketing 
Zach: Where can people go to learn more about you or Marlo Marketing?
Marlo: “You can visit our websites, marlomarketing.com and outsourcedhm.com, which focuses on fractional CMO and execution services for the hospitality world. We’re also on Instagram @Marlo Marketing.”
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#### My Big A** Mug
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]If you follow any of our social channels, you probably know that I moderated a panel about the Boston restaurant industry earlier this month. You may have even watched it with us live, or viewed the recording on YouTube afterward. If you were one of the over 5,000 people who did see it, you were possibly thinking the same thing that countless people have reached out to me to ask since it happened: why the hell was my mug so damn big?!

https://youtu.be/ocUnCzHjLRs

Well, first, I went big because I framed the discussion and wrote the questions, I knew the panel was up for being gut-wrenchingly honest, I had a pretty strong sense it was going to run over an hour (it ended up clocking in at around 90 minutes), and I wanted to make sure I had something to soothe my throat that would last the duration. So that’s the ‘what’, but it’s the ‘why’ that’s actually the story here…

On my second trip to San Antonio last month, I stopped at the open Target. (Not sure whether all Targets are deemed essential or just this one because it had grocery, but I didn’t look a gift horse in the mouth). Other than a couple of trips to grocery and drug stores since mid-March, I obviously haven’t been doing much (read, any) shopping. A, nothing’s open, and B, my life basically revolves around quarantine/Texas/quarantine these days. As it was right next to my hotel, one morning on my way to the office, I popped in to pick up some essentials, but you know… Target + no shopping + Target… well, let’s just say it’s a good thing I had a lot of room in my suitcase! Anyway, as I was walking to the register, I passed by the mug aisle and this big white monstrosity caught my eye. I’ve been wanting an oversized mug for tea for a while because one tea bag can steep so much more than 8 oz and it’s nice to not have to get up and keep refilling it. Plus, at least in my mind, even the caffeinated stuff counts towards my daily water goals. As I picked up what I thought was just a plain white mug off of the shelf, I realized there was actually a message on the other side: “You Can And You Will.” You Can And You Will. On my dream oversized mug. While I was traveling for essential business to keep my team intact. During a period of work output that, even for me, has been beyond intense. Found on a shelf in one of the only stores open in a state that’s known for doing everything bigger than life. Well, if that wasn’t a direct message from the universe, I don’t know what is. So I bought the mug. I brought it back. And, when I decided to make tea for the panel, using it for the first time just made sense to me on so many levels. Until I watched the recording and saw myself take a sip…and realized just how insanely big that mug actually is 😊

So to everyone who noticed and asked, thank you for your queries and concern about my hydration, which ultimately prompted this post. Size notwithstanding, the message here – for all of us – holds true. While we may not know how, or when, or why, if we all believe that We Can And We Will….we sure as hell absolutely will.[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Out of the Office
[vc_row][vc_column][vc_column_text]Marlo Fogelman, principal of marlo marketing, served hot coffee with her staff in Boston's Downtown Crossing on April 16 in celebration of the company's 15th anniversary.[/vc_column_text][vc_empty_space height="25px"]
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#### Photos: Marlo Marketing 15th Anniversary
[vc_row][vc_column][vc_column_text]On June 19, 2019, marketing & creative agency, Marlo Marketing, hosted friends, clients and movers & shakers for a celebration of the company’s 15th anniversary on Alcove Boston’s waterfront patio.[/vc_column_text][vc_empty_space height="25px"]
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#### Photos: Marlo Marketing's 15th Anniversary Celebration
[vc_row][vc_column][vc_column_text]On June 19th, marketing & creative agency marlo marketing hosted friends, clients and VIPs for a celebration of the company’s 15th anniversary on the patio at Alcove at Lovejoy Wharf. [/vc_column_text][vc_empty_space height="25px"]
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#### Pursuing the Pivot
Though many have stumbled, just as many have humbly faced adversity with the opportunity to reinvent in ways previously thought impossible. For some, new doors have opened and core competencies have unexpectedly expanded. As we approach the 12 month anniversary of the lockdowns that happened across the US, I had the pleasure of moderating a panel of hospitality industry experts from across the spectrum: investment, development, design, restaurant ops, marketing, culinary, and lodging on what they’ve done—and will continue to do—to stay afloat and stand out until COVID is behind us.

Our lively discussion revolved around how to remain true to one’s passion and craft while making survival decisions that will inform businesses for years to come.

https://youtu.be/Ta6wlOv1Rig

Thank you to the participating panelists:

- Jeremy Levitt, Principal, Parts + Labor Design

- Garrett Harker, Former Owner, Eastern Standard, The Hawthorne, Row 34, ICOB; Current Owner, Branch Line, Eastern Standard Provisions

- Mitch Prensky, Former Director of Culinary, Hyatt Hotels Corp; Founder/CEO, Collective Hospitality

- Bashar Wali, Former President & CEO, Provenance Hotels; Founder/CEO This Assembly & Practice Hospitality

- Nicole Ponseca, Chef/Owner, Jeepney & Tita Baby's Brad Nichols, Principal, Geolo Capital

- Brad Nichols, Principal, Geolo Capital

#### Put Your Heart Into It
[vc_row][vc_column][vc_column_text]Good food and great service are still prerequisites for success, but recently, it’s become clear that operators who wear their hearts on their sleeves—either by leveraging emotions or pushing positive narratives—have a greater chance of winning over diners.[/vc_column_text][vc_empty_space height="25px"]
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#### Rethinking Marketing in the time of Covid-19
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]The marketing world has been turned on its head since the COVID-19 crisis exploded. Consumers are behaving differently, budgets are being cut, supply chains are broken and many products are seemingly non-essential in our new reality. As part of Branchfood’s Serving Up Support series, I recently had the opportunity to share some specific ways in which brands have taken steps to refine (and redefine) their marketing mix, pivot their focus, create efficiencies, reassess goals and invest in themselves in order to exit into the post-Corona world stronger.

https://youtu.be/wmWdGL6NES8

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#### Save Some for Marketing
One of my biggest professional frustrations is getting calls from prospective clients who are in dire need of marketing, have spent carte blanche on their “product,” but failed to allocate the proper budget to support their marketing needs.

Case in point: Last year I had a call from what I thought -- from the name and website -- was a university-owned hotel located about 30 minutes outside of a major east coast metropolis. It looked nice, but was very heavily branded around the university, down to the throw pillows on the beds. The GM told me that, a year earlier, they had completed a major renovation and that, ever since, occupancy had been at less than 50% pretty much every night save for graduation. He also informed me that the hotel, despite its name, was about a mile from campus and across the street from a train that is a short 30 minutes to downtown. Thinking to myself, there’s a lot here to work with, I inquired about his budget. After a little hemming and hawing, it turned out that what he had to spend on marketing for his entire fiscal year was $20K. After telling him there was no way that budget was going to successfully meet his marketing needs, I asked if he would share the budget that was spent on the renovations. He hadn’t been there at the time, he said, but he believed it was about $26M.

Twenty-six million dollars spent on a renovation. Twenty thousand dollars allocated towards marketing. Mind. Blown. At less than 50% occupancy for over a year, talk about dying with your secret!
We had hit it off by this point, and I tongue-in-cheek suggested that had whoever been in charge at the time chosen a slightly less expensive carpet, they could have spent $25M on the reno and left $1M for marketing which would have been more than sufficient! He agreed, and said he’d go back to the powers that be to make the case for more funds.

Unfortunately, this isn’t a new storyline to me. Whether this hotel, or a former restaurant client back in 2008 who gave his celebrated chef a blank check to build out the kitchen in a neighborhood that was, at the time, way more down and out than up and coming. The restaurateur spoke with such pride as he told me that his chef had selected an $80K gelato machine; I remember thinking to myself “does he know how many bowls of $8 ice cream he has to sell to see the ROI on that?!” And then, of course, my mind traveled to the measly budget he had allocated for PR & marketing. Needless to say, that restaurant didn’t make it.

These stories, and so many more like them, lead me to ask the question: Why is marketing so undervalued? I don’t know the answer. All I know is these days, if clients don’t have the budgets they need to achieve the goals they seek, we choose to take a pass. Just as it’s their prerogative to budget inadequately, it’s our prerogative to not participate in their folly!

#### Seeking Officemates!
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]Hi Friends, Clients & Colleagues,

If you know me at all you know that — for better or worse — I’m not afraid to do a few things: one, tell it like it is and, two, ask for help when needed. So… here it is. Given my agency’s focus on the hospitality and lifestyle brands that have been devastated by COVID, and with no idea as to when this collective nightmare may finally come to an end, it’s looking like we will have no choice but to move out of our beloved 9300 sq ft office in the heart of Downtown Crossing. That is, unless we can find someone at the 11th hour who may have a need (now or upcoming) for shared office space, which is the reason behind this post.

I don’t think any of us, when we left our offices back in March, thought we’d still be in this alternate universe seven months later. I know I didn’t. First, it was two weeks. Then… tack on a couple more months. We’ll be back by September, definitely by September… Throughout this period, I recognized how much extra space we had, both due to the COVID-based layoffs we unfortunately had to do for the first time in the company’s 16 year history, as well as the recognition that at least some form of remote work would understandably be with us long after the pandemic as a result of this global “work from home” experiment. On top of all that, last year our company had already begun to work from home on Fridays, so even pre-COVID we had envisioned eventually sharing our Chauncy Street home with other groups who would keep the energy high and maximize our space with all of its amenities.

This uncertainty and glass half-full approach is what led me to take advantage of the Governor’s eviction moratorium on residential and small business tenants since it was enacted in the hopes that, with each passing month, we might return to a point of normalcy; that our restaurant, hotel and lifestyle clients would be able to stay in business, let alone be profitable enough to afford marketing and PR services again, and that life might return to something that allowed us to once again carry our rent. But as that moratorium is about to end next month, reality is setting in and I realize that a tough decision must soon be made about staying or going — recognizing that the decision may unfortunately be made for us.

Our office is a spacious, bright and beautifully decorated open concept space of which I personally designed and built out every last inch with love. Amenities include kombucha on tap, coffee & snacks in the kitchen, in-building gym/showers, bike storage, multiple conference/phone rooms, and a less than 5 minute walk from the Green, Orange and Red lines, South Station and parking garages. For the right roommate, I’d even be willing to restart our in-office monthly massages! More importantly, it’s been a space where our team has collaborated on more projects than I can remember; where we’ve held creative brainstorms, shared meals, celebrated wins, and comforted each other in times of loss. It’s been a space where our team has grown, and where we’ve become a family. It holds memories for all of us, and I know it could be a special place for other companies to collaborate and grow as well. We are open to groups of any size/need; whether looking for a shared workspace or the ability to completely reconfigure part of the space — nothing is off the table.

If interested in learning more, please reach out to me directly at mfogelman@marlomarketing.com. And PLEASE share this opportunity with any friends, family, colleagues, neighbors, drunk uncles, pre-K teachers, sourdough bread bakers, etc. who may know someone who knows someone who needs some space, temporary or long-term. I am a firm believer that, while remote working has its place, the value conferred by in-person collaboration and connection WILL return, and will be more important than ever… which is why I’m fighting so hard to figure out how to stay.

If the past few months have taught me anything it’s that being honest about the challenges at hand can make all the difference in this time of collective need. And also that gratitude for all we do have should always take priority. So thank you in advance for helping me to spread the word, far and wide, as quickly as possible. At this point, time is of the essence, as my decision to stay or go will need to be made within the next couple of weeks.

Here’s an easy link with all of the information to share: https://marlomarketing.com/shareourspace/

With gratitude,[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Serving it Up: Hospitality Branding Done Right
[vc_row][vc_column][vc_column_text]Marlo Fogelman, founder & CEO of marlo marketing, shares her thoughts on the right way to do branding and marketing for hospitality industry clients in the September 2021 issue of Branders magazine.[/vc_column_text][vc_empty_space height="25px"]
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#### Stark and Subtle Signs of Changes
[vc_row][vc_column][vc_column_text]Three floors above the finish line, shrapnel pierced a pane of glass at the office of Marlo Marketing/Communications. It was the sixth annual Marathon party at the public relations firm with an enviable view of the finish line.[/vc_column_text][vc_empty_space height="25px"]
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#### Stuff@Night Players
[vc_row][vc_column][vc_column_text]Some people have so much name recognition that surnames aren't necessary. Madonna, Prince, Cher, Sting...and, locally, Marlo.[/vc_column_text][vc_empty_space height="25px"]
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#### Success Nutrition Facts
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]I'm currently sitting in the Vienna airport waiting for my flight to Boston, looking at tickets for an upcoming trip to Dubai and Singapore later this fall. Don't get me wrong - it's definitely work that is taking me to these venues - but I'd be lying if I claimed that the things I get to see, the people I get to meet, and the ideas I get exposed to on these trips don't rock my world as much as they build my sales pipeline. It got me thinking about last October, when I was in Miami at another conference. Looking to get a lay of the land, I was wandering around the Design District and Wynwood. It was hot AF and I needed a bathroom, so I popped into a random spot I passed and bought a water. Wishing I hadn't already eaten because the place was this cool combo of juice bar, vegan food and matcha everything that only seems to exist in perpetually warm-weather climates, I made my way to the bathroom in the back. Random pieces of interesting art adorned the walls, and then I saw something that didn't look like art at all, but rather exactly like an oversized nutrition label.

The modern equivalent of those lame ass Successories posters that IMHO soulless companies frame and hang in hallways, breakrooms and boardrooms to motivate and inspire their employees, you can imagine my surprise -- and obvious delight (it inspired its own blog, after all!) -- as the cleverness of what I was reading started connecting with my brain. "Serving size 24 hours," "Servings per container 365," "100% amount per serving of hustle, focus, persistence, etc." And the closer, "Percent Daily Values are based on high levels of ambition." Genius.

Genius in the simplicity of its truth. While it would be amazing to achieve great success with little to no hard work, it's simply not realistic for most of us. While millennials may stereotypically have the worst rep as far as how their desires for success align with the reality of their work ethic, you can rest assured there are lots of boomers, Gen X'ers and, soon-to-be-workforce ready members of Gen Z who could benefit from this approach to life. Or not. After all, that's a decision everyone must make for themselves, based on their own definition of what success means.

As for me, I'll continue with the hustle. Because the life it allows me to lead is what constitutes success for me.[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Survive the Next Few Months and the World is Your Oyster
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]On March 19, 2020 I saw that quote in the subject line of an email in my inbox. It felt slightly ominous; by that point in mid-March I don’t think any of us had the slightest idea of what would follow in the weeks ahead. Yet, it resonated with me deeply. Since that time, I’ve seen a business that I’ve spent building literally every day in one form or another over the past 16 years be tested unlike ever before. I’ve seen the strength of my colleagues in the face of client departures, pay cuts & uncertainty. I’ve seen our partners step up and go the extra mile on our behalf time and again. I’ve seen hustling like I’ve never seen hustle, as most everybody I know across every sector paddles as fast as they can simply to stay above water. And I’ve seen the anguish and disbelief of friends who have been clients for 10, 15, 18 years as they sit in their restaurants and ponder, incredulously, how a once bustling dining room has now become a shell of what it was only a little more than a month ago…and truly question if it’s even worth trying to bring back.

As for us? Well, the past 4-5 weeks have felt like progressive crashing waves, unearthing more and more challenges – along with opportunity - as time went on. The first week saw us helping our restaurants lobby our state government to get what they needed to survive, as well as create and spread word of the #BuyAGiftCard campaign to try to drive the revenue they needed to stay alive. We quickly moved into the realization that it wasn’t only our restaurants who were affected, but our hotel and destination and lifestyle clients as well, as travel bans popped up, consumer confidence waned and cuts continued across the board. With two-thirds of our clients and staff falling under the broad definition of the word “hospitality,” we knew that our remaining CPG practice was not going to sustain us. Most companies would have immediately eliminated the now-redundant staff focused on that sector, but I’ve never had a short-sighted vision for my team members and all I had to base my actions off of were past downturns. My initial thought was to cut everyone by 50%, and redistribute the client hours we had left across the entire company. We were thisclose to implementing that plan, when a call came in on March 21 that offered us a bit of breathing room in the form of a unexpected national client who needed immediate help. The only kicker? I had to fly to San Antonio the next day.

It wasn’t an easy decision but, honestly, it wasn’t a hard one either. “Essential travel” was permitted and, to me and my team, the fee paid by this client at that particular moment in time was pretty essential. The day I left there were still a lot of flights, and most businesses at the airport remained open. But it was also a time of fast movement and fear; every day that passed in Texas concern also grew that the government would ground all flights and leave me stranded. Fortunately, that didn’t happen, but it offers a snapshot into how widespread was the uncertainty.

Thanks to that fortuitous project that came at just the right time, the team took a 30% cut instead, my EVP level and I took more drastic cuts, and we kicked ass on that client over the following month. My self-imposed 14-day quarantine didn’t even feel that painful, because I was working early in the morning until late at night, getting the new client up and running, as well as taking care of everything else I had on my plate. Yet, as the stay-at-home order extended and more and more clients had to reduce or eliminate scope entirely, while at the same time a robust pre-crisis pipeline of new business dried up for understandable reasons, ultimately we were left with no choice but to lay off a significant portion of our staff last Friday. It was the first time in our 16-year history that we’ve ever had to reduce staff, but there simply was no work and hence, no revenue. Had I seen a light upon the country’s reopening, I think my decision may have been different, even if it may not have been the most obvious to anyone trying to save cash. But because our work is so closely aligned with the hospitality industry, the runway we will need to rebuild our losses is not a short one. Only after exhausting every other possible option did I admit that we had no other choice.

Saying goodbye to staff members for no fault of their own was one of the hardest things I’ve ever had to do, but I’m hopeful that, together with the PPP we were fortunate to secure, we will now have the room to regroup and make it through. Many variables beyond our control still remain, but I am convinced that -- if we can make it through this -- the world will truly be our oyster.[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### The 150 Most Influential Bostonians
URL: https://marlomarketing.com/wp-content/uploads/2024/04/boston-magazine-150-most-influential-bostonians-2024.pdf

#### The 150 Most Influential Bostonians
URL: https://www.bostonmagazine.com/boston-power-list-2023/

#### The 68 Most Innovative People in Events
[vc_row][vc_column][vc_column_text]A former attorney with a masters degree in international relations, Fogelman left law for PR, and in 2004 opened her own full-service PR and marketing agency.[/vc_column_text][vc_empty_space height="25px"]
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#### The Case for Outsourced Marketing in a Post-COVID World
URL: https://www.costar.com/article/706877163/the-case-for-outsourced-marketing-in-a-post-covid-world

#### The Early Dinner Trend
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The Early Dinner Trend is real — and smart restaurant operators are paying attention. As families shift toward earlier mealtimes (think 3:00–5:00 PM), restaurants have an opportunity to meet the moment while driving revenue.
Why does it matter?
• Families are looking for affordable, convenient, and welcoming places to eat
• Early birds are no longer just retirees — they’re busy parents juggling work, school, and activities
• Offering flexible hours and menus during off-peak times can drive incremental revenue without stressing kitchen operations
Supporting family dining isn't just good hospitality — it's good business. It builds loyalty, fills quiet dayparts, and reinforces your restaurant as part of the community fabric.
Operators: Don’t brush this off as a fad. This is about meeting evolving guest needs with empathy and smart strategy.
Worth the read: The '3:45 Dinner' Trend: Why Brands Should Pay Attention to Earlier Family Mealtimes
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#### The Keys to Staying Relevant in a Competitive Agency Landscape
URL: https://www.agencymastery360.com/podcast/staying-relevant-competitive-agency-landscape

#### The Marlo Method: Winning Over One Client At A Time
[vc_row][vc_column][vc_column_text]It's clear a woman runs this company. At Marlo Marketing/Communications, located in Boston's Back Bay, vases of bright orange Gerber daisies big you welcome.[/vc_column_text][vc_empty_space height="25px"]
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#### The Powers That Will Be
[vc_row][vc_column][vc_column_text]We caught up with the team behind the Lawn on D's "cool kid" attitude.[/vc_column_text][vc_empty_space height="25px"]
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#### The State of the Boston restaurant industry
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]Restaurants are the lifeblood of our community. And right now, they are facing catastrophic challenges that threaten their very existence. It’s not just your cute 15-seat neighborhood bistro at risk; the entire industry is at stake.

https://youtu.be/ocUnCzHjLRs

On May 7, 2020, I had the privilege of moderating a frank and lively discussion with five of Boston’s top restaurateurs on the real state of the Boston restaurant industry amid COVID-19. Among our discussion topics were: What do Phase 1, 2, and 3 actually mean? How are restaurants really coping? How will they approach reopening – if they even can? Will dining out ever be the same? And, most critically, what needs to happen to save as many restaurants in Boston as possible?

 

Thank you to our panelists for the much appreciated dose of honesty, candor and inspiration:

– Chris Jamison, CEO, COJE Management Group

– Garrett Harker, Proprietor, Eastern Standard Kitchen & Drinks, The Hawthorne, Branch Line, ICOB, Row 34

– Patrick Lee, Owner, Grafton Group Hospitality

– Tiffani Faison, Chef & Restaurateur, Big Heart Hospitality

– Mike Shaw, Managing Partner, Broadway Restaurant Group[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### the thirty-one percent: Marlo Fogelman
[vc_row][vc_column][vc_column_text]At 32, Marlo Fogelman knew it was time to start her own public relations agency...Follow along with Marlo’s Five-Year plan to find out how she went from lawyer to business-owner.[/vc_column_text][vc_empty_space height="25px"]
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#### The Transformation of Downtown Crossing
[vc_row][vc_column][vc_column_text]A report from the Downtown Boston Business Improvement District.[/vc_column_text][vc_empty_space height="25px"]
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#### Toast of the Town
[vc_row][vc_column][vc_column_text]Marlo Fogelman knows wine. Especially how to promote it.[/vc_column_text][vc_empty_space height="25px"]
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#### Top 10 Advertising & Marketing Professionals
[vc_row][vc_column][vc_column_text]Each month, Women's Business asks readers for nominations to create a Top 10 list in a particular category. In this issue, we present the region's leading women in advertising and marketing.[/vc_column_text][vc_empty_space height="25px"]
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#### Top 10 Public Relations Specialists
[vc_row][vc_column][vc_column_text]Each month, Women's Business asks readers for nominations to create a Top 10 list in a particular category. In this issue, we present the region's leading public relations specialists.[/vc_column_text][vc_empty_space height="25px"]
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#### Travel in the Time of COVID-19
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]When people hear that I’m traveling, there is shock. There is concern for my safety. And there is more shock. “Essential travel” means many things to many people; in my opinion, traveling for a client that provides my team with work amid the pandemic certainly qualifies as “essential.” Taking every precaution upon return, like self-quarantine for 14 days, temperature checks (life hack: a meat thermometer totally works. So I’ve heard, anyway 😉), and working hard to keep my immune system boosted with vitamins, lots of sleep and daily sauna sessions certainly didn’t hurt.

“Is it creepy?” “Aren’t you scared?” “What’s the airport like?” are just a few of the questions I’ve gotten. I flew last month and again last week, and the fascination remains. So I figured it may be interesting to share the evolution of – as well as what looks to be the new normal for – air travel during the time of COVID-19.

March 2020

There are lots of flights available, maybe 7 or 8 a day. I booked my flight the night before I left, at a price that was laughably low. I was admittedly pretty freaked out to be traveling – my Lyft driver didn’t understand why I wanted to put my own suitcase in the trunk, I tried to avoid touching anything, and I tried my best to wash my hands, use Purell, etc. but, honestly, it felt like a losing battle and eventually I just gave up. Few people were wearing masks at the time, and, at least when I left, most places were still open.

In the Delta lounge (once you find the one that was open; most were not) the normally plentiful food options were replaced by sad looking small plastic containers of cheese and egg salad, plastic-wrapped fruit and prepackaged bags of crackers. The bar was comprised of a table staffed by an employee, evoking more of a “holiday house party set up” than the normal full-on bar situ typically found in the average airline lounge. Once on the plane, all in-cabin beverage/snack service had been suspended, the airline magazine had been removed from the seatback pocket, and the plane felt much colder than usual. I thought it was just the location of my seat; I didn’t realize at the time that the airlines had intentionally increased the air flow as a decontamination measure that, coupled with the lack of body heat on the planes, resulted in freezing flights.

Returning home five days later, there were still lots of flights available, but they were increasingly cancelled on a rolling basis depending on popularity of destination. Colleagues heading to Indianapolis had flights cancelled daily; fortunately, heading to Boston proved more reliable. Still, in the handful of days that passed between my flights, the scene upon arrival at Logan was noticeably different; businesses that had been open the previous Sunday were closed by the following Friday. According to The Boston Globe, staff was passing out flyers encouraging arrivals to quarantine at home though I saw none. Cabs were plentiful, I returned home and quarantined for 14 days. The end.

April 2020

Flight options are greatly reduced to San Antonio -- one 6AM departure daily, and prices are now double what they were just a month ago. Walking into the airport, it was very clear that the landscape is vastly different. Most of the check-in counters are closed; at the ones that are operating, you now must stand behind a stanchion. You can still get close enough to pass over your luggage and your driver’s license, but otherwise you’re kept a strict 6 feet away. TSA agents have a plexiglass shield in front of their faces, and you’re more conscious of maintaining social distance from your fellow travelers while going through security. Pretty much everything is closed save for one or two shops/restaurants, even the Dunkin’ is dead and the list of departures on the board is perhaps 8 flights at most. Masks are definitely more plentiful, but far from universal. The boarding process is now done back of plane to front (why isn’t that always the case anyway?), but airline status holders can still board as they like, which makes zero sense. I’m conscious to stay 6 feet behind the person in front of me on the walk to the plane. There is still no service on the flights, but now when boarding passengers are offered a plastic bag containing a bottle of water, a Purell wipe and snacks. No one is seated together; first class passengers sit next to empty seats, and in coach Delta keeps the middle seat empty. The planes are still freezing.

Upon landing in San Antonio, police officers greeted us as we came off the plane and required that we fill out forms with personal information and instructions to quarantine. Apparently it was because the plane came from Atlanta, which was surprising as I hadn’t heard of it as a hotspot at that point…if they only knew my real city of departure! Having only recently finished a 21 day quarantine (I know, I know…overachiever), I know I’m clear….and will do it all over again when I return to Boston.

This trip I rented a car instead of Lyft, to better reduce my exposure. The hotel had undergone numerous changes too: plexiglass at check-in, all of the furniture in the lobby was removed, and staff wore masks. I found it especially interesting because recent news reports suggested Texas was close to lifting their stay-at-home orders…but from the looks of it so far, not anytime soon.

I came back on Saturday on the one flight available. Had it been cancelled, there would have been no flights back to Boston until Monday. Overall, my return trip felt slightly bi-polar, with the differences between departure city and layover city. There was literally nothing open at 3:30 pm when I arrived at the San Antonio airport to fly out save for two fast food spots. No Hudson News equivalent, hardly anyone in the airport. I couldn’t help but laugh when I heard the gate agent announce “To reduce crowding with the boarding process...” There were literally eight people on the plane. Also, it was probably the fastest I’ve been in the air…maybe ever. No endless taxi-ing to get to an open runway….it kinda felt like it was just wheels up! Transferring planes in Atlanta felt slightly different – many more people, much more was open, even things that hadn’t been open the previous Monday at noon -- but still remarkably quiet at 8:30 pm for one of the country’s busiest airports. Flight was the same, but this time they offered first class passengers a choice of the usually “paid for” snack boxes. And it was probably the fullest flight out of all four.

All in all, travel in the time of COVID is actually pretty great…you know, except for the weird instinct to avoid any type of human contact and all. No lines, airline upgrades are pretty much guaranteed, and – unless your flight gets cancelled -- zero delays. It’s definitely not for everyone, and I imagine it will take some time for flights to get back to normal even once most states decide to reopen. Until then, if you have to fly, my tips & tricks, below.

Marlo’s Flying Recos/COVID-19 Edition:

 	If you have to fly and you’re picky (who, me?!), bring your own food.
 	Wear layers. Dress warmly. Especially if you veer cold…#trust.
 	If you’re scared, try thinking about it this way: it’s probably more dangerous going to the grocery store at home as you’re far less likely to be in close proximity with others in the airport or during your flight.
 	Don’t leave extra time – you don’t need it. Check in, security and gate access is a breeze.
 	Wear a mask. But often you can take it off because literally no one is around you.
 	Support your system with supplements (I like to boost the Vitamin C and Elderberry when I travel), get lots of sleep, avoid alcohol, take probiotics (I took GoLive at least one, if not two, times daily while traveling), and drink water. Anything you can do to help your body boost your immune system (this is generally sound advice these days, flying or not).
 	Have a good reason to travel, whatever ‘good’ means to you. Let’s be real: flying isn’t going to be any less ‘dangerous’ in a month or two when they “reopen” the country. Until there is a vaccine or enough testing/tracking to ensure no one who is sick or asymptomatically carrying the virus travels, flying (like everything else) will be a crapshoot. Right now there are so few people it’s actually pretty easy to practice social distancing.
 	Stay calm. If you’re choosing to travel for an essential reason, then embrace the fact that you are doing so, take the proper precautions and acknowledge that, at least for the foreseeable future, this is what modern day travel will be like.

Hope this has been helpful. Feel free to email, comment, or DM me with any questions, happy to answer if I can![/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Travel in the Time of COVID-19 – Part II
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]A couple of weeks ago I shared some insight into some essential business travel I’ve been doing over the past two months. I just returned from another trip to San Antonio. I was curious myself to see what the changes might look like, given that some states – like Texas --have now begun to open up, and I definitely noticed some changes in my own comfort level flying the friendly skies. So this one’s for all of you armchair travelers!

May 2020

Monday 8 am flight out of Boston. Intentionally connecting through Minneapolis, not Atlanta, as Texas is still requiring passengers arriving from certain destinations to quarantine for 14 days and, call me crazy, but I prefer to avoid a state police greeting as I deplane. (Side note: Mind still blown that Massachusetts isn’t on the list but not gonna look a gift horse in the mouth.) Still taking old school Metro cab to Logan instead of Lyft; can’t imagine why the rationale requiring drop off at a common Ride App location still stands (it doesn’t – maybe three cars at departure curb at 6:30 AM) but am cutting arrival time so close these days I don’t want to chance the hike to the Terminal from Central Parking. Good thing too, because today there was a line maybe 15 deep for check in when I arrived. Not sure if it was a result of only three agents on shift, no customer service agents directing passengers, no bag drop agents or something else….but it was the first line I’ve seen during my COVID travels.

Security is still a breeze so don’t worry about renewing your CLEAR membership just yet; TSA Pre Check will suffice. It’s interesting that CLEAR is even staying open right now…I wonder if they are still offering fingerprints or just eyes as a safety precaution….but I digress. The TSA agent asks you to remove your mask so they can make an ID from your license, and TSA Pre-Check passengers still get a card to identify that bags can stay packed/shoes can stay on. Had time to hit the Delta Lounge, which was a necessity to get a cup of coffee because everything is still pretty much closed. At one point I was quite literally the only person in the entire lounge save for the one Delta employee. Boarded flight, pounded water, ate my home packed breakfast (remember, no food). Done.

I didn’t check Minnesota’s state of openness before I left, so I wasn’t sure what I’d find in Minneapolis, which is not only a HUGE airport but also a Delta hub. Arriving around 11 am CST, I immediately came across the Delta Lounge on my way to the gate. I didn’t have much time, but I popped in anyway, mostly out of curiosity. Definitely more people but nothing crazy, maybe 12 in all. Same pre-wrapped snack selection, no shared condiments for coffee, etc., but this was the first lounge where people were both sitting and being served at the actual bar, not the holiday house party set up I’d seen prior in Detroit. I grabbed another coffee because I didn’t know what I’d find, and made my way over to Terminal C. Apparently coffee was the least of my worries…passed by an open Starbucks, Dunkin’ and Caribou. Passed a couple of open Hudson News-type spots, as well as Buffalo Wild Wings, Joe & The Juice and a few other places to get food. Not particularly busy, but open. Of course, much more was closed…most retail – save for an Aveda store, which was kinda rando – and pretty much all other full-service restaurants. Probably the most interesting thing to be closed was the Tram that shuttles passengers amongst gates. Makes sense I guess…but it wasn’t closed in Detroit or Atlanta, and there certainly wasn’t going to be a situation of overcrowding because there simply aren’t enough folks in the airport.

Arrived in San Antonio, no cops, nothing open. But the line at the rental car desk was legit. One day, already two lines. A sign of things to come?

I was interested to see what a state in the process of reopening would look and feel like. There were more cars on the road, but nothing that could constitute the word ‘traffic.’ The hotel had returned all of the furniture to the lobby, and had begun putting out coffee in the morning again. There were definitely more guests…it no longer felt as if we were squatters in a haunted abandoned hotel being run by one lone masked, Purell-scented employee. Housekeeping was cleaning rooms this time, but there was no breakfast offering and the pool was still closed. I made sure to find a place to get a well-needed mani/pedi. I actually got out of my car to go into Starbucks instead of drive thru…but if you watched the Insta story, you know how that turned out. Target was accepting returns again. I was in meetings too late every night to try a restaurant, but I saw people eating at them, and that was enough for me.

Returning home six days later, flights proved to be difficult. Everything had two connections, an even bigger waste of a day, so I just parked myself at the Delta Lounge in Detroit and worked for six hours. They had upped their game from my first visit; in addition to pre-wrapped snacks, they set up a “ramen bar” with Cup ‘o Noodles as the main attraction alongside hard boiled eggs, scallions, etc. Hard pass, but truly, kudos for the effort, Delta!

It was interesting to note that now, in Detroit, the Tram between gates also wasn’t operational. I have to imagine that’s due to the airports wanting to cut costs more than anything, because there’s no way standing in a train with a small handful of people is more likely to spread the disease than any other part of air travel.

Flight was easy. Definitely getting busier but they are still leaving seats between passengers. Will be interesting to see whether their safety “policy” changes once they have the bodies to fill the plane. Still no beverage/snack service, just the baggie of water, chips and Purell wipe. And still freezing.

Home, Lyft, suitcase in garage, sauna to kill anything, and life goes on. The travel will continue, with Indiana and Texas again next month. Am even contemplating driving down to NYC next week just to be there for a few days because I miss it, but I am getting shit for that idea from many, so may rethink. This time around I definitely noticed some positive changes in my own comfort level; for me, it was just like normal travel, but better: minimal people, no delays, guaranteed upgrades. Of course I wear my mask when I can’t social distance, I wash my hands, and I try not to touch my face, but I found myself less militant and on edge about catching the virus at every turn, which was a welcome change emotionally and psychologically. I certainly don’t think I’m invincible, but with all of my recent travel, I truly feel that there is no way in hell I haven’t already been exposed. My last antibody test wasn’t positive, but I plan to test again next week so we’ll see. Regardless, I feel my body figured it out and is doing its best to protect me. So long as I continue to do my best to protect it, which has meant plenty of sleep, water, solid nutrition, supplements, minimal alcohol and sauna sessions, for better or worse I can say that I’m not as concerned as I was a month ago, which gives me hope for the near future as we in the great state of Massachusetts also start to reopen and get back to the businesses that we’ve worked so hard to keep going.

Hope this has been helpful. Feel free to email, comment, or DM me with any questions, happy to answer if I can![/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1554816896676{margin-top: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Trying to find a cheap lunch downtown? Good luck.
URL: https://www.bostonglobe.com/2024/04/22/business/lunch-costs-downtown-boston/

#### Turning Your Side Hustle Into Your Day Job
[vc_row css=".vc_custom_1554816888420{margin-bottom: 25px !important;}"][vc_column el_class="bullet-list"][vc_column_text]You’ve dreamed about starting a food or beverage company brand for years. You’ve even got your elevator pitch down cold. With COVID furloughs, layoffs, and fallout putting life into perspective, you’re ready to pull the trigger on your passion project. Whether it’s your grandma’s legendary biscotti recipe or that homemade kombucha your friends can’t get enough of because it’s straight up better than anything sold at a grocery store, there’s no time like the present to become the next breakout F&B brand.

Marlo Fogelman, founder & CEO of marlo marketing, joined a panel of fellow food & beverage industry thought leaders in a discussion about what questions you should be asking yourself during your big moment in the making, and lay out the tools you need to have at your disposal in order to actually succeed in today’s reality.

Speakers:
Bob Burke, Natural Products Consulting, Moderator
Marlo Fogelman, marlo marketing
Jeremy Halpern, Nutter
John Maggiore, Maggiore Sales & Marketing
Kevin Mannering, Rodeo

https://youtu.be/mkPCKuts-uQ

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#### Ways to Avoid Contracting the Flu
[vc_row][vc_column][vc_column_text]Marlo Fogelman of marlo marketing/communications shares some ideas to avoid contracting the flu, such as wheatgrass shots and kale salads, on Good Morning America.[/vc_column_text][vc_empty_space height="25px"]
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#### Welcome to marlo marketing!
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Welcome to marlo marketing!
Wait, what?! Well, for those of you who already know us, it may seem strange to be extending a welcome after 14+ years in business. And while this post is definitely for those whose acquaintance we have yet to make, it’s also for those of you we’ve already met. See, what we’ve found is that while we’ve always had clients who really ‘got’ us, for some reason, especially of late, we’re seeing more and more folks respond to the principles that we’ve always stood for: utmost quality; fervent need to deliver strong results; honesty, transparency and loyalty; unparalleled ethics; and never, ever ever just ‘dialing it in.’ We think the fact that we have had a double-digit number of clients on our roster for more than 10 years is pretty good evidence that these principles are resonating. So we figured, while we could continue spreading the things that we stand for one-on-one, maybe the time had come to double down on who we are and start broadcasting it more effectively to a larger audience.

That was the impetus behind our just-launched new website, updated brand messaging, and this new blog from yours truly. Our goal? To allow both prospective clients and prospective staff to better learn who we are, what makes us tick and if we align. Simple and straightforward, just like us!

They say that you’re judged by the company you keep and I couldn’t agree more. I look no further than my marlo colleagues and our clients to know we’re doing something right. I don’t think I’m any smarter or more special than most. But I do know that one of my true talents is picking talent and then getting out of their way and letting them shine; the 30+ professionals that are the daily heart and soul of marlo marketing reinforce that belief every single day. Clearly, together we’ve created something that resonates with both clients and the people who choose to work as a part of the marlo team. It’s also true that we’re not everyone’s cup of tea…and that’s okay. But for the ones who ‘get’ us and who we ‘get’ in return, we know we offer something truly special. An important part of my leadership is to protect and grow our unique endeavor, and I strive every day to earn the trust and respect of my teams and our clients.

So stay tuned to this blog — it’s where I’ll be sharing my thoughts on marketing, future trends, company culture, generating ROI, agency press coverage, and so much more. And if you’re not already a loyal reader, definitely check out marlo monthly — our e-newsletter that has been distributed literally every month since January 2005, where we share client news with wit and humor — and m.blog, a must-read for anyone over 40 looking to stay abreast of pop culture, trends, and all things Kardashian, as seen through the eyes of the marlo marketing staff.

As we tell our clients, all brands must evolve. That said, we’re proud of the fact that the core values we stood for at the beginning are the same ones we stand for today. So for us, the evolution is merely in how we communicate that. Perhaps the most straightforward evidence is the change in our agency motto from “Make shit happen” to “Don’t stop until you’re proud.”

Because until the day my name is no longer on the door, we’re never, ever, ever gonna stop until we’re proud!

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#### What if returning to the office doesn’t involve an ‘office’?
[vc_row][vc_column][vc_column_text]marlo marketing is one of the trailblazing companies profiled by The Boston Globe experimenting with nontraditional work spaces during the pandemic.[/vc_column_text][vc_empty_space height="25px"]
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#### Work & Wellness
[vc_row][vc_column][vc_column_text]Health abounds in Marlo Fogelman's new office space and lecture series.[/vc_column_text][vc_empty_space height="25px"]
    VIEW ARTICLE
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#### Wrapping Up Our 20th Anniversary Year
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As I prepare to say goodbye to 2024 and a year of celebrating 20 years in business, I can't help but look back with pride. It was a year of Instagram giveaways (on the 20th of each month, natch), a monthly event series that highlighted our agency's categories (hospitality, cpg, & lifestyle), fundraisers that raised over $30K for The Wonderfund, Challenge Unlimited at Ironstone Farm, and Villa Mexico Cafe (still struggling from the lack of office workers downtown), and a blowout anniversary party at Eastern Standard Kitchen & Drinks that gathered clients, friends, and countless former marlo employees, many of whom have remained friends since their time together at whatever point they were a part of the marlo-verse over the last 20 years. Fast forward to earlier this month, when I sat down with most of the current team for our annual end-of-year meetings to have the chance to connect one-on-one, hear honest feedback, constructive criticism, and reset for the new year. I’m proud to share that the answer to the first question asked of everyone: “are you happy at marlo?” was a resounding yes. And while the clients and the work certainly play a big part of that, the refrain I heard over and over was “I love my co-workers.”
When I reflect on the 20 years I’ve spent building this business, this is the very reason I’ve continued. While there have been many highs and just as many lows, it’s the people that keep me coming back for more year after year. And no 20th year could end without a public thank you to one of them, Karen Wong, who came in 10 years ago as the VP for our CPG practice and one day asked to be the COO. I thought she was nuts for wanting that role (TBH, I kinda still do ;), but without her by my side I honestly don’t know that we would still be here today. And one more person I must mention who I KNOW with certainty we would not be here without is Michael P Moriarty, the winner of my “Goldilocks” story of how I selected an accountant 20 years ago.
So, while 2024 was about outward celebration, 2025 is going to be about inward celebration – rejoicing in the friends that have been made, connecting different generations of marlo-ites, and encouraging more of the same. While I don’t know what the next 20 years will hold, if there is any legacy worth trying to maintain I know it’s this one. And as I judge my own leadership skills over the past 20 years – some great, some still a work in progress – I have to give myself credit for clearly doing something right to have been able to attract and retain some of the industry’s best. Cheers to chapter 21 and beyond!
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#### About Us
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	About Us		
	
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Our Newsletter
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#### Account Coordinator, Hospitality
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]marlo marketing seeks an Account Coordinator to join the Hospitality division of our fast-paced, growing Boston office. The Account Coordinator will work closely with other team members to support client marketing initiatives for a wide variety of restaurant, travel, destination, hotel, and hospitality clients.[/vc_column_text][vc_empty_space height="13px"]
	

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PRIMARY RESPONSIBILITIES:

 	Provide administrative support to Hospitality team
 	Conduct media monitoring; compile client reports
 	Draft press releases, pitches, meeting agendas and recaps
 	Prepare for and participate in client calls/meetings
 	Research and identify media targets and opportunities; build media lists
 	Support ongoing media relations efforts
 	Cultivate media/influencer/blogger relationships
 	Stay up to date on the media and trends relevant to the restaurant, food & beverage, travel, destination, hotel and hospitality categories

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	Excellent written and verbal communication skills
 	Proactive nature and pride in a job well done
 	Ability to take direction and respond positively to constructive feedback
 	Familiarity with the media landscape
 	Exceptional organizational skills and attention to detail
 	Ability to multi-task and meet deadlines
 	Social media literacy
 	Willingness to be a team player
 	1-2 years of PR experience; agency preferred (including internships)

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, mentoring in a team-oriented environment, competitive compensation, and excellent benefits.

If this describes you, please send an email with your cover letter, resume and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
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#### Account Executive
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Are you seeking a role that offers that fabled mix of work/life balance? Eager to join a tribe that shares your passion for food, bevvies, and hospitality? Look no further, we got you!
Here’s a bit about marlo marketing and why we may be your cup of tea:


 	Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
 	Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
 	There’s more to life than the (hybrid) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients 😉
 	We master our own destiny. Every one of us is empowered and encouraged to attain the experience, knowledge, and role we desire. You decide what you want your path at mm to be – we’ll help you get there.
 	Resting and recharging are non-negotiable. Unlimited PTO days. Birthdays off. Paid holidays. Week off between Christmas and New Year. We work hard and play harder.
 	We’re friends with benefits. Fully covered dental, short-term, and long-term disability. 70% health insurance coverage. Monthly phone reimbursement. 401k with generous employer match. Flexible Spending Account. And a bunch of other benes to make life easier.
 	We don’t stop until we’re proud. We believe that anything worth doing is worth doing well. In other words, we get sh*t done. If you share that ethos, we’re your kindred spirits.

We’re seeking an experienced Account Executive who loves media/influencer relations, knows how to leverage social media, and adores spreading the news about meaningful and memorable brands within the hospitality, lifestyle, and consumer spaces. If you can whip up cool, compelling, pitch angles and social content in your sleep and have a knack for nurturing relationships with clients and media alike, we want to work with you! This is a hybrid position based out of our Boston office.
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PRIMARY RESPONSIBILITIES:

 	Alongside Account Manager, serve as day-to-day client contact
 	Execute PR/marketing plans including media/influencer relations and social media
 	Contribute to creation of PR programs/plans and social media content calendars
 	Participate in client meetings/calls; prepare meeting agendas and recaps
 	Draft and distribute press releases, pitches, briefings, and other media materials
 	Identify and respond to proactive and reactive editorial media opportunities
 	Cultivate media/influencer relationships; pitch media and engage with influencers
 	Draft social content calendars featuring channel-specific content
 	Handle daily management of social media channels and influencer/creator engagement
 	Manage results tracking and reporting
 	Stay up to date on the media and trends relevant to client categories
 	Maintain a high level of consistent quality across deliverables

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REQUIREMENTS:

 	Minimum 3-5 years of post-college marketing experience
 	Proven media relations experience and success; familiarity with the media landscape
 	Social media proficiency, including content development and channel management
 	Successful influencer engagement experience
 	Excellent written and verbal communication skills
 	Comfort with, and consistent usage of, AI software/tools
 	Ability to multi-task, manage time well, and meet deadlines
 	Exceptional organizational skills and attention to detail
 	Proactive nature and pride in a job well done
 	Comfort with client communications
 	Ability to organize, multitask, and prioritize work under pressure
 	Ability to take direction and respond positively to constructive criticism
 	Operate with a sense of urgency and effective follow through

[/vc_column_text][vc_empty_space height="13px"][vc_column_text css=""]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If we sound up your alley, please send an email with your resume, cover letter and salary requirements for consideration to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
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#### Account Executive, Consumer
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]marlo marketing seeks an experienced PR professional to join our fast-paced, growing Boston office. Candidates must possess a strong interest in the CPG/food & beverage category, exceptional media relations skills, and have a minimum of 3-5 years of public relations experience, preferably within an agency setting.[/vc_column_text][vc_empty_space height="13px"]
	

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PRIMARY RESPONSIBILITIES:

 	Alongside Account Manager, serve as day-to-day client contact for assigned accounts
 	Participate in brainstorms and contribute to creation of PR programs and plans
 	Execute approved client PR/marketing plans
 	Participate in client status calls/meetings; leading at times, when appropriate
 	Manage results tracking and reporting
 	Draft and distribute press releases, pitches, media/message materials, meeting agendas, recaps, etc.
 	Identify and respond to proactive and reactive editorial media opportunities
 	Cultivate strong media/influencer relationships; pitch media
 	Stay up to date on the media and trends relevant to client categories
 	Maintain a high level of consistent quality across agency deliverables
 	Manage Account Coordinators and interns
 	Report to Account Manager

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	3-5 years of post-college PR experience, ideally within an agency setting
 	Proven media relations experience and success; familiarity with the media landscape
 	Excellent written and verbal communication skills
 	Ability to multi-task, manage time well, and meet deadlines
 	Exceptional organizational skills and attention to detail
 	Proactive nature and pride in a job well done
 	Comfort with client communications
 	Ability to take direction and respond positively to constructive criticism
 	Willingness to be a team player
 	Holistic understanding of - and interest in - marketing, including social media, online content development, email marketing, etc.
 	Operate with a sense of urgency and effective follow through

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If this describes you, please send an email with your resume, cover letter and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Account Executive, Hospitality
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]marlo marketing seeks an experienced Hospitality PR professional to join our fast-paced, growing Boston office. Candidates must possess a strong interest in the restaurant/dining category, exceptional media relations skills, and have a minimum of 3-5 years of public relations experience, preferably within an agency setting.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Alongside Account Manager, serve as day-to-day client contact for assigned accounts
 	Participate in brainstorms and contribute to creation of PR programs and plans
 	Execute approved client PR/marketing plans
 	Participate in client status calls/meetings; leading at times, when appropriate
 	Manage results tracking and reporting
 	Draft and distribute press releases, pitches, media/message materials, meeting agendas, recaps, etc.
 	Identify and respond to proactive and reactive editorial media opportunities
 	Cultivate strong media/influencer relationships; pitch media; coordinate and staff media visits as needed
 	Stay up to date on the media and trends relevant to food, beverage and restaurant categories
 	Maintain a high level of consistent quality across agency deliverables
 	Manage Account Coordinators and interns
 	Report to Account Manager

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	3-5 years of post-college PR experience, ideally within an agency setting
 	Proven media relations experience and success; familiarity with the media landscape
 	Excellent written and verbal communication skills
 	Ability to multi-task, manage time well, and meet deadlines
 	Exceptional organizational skills and attention to detail
 	Proactive nature and pride in a job well done
 	Comfort with client communications
 	Ability to take direction and respond positively to constructive criticism
 	Willingness to be a team player
 	Holistic understanding of - and interest in - marketing, including social media, online content development, email marketing, etc.
 	Operate with a sense of urgency and effective follow through

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, mentoring in a team-oriented environment, competitive compensation and excellent benefits.

If this describes you, please send an email with your cover letter, resume and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Account Executive, Social Media
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text css="" el_class="bullet-list"]
Are you seeking a role that offers that fabled mix of work/life balance? Eager to join a tribe that shares your passion for food, bevvies, and hospitality? Look no further, we got you!
Here’s a bit about marlo marketing and why we may be your cup of tea:


 	Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
 	Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
 	There’s more to life than the (hybrid) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients 😉
 	We master our own destiny. Every one of us is empowered and encouraged to attain the experience, knowledge, and role we desire. You decide what you want your path at mm to be – we’ll help you get there.
 	Resting and recharging are non-negotiable. Unlimited PTO days. Birthdays off. Paid holidays. Week off between Christmas and New Year. We work hard and play harder.
 	We’re friends with benefits. Fully covered dental, short-term, and long-term disability. 70% health insurance coverage. Monthly phone reimbursement. 401k with generous employer match. Flexible Spending Account. And a bunch of other benes to make life easier.
 	We don’t stop until we’re proud. We believe that anything worth doing is worth doing well. In other words, we get sh*t done. If you share that ethos, we’re your kindred spirits.

We’re seeking an experienced Account Executive who loves social media/influencer relations and adores spreading the news about meaningful and memorable brands within the hospitality, lifestyle, and consumer spaces. If you live and breathe social media trends, can whip up cool, compelling content in your sleep, and have a knack for nurturing relationships with clients and influencers alike, we want to work with you! This is a hybrid position based out of our Boston office.
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text css="" el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Alongside Account Manager, serve as day-to-day client contact
 	Execute marketing plans primarily focused on social media/influencer relations
 	Contribute to creation of social media content calendars and marketing/PR programs/plans
 	Draft/develop social content calendars featuring channel-specific content
 	Handle daily management of social media channels, including content development and influencer engagement
 	Cultivate influencer relationships
 	Participate in client meetings/calls; prepare meeting agendas and recaps
 	Manage results tracking and reporting
 	Stay up to date on the influencers, content creators, and trends relevant to client categories
 	Maintain a high level of consistent quality across deliverables

[/vc_column_text][vc_empty_space height="13px"][vc_column_text css="" el_class="bullet-list"]
REQUIREMENTS:

 	Minimum 3-5 years of post-college marketing experience
 	Social media passion and proficiency, including content development and channel management
 	Successful influencer engagement experience
 	Excellent written and verbal communication skills
 	Comfort with, and consistent usage of, AI software/tools
 	Ability to multi-task, manage time well, and meet deadlines
 	Exceptional organizational skills and attention to detail
 	Proactive nature and pride in a job well done
 	Comfort with client communications
 	Ability to organize, multitask, and prioritize work under pressure
 	Ability to take direction and respond positively to constructive criticism
 	Operate with a sense of urgency and effective follow through

[/vc_column_text][vc_empty_space height="13px"][vc_column_text css=""]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If we sound up your alley, please send an email with your resume, cover letter and salary requirements for consideration to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Account Manager
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text el_class="bullet-list"]Are you seeking a role that offers that fabled mix of work/life balance? Eager to join a tribe that shares your passion for food, bevvies, and hospitality?
Look no further, we got you!

Here’s a bit about marlo marketing and why we may be your cup of tea:

 	Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
 	Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
 	There’s more to life than the (virtual) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients 😉
 	We master our own destiny. Every one of us is empowered and encouraged to attain the experience, knowledge, and role we desire. You decide what you want your path at mm to be – we’ll help you get there.
 	Resting and recharging are non-negotiable. Unlimited PTO days. Birthdays off. Paid holidays. Week off between Christmas and New Year. We work hard and play harder.
 	We’re friends with benefits. Fully covered dental, short-term, and long-term disability. 70% health insurance coverage. Monthly phone reimbursement. 401k with generous employer match. Flexible Spending Account. And a bunch of other benes to make life easier.
 	We don’t stop until we’re proud. We believe that anything worth doing is worth doing well. In other words, we get sh*t done. If you share that ethos, we’re your kindred spirits.

We’re seeking an experienced Account Manager who loves media relations and spreading the news about meaningful and memorable brands within the hospitality, lifestyle, and consumer spaces. If you can whip up cool, compelling, pitch angles in your sleep and have a knack for nurturing relationships with clients and media alike, we want to work with you! This is primarily a remote position with periodic visits to clients or to our Boston-based office.

[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Serve as day-to-day client contact
 	Lead client meetings/calls
 	Lead media relations efforts
 	Draft and edit press releases, pitches, briefings, and other media materials
 	Develop and lead execution of approved PR/marketing plans
 	Assist in management of budgets and timelines
 	Oversee junior staff to maintain quality control over all media- and client-facing materials
 	Cultivate media/influencer/client relationships
 	Stay up to date on the media and trends relevant to client categories
 	Manage and mentor junior staff
 	Support new business outreach and pitch efforts

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	Minimum 5-7 years of post-college PR-agency experience
 	Exceptional client management skills
 	Experience creating and managing integrated PR/marketing plans and budgets
 	Media relations expertise
 	Strong social media experience
 	Ability to organize, multitask and prioritize work under pressure
 	Excellent interpersonal skills; ability to work well with others
 	Ability to take direction and respond positively to constructive criticism
 	Time management skills; respect for deadlines
 	Strong writing skills and attention to detail
 	Ability to create and edit media materials, presentations, plans, briefings, recaps and other client-facing documents
 	Exceptional presentation skills
 	Operate with a sense of urgency and effective follow through

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If we sound up your alley, please send an email with your resume, cover letter and salary requirements for consideration to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Account Manager, Consumer
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]marlo marketing seeks an experienced Account Manager to join the Consumer practice of our fast-paced, growing Boston office. The Account Manager will work with other team members to execute integrated marketing initiatives for a variety of national and regional CPG and food & beverage brands. Candidates must have a strong interest and background in media relations, as well as a minimum of 5-7 years of communications experience, preferably within an agency setting.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Serve as day-to-day client contact
 	Lead client meetings/calls
 	Lead media relations efforts
 	Draft and edit press releases, pitches, briefings and other media materials
 	Lead execution of approved PR/marketing plans
 	Assist in developing creative PR/marketing plans
 	Assist in management of budgets and timelines
 	Oversee junior staff to maintain quality control over all media- and client-facing materials
 	Cultivate media/influencer/client relationships
 	Stay up to date on the media and trends relevant to client categories
 	Manage and mentor junior staff
 	Support new business outreach and pitch efforts
 	Report to Vice President

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	5-7 years of post-college PR-Agency experience
 	Exceptional client management skills
 	Experience creating and managing integrated PR/marketing plans and budgets
 	Media relations expertise
 	Strong social media experience
 	Ability to organize, multitask and prioritize work under pressure
 	Excellent interpersonal skills; ability to work well with others
 	Ability to take direction and respond positively to constructive criticism
 	Time management skills; respect for deadlines
 	Strong writing skills and attention to detail
 	Ability to create and edit media materials, presentations, plans, briefings, recaps and other client-facing documents
 	Exceptional presentation skills
 	Operate with a sense of urgency and effective follow through

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If this describes you, please send an email with your resume, cover letter and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Account Manager, Hospitality
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]marlo marketing seeks an experienced Account Manager to join the Hospitality practice of our fast-paced, growing Boston office. The Account Manager will assist in leading integrated marketing initiatives for a variety of restaurants, travel, destination, and hotel brands. Candidates must possess a strong interest in the hospitality space, and have a minimum of 5-7 years of public relations experience, preferably within an agency setting.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Serve as day-to-day client contact
 	Lead client meetings/calls
 	Lead media relations efforts
 	Draft and edit press releases, pitches, briefings and other media materials
 	Lead execution of approved PR/marketing plans
 	Assist in developing creative PR/marketing plans
 	Assist in management of budgets and timelines
 	Oversee junior staff to maintain quality control over all media- and client-facing materials
 	Cultivate media/influencer/client relationships
 	Stay up to date on the media and trends relevant to client categories
 	Manage and mentor junior staff
 	Support new business outreach and pitch efforts
 	Report to Vice President

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	5-7 years of post-college agency or in-house PR experience
 	Exceptional client management skills
 	Experience creating and managing integrated PR/marketing plans and budgets
 	Media relations expertise
 	Strong social media experience
 	Ability to organize, multitask and prioritize work under pressure
 	Excellent interpersonal skills; ability to work well with others
 	Ability to take direction and respond positively to constructive criticism
 	Time management skills; respect for deadlines
 	Strong writing skills and attention to detail
 	Ability to create and edit media materials, presentations, plans, briefings, recaps and other client-facing documents
 	Exceptional presentation skills
 	Operate with a sense of urgency and effective follow through

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, mentoring in a team-oriented environment, competitive compensation and excellent benefits.

If this describes you, please send an email with your cover letter, resume and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Account Manager, Hospitality
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]Do you love getting the word out about the latest and greatest everything? Can you come up with cool, compelling marketing ideas and pitch angles in your sleep? Do you have a knack for nurturing relationships with clients, media, and influencers? If so, we want to work with you!

marlo marketing seeks an experienced Account Manager to join our growing agency. The Account Manager will work with other team members to execute integrated marketing initiatives for a wide variety of consumer lifestyle, travel and destination brands. Candidates must have a strong interest and background in media relations, as well as a minimum of 5-7 years of communications experience, preferably within an agency setting.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Serve as day-to-day client contact
 	Lead client meetings/calls
 	Lead media relations efforts
 	Draft and edit press releases, pitches, briefings and other media materials
 	Develop and lead execution of approved PR/marketing plans
 	Assist in management of budgets and timelines
 	Create and manage budgets and timelines
 	Oversee junior staff to maintain quality control over all media- and client-facing materials
 	Cultivate media/influencer/client relationships
 	Stay up to date on the media and trends relevant to client categories
 	Manage and mentor junior staff
 	Support new business outreach and pitch efforts

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	5-7 years of post-college PR-agency experience
 	Exceptional client management skills
 	Experience creating and managing integrated PR/marketing plans and budgets
 	Media relations expertise
 	Strong social media experience
 	Ability to organize, multitask and prioritize work under pressure
 	Excellent interpersonal skills; ability to work well with others
 	Ability to take direction and respond positively to constructive criticism
 	Time management skills; respect for deadlines
 	Strong writing skills and attention to detail
 	Ability to create and edit media materials, presentations, plans, briefings, recaps and other client-facing documents
 	Exceptional presentation skills
 	Operate with a sense of urgency and effective follow through

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, mentoring in a team-oriented environment, competitive compensation and excellent benefits.

If this describes you, please send an email with your cover letter, resume and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Agency Leadership
[vc_row row_content_width="grid" css=".vc_custom_1537911975680{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1537911898442{background-color: #ffffff !important;}"][vc_column_text]
Meet The Senior Team
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row][vc_column]
	
					
				
								
			
				
			
				
																Marlo Fogelman
																founder & ceo
									
									
							
		
	

	
					
				
								
			
				
			
				
																Karen Wong
																chief operating officer
									
									
							
		
	

	
					
				
								
			
				
			
				
																Brian Charron
																creative director
									
									
							
		
	

	
					
				
								
			
				
			
				
																Ariel Gardner
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Francesca Rovello
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Colleen McCormick Blair
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Yana Bushoy
																vice president
									
									
							
		
	

[/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="98px"][/vc_column][/vc_row]

#### Alex Senchak: LimoLiner
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=gmlq7RVxBg8" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Alex Senchak, Director of Business Development at LimoLiner, explains how marlo marketing has helped to create a unique logo, brand design and PR strategy for LimoLiner that has truly set it apart from its competition. Senchak believes that the work marlo marketing has done for LimoLiner has significantly differentiated them in the transportation market, and that the team at marlo has been a great partner and collaborator. Senchak notes the cherished relationship LimoLiner and marlo marketing have built, saying “it is wonderful working with a team that can provide the strategy and execution, and be nimble with us in meeting our objectives.”[/vc_column_text][vc_empty_space height="25px"]
    We Know Lifestyle
    [vc_empty_space height="25px"]
    VIEW MORE TESTIMONIALS
    [/vc_column][/vc_row]

#### Ariel Gardner
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3" css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Vice President
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text css=""]A seasoned marketer with nearly 20 years of experience, Ariel spearheads strategic planning, positioning, and execution for clients. She brings a strong business acumen to client work – evaluating customer segments and market opportunities to determine competitive advantage and establish a strategic integrated marketing approach that is unique to each client. Her background spans multiple industries including real estate, property development, retail, technology, hospitality, and restaurants.

Following a previous eight-year stint, Ariel returned to marlo marketing in 2024 after serving as Director of Marketing for Generis Collective, a boutique property development firm providing turnkey buildout services for globally renowned brands. During her tenure at Generis, Ariel oversaw an extensive rebranding process which successfully shifted the company’s business model to capture a wider set of potential partners and clients. She also led the charge on branding and marketing strategies for several ancillary ventures including a high-end multi-family apartment building, a women-led construction management firm, and a private club for car collectors.

Prior to Generis, Ariel worked for Delaware North as the opening Director of Marketing for the Hub on Causeway, a 1.5 million square-foot mixed-use property at Boston’s TD Garden. While there, she led the planning, opening and ongoing marketing strategy for the development’s restaurant properties. In her previous role with marlo marketing, she ran the hospitality, restaurant & catering practice, focusing on integrated marketing initiatives for pioneering and established culinary brands and personalities.

Ariel completed her MBA from Babson College in 2024. She has her undergraduate degree from James Madison University and is also a 2017 Fellow of UMASS Boston’s Emerging Leaders Program.[/vc_column_text][/vc_column][vc_column width="1/3"]
	
		
			
    
                                                            
		
	
[/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1537839785199{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Meet The Senior Team
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row][vc_column]
	
					
				
								
			
				
			
				
																Marlo Fogelman
																founder & ceo
									
									
							
		
	

	
					
				
								
			
				
			
				
																Karen Wong
																chief operating officer
									
									
							
		
	

	
					
				
								
			
				
			
				
																Brian Charron
																creative director
									
									
							
		
	

	
					
				
								
			
				
			
				
																Ariel Gardner
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Francesca Rovello
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Colleen McCormick Blair
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Yana Bushoy
																vice president
									
									
							
		
	

[/vc_column][/vc_row]

#### Arlin Smith: Eventide Oyster Co.
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=ak8whWQofEA" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]Arlin Smith, Co-Owner and Operating Manager of Big Tree Hospitality, discusses how the team at marlo marketing understood the marketing and strategy needs for Eventide Oyster Company when it opened its new Fenway location.[/vc_column_text][vc_empty_space height="25px"]
    We Know Hospitality
    [vc_empty_space height="25px"]
    VIEW MORE TESTIMONIALS
    [/vc_column][/vc_row]

#### Branding & Design
[vc_row full_width="stretch_row_content" content_placement="top" disable_element="yes"][vc_column offset="vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-xs-offset-1 vc_col-xs-10"][vc_empty_space height="50px"][vc_column_text]Damn good design is in our DNA. Merging our commitment to impactful storytelling with distinctive visual flair, we bring brands to life in the most meaningful and memorable of ways to drive marketing ROI. If you’re seeking design that stands out and delivers — from logos and websites to collateral and photography — trust your brand with those who get branding.[/vc_column_text][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1715009657826{margin-top: 5px !important;padding-bottom: 20px !important;}"][vc_column][vc_empty_space height="50px"][vc_column_text]Damn good design is in our DNA. Merging our commitment to impactful storytelling with distinctive visual flair, we bring brands to life in the most meaningful and memorable of ways to drive marketing ROI. If you’re seeking design that stands out and delivers — from logos and websites to collateral and photography — trust your brand with those who get branding.[/vc_column_text][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row disable_element="yes"][vc_column]
    
                                                            
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						Show all
					
											
							CPG
						
											
							Hospitality
						
											
							Lifestyle
						
									
					
	
	
		
	
		
	

	
		
				
		Savannah Classics Side Dishes	

			
			
					
	

		
	

	
		
	

	
		
				
		Savannah Classics Hushpuppies	

			
			
					
	

		
	

	
		
	

	
		
				
		Fave’Wich	

			
			
					
	

		
	

	
		
	

	
		
				
		Hotel Saint Clair	

			
			
					
	

		
	

	
		
	

	
		
				
		Kelly’s Roast Beef	

			
			
					
	

		
	

	
		
	

	
		
				
		Equal Measure	

			
			
					
	

		
	

	
		
	

	
		
				
		Puro Gusto	

			
			
					
	

		
	

	
		
	

	
		
				
		Willow Tree	

			
			
					
	

		
	

	
		
	

	
		
				
		Aussie Grill	

			
			
					
	

		
	

	
		
	

	
		
				
		City Point Capital	

			
			
					
	

		
	

	
		
	

	
		
				
		The Lawn on D	

			
			
					
	

		
	

	
		
	

	
		
				
		Salmon Health & Retirement	

			
			
					
	

		
	

	
		
	

	
		
				
		cooksimple	

			
			
					
	

		
	

	
		
	

	
		
				
		Yvonne’s	

			
			
					
	

		
	

	
		
	

	
		
				
		Boston Winter at City Hall Plaza	

			
			
					
	

		
	

	
		
	

	
		
				
		Be Styled	

			
			
					
	

		
	

	
		
	

	
		
				
		First Boston Realty International	

			
			
					
	

		
	

	
		
	

	
		
				
		Arsenal Yards	

			
			
					
	

		
	

	
		
	

	
		
				
		Pure7 Chocolate	

			
			
					
	

		
	

	
		
	

	
		
				
		Designer Bath	

			
			
					
	

		
	

	
		
	

	
		
				
		Baystate Financial	

			
			
					
	

		
	

	
		
	

	
		
				
		Sumner Slavin, M.D.	

			
			
					
	

		
	

	
		
	

	
		
				
		Beer Brand Packaging	

			
			
					
	

		
	

	
		
	

	
		
				
		Craigie Burger	

			
			
					
	

		
	

	
		
	

	
		
				
		Zoo New England	

			
			
					
	

		
	

	
		
	

	
		
				
		Compass Point Retirement Planning	

			
			
					
	

		
	

	
		
	

	
		
				
		Alcove	

			
			
					
	

		
	

	
		
	

	
		
				
		Margaritas Mexican Restaurant	

			
			
					
	

		
	

	
		
	

	
		
				
		The Proprietors	

			
			
					
	

		
	

	
		
	

	
		
				
		Findaway Adventures	

			
			
					
	

		
	

	
		
	

	
		
				
		Hippocrates Health Institute	

			
			
					
	

		
	

	
		
	

	
		
				
		Point2Point Global	

			
			
					
	

		
	

	
		
	

	
		
				
		Logos	

			
			
					
	

		
	
	
	
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#### Brian Charron
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3" css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Creative Director

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[vc_column_text]As leader of the creative team at marlo marketing, Brian oversees initiatives driven by all aspects of branding. From logos and websites to sales collateral and photography, Brian ensures that the creative strategy and messaging we do on our clients’ behalf is consistent, effective and appropriate — and that it looks great, too. Bringing 20+ years of experience as a designer and creative director, Brian continues to create memorable brands for a variety of clients and industries that appeal to a wide range of audiences.

Brian began his career at Arrowstreet, a Boston architecture firm, designing signage, print collateral and websites for clients such as IKEA, Boys & Girls Clubs, the City of Somerville and the U.S. Air Force. He dove deeper into all aspects of branding, marketing and advertising at Cape Cod-based Carol McLeod Design, where he developed creative partnerships with several business-to-business and business-to-consumer clients, including Environ Skin Care, Sampar Skin Care and Spaulding Rehabilitation Hospital Cape Cod, as well as various real estate developers, insurance agencies and healthcare organizations.

Brian has been part of the marlo marketing team since 2011. Throughout the years, he has held various creative, consulting and management roles for the agency. He is honored to have had his award-winning work recognized in national design publications and magazines.

Originally from Westport, Massachusetts, Brian is a graduate of University of Massachusetts Dartmouth.[/vc_column_text][vc_empty_space height="25px"][/vc_column][vc_column width="1/3"]
	
		
			
    
                                                            
		
	
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Meet The Senior Team
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																Marlo Fogelman
																founder & ceo
									
									
							
		
	

	
					
				
								
			
				
			
				
																Karen Wong
																chief operating officer
									
									
							
		
	

	
					
				
								
			
				
			
				
																Brian Charron
																creative director
									
									
							
		
	

	
					
				
								
			
				
			
				
																Ariel Gardner
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Francesca Rovello
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Colleen McCormick Blair
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Yana Bushoy
																vice president
									
									
							
		
	

[/vc_column][/vc_row]

#### Careers
[vc_row disable_element="yes" parallax_background_image="44193" css=".vc_custom_1714750616861{background-image: url(https://marlomarketing.com/wp-content/uploads/2022/02/careers-1920x800-1-1.jpg?id=45027) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column]
	
		
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Careers
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[vc_column_text]If you don’t stop until you’re proud and enjoy all things hospitality, lifestyle and CPG, we want to meet you. Don't see the perfect role right now? We're always looking to expand our roster of exceptional talent for when the time is right, so don't be shy to reach out anyway! Drop us a line at careers@marlomarketing.com.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row row_content_width="grid"][vc_column][vc_empty_space height="54px"][vc_column_text]If you don’t stop until you’re proud and enjoy all things hospitality, lifestyle and CPG, we want to meet you. Don't see the perfect role right now? We're always looking to expand our roster of exceptional talent for when the time is right, so don't be shy to reach out anyway! Drop us a line at careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="74px"][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1538400332376{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/2" css=".vc_custom_1538400299188{background-color: #f6f6f6 !important;}"][vc_column_text]
Current Job Openings
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[vc_column_text css=""]Marketing Specialist

Operations/Office Manager[/vc_column_text][vc_column_text][/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text]
Benefits
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[vc_column_text el_class="bullet-list"]In case you’re curious about our company perks:

 	Generous holiday time off and unlimited PTO, including your birthday
 	Flexible work-from-home policy
 	Employee referral rewards
 	Robust new business referral bonuses – for the lifetime of the client
 	Annual professional growth stipend
 	Monthly phone reimbursement
 	m.social gatherings (past outings have included group yoga class, visit to the zoo, rooftop cocktails)
 	70% payment of health insurance
 	100% payment of dental insurance
 	401K plan through Employee Fiduciary, with an employer matching contribution
 	Employer-covered short- and long-term disability insurance
 	Life, accident, hospital, and cancer insurance offered
 	Flexible Spending Account
 	Commuter benefits
 	Employee Assistance Program
 	Pet Insurance

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Please note: Due to a high volume of applications received, we may not be able to respond to every submission. Thank you for your understanding.
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#### Case Studies
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									Browse By Service
							
					
									Browse By Sector
							
			
	[vc_column_text el_class="bullet-list"]
Launch – Brand

 	Be Styled
 	Bully Boy
 	Bully Boy Old Fashioned
 	Cape Cod® Potato Chips
 	Juice Press
 	Latitude Beverage Company
 	Narragansett Beer
 	Narragansett Beer - Del's Shandy
 	Narragansett Beer - Fresh Catch
 	PERDUE – Fresh Cuts
 	PERDUE – Simply Smart Organics
 	Zoo New England

Event Activation

 	Rockland Trust
 	Rockland Trust - Creative Programming
 	Snack Factory® Pretzel Crisps® - Trade Show

Digital Marketing

 	GoLive
 	Plant Snacks Cassava Crunch
 	The Food Lens
 	Uncommon Hospitality

Launch – Hospitality

 	The Envoy Hotel
 	Eventide
 	Frost Ice Bar
 	Moxy Boston Downtown
 	Nahita
 	Ocean Prime
 	Sandy Pines Campground
 	Shake Shack
 	YOTEL

Influencer Relations (Earned)

 	Snack Factory® Pretzel Crisps® - National Pretzel Day Campaign

Influencer Relations (Paid)

 	Cape Cod® Potato Chips – Russet
 	Cape Cod® Potato Chips – Waves

Media Relations (Earned)

 	Bully Boy Amaro
 	Cape Cod® Potato Chips – Pink Himalayan
 	Clio
 	Grand Amore Hotel and Spa
 	Kennebunkport Resort Collection
 	Latitude Beverage Company
 	Paint Nite
 	Pain D'Avignon
 	PERDUE – Simply Smart Organics
 	Snack Factory® Pretzel Crisps®
 	Woods Hill Table

Media Relations (Paid)

 	Cape Cod® Potato Chips – Waves
 	PERDUE – Fresh Cuts 
 	PERDUE – Simply Smart Organics
 	Snack Factory® Pretzel Crisps®

Outsourced Marketing

 	All American Assisted Living
 	Arsenal Yards
 	Boston Winter at City Hall Plaza
 	Café de Boston
 	Designer Bath
 	Hippocrates Health Institute
 	The Lawn on D
 	Margaritas Mexican Restaurant
 	Willow Tree

Public Relations

 	Boston Bites Back
 	Caredash
 	Gemvara
 	LimoLiner
 	Party In The Park
 	Rehearsal For Life
 	Rockland Trust
 	SalonCapri
 	Snack Factory® Pretzel Crisps®

Social Media (Management & Content Creation)

 	Ogawa
 	Plant Snacks Cassava Crunch
 	SalonCapri
 	Yvonne's

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Cause & Community

 	Boston Bites Back - PR
 	Party In The Park - PR
 	Rehearsal For Life - PR

Corporate & Business

 	All American Assisted Living - Outsourced Marketing
 	Arsenal Yards - Outsourced Marketing
 	Rockland Trust - PR
 	Rockland Trust - Creative Programming

Fashion & Beauty

 	Be Styled - Brand Launch
 	Gemvara - PR
 	SalonCapri - PR
 	SalonCapri - Social Media

Food & Beverage

 	Bully Boy - Brand Launch
 	Bully Boy - Old Fashioned Brand Launch
 	Bully Boy Amaro - Media Relations (Earned)
 	Cape Cod® Pink Himalayan Sea Salt Chips - Media Relations (Earned)
 	Cape Cod® Potato Chips - Brand Launch
 	Cape Cod® Russet Potato Chips - Influencer Relations (Paid)
 	Cape Cod® Waves Potato Chips - Influencer Relations (Paid)
 	Cape Cod® Waves Potato Chips - Media Relations (Paid)
 	Latitude Beverage Company - Brand Launch
 	Latitude Beverage Company - Media Relations (Earned)
 	Narragansett Beer - Brand Launch
 	Narragansett Beer - Del's Shandy Brand Launch
 	Narragansett Beer - Fresh Catch Brand Launch
 	Perdue Fresh Cuts - Brand Launch
 	Perdue Fresh Cuts - Media Relations (Paid)
 	Perdue Simply Smart Organics - Brand Launch
 	Perdue Simply Smart Organics - Media Relations (Earned)
 	Perdue Simply Smart Organics - Media Relations (Paid)
 	Plant Snacks Cassava Crunch - Social Media
 	Snack Factory® Pretzel Crisps® - PR
 	Snack Factory® Pretzel Crisps® - Media Relations (Earned)
 	Snack Factory® Pretzel Crisps® - Media Relations (Paid)
 	Snack Factory® Pretzel Crisps® - National Pretzel Day Campaign Influencer Relations (Earned)
 	Snack Factory® Pretzel Crisps® - Trade Show
 	Willow Tree - Outsourced Marketing

Health & Wellness

 	Caredash - PR
 	Juice Press - Brand Launch

Leisure & Attraction

 	Boston Winter at City Hall Plaza - Outsourced Marketing
 	Frost Ice Bar - Hospitality Launch
 	The Lawn on D - Outsourced Marketing
 	Paint Nite - PR
 	Zoo New England Children's Zoo - Brand Launch

Restaurants & Catering

 	Cafe de Boston - Outsourced Marketing
 	Clio - Media Relations (Earned)
 	Eventide - Hospitality Launch
 	The Food Lens - Digital Marketing
 	Ocean Prime - Hospitality Launch
 	Ogawa - Social Media
 	Nahita - Hospitality Launch
 	Pain D'Avignon - Media Relations (Earned)
 	Shake Shack - Hospitality Launch
 	Woods Hill Table - Media Relations (Earned)
 	Yvonne's - Social Media

Travel & Destination

 	The Envoy Hotel - Hospitality Launch
 	Grand Amore Hotel and Spa - Media Relations (Earned)
 	Kennebunkport Resort Collection - Media Relations (Earned)
 	LimoLiner - PR
 	Moxy Boston Downtown – Media Relations (Earned)
 	Sandy Pines Campground - Hospitality Launch
 	YOTEL - Hospitality Launch

Hospitality Marketing

 	Margaritas Mexican Restaurant - Outsourced Marketing
 	Hippocrates Health Institute - Outsourced Marketing

[/vc_column_text][/vc_column][/vc_row]

#### Case Study: All American Assisted Living
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Overview
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[vc_column_text]Long Island-based Kaplan Development Group approached marlo marketing to build awareness of and help generate sales leads for a brand-new model of senior residential care in Hanson, Massachusetts called All American Assisted Living. The only asset KDG had completed was a logo; they needed to create an immediately recognizable and distinctive brand identity and to secure occupancy with pre-lead deposits.[/vc_column_text][vc_empty_space height="60px"]
	

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Assignment
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 	Take total ownership of the visual design, introduction, and opening launch of this new model of senior living, including the creation of a distinct visual brand identity, website, sales and collateral materials, and print and radio ad campaigns.
 	Raise optimal awareness to reach set pre-occupancy goals, with a goal of confirmed deposits for 35 residents.

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Strategy
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[vc_column_text el_class="bullet-list"]

 	Comprehensive visual brand design began with revamping the existing logo and color palette to be friendlier and more legible, embracing the “American” theme (without being overly patriotic), and inspiring all visual elements.
 	Develop a comprehensive marketing plan and media buy targeting women 50+ (primary caregivers for adult parents) who lived within a 10-15-mile radius of the community.
 	Communicate All American’s thought leadership in senior living with an open-to-the-public Speaker Series at local venues offering information on topics related to senior care.
 	Execute a media outreach plan reaching regional and hyper-local outlets, including community newspapers, local broadcast, and trade media.
 	Drive interest via ‘hard hat tours’ for local media, community influencers, and industry professionals.
 	Establish a robust online presence through relevant content on Facebook, Twitter, a blog, and SEO.

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    VIEW AAAL CREATIVE
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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Campaign increased pre-lead deposits by 84% — almost double target goals — in six months
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Surpassed residency goal by 40% with 50 confirmed new deposits upon opening
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Lead-generating pre-publicity resulted in 21 unique stories in the All American trade area
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Custom content and ad campaign boosted All American Facebook followers from 50 to nearly 400
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Arsenal Yards
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Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]In 2017, Boylston Properties (a leading Boston real estate developer) and partner company Wilder (a national developer of retail shopping centers) were in final negotiation and planning stages to transform Watertown’s tired 1970’s Arsenal Mall into a vibrant, mixed-use residential, retail, and office community. Positioning the upcoming Arsenal Yards as a positive, beneficial addition to Watertown was a critical next step in making it a reality. In addition, it was imperative to capture the interest of potential national retailers in order to motivate other large and small retailers to sign leases.[/vc_column_text][vc_empty_space height="60px"]
	

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Assignment
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[vc_column_text el_class="bullet-list"]

 	Position Arsenal Yards as a “thriving new neighborhood” and the developers as leaders in the much-needed revitalization of Watertown.
 	Keep Watertown City Council and public interest in Arsenal Yards positive and growing, pre-, during, and post-tenant openings.
 	Amidst headlines heralding the death of retail to e-commerce, capture the attention of potential national retailers to motivate lease commitments.

[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Support Arsenal Yards' sales efforts at key ICSC (retail) conventions by creating compelling collateral materials, including a 2-minute video.
 	Capture the interest of potential retailers with an irresistible, must-open delivery to retail brokers and executives, containing information and Boston-themed items showcasing the assets and attractiveness of Arsenal Yards.
 	Continually establish the new Arsenal Yards brand by filling media pipelines with news about milestones, progress, tenant announcements, new hires, and investments; write bylined articles for placement in consumer and trade publications.
 	Maintain positive community relationships by keeping residents informed with construction updates and new lease announcements via earned media, a new monthly newsletter-style ad in the local community paper, and development of strategic statements in response to political issues.

[/vc_column_text][vc_empty_space height="25px"]
    VIEW ARSENAL YARDS CREATIVE
    [/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29880" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Arsenal Yards put East End Watertown on the map as a thriving new neighborhood
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29885" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Captured the interest and lease commitments of 10% of retail tenants who received the mailer, leading to a cascade of additional retailer, entertainment and restaurant commitments; first wave of retailers opened in fall 2019
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Generated 200M+ earned media impressions in a variety of lifestyle and trade outlets in 2018, creating a stream of positive news coverage about new tenants
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Be Styled
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]In 2013, CTN Salons approached marlo marketing to develop a soup-to-nuts brand identity for a quick-service women’s hair salon chain offering no cuts or color—just blowouts and dry styling. The business concept had already been introduced in other parts of the country, but Boston consumers and media were unfamiliar with the trend. CTN hoped to dominate the Boston market and then expand the concept across the U.S.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]

 	Develop a thoughtful and strategic visual brand identity including name, logo, interior and exterior signage, and all collateral.
 	Design and develop a website reflective of the new brand including copywriting.
 	Create and implement a holistic marketing plan including PR, email marketing, social media content creation/management/engagement and SEO.

[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Complete significant competitive industry research before naming the company “Be Styled,” creating the tagline “be pretty every day,” and developing the brand’s nomenclature around hairstyles, gift cards, loyalty cards, and more.
 	Determine a visual theme for the salon called “ethereal sophistication,” to serve as the inspiration for all brand initiatives.
 	Create a logo that is feminine, romantic, and delicate, and interim messages/graphics, including a website holding page, ‘coming soon’ window graphics, and media/blogger mailers that teased the opening — “be prepared to be pretty.”
 	Develop a color palette (pale blue, peach and charcoal gray) that distinguished the brand from other blowdry salons, that was then incorporated into the interior design.
 	Design a dual-usage interactive website/in-store experience that allowed the guest to see photographs of all of the hairstyles based on specific hair color and length.
 	Write all messaging materials and execute strategic media relations campaign.

[/vc_column_text][vc_empty_space height="25px"]
    VIEW BESTYLED CREATIVE
    [/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29887" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
The cohesive, unique branding positioned the salon as a serious new contender in the blowdry arena. Supporting teaser pieces enticed several key editors and blogger communities to come in and check out the salon pre-opening
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Coverage was secured in every local outlet including a full page in Boston Common magazine, a salon spotlight in American Salon, and a business trend story in The Boston Globe
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29875" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Daily bookings at the first location in the first month beat investors’ estimated projections by 20%
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29888" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
CTN expanded from one salon to three in Massachusetts, and a franchise location in Tennessee, in under one year
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Boston Bites Back
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]Days after the Boston Marathon bombings – the first bomb went off directly under marlo marketing’s Boylston Street office – chefs Ken Oringer and Ming Tsai asked us to volunteer our PR services to promote the Boston Bites Back (BBB) fundraiser to be held at Fenway Park one month after the attacks. We accepted this pro-bono project without hesitation, knowing that it would help heal the city, the victims and us personally.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Help raise $1M in three weeks for The One Fund by promoting and driving ticket sales for a once-in-a-lifetime tasting event, featuring 100 Boston chefs.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Dedicate internal team member to serve as part of BBB team (chefs, Boston Red Sox, Mayor’s office, ARAMARK) and to serve as liaison to wider agency team.
 	Draft press documents and begin pitching immediately to secure pre-event coverage; plan press conference and one-on-one media interviews on Fenway’s field.
 	Identify and secure paid media sponsorships from print, broadcast and OOH partners.
 	Create strategic relationships with key partners for distribution to their audiences and develop content to ensure consistent messaging throughout all channels.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
100+ NATIONAL, REGIONAL & LOCAL MEDIA PLACEMENTS
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
5,000-CAPACITY EVENT WAS NEARLY SOLD OUT
[/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="29877" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
NEARLY $1 MILLION RAISED FOR THE ONE FUND
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#### Case Study: Boston Winter at City Hall Plaza
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]A collaboration between the City of Boston and Boston Garden Development Corp., ‘Boston Winter presented by Berkshire Bank’ in 2016 was the first season of a planned year-round activation conceived as a part of Mayor Martin J. Walsh’s commitment to creating an active, vibrant and welcoming City Hall Plaza. The new Boston Winter concept combined an open-air European-style holiday market with a craft brew pub, a family-friendly ‘warming hut’ serving hot chocolate and snacks, all encircled by a lighted skating rink that opened at dusk, creating an unforgettably magical experience in the heart of downtown Boston.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]

 	Conceptualize, design and produce all brand graphic components, including logo and website.
 	Introduce Bostonians to the concept, positioned as an exciting new destination offering community and unique activities at City Hall.
 	Develop and manage social media platform identities and engagement, capturing the brand’s inviting and festive voice, tone and philosophy.
 	Drive buzz and generate consistent traffic from opening day in mid-December throughout the ‘unholiday’ cold months of January and February.

[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Execute a creative, aggressive pre-launch, launch, and post-launch media outreach plan to inform and engage with potential visitors throughout the Greater Boston prime target area.
 	Identify multiple audience targets and create messaging and angles for media covering Family and Parenting; Holiday Gifts and Shopping; New England and Mid-Atlantic tourism; skating and sports; Date Nights.
 	Initiate an ongoing 24/7 social media plan with content sourced by marlo staff embedded on site every day and evening throughout the critical December launch period, capturing, posting and re-posting photos, positive reviews and ongoing customer engagement across all channels.
 	Drive traffic to the rink after the December holiday season by creating an ongoing calendar of special events, skating classes, social events and entertainment offers.

[/vc_column_text][vc_empty_space height="25px"]
    VIEW BOSTON WINTER CREATIVE
    [/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
100,000 visitors to Boston Winter in Season 1, surpassing attendance goal
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29880" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
98,751 people visited/checked into Boston Winter on Facebook
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29896" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Grew following across Facebook, Instagram, and Twitter from zero to nearly 10,000 across all three channels in less than three months
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="29883" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
#BostonWinter was used 13,039 times on Instagram
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1B+ stories across local and national media outlets generated 1billion+ media impressions
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Bully Boy Distillers
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]marlo marketing has served as AOR for Bully Boy Distillers, Boston’s first craft distillery, since the brand launched in 2011. Handmade in small limited-run batches, Bully Boy’s premium spirits emphasize quality ingredients and traditional techniques. In 2017, the brand opened a new distillery, designed to allow the public to experience the brand within its Prohibition-era style tasting room with exceptionally crafted cocktails by the best bartenders in town.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Since 2011, Bully Boy has relied on marlo marketing to develop and execute a strategic and sustained earned media relations plan to continually position the brand as Boston’s premier craft distillery in order to drive sales, secure on- and off-premise distribution, launch new products and raise awareness across the region and at a national level in anticipation of forthcoming expanded distribution.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Bring the Bully Boy story to life through targeted media relations, impactful product seeding and engaging brand events to generate excitement and intrigue around the brand.
 	Position Bully Boy as leaders in the craft cocktail movement and product innovation via the ongoing introduction of new spirits to top writers and influencers locally and nationally.
 	Invite media and influencers to regularly attend Bully Boy distillery events to drive traffic to and build the reputation of the tasting room as a must-try cocktail destination. 

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
1.3B+ IMPRESSIONS BETWEEN 2012-2019
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
70K cases sold OVER 7 YEARS
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
20% average YOY growth since 2011
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29888" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Expanded distribution to 4 new states: New Hampshire, Maine, Rhode Island and Connecticut
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Bully Boy Old Fashioned
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]After mastering the art of producing premium spirits, Bully Boy, Boston’s first craft distillery, set its sights on creating a game-changing bottled version of one of the most classic cocktails in existence: The Old Fashioned. Stigmatized in the craft spirits world, the “ready-to-drink” category has been denigrated for years—an obstacle we knew would be difficult to combat. The campaign required a carefully orchestrated strategy to achieve the goal of driving sales of the limited-edition product while also continuing to grow Bully Boy Distillers’ reputation in elevating the entire bottled cocktail category.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text]
In 2012, Bully Boy Distillers came to marlo marketing to develop a launch plan designed to challenge the status quo and successfully shift perceptions of bottled cocktails among trade, consumers and media alike; to educate consumers; and to establish the brand as a regional and eventually national, pioneer in the category.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Obliterate the stigma around bottled cocktails by focusing on the craftsmanship and premium ingredients featured in The Old Fashioned. Steer clear of typical category language, such as “ready-to-drink,” and effectively establish a new tier of pre-made cocktails in a bottle.
 	Target the most critical spirits’ influencers first for buy-in and third-party credibility; disseminating their endorsement to the masses to debunk the theory that all bottled cocktails are created equal.
 	Leverage the hometown strength of Bully Boy’s brand with a memorable launch event for local Boston fans, driving buzz through sampling and building up an early fan base.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
50+ REGIONAL AND NATIONAL STORIES IN SIX MONTHS
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
65M+ IMPRESSIONS SINCE LAUNCH
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
5K CASES SOLD SINCE LAUNCH
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BULLY BOY’S FOURTH BEST-SELLING SPIRIT OVERALL
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#### Case Study: Bully Distillers Amaro
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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With a growing portfolio of premium, award–winning spirits, Boston’s first craft distillery, Bully Boy Distillers, set its sights on putting its own unique spin on the popular Italian digestif, amaro. As one of the only American craft distilleries to create and distribute a house–made amaro, Bully Boy was poised to become a leader in the category and educate consumers on how to enjoy the spirit in the U.S.
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Assignment
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Bully Boy turned to marlo marketing to develop a launch plan designed to generate consumer interest and excitement around their innovative approach to amaro; establish the brand as a pioneer in the craft amaro category; educate American consumers, as well as national and regional media, on how to consume this largely unfamiliar spirit in the U.S.; and ultimately drive product and overall portfolio sales, first in Massachusetts and then in expanded markets.
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Strategy
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 	Impactfully launch to the Boston community with “Amaro Week,” inviting key local writers and influencers to a series of unique tasting room and retail account events, giving them a first taste of the unique spirit before expanding distribution beyond Boston.
 	Create national buzz by identifying and establishing a collection of influential Bully Boy Amaro fans, including spirits and cocktail writers, to endorse the amaro as a leading American–made spirit and share their favorite usage occasions and recipes.
 	Educate consumers and grow the entire amaro category by sharing unique Bully Boy Amaro-focused recipes and content around ideal consumption occasions.
 	Drive continual buzz and intrigue through targeted sampling to top national and regional spirits writers and influencers to position Bully Boy as leaders in product innovation.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
40+ REGIONAL AND NATIONAL PLACEMENTS IN EIGHT MONTHS, GENERATING 29M+ IMPRESSIONS
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EXCEEDED EXPECTATIONS WITH 500 CASES SOLD IN EIGHT MONTHS
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20% AVERAGE YEAR OVER YEAR BRAND GROWTH
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#### Case Study: Café de Boston
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Overview
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[vc_column_text]New to the Boston business lunchtime landscape, Café de Boston’s unfamiliar European-style concept confused patrons who did not understand how to navigate its combination of made-to-order, self-serve, and takeout fast-casual dining experience.[/vc_column_text][vc_empty_space height="60px"]
	

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Assignment
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 	Educate prospective customers about the café’s unique “European-style” format.
 	Simplify the in-store experience for customers.
 	Increase revenue through more efficient customer brand interaction.

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Strategy
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 	Redesign the brand identity, including a more modern logo, catering menu, website, POS materials and the creation of the new brand descriptor “marketplace eatery.”
 	Develop interior best-practice customer flow plans; design interior signage and decor to better communicate efficacy of usage to the customer.
 	Capitalize on the location’s downtown, corporate-heavy audience by creating and communicating unique catering offerings such as “Birthday in a Box.”

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    VIEW CAFÉ DE BOSTON CREATIVE
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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="41878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Improved in-store customer experience
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Enhanced staff efficiency, allowing for more consistent and coordinated service
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Expanded revenue stream as a result of unique programming packages built around catering
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#### Case Study: Cape Cod® Potato Chips - Brand Launch
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Overview
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[vc_column_text]
In 2018, Snyder’s-Lance, the maker of beloved Cape Cod Potato Chips, announced that they would be introducing a new line of potato chips, Cape Cod Waves. The iconic brand was looking to make a big splash with media, influencers and consumers in markets East of the Mississippi to generate buzz for their first new product introduction in years, as well as to reinvigorate excitement around their entire existing portfolio including the return of Cape Cod Russet Potato Chips after a decade of being discontinued.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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Cape Cod Potato Chips tasked marlo marketing to develop and execute a strategic integrated marketing program to build awareness and drive purchase of new Cape Cod Waves, through targeted media engagement, influencer partnerships and strategic paid tactics; while also continuing to create buzz around current existing SKUs.
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Strategy
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 	Launch Cape Cod Waves Potato Chips and create noise around the entire Cape Cod Potato Chip portfolio to generate consumer awareness, trial and sales.
 	Differentiate Cape Cod Potato Chips from all other chips by consistently and boldly associating the chips with the origin and character of Cape Cod, Massachusetts.
 	Saturate the snack space with a 360° approach including earned media opportunities, organic and paid influencer collaborations and partnerships and strategic partnerships with popular food and lifestyle media.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
642 million impressions IN LESS THAN 7 MONTHS
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33 pieces of coverage SECURED WITH LAUNCH MAILER
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STRATEGIC BROADCAST INTEGRATION WITH RACHAEL RAY HAD 6X THE AVERAGE ONLINE VIEWS, REACHING 6.8 MILLION CONSUMERS
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22% INCREASE IN SALES WITH RELAUNCH OF RUSSET
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28 STRATEGIC PARTNERSHIPS WITH INFLUENCERS FOR OVER 1.6 MILLION ENGAGEMENTS
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#### Case Study: Cape Cod® Potato Chips – Pink Himalayan
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Overview
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In October 2018, Cape Cod Potato Chips relaunched its Pink Himalayan Salt & Red Wine Vinegar flavor in support of Breast Cancer Awareness month, with a portion of proceeds donated to The Dana Farber Cancer Institute. Cape Cod wanted to ensure widespread awareness of the campaign featuring its iconic bag, turned pink for the occasion, to generate sales and maximize its donation.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
Execute an earned media plan to maximize coverage and sales of Pink Himalayan Salt & Red Wine Vinegar Potato Chips, and raise awareness of Cape Cod’s charitable efforts.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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 	Leverage the expected annual media blitz around Breast Cancer Awareness Month as the launch platform for the reintroduction of Pink Himalayan Potato Chips.
 	Saturate consumer and trade television, radio and print with news about the return of the limited-edition fan-favorite flavor via aggressive earned media outreach.
 	Achieve real-time (October) mass awareness among the brand’s female target consumers by aggressively targeting high-profile brand sampling opportunities.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
29M+ impressions in one month, October
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Secured earned segment with Megyn Kelly Today reaching 2.5M viewers with key messaging
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Created 230 custom branded beach bags with 690 bags of Cape Cod Pink Himalayan potato chips put in the hands of Today Show's audience
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Met $25,000 donation sales goals
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#### Case Study: Cape Cod® Potato Chips – Russet
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Overview
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[vc_column_text]
A decade after discontinuing one of its niche fan-favorites, Cape Cod Potato Chips was set to announce the return of its Russet flavor just in time for summer. The brand sought to reach both die-hard fans of the cult favorite, as well as those who had never tried the chip before.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
Cape Cod Potato Chips asked marlo marketing to ideate and execute a strategic paid influencer campaign to create buzz and capture the attention of consumers on social media.
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Strategy
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 	Leverage the excitement and nostalgia surrounding the return of the fan favorite flavor to generate consumer awareness, trial and sales through unique social content.
 	Relaunch Cape Cod Russet Potato Chips with a targeted #ReturnofRusset paid social influencer campaign with seven New England-based partners.
 	Go beyond the brand’s typical food media targets to identify and include lifestyle, fashion and coastal/nautical influencers, expanding the buzz and creating a whole new crew of loyal fans.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
#Returnofrusset campaign garnered 227K+ impressions from 7 paid influencer partners
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Notable influencers partners included Kyle Finn Dempsey (454K followers), East Coast Feast (150K Followers), and Jackie Greaney (74.9K followers)
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A 22% increase in sales over the last year of russet sales
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#### Case Study: Cape Cod® Potato Chips – Waves
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
In 2018, Snyder’s-Lance, the maker of beloved Cape Cod Potato Chips, announced the introduction of a new line of potato chips, Cape Cod Waves. The iconic brand was looking to make a big splash with media, influencers and consumers in markets East of the Mississippi to generate buzz for its first new product introduction in years.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
Cape Cod Potato Chips tasked marlo marketing to execute a paid influencer campaign to build awareness and drive purchase of Cape Cod Potato Chips' newest product, Waves.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Generate unique content through a strategic paid influencer campaign designed to drive consumer awareness, trial and sales of new Cape Cod Waves.
 	Go beyond the brand’s typical food and snack media targets to also include lifestyle, fashion and coastal/nautical influencers to create a whole new crew of loyal fans.
 	Capture star power by contracting with high-profile entertainment-based personalities to showcase and demonstrate the new chips on their social channels.
 	Create appealing on-brand visuals to be shared across social and repurposed by Cape Cod on their owned properties.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Campaign garnered 1.6M+ impressions from 17 influencers
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Engaged 17 national and local New England influencers to announce #CAPECODWAVES between Mar – Sep
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Created 5 unique recipes to be shared across Cape Cod owned properties
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Influencers shared 152 unique pieces of content featuring Cape Cod Waves
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#### Case Study: Cape Cod® Potato Chips – Waves
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
In 2018, Snyder’s-Lance, the maker of beloved Cape Cod Potato Chips, announced the introduction of a new line of potato chips, Cape Cod Waves. The iconic brand was looking to make a big splash with media, influencers and consumers in markets east of the Mississippi to generate buzz and excitement for their first new product introduction in years.
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Assignment
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[vc_column_text el_class="bullet-list"]
Cape Cod Potato Chips engaged marlo marketing to develop and execute a strategic integrated marketing program to build awareness and drive purchase of Cape Cod Waves Potato Chips through strategic paid media tactics.
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Strategy
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[vc_column_text el_class="bullet-list"]

 	Establish National Chip & Dip Day (March 23) as the official launch, kicking off sponsored partnerships across broadcast, social and digital to engage consumers at key summertime snacking occasions.
 	Generate brand-authentic star power by enlisting food and lifestyle entertainment celebrities with connections to Cape Cod and Massachusetts, showcasing recipes and their personal snacking occasions.
 	Secure partner-generated dynamic recipes and photography for use by Cape Cod-owned properties to further support the launch.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
IDENTIFIED AND NEGOTIATED 17 PAID PARTNERSHIPS RESULTING IN 1.6M+ IMPRESSIONS
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RACHAEL RAY BROADCAST INTEGRATION GENERATED 6X THE AVERAGE ONLINE VIEWS, REACHING 6.8M CONSUMERS
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29890" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
CELEBRITY INFLUENCER/MASS. NATIVE ALI FEDOTOWSKY INSTAGRAM CONTENT RESULTED IN 170,443 ENGAGEMENTS
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SPONSORED RECIPE CONTENT WITH THE KITCHN RESULTED IN 2.4M+ IMPRESSIONS AND 68.5K PAGE VIEWS, EXCEEDING THE KITCHN BENCHMARK BY MORE THAN 300%
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#### Case Study: CareDash
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Overview
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[vc_column_text]CareDash.com launched in 2016 after CEO and Founder Ted Chan noticed two troubling trends: mainstream healthcare provider review sites tend to cater to and attract patients of a higher socioeconomic status, and many existing sites accept financial compensation for removal of negative reviews. CareDash was created with the goal of building trust and credibility by offering 100% transparency in easy-to-use doctor review services for the 95% of the population who need it most.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]

 	Increase public awareness and traffic to the CareDash website to grow the database of reviews and healthcare provider ratings.
 	Drive SEO and generate backlinks to CareDash.com, with a specific focus on direct links to doctor profiles.
 	Build CareDash into a nationally recognized consumer brand (“the Yelp of doctor reviews”).

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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Define and differentiate CareDash from mainstream doctor review sites by educating consumers and media about its unique model of healthcare transparency vs. other pay-for-play review sites.
 	Illustrate the relevancy, transparency, and access of CareDash by leveraging major current issues into brand messaging platforms:

 	Year One: Optimized the guaranteed news hook of President Trump’s first 100 days in office via the “Nervous Nation” Campaign including a CareDash-commissioned national survey; a spokesperson collaboration with a nationally recognized stress expert; and a media-genic local market “Coping Clinic” event.
 	Year Two: Amidst growing public awareness of the opioid epidemic, executed a comprehensive study by CareDash researchers entitled, “Possible Side Effects: Investigating the Connection Between Payments from Pharmaceutical Companies and the Prescribing Habits of Physicians.” Campaign included the publishing of a white paper reviewed and researched with a leading U.S. expert on bioethics, Dr. Aaron Kesselheim; the creation of a summary infographic; and a comprehensive webpage laying out all campaign materials.



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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
In June 2018, Caredash.com surpassed 100,000 verified healthcare provider reviews
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Website traffic went from virtually nothing to 473,000+ organic website sessions within a year
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
The Coping Clinic generated more than 1.7M pre-pop-up impressions
[/vc_column_text][/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/6" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
“Nervous Nation” poll press release picked up by 230 outlets, and featured in 20 unique placements, including VICE and Shape, generating 216M impressions and 986 backlinks
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“Possible Side Effects” report picked up by 257 outlets and featured in 80 unique placements, including USA Today, generating 86.3M impressions
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#### Case Study: Clio
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Overview
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[vc_column_text]
As it approached its 15th anniversary, the Clio brand needed a refresh to maintain its relevancy and remove the vestiges of its ‘fine dining’ reputation. Additionally, adjacent sashimi spot, Uni, sought to strengthen its brand as one of the best Japanese restaurants in the city.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
Without alienating their core group of loyal patrons, attract a new, younger audience to both properties, making them known for playful cuisine, cutting-edge cocktails, significant bar program and sexy, relaxed atmosphere.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Develop 12-month PR program leveraging Clio’s anniversary and minimal renovations into a consistent news pipeline (Clio Classics, Renovation, Alumni Dinner).
 	Launch Late Night Ramen concept for Uni to attract younger, hip, late-night audience.
 	Create Clio Cocktail Club and new street-food inspired bar bites menu to drive attention and traffic to the bar.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
200% INCREASE IN BAR SALES FROM JANUARY 2012 TO FEBRUARY 2012
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120+ MEDIA PLACEMENTS IN FIRST 8 MONTHS
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30+ TWEETS FROM FOOD WRITERS, CHEFS, AND HUNGRY PATRONS IN LONG LINES OUTSIDE UNI DURING FIRST WEEK OF RAMEN SERVICE
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UNI BECAME SO SUCCESSFUL AS ITS OWN BRAND THAT CLIO CLOSED AND BECAME AN EXPANDED UNI IN 2016
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#### Case Study: Designer Bath
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]Designer Bath and Salem Plumbing Supply is New England’s longest-standing provider of fine fixtures and accessories for the bath and kitchen. marlo marketing redesigned Designer Bath’s website and developed multiple advertising campaigns, as well as ongoing print, online, and social collateral needs.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]The marlo team was tasked with differentiating Designer Bath among competitors with similar product offerings through “aspirational”  visuals of bath and kitchen scenes.[/vc_column_text][vc_empty_space height="60px"]
    View Designer Bath Creative
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#### Case Study: Eventide
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Overview
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[vc_column_text]Although a known culinary brand lauded nationally, Portland, Maine-based Big Tree Hospitality had never formally partnered with a PR firm or proactively marketed their restaurants. With sights set on a Boston expansion, the group engaged marlo marketing to heighten the profile of Eventide Oyster Co. and sister restaurants, Hugo’s and the Honey Paw, as well as create a memorable launch for Eventide Fenway, their first venture outside of Maine.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Develop and refine the group’s story, establish clear messaging around the new service format, forge relevant local relationships and partnerships, and deliver a comprehensive and buzzworthy launch program for Eventide’s Boston opening.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Position the Big Tree Hospitality team as innovators and thought leaders in the “fine casual” dining movement through carefully constructed key messaging.
 	Educate consumers about Eventide Fenway’s offerings and the restaurant group’s unique approach to service via targeted media placements in the lead up to, and through, opening.
 	Engage influential tastemakers via curated guest lists for exclusive preview events, targeting the right mix of key local business leaders, industry peers, press and influencers.
 	Maintain post-opening buzz via creative programming like $1 snow day and Red Sox game day oysters; partnerships with leading local bars; as well as ongoing media and influencer visits and experiences.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
125 LOCAL & NATIONAL PLACEMENTS FOR THE EVENTIDE FENWAY OPENING
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20% INCREASE IN REVENUE FROM 2016-2017
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“BEST CHEF NORTHEAST” 2017, JAMES BEARD FOUNDATION AWARD
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“BEST OF THE NEW” 2017, BOSTON GLOBE MAGAZINE
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“BEST FAST CASUAL RESTAURANT” 2017, EATER BOSTON
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#### Case Study: Frost Ice Bar
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Overview
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[vc_column_text]The executives behind Boston Duck Tours tapped marlo marketing to help launch the company’s newest venture: Frost Ice Bar, the world’s largest bar made entirely of ice, located at Boston’s famous Faneuil Hall marketplace.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Build awareness and drive excitement around Frost Ice Bar, establishing the venue as a “must-see” Boston destination.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Build buzz around Boston before the grand opening via bar takeovers, street team giveaways and social media contests, distributing branded sunglasses, “icy” rock candy and preview access to the bar.
 	Hold an exclusive evening local VIP, media and preview event.
 	Position bar as a tourist destination by securing editorial placements in local, regional and national lifestyle and travel publications.
 	Establish and build an active social media community by offering engaging, creative content on Frost’s branded Twitter and Facebook accounts.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
1,200 GUESTS IN WEEK ONE
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
148 EARNED MEDIA PLACEMENTS IN TOP-TIER MEDIA OUTLETS, GENERATING 160+ MILLION IMPRESSIONS
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8K+ FACEBOOK LIKES & 550 TWITTER FOLLOWERS IN NINE MONTHS
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#### Case Study: Gemvara
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]Gemvara came to marlo marketing in the spring of 2011, a few months after it had changed its business model from a B2B custom jewelry technology company to a direct-to-consumer jewelry e-tailer, and appointed its founder, Matt Lauzon, as CEO. Prior to working with marlo, the company had gone through two technology-focused PR agencies. The company had no OOP or advertising budget and lacked any brand recognition.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Our marching orders were significant. marlo marketing was not only tasked with driving online sales for an expensive product that was traditionally bought in-store, but also with presenting Gemvara as a rapidly-growing, “must-watch” company with major plans to turn the archaic jewelry industry upside down.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Position the young CEO/founder as a rising star in consumer tech – a leader of the new “me-commerce” concept – to grab the attention of VC and key influencers for fundraising purposes.
 	Develop the unknown idea of “me-commerce” into a concept understood and adopted by the tech and larger business communities.
 	Within limitations of a start-up’s marketing budget, focus on pure cut-and-dried earned media relations, giving equal attention to two very different media segments: business/technology and fashion/accessories.
 	Focus on the quality, craftsmanship, customization and savings (as a result of direct-to-consumer sales) as the drivers for product placement. However, because of the high cost of the product as well as production lead-times, the traditional practice of sending samples to the media proved challenging, requiring our creativity and can-do attitude to shine through to ensure no missed opportunities.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Media coverage helped to generate 1 million site visits in Q4 2011, beating almost every internal projection
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29877" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
$25M raised in funding; CEO attributed his ease of raising four rounds of funding to his enhanced profile
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29874" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Gemvara made Forbes list of “America’s Most Promising Private Companies”
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Hundreds of earned product placements and business/technology features, including The Martha Stewart Show, O-The Oprah Magazine, ELLE, Redbook, USA Today, Inc.’s “30 Under 30” list, Entrepreneur, The New York Times, TechCrunch, and Mashable
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#### Case Study: GoLive
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Overview
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[vc_column_text]
With the spread of the COVID-19 pandemic, the world became increasingly focused on staying healthy. GoLive, a prebiotic and probiotic product that improves digestive, metabolic and immune functions, approached marlo marketing to increase website traffic and boost online sales.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Develop a strategic digital marketing plan to target consumers, position GoLive as a timely health product and generate direct sales.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Develop link between prebiotics/probiotics and their ability to boost immunity with the heightened awareness of staying healthy during COVID-19.
 	Launch Facebook and Instagram ad campaigns to drive sales and increase awareness.
 	Remarket to consumers who had previously interacted with the GoLive on email, web or social media.
 	Target new consumers through specific demographics, locations, and interests (current events, health, wellness, diet, etc.)

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1594823694757{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4"][/vc_column][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
126% higher engagement from remarketing campaigns in first four weeks
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19% increase in sales from Facebook and Instagram ads in first 4 weeks
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#### Case Study: Grand Amore Hotel & Spa
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Overview
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[vc_column_text]Italy-based The Ricci Collection sought to entice visitors from around the globe to experience its newest, luxury Florence property known for high-touch service and style.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Drive awareness and visitorship to Grand Amore, making it known around the world as a bespoke boutique hotel.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Introduce fashion/style tastemakers in Florence for Pitti Uomo to Grand Amore.
 	Arrange personalized press and social influencer visitors and experiences.
 	Highlight Grand Amore as the ONLY way to access private tours of the Vasari Corridor.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
29 stories in top-tier U.S. and European outlets in first year alone
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Named #1 Florence hotel by tripadvisor within 6 months of opening
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Inclusion in The New York Times annual Europe travel section; syndicated internationally
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#### Case Study: Hippocrates Health Institute
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Overview
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[vc_column_text]An alternative health institute based in West Palm Beach, Florida, Hippocrates Health Institute had relied on word-of-mouth marketing for more than 60 years. marlo marketing was charged with taking on all of the wellness destination’s marketing initiatives, including a complete rebrand for the entire organization.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]The organization’s singular goal was to increase visitor bookings by elevating the overall perception of the Hippocrates brand and cementing its position as the preeminent leader in the field of complementary health care.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Educate the media and consumers about Hippocrates’ mission, programs, and staff to reverse some of the misconceptions associated with its alternative practices and teachings.
 	Create a new, trust-inducing brand identity to be used across all marketing platforms including e-newsletters, advertisements, social media, and the organization’s website. Design all visual elements, create photo and video library from scratch, and write copy for all creative touchpoints.
 	Identify opportunities to generate awareness, offer calls-to-action and drive visitor numbers to increase profits, including local strategic partnerships, thought leadership opportunities for the organization’s diverse team of experts, social media content creation and engagement, advertising, and more.
 	Secure validation of the Institute’s often controversial practices, beliefs, and methodologies via media and influencer visits and their resulting objective third-party coverage.

[/vc_column_text][vc_empty_space height="25px"]
    VIEW HIPPOCRATES CREATIVE
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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="42204" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Significantly drove annual guest bookings during agency tenure (marked with an *):
2008: 1,665
2009: 1,611
2010: 1,690
2011: 1,675
2012: 2,015*
2013: 2,032*
2014: 2,181*
2015: 2,006
2016: 1,285
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Cross-property management team (spa, sales, shipping, salon, kitchen, garden, etc.) credited agency for increase in on-campus guest visits and resulting increased revenue from add-ons to primary stay (spa services, fitness services, IV therapies, mental health appointments, etc.)
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29876" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
2x higher click-through rate of 50K+ email database once marlo took over management of the Institute’s e-newsletter
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Juice Press
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
The wildly popular organic food and beverage brand, Juice Press, turned to marlo marketing to open its first retail store outside of the New York Tri-State area in April 2016. While the brand enjoyed a large celebrity and cult-like following at its nearly 40 locations throughout NY and CT, it was little known in the Boston area. Additionally, the Greater Boston community had become saturated with juice and smoothie shops, making media and consumers less interested in another opening.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
The marlo team was tasked with establishing Juice Press as the country’s premier organic lifestyle brand, and with driving substantial pre-opening buzz and customer traffic at its suburban Boston location in the critical opening days and weeks.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Execute an integrated marketing program including media relations, influencer outreach, and partnerships.
 	Educate media and consumers about the Juice Press differentiators via pre-opening deskside meetings with the Juice Press founder and the chairman of the board for top Boston editors to offer a high-touch, personalized brand introduction.
 	Enable Boston media to experience the variety of menu offerings and superior quality first-hand by delivering chilled product mailers with Juice Press’ top-sellers.
 	Partner with top Boston Instagrammers to host giveaways of Juice Press products, generating pre-opening buzz amongst the most connected health, nutrition, and wellness enthusiasts.
 	Host invite-only VIP influencer grand opening event to introduce Juice Press to Boston’s social elite, drawing over 50 media members, bloggers, and influencers.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="41882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
1,000 consumers attended grand opening weekend; store sold out of product completely and had to close to restock
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29890" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
1M+ social media impressions generated by Boston’s top social influencers
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
85 local and national media placements within first 6 months of opening
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Kennebunkport Resort Collection
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
Comprised of eight upscale hotels and seven restaurants, KRC is the largest hospitality group in Kennebunkport, Maine, but was lacking in consistent coverage in critical New England drive markets.
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Increase regional coverage—and visitorship—during the off-season.[/vc_column_text][vc_empty_space height="60px"]
	

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Strategy
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[vc_column_text el_class="bullet-list"]

 	Target a broader selection of audiences (foodies, adventurers, arts enthusiasts, etc.).
 	Create off-season programming to continue year-round conversations with media.
 	Host themed press trips focused on off- and shoulder-season activities typically forgotten.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Double digit sales increase during April – June shoulder season
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10+ Northeastern U.S. markets featured KRC media coverage
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36 hosted media visits outside of peak-season
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#### Case Study: Latitude Beverage Company
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]As wine innovators, Latitude Beverage Company sources excess wine from top vineyards around the world to sell under a new label at friendlier prices. After revolutionizing the bottled wine world, Latitude saw an opportunity to jumpstart the growing canned wine category with Lila, the first ever premium canned Provence Rosé, Marlborough Sauvignon Blanc and Italian Pinot Grigio.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
Latitude Beverage Company sought out marlo marketing to launch Lila and ensure it became “the” go-to premium canned drink for millennials seeking style and convenience for Summer 2016. Collaborators from the very beginning, marlo marketing led the product launch strategy from the actual can design to media relations, sampling opportunities and influencer seeding.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Launch Latitude Beverage Company’s first premium canned wine, Lila, through a highly creative campaign designed to generate earned media coverage with top national and regional spirits and lifestyle outlets.
 	Roll out a teaser campaign one month prior to launch, comprised of anonymous postcards sent from the wine varietal countries of origin sent to top tier media to generate buzz and pique curiosity. Postcards were followed up with memorable product mailers designed to look like beach coolers, featuring the new Lila Wines and branded summertime swag.
 	Coordinate two full days of deskside media appointments in NYC for Latitude Beverage Company founder Kevin Mehra, timed to result in media coverage right at launch.
 	Target a variety of verticals to dominate summer coverage with consumer/lifestyle, entertainment, outdoor, entertaining, women’s interest and trade outlets among others.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
128+ regional and national media hits in 5 months
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
356M+ earned media impressions
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="42887" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
24K cases sold in 5 months; sold out status
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29888" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Launch success led to retail expansion into 9 new states
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Latitude Beverage Company
[vc_row parallax_background_image="42908"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]
As wine innovators, Latitude Beverage Company sources excess wine from top vineyards around the world to sell under a new label at friendlier prices. After revolutionizing the bottled wine world, Latitude saw an opportunity to jumpstart the growing canned wine category with Lila, the first ever premium canned Provence Rosé, Marlborough Sauvignon Blanc and Italian Pinot Grigio.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
Latitude Beverage Company sought out marlo marketing to launch Lila and ensure it became “the” go-to premium canned drink for millennials seeking style and convenience for Summer 2016. Collaborators from the very beginning, marlo marketing led the product launch strategy from the actual can design to media relations, sampling opportunities and influencer seeding.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Launch Latitude Beverage Company’s first premium canned wine, Lila, through a highly creative campaign designed to generate earned media coverage with top national and regional spirits and lifestyle outlets.
 	Roll out a teaser campaign one month prior to launch, comprised of anonymous postcards sent from the wine varietal countries of origin sent to top tier media to generate buzz and pique curiosity. Postcards were followed up with memorable product mailers designed to look like beach coolers, featuring the new Lila Wines and branded summertime swag.
 	Coordinate two full days of deskside media appointments in NYC for Latitude Beverage Company founder Kevin Mehra, timed to result in media coverage right at launch.
 	Target a variety of verticals to dominate summer coverage with consumer/lifestyle, entertainment, outdoor, entertaining, women’s interest and trade outlets among others.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
128+ REGIONAL AND NATIONAL MEDIA HITS IN 5 MONTHS
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
356M+ EARNED MEDIA IMPRESSIONS
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="42892" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
24K CASES SOLD IN 5 MONTHS; SOLD OUT STATUS
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29888" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
LAUNCH SUCCESS LED TO RETAIL EXPANSION INTO 9 NEW STATES
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: LimoLiner
[vc_row parallax_background_image="43451"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]When purchased in 2014, LimoLiner was an 11-year-old Boston to New York motorcoach shuttle service, virtually unknown among its business traveler and upscale tourist targets.  In addition to growing its static customer base, LimoLiner was in dire need of an image and service overhaul that truly embodied and delivered on the brand promise of “luxury motorcoach service.”[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]The #1 priority was to build website traffic to increase ticket sales and get “butts in seats” on the Liner.  As a first step to driving increased marketplace awareness and positively differentiating LimoLiner from the competition, marlo recommended creating  an upgraded new brand identity and soup-to-nuts collateral designs to embody the elevated experience of LimoLiner, not available on crowded planes and delay-prone trains.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Audited and redesigned all brand assets, from exterior bus wraps to schedule cards to complimentary on-board items, to reflect LimoLiner’s sophistication and executive-class offering.
 	Revamped digital presence across all channels, optimizing & elevating content as well as driving sales through strategic ad campaigns.
 	Developed newsworthy initiatives, mailers and standout story angles to maintain pipeline of  media coverage with regional lifestyle,  travel, business and trade publications.
 	Secured strategic partnerships with complementary companies and social media influencers to enhance visibility and gain new customers.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
18% PASSENGER GROWTH WITHIN ONE YEAR OF CAMPAIGN LAUNCH
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
160% INCREASE IN PAGE VIEWS IN 12 MONTHS
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
1500% INCREASE IN WEB TRAFFIC FROM SOCIAL MEDIA IN 12 MONTHS
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Margaritas Mexican Restaurant
[vc_row parallax_background_image="41892"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]Margaritas’ 27 locations lacked a cohesive and impactful marketing strategy throughout both its company-owned and franchise restaurants located from Maine to Pennsylvania. The CEO took the bold step of replacing his entire internal marketing team and responsibility for the $2M marketing budget by outsourcing ownership of all marketing functions to marlo marketing.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]Create and implement a comprehensive marketing plan in order to:

 	Rejuvenate customer engagement.
 	Communicate effectively to internal and external constituencies.
 	Differentiate the brand from other restaurants in the casual dining category.
 	Increase efficiencies across the board.

[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Execute comprehensive brand audit; identify pain points and most efficient revenue drivers.
 	Serve as the brand’s in-house marketing department; manage email marketing, social media (content, engagement, advertising), branding, graphic design, loyalty & gift card programs, media & influencer relations, in-store promotions & events, partnerships, local store marketing, internal & external communications, online reputation management, budgeting, and reporting.
 	Collaborate with leadership and operations teams to ensure cohesive and seamless execution of all marketing initiatives.
 	Elevate brand identity; refine existing consumer touchpoints to be stronger sales tools.
 	Create measurable and targeted promotions across all locations to drive sales and traffic.

[/vc_column_text][vc_empty_space height="25px"]
    VIEW MARGARITAS CREATIVE
    [/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="41889" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
124% YOY increase in National Margarita Day sales
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="41887" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
50% YOY increase in Cyber Monday online holiday gift card sales
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="41890" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
31% YOY increase in Taco Gigante sales in October, 400 repeat guest visits generated
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="41888" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
10% YOY increase in Cinco de Mayo sales, setting single-day sales record
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="41886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
$67K+ profit from direct mail promotion targeting struggling locations
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: MOXY Boston Downtown
[vc_row parallax_background_image="43641"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]
In Fall 2019, Moxy Hotels opened its first Boston location in the heart of Boston’s Theater District – an edgy, fun, and stylish new hotel that gives guests everything they want and nothing they don’t. Filled with buzzing social spaces for “fun hunter” guests and locals, Moxy Boston Downtown boldly breaks the rules of a conventional hotel stay.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
With three months’ lead time, the marlo marketing team was tasked with creating buzzworthy programming and packages, facilitating partnerships, and building strong local and regional awareness of this new, high-energy hotel through positive press and influencer relations to drive guest bookings and local traffic.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Craft and execute comprehensive media relations campaign to build awareness and drive bookings from pre- to post-opening, including first-looks, tours, an opening party, press visits and interviews with key hotel executives.
 	Develop a multi-layered influencer program to spotlight Moxy’s buzzing social spaces, unique amenities, F&B at Bar Moxy, and to boost overall excitement about the hotel.
 	Secure and book an ongoing slate of media and social influencer visits, tours and interviews, including a trio of “first look” photo shoots to create pre-opening buzz; and customized events catering to foodie, cocktail, beauty, travel & lifestyle influencers.
 	Identify and secure key partnerships with brands like Glamsquad and Commonwealth Shakespeare Company to expand the Moxy network and integrate into unique programming.
 	Develop creative travel packages such as “Backstage Pass” and “MoxyMoon” to highlight amenities and stay top of mind with media and consumers.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Secured 50+ media placements totaling 117M+ impressions & 9M+ social media impressions between Jul – Dec 2019
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
37 media & influencer visits, interviews & photo shoots between Aug – Dec 2019
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29884" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Sold out hotel 36 days from Oct – Dec 2019
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29874" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Reached 96% occupancy in Oct; hosted more than 32K guests from Oct – Dec 2019
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Nahita
[vc_row parallax_background_image="43394"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]The first Boston property from internationally renowned hospitality group d.ream, Nahita was hotly anticipated by local media, but its Latin American Izakaya concept had the potential to be difficult to grasp.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]Distill and define messaging to differentiate the restaurant and clarify prevalent misconceptions generated by misleading early media coverage around the opening. Position Nahita as Boston’s leader in globally-inspired dining and nightlife, while capturing a loyal and engaged following.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Craft a comprehensive portfolio of written and visual collateral to communicate Nahita’s key differentiators via PR and Nahita’s owned channels.
 	Secure opening exclusive with a leading local outlet to set foundational key messaging; amplify resulting piece on owned channels to inform forthcoming media coverage.
 	Generate brand awareness and loyalty among target demographic via strategic influencer partnerships.
 	Bring the brand to life via bespoke events, including influencer dinners, friends & family previews and grand opening parties.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
75+ MEDIA PLACEMENTS AROUND LAUNCH
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29874" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
2018 EATER DESIGN OF THE YEAR
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29890" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
30.2% INCREASE IN INSTAGRAM FOLLOWERS; 240% INCREASE IN FACEBOOK LIKES
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
2.5K EMAIL LIST SUBSCRIBERS IN 3 MONTHS
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="29876" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
22% AVERAGE EMAIL OPEN RATE (INDUSTRY AVG. 11.7%); 1.9% AVERAGE EMAIL CLICK RATE (INDUSTRY AVG. 0.6%)
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#### Case Study: Narragansett Beer - Brand Launch
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Overview
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Narragansett Beer, New England’s once-historic regional brewer, relaunched in 2005 – long after it had been sold to a Midwest beer conglomerate. The once beloved beer’s reputation had been lost, as evidenced by the beer’s nickname, “Nasty Narry.” New ownership brought back the original brewmaster to recreate the original recipe, and slowly began selling into on-premise and retail accounts in Providence, Boston, and Worcester.
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Assignment
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In 2008, Narragansett Beer came to marlo marketing to develop a public relations campaign to reeducate consumers and reestablish the brand as a regional, and eventually national, beer of choice. Over the past decade, marlo has overseen a full-scale, multi-faceted marketing and public relations campaign to ensure the brand’s continued growth.
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Strategy
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 	Position ‘Gansett as Rhode Island’s signature beer by highlighting the brand’s heritage, pipeline of new products and “Made on Honor” authenticity in all communications.
 	Develop hyper-local campaigns to resonate with specific New England cities and towns to rekindle the brand’s former glory and draw on its historic roots.
 	Leverage the brand’s unique retro promotions and “mash-ups” in a strategic media relations campaign targeting relevant regional/national outlets, focusing on the most promising regions of on- and off-premise growth.
 	Invent quirky news hooks and out-of-the-box initiatives (e.g., Narragansett announces itself as the Official Beer of the Clam) to create buzz and consistent brand exposure.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
10% YOY growth since 2011
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2B+ Earned media impressions over 10 years as AOR
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Due to the meteoric rebound in sales, 'Gansett finally brought brewing back to Rhode Island after three decades
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8 consecutive years of brand growth has established Narragansett as America's 32ND largest craft brewer
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Expansion beyond New England to 12 markets including Tennessee, Florida, Georgia, Ohio and North Carolina
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#### Case Study: Narragansett Beer Del's Shandy - Brand Launch
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Overview
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In February 2014, Narragansett was set to release its new Del’s Lemon Shandy, a collaboration with fellow iconic Rhode Island brand, Del’s Frozen Lemonade. Unsure of what the reception would be and looking to further cement its position in the craft beer market, the brand sought to ensure a frenzy of early buzz and demand to drive sales and expand its retail footprint.
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Assignment
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Narragansett asked marlo marketing to develop an earned media strategy to generate and sustain consumer awareness for the launch of its newest “Hi-Neighbor” mash up, Del’s Lemon Shandy, throughout summer 2014.
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Strategy
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 	Position Narragansett’s Del’s Lemon Shandy as the must-drink shandy of summer 2014 by creating buzz and intrigue around a massive local and national release campaign.
 	Secure high-value media coverage ahead of the product release with top national and regional media through a tailored product sampling program to get Del’s Shandy in the hands of press and influencers.
 	Reinforce the Rhode Island heritage of Narragansett and Del’s Frozen Lemonade to leverage hometown fervor and spark ambassadorship among the Ocean State faithful, radiating beyond the region.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
170M EARNED MEDIA IMPRESSIONS & 115 MEDIA HITS OVER 3 MONTHS
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ACCOUNTED FOR 15% OF OVERALL GANSETT SALES IN 2014; MAJOR CATALYST FOR 24% SALES INCREASE OVER 2013
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SOLIDIFIED GANSETT’S PLACE AS A TOP FIVE FASTEST-GROWING NEW ENGLAND BREWERY FOR THE SIXTH YEAR IN A ROW
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FOUR ADDITIONAL PRODUCTION RUNS NEEDED TO KEEP DEL’S IN STOCK
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HIGH DEMAND LED TO YEAR-ROUND AVAILABILITY AND EXPANDED RETAIL DISTRIBUTION INTO 5 NEW MARKETS
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#### Case Study: Narragansett Beer Fresh Catch - Brand Launch
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Overview
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[vc_column_text]In 2018, Narragansett Beer was set to announce its latest new offering, Fresh Catch, a year-round blonde ale created to celebrate fresh seafood and pay homage to the fishermen who make it all possible. Brewed specifically to pair well with seafood, drinking Fresh Catch embodies what it means to be from a New England coastal community.[/vc_column_text][vc_empty_space height="60px"]
	

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Assignment
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[vc_column_text el_class="bullet-list"]Narragansett Beer tasked marlo marketing with developing a targeted media and influencer campaign to create a national and regional splash around the launch of Fresh Catch to establish it as the perfect beer to pair with seafood.[/vc_column_text][vc_empty_space height="60px"]
	

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Strategy
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 	Make Fresh Catch synonymous with New England seafood and fishing culture via targeted national and regional media relations, impactful trial and consumption events, and authentic influencer engagement.
 	Bring the Fresh Catch story to life through an attention-grabbing, engaging “live lobster” box product mailer designed to create buzz and generate excitement at launch.
 	Invite media and influencers to attend a series of local-market "An Evening With Fresh Catch" food & beer pairing events, giving them the complete Fresh Catch experience to sustain excitement around launch.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
57M+ IMPRESSIONS IN 7 MONTHS
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25 EARNED INFLUENCERS ENGAGED FOR 34 POSTS
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SECURED 50 ATTENDEES FOR LOCAL EVENTS IN BOSTON, NEW YORK CITY AND NEW HAVEN
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BLEW AWAY EXPECTATIONS WITH 76K CASES SOLD SINCE LAUNCH
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ONE OF THE LARGEST NEW BEER LAUNCHES IN NEW ENGLAND IN 2018; IF FRESH CATCH WERE ITS OWN BRAND, IT WOULD BE #320 ON THE BREWERY LIST
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#### Case Study: Ocean Prime
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Overview
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[vc_column_text]Cameron Mitchell Restaurants includes 12 restaurant concepts and over 40 properties with annual sales of about $230 million, but outside of Ohio, their profile was limited. The marlo marketing team was brought on to open CMR’s steak and seafood concept Ocean Prime in Boston & NYC.[/vc_column_text][vc_empty_space height="60px"]
	

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Assignment
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Engrain the brand into its new communities and make Cameron Mitchell and Ocean Prime a household name at a local and national level.
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Strategy
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 	Develop key messaging that underscores brand differentiators.
 	Create and execute a creative media mailer that pays homage to Ocean Prime’s Ohio roots.
 	Coordinate influential partnerships with local non-profits in New York and Boston.
 	Select one high-tier social media influencer in each market to distribute content about the opening.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29875" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
THE NYC OPENING HAD THE 2ND MOST RESERVATIONS ACROSS 23 CAMERON
MITCHELL RESTAURANTS
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6K+ SOCIAL MEDIA FOLLOWERS ACROSS BOSTON & NYC SOCIAL PROPERTIES 6 MONTHS AFTER OPENING
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80+ MEDIA PLACEMENTS LOCALLY AND NATIONALLY ABOUT BOSTON & NYC OPENINGS AND THE CAMERON MITCHELL BRAND
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#### Case Study: Ogawa Coffee
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Overview
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Legendary Japanese coffee roaster Ogawa Coffee turned to marlo marketing to open its first international coffee shop in Boston in May 2015. In tandem with securing editorial media coverage around launch, the marlo team was tasked with launching Ogawa’s social media platforms, building brand awareness and sustaining post-opening momentum through social media marketing.
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Assignment
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[vc_column_text el_class="bullet-list"]Launch three social media platforms and build awareness of the brand, reinforcing the company’s commitment to premium coffee and creative latte art.[/vc_column_text][vc_empty_space height="60px"]
	

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Strategy
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 	Make Ogawa Coffee a ‘must-visit’ for social media cred by partnering with local and regional social media influencers to sample and photograph the creative latte art made by World Championship latte artists on staff.
 	Debut unique and customized latte art around holidays (e.g., Halloween) exclusively to influencers with pre-approved styled photography and captions.
 	Host an experiential social media influencer event to introduce Christmas latte art designs, encouraging attendees to share photos on their social media platforms.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
3,000+ NEW SOCIAL MEDIA FOLLOWERS WITHIN FIRST 9 MONTHS IN BUSINESS
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870+ POSTS FEATURING LATTE ART DURING SOCIAL MEDIA CAMPAIGN
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2,000+ LIKES ON MOST POPULAR LATTE ART SOCIAL POST
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INCREASE IN VISITS AND LATTE ORDERS GENERATED FROM SOCIAL BUZZ – GUESTS THAT WANT TO “DO IT FOR THE GRAM”
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#### Case Study: Pain D'Avignon
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Overview
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[vc_column_text]Popular, yet off-the-beaten path Cape Cod restaurant and bakery Pain D’Avignon is renowned for its exceptional baked goods made with traditional French techniques. As a summertime staple stop for those on the Cape, the hidden gem bakery sought awareness and sales above and beyond its existing regional, seasonal customer-base.[/vc_column_text][vc_empty_space height="60px"]
	

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Assignment
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[vc_column_text el_class="bullet-list"]Expand Pain D’Avignon’s reputation as a destination-worthy bakery/restaurant and extend awareness beyond the core May-September summer selling season.[/vc_column_text][vc_empty_space height="60px"]
	

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Strategy
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 	Create a “Bread of the Month” mail-order subscription program to showcase a wide array of year-round and season bread offerings and expand the product reach throughout the U.S.
 	Leverage Pain D’Avignon’s 20th anniversary year with product deliveries direct to national editors and influencers.
 	Target local and national media outlets showcasing “Bread of the Month” for various gifting holidays (Valentine’s Day, Mother’s Day, Christmas, etc.) in order to keep the media pipeline full year-round.

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Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
50+ PRINT AND ONLINE PLACEMENTS TOTALING 10M+ IN CIRCULATION
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
40+ ORDERS FOR “BREAD OF THE MONTH” CLUB FROM THE WALL STREET JOURNAL STORY ALONE
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29874" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
NAMED RESTAURANT BUSINESS’S #5 “GREAT IDEA” IN ANNUAL 50 BEST IDEAS ISSUE
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Paint Nite
[vc_row parallax_background_image="41898"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
Paint Nite launched in March 2012 in Boston by selling discounted tickets on group discount sites. At the time, the concept of social painting was virtually unknown. While a handful of brick-and-mortar establishments existed, Paint Nite’s “nomadic” business model was unique to the marketplace. A year later, the founders came to marlo marketing for help in taking their business to the next level.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]

 	Launch the Paint Nite lineup into 18 new markets across the U.S.
 	Increase revenue by driving participants to buy tickets directly on their website instead of group discount sites.
 	Own the concept of social painting by positioning Paint Nite as the market leader locally, regionally, and nationally.

[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Develop soup-to-nuts media relations strategy in each local market, including media list development, customized pitch angles, and media relations.
 	Execute intensive advance-market publicity campaigns including transforming artists into qualified local media spokespeople and brand ambassadors via a customized “how to” media messaging kit that ensured the accurate delivery of carefully crafted Paint Nite brand messages.
 	Leverage Paint Nite’s momentum by targeting stories in national business and lifestyle media, spotlighting the social painting trend by featuring the Paint Nite experience as the industry leader.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29888" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
marlo drove the launch of 75 new markets within the U.S. and Canada, resulting in more than 160 print, broadcast and online placements including The San Francisco Chronicle, Fox Baltimore and The Miami Herald
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
National placements in the Associated Press and CBS News generated stories in 150+ print and online outlets and 46 television stations nationwide
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
2013 – 2015 growth statistics included +269% in ticket sales; +167% in licensees/artists; +1608 in participating venues; 3000+ events in 134 national and international cities, attended by 90,000 people monthly
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Party in the Park
[vc_row parallax_background_image="41868"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]One of Boston’s most anticipated events, Party in the Park is the annual fundraiser to benefit the Emerald Necklace Conservancy. A volunteer committee had managed every element of the event since PIP began in 1998, including press outreach and communication. Most past coverage hit post-event, in sections such as the society pages, which was beneficial for awareness of the event and its attendees but didn’t succeed in selling tickets or communicating the organization’s mission in a thoughtful way. The committee decided to bring on professional marketing support in 2015.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]

 	Achieve stronger public education about the ENC’s mission – the reason for PIP’s existence.
 	Increase pre-event awareness in order to sell additional tickets.

[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Recommend creation of “PIP Season,” taking all of the previously one-off pre-luncheon committee events and repackaging them into a more newsworthy, public platform.
 	Draft messaging materials to ensure key points were always communicated.
 	Develop a range of pitch angles to secure coverage across a wide swath of local media – print, radio, and broadcast.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
59% YOY increase in revenue in 2015
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Nearly $1M generated in 2015
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
70+ media placements
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: PERDUE – Fresh Cuts
[vc_row parallax_background_image="43204"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]Launched in late 2017, PERDUE® Fresh Cuts offers fresh, pre-cut raw chicken breast, saving consumers prep, cook and cleanup time. Because Fresh Cuts is entirely pre-prepared, the cook never has to even touch the raw chicken, diffusing fears about kitchen contamination.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]Develop a strategic plan to continue to build the relevancy of Fresh Cuts products, reinforcing their time-saving, pan-ready convenience and safe, hands-off packaging, reducing consumer stress about the potential dangers of raw chicken contamination.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Bring Fresh Cuts usage occasions to life by securing a steady stream of earned consumer media and influencer coverage highlighting the brand as the ultimate solution to reducing the time, mess and stress of preparing and cooking raw chicken.
 	Create fresh multi-channel content via a survey with The Harris Poll to gauge consumers' thoughts around cooking to tell a national trend story that positions Fresh Cuts as an easy kitchen solution.

 	Design an instant-story infographic to share results in a quick and appealing format.


 	Focus on fast by partnering with Fox Sports analyst and three-time Super Bowl Champ Mark Schlereth for a national co-op Satellite Media Tour (SMT) to showcase how Fresh Cuts allows consumers to spend less time prepping and more time enjoying the Super Bowl.
 	Capitalize on New Year’s resolutions by positioning Fresh Cuts as the ideal meal prep helper in the Kitchen’s “Power Hour Meal Prep” series.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1568320397075{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29896" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
23.6M+ impressions generated from SMT
[/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
64.7M+ impressions generated from infographic
[/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
92% click-through rate on the KITCHN article; 5x the benchmark
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Perdue – Fresh Cuts (Brand Launch)
[vc_row parallax_background_image="43204"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]Launched in late 2017, PERDUE® Fresh Cuts offers fresh, pre-cut raw chicken breast, saving consumers prep, cook and cleanup time. Because Fresh Cuts is entirely pre-prepared, the cook never has to even touch the raw chicken, diffusing fears about kitchen contamination.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]Develop a strategic plan to continue to build the relevancy of Fresh Cuts products, reinforcing their time-saving, pan-ready convenience and safe, hands-off packaging, reducing consumer stress about the potential dangers of raw chicken contamination.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Bring Fresh Cuts usage occasions to life by securing a steady stream of earned consumer media and influencer coverage highlighting the brand as the ultimate solution to reducing the time, mess and stress of preparing and cooking raw chicken.
 	Create fresh multi-channel content via a survey with The Harris Poll to gauge consumer’s thoughts around cooking to tell a national trend story that positions Fresh Cuts as an easy kitchen solution.

 	Design an instant-story infographic to share results in a quick and appealing format.




 	Focus on fast by partnering with Fox Sports analyst and three-time Super Bowl Champ Mark Schlereth for a national co-op Satellite Media Tour (SMT) to showcase how Fresh Cuts allows consumers to spend less time prepping and more time enjoying the Super Bowl.
 	Capitalize on New Year’s resolutions by positioning Fresh Cuts as the ideal meal prep helper in the Kitchn’s “Power Hour Meal Prep” series.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29896" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
23.6M+ impressions generated from SMT
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
64.7M+ impressions generated from infographic
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
92% click-through rate on the kitchn article; 5x the benchmark
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: PERDUE – Simply Smart Organics
[vc_row parallax_background_image="43203"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
A household name for nearly 100 years, in fall 2018 PERDUE enlisted marlo marketing to launch a new line of fully-cooked organic chicken products as an organic option for on-the-go families that tastes better and costs less than competitors.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
Develop a strategic earned media-focused plan to spread awareness and trial of new Simply Smart Organics line nationally, and with particular focus in the Mid- Atlantic and Northeast markets.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Generate buzz, awareness and trial among moms and millennials with messaging positioning Simply Smart Organics as the most accessible, affordable and convenient organic chicken available today.
 	Put product directly into the hands (and mouths) of editors and influencers via 75+ creatively designed, PERDUE-branded mailers to top-tier consumer and lifestyle media.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
142 Earned Media placements in six months
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
307M+ impressions via earned media
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29896" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
70M+ impressions garnered from creative mailer
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: PERDUE – Simply Smart Organics
[vc_row parallax_background_image="43909"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]A household name for nearly 100 years, in fall 2018 Perdue enlisted marlo marketing to launch a new line of fully-cooked organic chicken products as an organic option for on-the-go families that not only tastes better, but costs less than competitors.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]Develop a strategic paid media-focused plan to spread awareness and trial of new Simply Smart Organics line both nationally and in the Mid-Atlantic and Northeast markets.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Partner with Lifestyle Expert, Jamie Hess on a Satellite Media Tour (SMT) with messaging to showcase how PERDUE’s Simply Smart Organics line makes eating organic chicken more affordable and easier than ever.
 	Reach valuable demographic of moms directly through hyper-local mom/parent blogger partnerships to share PERDUE’s hassle-free, fully cooked, frozen and refrigerated organic products key attributes.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
140 earned media placements in six months
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
260M+ impressions via earned media
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29896" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
20M+ impressions generated from SMT
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
1.7M+ impressions from macaroni kid partnerships
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Perdue – Simply Smart Organics (Brand Launch)
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
PERDUE enlisted marlo marketing to launch Simply Smart Organics, a new line of fully-cooked organic chicken products as an organic option that tastes better and costs less than competitors.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Raise awareness and trial of new Simply Smart Organics’ line among moms and millennials, focusing primarily in the Mid-Atlantic and Northeast.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Generate buzz, awareness and trial among moms and millennials positioning PERDUE’s Simply Smart Organics as the most accessible, affordable and convenient organic chicken available today.
 	Put product directly into the hands (and mouths) of top-tier consumer and lifestyle media via 75+ creatively designed, PERDUE-branded product mailers.
 	Reach valuable mom demographic of moms directly through hyper-local mom/parent blogger partnerships to share PERDUE’s hassle-free, fully cooked, frozen and refrigerated organic products key attributes.
 	Partner with Lifestyle Expert Jamie Hess on a Satellite Media Tour (SMT) to showcase how PERDUE’s Simply Smart Organics line makes eating organic chicken easier than ever.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
142 Earned media placements in six months
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
307,871,340 impressions via earned media
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29896" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
70,308,366 impressions garnered from creative mailer
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
1.7M+ impressions from macaroni kid partnership
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Plant Snacks
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
In 2017, Plant Snacks launched Cassava Crunch, the first-to-market cassava flour chip. Seeking to become an asked-for “brand destination” among health conscious consumers, the brand realized there was a gap in the market and eight months later shifted focus, dropped the Cassava Crunch name, and relaunched as simply Plant Snacks with a reformulated cassava root chip which – along with the original brand differentiators – was now vegan and free of the Big 8 Allergens.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
Plant Snacks engaged marlo marketing to develop, launch and significantly grow the brand’s social presence to create brand recognition and awareness, demand and sales both in-store and online.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Concept and launch Plant Snacks social media channels through a multi-layered, visually-led campaign to breakthrough with key audiences – vegan, allergen and health conscious consumers – and cement the brand’s positioning as an innovative, first-to-market cassava chip.
 	Create sustained and significant social growth through a mix of unique brand and user-generated content, organic and paid influencer collaborations, like-minded brand partnerships, giveaways, targeted advertising and active daily account engagement.
 	Leverage key messages and product attributes (vegan, free of Big 8 Allergens, paleo friendly, non-GMO and free from grain, gluten, corn and added sugar) to differentiate the brand and drive trial.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1586547780751{padding-bottom: 100px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/6"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
41.2M INSTAGRAM IMPRESSIONS SINCE VEGAN CHANNEL LAUNCH IN MARCH 2018
[/vc_column_text][/vc_column][vc_column width="1/6"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
+14,720 NEW INSTAGRAM  FOLLOWERS; 508 AVERAGE MONTHLY FOLLOWER GROWTH
[/vc_column_text][/vc_column][vc_column width="1/6"][vc_single_image image="29896" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
100+ LIKE-MINDED BRAND PARTNER GIVEAWAYS RESULTING IN 6M+ IMPRESSIONS
[/vc_column_text][/vc_column][vc_column width="1/6"][vc_single_image image="29890" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
2,500+ TOTAL INFLUENCER POSTS FEATURING
THE BRAND
[/vc_column_text][/vc_column][vc_column width="1/6"][vc_single_image image="29882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
MORE THAN 300% YOY IN-MARKET SALES INCREASE BETWEEN 2018-2019
[/vc_column_text][/vc_column][vc_column width="1/6"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
#2 FASTEST GROWING NATURAL BRAND IN THE VEGGIE AND TORTILLA CHIP SPACE
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Plant Snacks
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
Since Plant Snacks launched their cassava root chips in 2017, the market for delicious and health conscious products has drastically evolved. Plant Snacks are vegan, free of the Big 8 Allergens, gluten free, grain free and dairy free – but the brand didn’t know who their ultimate consumer was, what was most important to them, or how to speak to them online to drive purchases.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]Before launching a national marketing campaign, Plant Snacks tasked marlo to launch a digital marketing campaign to define the Plant Snacks ‘brand champion’ and understand the optimal online brand positioning.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Develop ad content to test various brand identifiers - key messages, imagery/creative and tone.
 	Measure engagement rates and click thru rates across demographics and interests.
 	Analyze data to define and refine the target consumer.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_column_text][/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Identified brand persona including demographics, interests, shopping preference, and more
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="44288" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Developed comprehensive marketing plan to target the consumer based on findings
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_column_text][/vc_column_text][/vc_column][/vc_row]

#### Case Study: Rehearsal for Life
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]Rehearsal for Life’s (RFL) mission is to empower and strengthen the social and emotional skills of young people through creativity, dialogue and performance. The organization is comprised of two primary programs: Freelance Players (tuition-based theatre program) and Urban Improv (inner-city program offering structured improvisational theater workshops focused on self-regulation, cooperation, and positive decision-making skills). Since its founding in 1992, the organization has engaged over 75,000 young people at more than 125 schools and community groups.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]As the organization evolved over the years, the public-facing branding and messaging no longer reflected the depth and breadth of its programs. From a branding and communications perspective, the organization’s mission was unclear and lacked a cohesive, unifying objective. marlo marketing was tasked with overseeing a complete rebrand for the entire 25+ year-old organization, from a strategic approach to messaging followed by integrated branding across all of the organization’s touchpoints.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Create the name and structural identity for a unifying umbrella brand – Rehearsal for Life – that tied together the two programs based on the idea of “using theatre as a vehicle for social change.”
 	Design the logo for RFL and logos for all sub-brands, including color palettes and icons.
 	Concept and write all messaging/copy to cohesively tie together the two programs under the new umbrella brand for all of the new brand’s touchpoints, including collateral package, website, initial annual report announcing new brand to stakeholders, email marketing, and invitation package for the organization’s signature fundraising event, Banned in Boston.
 	Oversee strategy around messaging for relaunch of the brand to all constituencies, including timing, delivery, and content.
 	Concept social media strategy for non-profit internal team to execute.
 	Developed and executed against media strategy designed to tie together the new brand launch in January with Banned in Boston in May, providing the organization with
a five-month “opportunity” to be a part of the news cycle.

[/vc_column_text][vc_empty_space height="25px"]
    VIEW REHEARSAL FOR LIFE CREATIVE
    [/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29896" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Clear, concise brand message that can be elucidated by anyone — staff, participants, donors — in one easy-to-remember sentence
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29898" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Unique brand identity including new logos and sub marks
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
13% increase in online donations between FY17 (32%) and FY18 (45%)
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="29877" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
2017 Banned in Boston event was the highest attendance on record, and the second largest year ever for dollars raised
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
40 media placements in the first six months of 2017
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Rockland Trust
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]In 2018, Rockland Trust opened its first branch in the city of Boston, located in the vibrant Downtown Crossing neighborhood. The right marketing mix would be imperative to ensuring success in the new market, in order to position Rockland Trust as a new approach to banking with an unfamiliar audience.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Rockland Trust tasked marlo marketing with developing and executing a strategic marketing campaign designed to raise awareness of the brand’s ‘neighborly’ dedication to community and increase new customer acquisition, particularly among millennials and the affluent.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Create a memorable marketing platform and buzzworthy launch campaign that reinforces Rockland’s sense of community and neighborly character.
 	Differentiate and define the Rockland Trust brand by emphasizing and demonstrating the brand’s focus on building real relationships, big or small.
 	Expand awareness by partnering with neighborhood businesses and organizations with mutually beneficial cross-promotion exposure and potential new customer acquisition.
 	Maintain buzz and engagement post-launch via sustained, exclusive programming designed to keep people coming back into the branch.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
OPENED 2 TIMES THE AMOUNT OF NEW ACCOUNTS IN THE FIRST 6 WEEKS COMPARED TO THE LAST NEW BRANCH OPENING
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="42891" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
HANDED OUT 300 ROXY’S GRILLED CHEESES IN LESS THAN 2 HOURS ON OPENING DAY
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
OVER 109K CONSUMER ENGAGEMENTS GENERATED THROUGH A VARIETY OF TOUCHPOINTS INCLUDING EVENTS, STREET TEAMS AND GIVEAWAYS
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29885" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
84 LOCAL BUSINESSES ENGAGED THROUGH PERSONAL DELIVERIES AND GIVEAWAY PRIZES
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Rockland Trust – Creative Programming
[vc_row parallax_background_image="43572"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]
In the summer of 2019, Rockland Trust sought opportunities to build on the initial momentum created by the launch of its first branch in the city of Boston, located in the vibrant Downtown Crossing neighborhood. The right campaign would drive additional awareness and create excitement positioning Rockland Trust as a new approach to relationship banking with an unfamiliar audience.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
Rockland Trust tasked marlo marketing with developing and executing a second phase to their strategic marketing campaign designed to raise awareness of the brand’s ‘neighborly’ dedication to community and increase new customer acquisition, particularly among millennials and the affluent.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Launch a buzzworthy second phase of our memorable “For You Friday” marketing campaign that reinforces Rockland’s sense of community and neighborly character.
 	Differentiate and define the Rockland Trust brand by emphasizing and demonstrating the brand’s focus on building real relationships, big or small.
 	Expand awareness by partnering with neighborhood businesses and organizations with mutually beneficial cross-promotion exposure and potential new customer acquisition.
 	Maintain buzz and engagement post-launch via sustained, exclusive programming designed to keep people coming back into the branch and educating them on the new Seaport location and Rockland Trust Pavilion.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="41887" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
OVER 800 CONSUMERS ENTERED THE BRANCH TO CLAIM THEIR PRIZES AND ENTER THE CHARLIE CARD RAFFLE
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="42891" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
HANDED OUT 3.7K ROXY’S GRILLED CHEESES AND COOKIE MONSTAH ICE CREAM SANDWICHES OVER 8 WEEKS
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
OVER 111K CONSUMER ENGAGEMENTS GENERATED THROUGH EVENTS, STREET TEAMS AND GIVEAWAYS
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29885" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
33 LOCAL BUSINESSES ENGAGED THROUGH GIVEAWAYS HANDED OUT WEEKLY
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: SalonCapri
[vc_row parallax_background_image="43172"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]When family-run SalonCapri celebrated 40 years of business in 2007, the owner recognized the need for an overall brand refresh in order to rejuvenate the operation. Since then, marlo marketing has served as agency of record for the award-winning salon, handling brand positioning, media relations, social media and creative services for all three of its Greater Boston locations.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]Make SalonCapri stand out from other prestige salons, drive buzz and generate consistent traffic, especially for its coveted Newbury Street location.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Develop a robust calendar of traffic-driving special events, promotions and timely pitch angles to generate year-round awareness for all three salons.
 	Position the salon and its stylists as trend leaders by including style reports along with special offers in monthly “Scoops & Steals” customer newsletters.
 	Partner with likeminded brands and local businesses to host giveaways and events to generate buzz among additional audiences with nominal investment.
 	Entice VIP influencers to serve as brand ambassadors via complimentary services in exchange for social coverage.

[/vc_column_text][vc_empty_space height="25px"]
    VIEW SALONCAPRI CREATIVE
    [/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
QUADRUPLED BOSTON CLIENT LIST AND FREQUENCY OF BOOKINGS WITHIN 12 MONTHS
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
SECURED BOSTON’S TOP SOCIAL INFLUENCERS AS REGULAR CLIENTS WITH NO SPONSORSHIP FEES
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
SECURED MEDIA FEATURES ACROSS LOCAL AND NATIONAL OUTLETS, INCLUDING AN INSTYLE MAGAZINE PROFILE AS ONE OF THE COUNTRY’S “STANDOUT SALONS”
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29874" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
RECEIVED 10 “BEST OF BOSTON” ACCOLADES IN PAST 11 YEARS; INCLUDED IN ELLE’S “TOP SALONS IN U.S.” LIST
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: SalonCapri
[vc_row parallax_background_image="43172"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]With the rise of social media, family-owned SalonCapri – a marlo marketing client of 11+ years – needed standout social channels launched and managed the right way. New social channels would be critical to attract a younger demographic of repeat clientele to complement the salon’s older-skewing core client base.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]marlo marketing was tasked with establishing and maintaining SalonCapri’s social media channels, positioning the highly-skilled salon team as the place to go for hair services. With no budget for paid advertising or influencer campaigns, the goal was to drive social engagement, customer interest and expanded business for the salon.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Create original, visually-stunning content to position the brand as trend-setting and the best in the city, highlighting everything from new color techniques to head-turning client styles.
 	Empower stylists to be brand advocates by encouraging them to share impressive “after” client hair photos with their social networks, generating additional exposure among a wider audience.
 	Partner with likeminded brands and local businesses to host giveaways and events to generate buzz among additional audiences with nominal investment.
 	Entice VIP influencers to serve as brand ambassadors via complimentary services in exchange for social coverage.
 	Maximize minimal budget by utilizing client and stylist-generated photos in lieu of frequent professional photo shoots.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
QUADRUPLED THE BOSTON CLIENT LIST AND FREQUENCY OF BOOKINGS WITHIN 12 MONTHS
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
22% INCREASE IN LIKES AND 2,200+ CLICKTHROUGHS TO WEBSITE IN FIRST YEAR OF MANAGING FACEBOOK ACCOUNT
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29890" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
SECURED BOSTON’S TOP SOCIAL INFLUENCERS AS REGULAR CLIENTS WITH NO SPONSORSHIP FEES
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29885" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
CAPTURED INTEREST OF L’OREAL CORP., WHICH OFFERED PARTNERSHIP OPP TO OPEN THIRD LOCATION IN BOSTON
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Sandy Pines Campground
[vc_row parallax_background_image="29855"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]In Summer 2017, seasoned Kennebunkport hoteliers opened their newest venture – a resort-level camping destination with something for every level and style of camper – from glamper to traditional tent camper and RV enthusiast.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]With five months' lead time, the marlo marketing team was tasked with building overall awareness of this new, immersive camping destination in order to drive guest bookings.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Craft and execute comprehensive media relations campaign to build awareness and drive bookings from first announcement to launch release.
 	In year one and in subsequent years, roll out a series of news-driving press releases and media mailers to sustain momentum from the off-season through peak and shoulder seasons.
 	Secure and book an ongoing slate of media and social influencer visits.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
350+ media placements
in 2017
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29874" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
In 2018, revenue increased by over double; glamp tents sold out for entire summer; won state tourism award from Maine Governor
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29884" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
In 2017, sold out entire campground three full weekends; glamping tents sold out every summer weekend
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
45 press & influencer visits, interviews or shoots since January 2017
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Shake Shack
[vc_row parallax_background_image="43406"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]In 2013, Shake Shack was a well-established burger brand with 23 locations worldwide and a devout following. But they had yet to crack the insular Boston market and brought on marlo marketing to handle their first area location in Chestnut Hill, as well as three subsequent openings.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]Open 4 new locations in the Greater Boston area, Chestnut Hill (March 2013), Harvard Square (January 2014), Dedham (March 2015), Newbury Street (March 2015) and authentically integrate the brand into the Boston food scene.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Treat each location as its own hyperlocal market; focusing events, promotions, partnerships and outreach to targeted segments relevant in those communities.
 	Track and present sampling events and donation opportunities to build a community-minded reputation and broaden local awareness.
 	Create a pipeline of media coverage via regular media visits and consistent outreach around location-specific events and specials.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29877" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
RAISED OVER $500K DURING GREAT AMERICAN SHAKE SALE 2015 (NEWBURY STREET LOCATION HIGHEST EARNER WORLDWIDE)
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29875" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
SURFACED 100+ LOCAL EVENTS AND DONATION OPPORTUNITIES
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
GENERATED 35 LOCAL MEDIA PLACEMENTS FOR BOSTON’S THIRD AND FOURTH LOCATIONS
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Snack Factory® Pretzel Crisps®
[vc_row parallax_background_image="43126"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]Snack Factory, maker of Pretzel Crisps®, was consistently seeking opportunities to break through with national and regional media to secure earned coverage of Pretzel Crisps and its entire expansive product portfolio in the increasingly cluttered snack category.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]As agency of record for Snack Factory, marlo marketing was tasked with generating continuous buzz and increased sales for the brand through creative earned media relations to support its growing portfolio of better-for-you snacks.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Differentiate Snack Factory products including Pretzel Crisps and new products Dessert Thins, Tortilla Chips and Fruit & Veggie Sticks, from other snacks by spotlighting their unique flavors and proprietary recipes and reinforcing the overall better-for-you snack benefits.
 	Guarantee media and influencer trial through standout product launch media mailers tying each flavor to key snacking and seasonal occasions and unique recipes.
 	Forge repeat relationships with national media outlets who appeal to Snack Factory’s key audiences and target demographic to communicate strategic brand messaging and positioning.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
333M+ product impressions in 5 years
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="42894" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Launched 23 new products reaching 200+ editors
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Regular coverage in major outlets including People, Popsugar, Wholesale Bakery and Woman's World
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
64% increase in YOY sales
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Snack Factory® Pretzel Crisps®
[vc_row parallax_background_image="43127"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]Snack Factory®, maker of Pretzel Crisps®, offers some of the tastiest better-for-you snacks in the CPG space, but in an increasingly cluttered snack category, the brand continually strives to make their products stand out in the crowd.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]As agency of record for Snack Factory®, marlo marketing was tasked with generating continuous buzz and increased sales through strategic and creative paid media initiatives to introduce a steady stream of new products and innovations to consumer audiences.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Differentiate Pretzel Crisps® from other snacks by spotlighting unique flavors and proprietary recipes tied to snacking occasions while reinforcing the better-for-you snack benefits of the brand.
 	Optimize the visibility, relevance and positive perception of the paid initiatives by timing with key lifestyle seasons and events such as TV sports watching, family travel and holiday entertaining.
 	Forge strategic partnerships with media outlets and national influencers who appeal to Pretzel Crisps’ target demographic to communicate brand messaging and positioning through unique paid content.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Reached 326M consumers through paid content over 5 years
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
4 seasonal mat releases placed in over 4K newspapers
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29896" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
6 satellite media tours held around key snacking occasions reached 73M+ viewers in key markets
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
10M+ impressions across national and regional sponsored content
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="29882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
64% increase in YOY sales
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Snack Factory® Pretzel Crisps®
[vc_row parallax_background_image="42912"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]Snack Factory®, maker of Pretzel Crisps®, sought opportunities to reach buyers and trade media during key retail trade shows including IDDBA, PMA, FNCE and Fancy Food – even when the brand had limited (and sometimes not any) formal booth presence on trade show floors.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
marlo marketing was tasked with creating memorable, breakthrough activations to support Snack Factory’s limited trade show presence and make a splash among key retail buyers and industry tastemakers around key lunches including Gluten Free and Minis.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Identify unexpected and disruptive opportunities to generate awareness among trade show attendees, avoiding busy show floors inundated with other brands.
 	Cut through the trade show clutter by reaching attendees before they even step onto the floor via customized product room drops timed with key attendee arrivals.
 	Provide buzz-worthy value to attendees with complimentary branded pedicab rides to and from conferences/area hotels, complete with product samples and key messaging provided by brand ambassadors.
 	Stop attendees in their tracks via can’t-be-missed initiatives around convention centers including branded billboard bikes and standout street teams sampling Minis, Gluten Free and collateral.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29888" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
ACTIVATED AT 9 KEY TRADE SHOWS OVER 4 YEARS
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
DIRECTLY ENGAGED WITH OVER 32K TARGET ATTENDEES
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="42894" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
OVER 11K SAMPLES HANDED DIRECTLY TO DECISION & TASTEMAKERS
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="42893" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
2,100 PEDICAB RIDES FROM THE SHOWS TO HOTELS
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
64% increase in YOY sales; minis & gluten free remain two of the best product launches for brand
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Snack Factory® Pretzel Crisps®
[vc_row parallax_background_image="42911"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]Snack Factory®, maker of Pretzel Crisps®, has created some of the tastiest better-for-you snacks in the CPG space, but in an increasingly cluttered snack category, the brand continually strives to make their products really stand out in the crowd.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]As agency of record for Snack Factory, marlo marketing was tasked with generating continuous buzz and increased sales for the brand through strategic and creative initiatives introducing a steady stream of new products and innovations to consumer and trade audiences.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Differentiate Pretzel Crisps from other snacks by showcasing unique flavors and proprietary recipes, tying to snacking occasions, and reinforcing the overall better-for-you snack benefits of the brand.
 	Forge partnerships with celebrities and social media influencers who appeal to Pretzel Crisps’ target demographic to communicate strategic brand messaging and positioning through earned and paid social coverage.
 	Create integrated PR plans featuring both earned and paid media opportunities including memorable media mailers for new products, sponsored content, high profile sampling executions, stunt activations at top industry trade shows, satellite media tours around key snacking occasions, and seasonal mat releases.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
935M TOTAL IMPRESSIONS IN 5 YEARS; 333M EARNED IMPRESSIONS
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="29882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
AVERAGE COST PER IMPRESSION $.05 OVER 5 YEARS
[/vc_column_text][/vc_column][vc_column width="1/5"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
64% Increase in sales over same period
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="42894" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
LAUNCHED 23 NEW PRODUCTS
[/vc_column_text][/vc_column][vc_column width="1/5" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29890" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
PARTNERED WITH 22 CELEBRITIES AND INFLUENCERS; engaged 32K retail buyers at trade shows
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Snack Factory® Pretzel Crisps®
[vc_row row_content_width="grid" parallax_background_image="43888" css=".vc_custom_1586805351904{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
Five years after marlo marketing began working with Snack Factory® Pretzel Crisps® as their AOR (media relations, new product launches, trade show activations, strategic partnerships), we were asked to once again find a way to break through the clutter and create awareness for the brand around National Pretzel Day.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Ideate and execute a strategic National Pretzel Day social influencer campaign to create buzz and capture the attention of top-tier editorial and social influencers.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Concept and design a uniquely personalized creative mailer centered around the idea of customized fashion illustrations straight from the recipient’s Instagram feed — with a bag of Pretzel Crisps® drawn in — to cement the brand’s positioning as an innovative and delicious clean-label snack.
 	Step away from the brand’s typical food media targets and focus on identifying top-tier fashion, beauty, lifestyle, and wellness influencers to create a whole new crew of loyal fans.
 	Secure earned social media coverage to ensure Pretzel Crisps® stands out during the saturated holiday.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
GARNERED 446K+ IMPRESSIONS FROM 8 INFLUENCERS IN 5 DAYS, TAGGING @PRETZELCRISPS AND #NATIONALPRETZELDAY
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29890" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Received positive reactions from notable influencers, including @MarinaLarroude (Fashion Director at Barneys New York), @BrittSimerson (lifestyle influencer) and @KelaWalker (Emmy-nominated TV host and lifestyle influencer)
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Cost per engagement: $0.01
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: The Envoy Hotel
[vc_row parallax_background_image="41894"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]Boston’s first Autograph Collection property was set to open in June 2015 in the city’s rapidly changing, yet still underdeveloped, Seaport neighborhood.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]marlo marketing was tasked with positioning The Envoy as one of the country’s most spectacular hotel openings of the year, in order to drive awareness and bookings. Further, it was imperative to generate excitement around the property’s public amenities (restaurant, rooftop) as a destination for local Bostonians in the still up-and-coming neighborhood.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Develop on point messaging materials that clearly lay out the property's differentiators.
 	Conduct a comprehensive media relations campaign designed to target local, regional, and national audiences.
 	Develop innovative programming to create reasons for coverage and to drive local traffic.
 	Create memorable social content to amplify brand positioning and PR programming along with real-time engagement to encourage social sharing by Bostonians and visitors alike.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29874" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Named 2016 Hotel Opening of the Year by Marriott Worldwide
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
400+ media placements; 114 media/social influencer visits in year one
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="41893" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
$1.6M in F&B sales (rooftop, restaurant) in June 2016
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Property sold for $112.5M within one year of opening
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: The Food Lens
[vc_row parallax_background_image="29852"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]
One year after marlo marketing was engaged for public relations services (brand launch, thought leadership, event creation/execution) to define The Food Lens’ messaging and launch the website as the go-to source for insider restaurant tips, the founders were dissatisfied with their existing agency behind the brand’s digital marketing presence. They turned to the marlo team to audit and streamline all of the company’s marketing assets, in hopes of seeing a better return on their digital marketing spend.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
Develop a strategic digital marketing plan to drive traffic to The Food Lens website (new and return users), build email newsletter subscribers, and improve brand presence and messaging via online advertising.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Concept and design a compelling digital ad campaign including click-bait photography, copy that reinforces the brand’s positioning as an insider restaurant darling, and visual brand identity elements.
 	Develop Google AdWords campaign targeting relevant search terms to drive users to TFL.com.
 	Launch remarketing campaigns to reengage users who had previously interacted with the TFL brand.
 	Build and execute an email marketing strategy.
 	Establish social media ad campaigns to increase social following, drive users to TFL.com, and generate leads for email marketing program.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Website traffic increased by 312% for monthly users and by 360% for new users
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Adwords Campaigns saw an 855% increase in ad clicks and 3,747% increase in ad impressions
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29883" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Social media ads saw a 286% increase in ad impressions at a 77% lower CPM
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29876" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Email marketing saw a 204% increase in email list subscribers, with an average email open rate of 26.5% (industry average: 11.7%) and an average email click rate of 5.5% (industry average: 0.7%)
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: The Lawn On D
[vc_row parallax_background_image="43453"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]The Massachusetts Convention Center Authority was opening the first-of-its-kind urban project, that transformed a 2.7-acre empty lot into an interactive outdoor space in a matter of weeks.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]The marlo team was tasked to launch and position The Lawn on D as an innovative outdoor venue designed to enliven South Boston and benefit all Bostonians. Additionally, driving public awareness and traffic to the new must-visit destination was imperative. [/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Design all branding components (logo, website, email marketing, social media platforms) to capture the brand’s playful, experimental philosophy.
 	Conduct aggressive daily media outreach.
 	Establish The Lawn on D website as a daily go-to resource for information,events and updates.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
475+ STORIES IN A VARIETY OF LOCAL AND NATIONAL OUTLETS
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29873" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
200K+ VISITORS TO THE LAWN IN THE SECOND SEASON (5 MONTHS)
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29874" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
NAMED ONE OF BOSTINNO’S ”50 ON FIRE” IN ARTS & ENTERTAINMENT
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#### Case Study: Uncommon Hospitality
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
Maine-based hospitality management and real estate development company Uncommon Hospitality was looking to increase awareness, drive website traffic and increase online bookings for three of their hotel properties – The Francis in Portland, ME and The Admiral’s Inn and The Colonial Inn in Ogunquit, ME. After underwhelming results from other agencies, Uncommon turned to marlo for our digital marketing expertise.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
Develop a strategic digital marketing plan to drive traffic and online bookings to Uncommon Hospitality’s three properties.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Develop compelling digital ad campaigns for each hotel property that reinforces each property’s differentiators and drives website traffic and online bookings.
 	Develop Google AdWords campaign targeting relevant, but not competing, search terms for each property.
 	Launch remarketing campaigns to reengage users who had previously interacted with the properties.
 	Build and execute an email marketing strategy.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Website traffic increased by 116% for monthly users
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Adwords Campaigns saw a 253% increase in ad clicks and 136% increase in ad impressions
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29882" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Annual return on Ad spend (ROAS) of 532%
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29876" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
Email marketing had an average email open rate of 22% (industry average: 11.7%) and an average email click rate of 5.5% (industry average: 0.7%)
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Willow Tree
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]Willow Tree, the beloved 60+ year old family-owned New England purveyor known for premium chicken salads and pies, owns a cult following along Boston’s South Shore and Rhode Island, but sought expanded market penetration throughout all New England, particularly among a younger Millennial audience.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]In 2016, Willow Tree asked marlo marketing to modernize and relaunch its brand identity to reach new audiences/markets and drive broader regional awareness  while retaining its core customers.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Develop a refreshed, modernized brand identity realized throughoutall consumer touchpoints, from logo to collateral to packaging to website, advertising and social channels.
 	Create an integrated marketing program comprised of media relations, advertising, sampling events, social, digital and influencer programming.
 	Invent timely media angles and develop comprehensive social programsto promote key seasonal products and drive sales.
 	Manage and maintain Willow Tree’s digital presence and marketing, includingall content on social channels and website.
 	Target foodie social influencers via organic and paid standout brand contentas well as post-worthy creative mailers designed to get product in hand.

[/vc_column_text][vc_empty_space height="25px"]
    VIEW WILLOW TREE CREATIVE
    [/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/4" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29879" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
EARNED 89M+ IMPRESSIONS FROM MEDIA AND SOCIAL COVERAGE
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29885" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
WEEK-LONG BRAND RELAUNCH EVENT GENERATED IN-STORE SALES OF $69,398
[/vc_column_text][/vc_column][vc_column width="1/4" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29886" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
GREW SOCIAL CHANNELS BY 74% AND INCREASED WEB SESSIONS BY 98%
[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="29878" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
INCREASED YOY ONLINE SALES DURING KEY HOLIDAY PERIODS
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Woods Hill Table
[vc_row parallax_background_image="43411"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]After a year spent struggling to stand apart in the crowded and often phony farm-to-table space, Woods Hill Table turned to marlo marketing to educate the masses on what an authentic restaurant + farm partnership truly entails.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Refine and differentiate the Woods Hill Table story around its commitment to ingredient sourcing from the property’s proprietary farm in Bath, NH, and garner local, regional and national attention in the process.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Leverage members of both the restaurant and farm teams as experts for media profiles and trend pieces around sustainable farming and dining.
 	Create customized events and memorable creative mailers to entice and educate writers, resulting in coverage that amplified the Woods Hill Table story.
 	Immerse national writers into the Woods Hill Table experience via “table-to-farm” press trip, offering an up-close look at the restaurant’s dedication to the local food movement.
 	Engage with industry thought leaders and bolster national media relationships by hosting writers at an exclusive James Beard House Dinner, reinforcing the brand’s commitment to quality via partnership with a culinary institution known for excellence.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
100+ PLACEMENTS SECURED
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29896" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
PROMINENTLY FEATURED IN WALL STREET JOURNAL FARM-TO-TABLE TREND PIECE, SPRING 2018
[/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="29888" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
CLIENT SIGNED LEASE FOR SECOND LOCATION AT HISTORIC PIER 4 SITE IN BOSTON SEAPORT
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#### Case Study: YOTEL
[vc_row parallax_background_image="43408"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]In Summer 2017, the international hotel brand known for affordable luxury opened its second U.S. property in Boston’s Seaport district and turned to marlo marketing for a buzzworthy launch blitz.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]Drive widespread awareness and bookings for the brand’s newest location to set the stage for rapid forthcoming expansion.[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Execute a dynamic media relations campaign to build anticipation around launch.
 	Shatter the “microhotel” misnomer via carefully crafted messaging and strategic media/influencer visits.
 	Reinforce excitement with an exclusive launch event for key stakeholders.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="29881" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
140+ MEDIA PLACEMENTS WITHIN SIX MONTHS
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="29890" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
37 MEDIA/SOCIAL INFLUENCER VISITS WITHIN FIRST SIX MONTHS OF OPENING
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="29884" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
SOLD OUT FOUR NIGHTS WITHIN FIRST MONTH OF OPENING
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Yvonne's
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[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
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[vc_column_text]
In 2015, the COJE Management Team set out to launch their newest venture, Yvonne’s, a modern interpretation of the supper club. The location of the restaurant was once home to Locke-Ober, which was an icon on the Boston dining scene for over a century. Yvonne’s was in need of brand voice that paid homage to the vast history of site while distinguishing it as its own entity.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
Strategize and run Yvonne’s social media channels to position the restaurant as a one-of-a-kind social, drinking & dining experience in Boston by highlighting its past, present and future in a way that deftly represents the desired brand voice.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
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[vc_column_text el_class="bullet-list"]

 	Engaged and followed likeminded individuals such as fashion designers, Insta-celebs and high end brands both in the local Boston area, nationally and internationally.
 	Tease images leading up to the launch that focused on the space’s Locke-Ober history, the original Yvonne’s painting and bottle service images that have an overlay of text with quotes from notable Locke-Ober guests and celebrities of the time.
 	On opening day, the Yvonne’s logo was posted with an iconic quote from JFK, a well-known regular of Locke-Ober.
 	Post-opening, the team kept Yvonne’s at the forefront of followers’ minds by posting content 4–5 times a week.

[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1541519750645{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Results
[/vc_column_text][vc_empty_space height="13px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541519726066{padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/3" css=".vc_custom_1541519674272{background-color: #f6f6f6 !important;}"][vc_single_image image="43458" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
923 INSTAGRAM FOLLOWERS IN THE FIRST TWO MONTHS; HAD OVER 10K COMPLETELY EARNED FOLLOWERS AT YEAR MARK
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519681698{background-color: #f6f6f6 !important;}"][vc_single_image image="43413" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
303 TWITTER FOLLOWERS IN THE FIRST TWO MONTHS
[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1541519686373{background-color: #f6f6f6 !important;}"][vc_single_image image="43396" img_size="100x100" alignment="center" css_animation="fadeIn"][vc_column_text]
1,207 FACEBOOK FOLLOWERS IN THE FIRST TWO MONTHS
[/vc_column_text][/vc_column][/vc_row]

#### Case Study: Zoo New England
[vc_row parallax_background_image="42905"][vc_column]
	
		
					
	
[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Overview
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]
In 2016, Zoo New England chose Labor Day weekend – the beginning of the Zoo’s slower season – for the launch of a new Children’s Zoo exhibit at Franklin Park Zoo.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541524337542{margin-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Assignment
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[vc_column_text el_class="bullet-list"]
Build traffic and excitement around the exhibit opening through a combined earned media and influencer relations campaign.
[/vc_column_text][vc_empty_space height="60px"]
	

[/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1541525140362{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Introduce VIP media to the exhibit with a hard hat preview tour in Summer 2016, prior to the exhibit’s construction.
 	Create exclusive “pre-opening experience” for mom bloggers and social media influencers, granting them access before the general public, and encouraging promotion on blogs and social channels.
 	Proactively pitch media pre- and post-exhibit opening.

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Results
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SIGNIFICANT MEDIA COVERAGE GARNERING 9M+ IMPRESSIONS
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TWO HIGH-PROFILE INTERVIEW OPPORTUNITIES WITH GLOBE MAGAZINE AND BOSTON BUSINESS JOURNAL
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8,500+ VISITORS OVER LABOR DAY WEEKEND, A 13% INCREASE FROM YEAR PRIOR
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AWARD RECOGNITION BY GLOBE MAGAZINE AS “BEST OF THE NEW”
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#### Castle Hill Inn Cookie Recipe
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Ring in the new year with this coveted chocolate chip cookie recipe; cookies make everything better!

[/vc_column_text][vc_empty_space][vc_column_text]*Be sure to share pics of your tasty treats with us @marlomarketing and @castlehillinn![/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="44476" img_size="medium"][/vc_column][/vc_row][vc_row content_placement="top" row_content_width="grid" css=".vc_custom_1608665980283{padding-top: 0px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="1/4" css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Ingredients:
Makes 18 large cookies

10½ oz light brown sugar
10½ oz granulated sugar
1 lb butter, soft
4 eggs
2¼ teaspoon vanilla extract

17¼ oz bread flour
2¼ teaspoon salt
¾ teaspoon baking soda
2¼ teaspoon baking powder

10½ oz chopped pecans
7 oz dark chocolate chips
7 oz milk chocolate chips
7 oz white chocolate chips[/vc_column_text][/vc_column][vc_column width="3/4"][vc_column_text]
Directions:
1. Combine soft butter, granulated sugar and brown sugar in mixing bowl, cream ingredients for about one minute until light and fluffy in texture.

2. Add eggs one at a time along with the vanilla extract. Scrape down bowl.

3. Allow to mix on high for a few minutes to continue to become light in texture.

4. Sift together the bread flour, salt and baking soda, baking powder.

5. Add to butter, sugar and egg mixture, mix until combined.

6. Once thoroughly mixed add all chocolate chips and pecans.

7. Mix to combine.

8. Portion cookies with ice cream scoop onto parchment lined cookie sheet. Chill thoroughly in refrigerator.

9. Bake at 350ºF for 8-10 minutes or light golden brown for soft chewy cookies, bake longer for crispy cookies. Rotate pan halfway through baking.

10. Be like Cookie Monster & ENJOY![/vc_column_text][/vc_column][/vc_row]

#### Cause & Community
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Walking the Walk
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[vc_column_text]At marlo, giving back is in our blood. It’s simply what we do. When we were asked to manage PR for Boston Bites Back with the goal of raising $1M for Boston Marathon victims before we were even allowed back into our old offices at the finish line, “yes” crossed our lips before the question was even fully out.

While we can’t offer that level of pro bono service every day if we want to stay in business, we know the importance of making every dollar count for each and every one of our clients. That said, our direct approach and reputation for results is especially appreciated in a world with minimal resources.

And for those brands seeking to enhance their corporate conscience, our broad range of experience working with cause-related marketing programs at both a local and national level uniquely positions us to create, implement, and sustain meaningful CSR initiatives. Because in today’s environment, where transparency and authenticity are king, talking the talk just won’t cut it. Working collaboratively with the marlo team, rest assured your brand will be walking the walk.[/vc_column_text][vc_empty_space height="25px"]
    VIEW CAUSE CASE STUDY
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    VIEW COMMUNITY CASE STUDY
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Design Portfolio
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		Rehearsal for Life	

			
						
					
	

		
	

	
		
	

	
		
				
		Boston Police Activities League	

			
						
					
	

		
	
	
	
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Latest Placements
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Testimonials
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                                            such a responsive, professional, and results-oriented team
                                                                Thank you for all the work you have done on behalf of the Boston Book Festival. Despite the rain on festival day, turnout was amazing! And we well know that good turnout is a function of great coverage, and the marlo marketing team made sure of that. It was a pleasure to work with such a responsive, professional, and results-oriented team. 
                                                                
                            Deborah Porter
                                                            Founder, Boston Book Festival
                                                    
                                    
                            

    
            
                
                                            Allowed us to increase our fundraising efforts around this important initiative
                                                                One of our signature programs is “Shop With a Cop,” where we pair over 300 officers with low-income, high-risk children to shop together for a gift during the holiday season. Recognizing the powerful visuals the experience delivered that could be helpful in our fundraising efforts, Marlo donated her creative team’s services to attend, shoot video and edit together a compelling video that allows us to not only succinctly convey the Shop With a Cop program to potential donors, but also the inherent purpose of PAL, that allowed us to increase our fundraising efforts around this important initiative.
                                                                
                            Brian Woods
                                                            Executive Director, Boston Police Activities League
                                                    
                                    
                            

    
            
                
                                            an instrumental partner
                                                                marlo marketing was an instrumental partner to us, helping transform our pre-internet and bifurcated brand, into a bold and contemporary brand that celebrates the creative spirit central to our youth development and social change work. Thanks to our new logo, website and material design, we can communicate our program impact more effectively and have generated new interest and investment from community partners and donors alike.
                                                                
                            Francie Karlen
                                                            Executive Director, Rehearsal for Life
                                                    
                                    
                            

    
    

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#### Colleen McCormick Blair
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Vice President
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[vc_column_text]Colleen joined marlo marketing in 2019 as a Vice President for the hospitality team, bringing with her a strong mix of in-house and agency experience spanning nearly 15 years of public relations expertise in travel, hospitality, transportation and the arts.

At marlo, Colleen leads integrated media and influencer relations campaigns for the agency’s hospitality clients, with a special focus on travel & destination accounts. She manages and executes high-profile launches and momentum sustaining PR programs for iconic attractions and destinations, consistently delivering innovative awareness-, media-, and traffic driving programming support for prominent properties and locations.

Prior to joining marlo, Colleen worked as director of communications for Invaluable, the world’s leading online auction marketplace for fine art. She also previously managed public relations for Zipcar, the world's leading car-sharing network. Colleen began her career working for two independent travel and tourism-focused PR agencies in New York City, including MMGY Global (formerly MMG Mardiks) and M. Silver Associates, a division of Finn Partners. Additionally, she has led a number of hotel and destination accounts, including Aruba Tourism, the Greater Fort Lauderdale CVB, Regent Hotels & Resorts, The May Fair Hotel London, Radisson Blu Hotels and more.

Originally from Princeton, New Jersey, Colleen is a graduate of Villanova University with a degree in Communications and a minor in English.[/vc_column_text][/vc_column][vc_column width="1/3"]
	
		
			
    
                                                            
		
	
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Meet The Senior Team
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																Marlo Fogelman
																founder & ceo
									
									
							
		
	

	
					
				
								
			
				
			
				
																Karen Wong
																chief operating officer
									
									
							
		
	

	
					
				
								
			
				
			
				
																Brian Charron
																creative director
									
									
							
		
	

	
					
				
								
			
				
			
				
																Ariel Gardner
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																Francesca Rovello
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																Colleen McCormick Blair
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																Yana Bushoy
																vice president
									
									
							
		
	

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#### Connect with Us
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Boston
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New York

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Anywhere
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617-375-9700
info@marlomarketing.com
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="55px"][/vc_column][/vc_row][vc_row equal_height="yes" row_content_width="grid"][vc_column][vc_column_text css_animation="fadeInUp" css=""]We partner with ambitious brands — domestic and global — that are ready to grow with purpose with marketing strategy and execution designed to deliver ROI. Whether you’re building momentum in the U.S. market or sharpening your strategy for continued growth, we cut through the noise with clarity, creativity, and smart marketing that actually works. If you’re ready to move your brand forward, we look forward to hearing from you.
617-375-9700
info@marlomarketing.com
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#### Corporate & Business
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Plan to Succeed
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[vc_column_text]Assisted living communities. Consumer banking. Home heating oil. Audio/video surveillance systems. Real estate development. Dental equipment. Legal services. Medical outsourcing. Marijuana regulations. Financial services. These are all industries we’ve worked in on behalf of clients in our corporate & business practice.

While perhaps not as sexy as some of our other consumer work, developing a corporate marketing and brand strategy is just as sweet. After all, it’s one thing to figure out how to position a chocolate bar; it’s another to clearly and effectively market complex technologies for business and consumer audiences alike.

Our corporate-savvy professionals offer market-ready, unique perspectives and plans that guarantee ROI, not only in reaching your target audiences, but in thoughtful ongoing initiatives that keep them engaged.[/vc_column_text][vc_empty_space height="25px"]
    VIEW CORPORATE CASE STUDY
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    VIEW BUSINESS CASE STUDY
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Design Portfolio
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Latest Placements
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            marlo m/c / StarChefs.com            
    	    	                            
	                
        	
        
    
        February 1, 2010        
    
                
                    
	
		
	
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Testimonials
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                                            integrating all aspects of marketing
                                                                In less than 18 months, marlo marketing has elevated the Alchemista brand in ways that I would not have thought possible when I initially came to them to just handle PR.  I was very skeptical at the outset that outsourcing my marketing to an outside agency could ever achieve the same level of quality, care, and responsiveness, that an in house team could provide.   In this short time, not only has marlo allayed my initial concerns, but I frankly cannot imagine any other approach for my business.  Their approach of truly integrating all aspects of marketing from PR, to storytelling, to website, and demand gen -- not to mention important introductions to potential customers -- is something that every business should consider.     Especially as a fast-growing startup, marketing needs are highly unpredictable, with ebbs and flows, and more skills needed than a startup -- even a late-stage one can afford.     To be able to reach out and have the marlo team handle everything from sales decks to drafting RFP responses, to email campaigns, would require a massive in house marketing team -- which would be exponentially higher cost than marlo's fees, not to mention the overhead of hiring and maintaining a large number of employees to handle it all.  Even with unlimited funding available, outsourcing seems to me to be the best use of funds.   The ROI that marlo marketing has been able to provide is not just measurable in revenue, but the intangibles of knowing that all aspects of Alchemista now truly match my long-term vision for the brand.
                                                                
                            Christine Marcus
                                                            CEO, Alchemista
                                                    
                                    
                            

    
            
                
                                            they make it fun
                                                                We’ve been working with marlo marketing since 2016. They do our advertising, they do our PR, they do our social media, they do our blog…and it’s all been a really positive experience. They’re super responsive, they make it fun, and I’m really pleased. We’re looking forward to doing more in the future and continuing the relationship.
                                                                
                            Jason Sevinor
                                                            President, Designer Bath and Salem Plumbing Supply
                                                    
                                    
                            

    
            
                
                                            they took a lot of time to understand us and what we do
                                                                They took a lot of time to understand us and what we do. They took a key differentiating factor that we had and helped us turn it into a product that we think we can use…to help a lot of people get better results.
                                                                
                            Michael Labrie
                                                            Founder, Owner & Advisor, Compass Point Retirement Planning
                                                    
                                    
                            

    
            
                
                                            positioned us to excel
                                                                The marlo team have been a great driving force behind the marketing success of All American Assisted Living. marlo's attention to detail and "out of the box" marketing campaign positioned us to excel during our construction/pre-opening phase. We really enjoyed working with marlo and wouldn't hesitate to work with them on future projects.
                                                                
                            Ben Wells
                                                            President of Business Development, Kaplan Development
                                                    
                                    
                            

    
            
                
                                            they just deliver
                                                                The marlo marketing team is so high-energy and hardworking – man, they just deliver. Since partnering with them, we've secured coverage in Better Homes & Gardens, ABCnews.com, Good Housekeeping, Seventeen magazine, Cooking Light, and House Beautiful, along with lots of influential blogs and specialty publications. They've really thrown themselves behind our brand and are helping us forge lasting relationships with the press. It's refreshing to see results, rather than reports from a PR agency.
                                                                
                            Jeanne Connon
                                                            Former CMO, The Grommet
                                                    
                                    
                            

    
    

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#### CPG
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Food, snacks, bevvies, booze. If you can make it, we can sell it. Whether you’re looking to launch a new brand or keep an established one relevant, we’ll make your product stand out on shelf. From marketing, to branding & design, to outsourced solutions, contact us to learn how we can help you.

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Design Portfolio
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Testimonials
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                                            jumpstarted our social presence
                                                                Over the critical first few years of our brand’s life, the marlo team was a strategic and consistent partner, working with us to establish our brand identity and bring it to life, most notably in the social space. From setting the look, feel and tone of the brand, to creating can’t-miss content/photography, to coordinating all the right influencer and like-minded brand partnerships, they handled everything soup to nuts to ensure that we stood out and moved the needle. Perhaps most importantly, the team was consistently flexible, professional and service-oriented – and willing to work with us every step of the way as we navigated the twists and turns of a young, emerging brand together.
                                                                
                            Dave Eisen
                                                            CEO, Plant Snacks
                                                    
                                    
                            

    
            
                
                                            they have delivered results
                                                                The marlo team has done an outstanding job getting out the Narragansett Beer story. We have received countless placements since 2009 on both the national and hyper-local level. They have delivered results with industry experts, traditional media outlets and cultural influencers. The team is great at developing an annual plan and then executing against it regularly.
                                                                
                            Mark Hellendrung
                                                            President, Narragansett Beer
                                                    
                                    
                            

    
            
                
                                            they continued to wow me with innovative ideas
                                                                With a lot of change over on our company and brand team, marlo truly became the continuity and extension of our team that we needed! Their attention to detail and responsiveness impressed me from the beginning of our working relationship, but they continued to wow me with innovative ideas. Using custom illustrations to attract the attention of influencers was totally out of the box and extremely effective – turning the mundane National Pretzel Day into a media success for our team. marlo also worked seamlessly and professionally with our other agencies, making our 360 strategy work even harder for us.
                                                                
                            Amy Lester
                                                            Brand Manager Snack Factory® Pretzel Crisps®
                                                    
                                    
                            

    
            
                
                                            brought clarity to our communication strategy
                                                                The marlo team took the kernel of a brand concept and led us through a process that distilled our product’s core attributes and brought clarity to our communication strategy. We had to communicate three things in about three seconds: easy, delicious, and healthy, and marlo made that happen!  From the selection of a familiar packaging style and size, to the use of simple language and photographs, our box appeals to busy families who don’t have time to cook and members of a generation that never learned. By featuring mouth-watering photographs of the finished meals, customers could nearly taste their dinner before it went into their cart. And by highlighting the key healthful attributes — gluten-free, all natural, and no added sugars — even the shopper most skeptical of boxed foods would be pleasantly surprised by our quality ingredients. Did it work? In just one year, The Healthy Pantry went from 100 to over 1,500 stores carrying its products, and those stores sold 1.7 times more each week! 
                                                                
                            Keith Lauver
                                                            Founder & CEO, cooksimple
                                                    
                                    
                            

    
            
                
                                            willing to go the extra mile
                                                                Marlo and her team have been instrumental in helping launch our brand. I think what separates her firm from other PR firms out there is that in addition to having contacts at all the typical news outlets covering our market she has personal relationships within the marketplace itself from which clients can benefit. She is fair, straightforward, and willing to go the extra mile for us which we appreciate. She lives and breathes her work, and the results show.
                                                                
                            Will Willis
                                                            Co-Founder, Bully Boy Distillers
                                                    
                                    
                            

    
            
                
                                            one of the most creative and proactive full service firms
                                                                I have had the pleasure of working with the marlo marketing team with two very different food companies. I started working with marlo while at an artisanal cheese start-up company called the Vermont Farmstead Cheese Company and experienced first-hand the team’s creativity, organization and follow-through and what they managed to achieve with a start-up company’s budget. I found them to be incredibly responsive and impressively tied into the food scene locally and nationally. Given such a positive experience,  when I joined the Snack Factory® Pretzel Crisps® team, I brought marlo on board to handle all of our national Public Relations work. As one of many examples of success, they developed an amazing strategic national integrated media and PR plan for Snack Factory’s recent Gluten Free Pretzel Crisps® product launch (utilizing both guerilla and traditional tactics) that helped the sales team attain a strong ACV within the first six months. I think marlo marketing is one of the most creative and proactive full service firms anywhere in the entire country.
                                                                
                            Valerie Traynor
                                                            Former VP Marketing & Innovation Clearview Foods Division, Snyder’s-Lance / Former Senior VP, Sales & Marketing, Vermont Farmstead Cheese Company
                                                    
                                    
                            

    
    

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#### Creative Request Form
[vc_row row_content_width="grid" css=".vc_custom_1535656207737{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Got a creative project? Send us the details!
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]Once we receive your request, we will email you an estimate (for creative and any production expenses) which must be approved in writing by the client before we begin working on it.
To send files (examples of previous project, photos, etc.), please email them to Lindsay.
*Required[/vc_column_text][vc_empty_space height="25px"]

 

Your Name*

Client Name*

Name of Project*

Type of Project*

—Please choose an option—Advertisement (Print or Online)BrochureE-blastFlyerGift Bag CardLanding PagePostcardPosterSocial GraphicsWebsiteWebsite UpdatesOther (describe in "Details" below)

Due date to PR/Marketing*

Due date for Final Deliverable*

Project Description (describe what the client needs)*

Content (if available, include the copy, and any call-to-action)

Has the copy been approved by the client? (it's ok if it hasn't yet!)

—Please choose an option—YesNo

Please share your anticipated budget:

—Please choose an option—2.5k - 5k5k - 10kOver 10k

Creative Assets (please select all that apply)

Photography: providedPhoto search needed (detail in section below)Photo shoot needed (detail in section below)Brand Guide: providedBrand Guide: not providedOther: please detail in section below

Additional Creative Assets (what other assets will you provide or do we need to find/create? Infographics, Charts, etc.)*

 If this is a print project, do you want an estimate for printing?

—Please choose an option—YesNo

Details (quantity, size, paper stock, publication specs, etc.) (Note: standard print quantities are 100, 250, 500, 1000, 2500, 5000, 10,000)*

If this is a print project, where should it be delivered (our office, client, etc.)?

Have similar projects like this been done for this client before? If so, please indicate which projects.

Does this project have a budget or budget range that we should try to work with?

We will respond to you with a quote as quickly as possible, within 2 business days unless indicated otherwise. Please let us know if this estimate is a rush.

[/vc_column][/vc_row]

#### Dan Hermann: Paint Nite
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=0XwRFVhXJoc" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Dan Hermann, owner and co-founder of Paint Nite, speaks about how marlo marketing helped Paint Nite expand from one market to hundreds following the business’ opening in Boston. Hermann comments that through marlo marketing’s strong communication and public relations skills, Paint Nite was able to secure crucial local coverage by using that unique local voice in a multitude of cities. Today, Paint Nite is an international success and holds events in five different countries; a feat in which marlo marketing is proud to have helped pave the way for.[/vc_column_text][vc_empty_space height="25px"]
    We Know Lifestyle
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    VIEW MORE TESTIMONIALS
    [/vc_column][/vc_row]

#### Dave & Will Willis: Bully Boy Distillers
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=YXbCoA4lSVw" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, brothers Will and Dave Willis, co-owners of Bully Boy Distillers, give insight into the experience they’ve had with marlo marketing while building and growing the company’s brand. Once establishing their business, Will and Dave realized that having a strong public relations team was critical to their success. Will believes that working with marlo marketing not only allowed Bully Boy Distillers to be promoted “far and wide,” but that choosing to hire the marlo team was “the best strategic decision” they’ve made thus far. Will and Dave claim one of their greatest advantages has been having the power of a great marketing and PR agency backing them—a relationship that has been wonderful from the start.[/vc_column_text][vc_empty_space height="25px"]
    We Know CPG
    [vc_empty_space height="25px"]
    VIEW MORE TESTIMONIALS
    [/vc_column][/vc_row]

#### Digital Marketing Director
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]marlo marketing seeks an experienced Digital Marketing Director for our fast-paced, growing Boston office. The Digital Marketing Director will lead all digital marketing efforts on behalf of the agency. Candidates must possess exceptional client and team management skills, as well as a proven track record of success with marketing/advertising campaigns across various digital channels.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Serve as the agency’s lead authoritative expert on all aspects of digital marketing
 	Be directly responsible for the creation, execution and analysis of digital marketing programs through various channels including digital advertising (paid search, paid social, display and video), SEO, and eCommerce, among others
 	Work creatively and collaboratively across multiple agency teams to build digital programs that align with clients’ brand, budget and business objectives
 	Implement, monitor, evaluate and refine strategies/executions for optimal results
 	Build and implement reporting frameworks to track KPIs and ROI, analyze key data, and uncover insights/trends
 	Stay up to date on digital trends, tools, technologies and resources relevant to client categories to keep the agency at the forefront of digital marketing developments
 	Oversee the selection, implementation and management of new digital tools as needed

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	8+ years’ experience creating, executing, managing and optimizing strategic digital marketing programs
 	Proven results with sales-driving digital campaigns
 	Hands-on experience working with Google digital advertising tools and platforms (Analytics, Ads, Data Studio, Search Console, Tag Manager, etc.), social media ads (Facebook, Instagram, LinkedIn, etc.), eCommerce integrations (e.g., Shopify, WordPress eCommerce) and other applicable resources
 	Ability and flexibility to manage competing priorities, responsibilities and several projects simultaneously while meeting deadlines
 	Strong problem solving, project management, budgeting, attention to detail, and organizational skills
 	Proactive nature and pride in a job well done
 	Exceptional client management skills
 	Excellent leadership, communication and presentation skills

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, training and development, mentoring in a team-oriented environment, competitive compensation and excellent benefits.

If this describes you, please send an email with your cover letter, resume and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Digital Marketing Manager
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]marlo marketing seeks an experienced Digital Marketing Manager for our fast-paced, growing Boston office. The Digital Marketing Manager will create and execute digital marketing campaigns on behalf of the agency across a variety of industries and categories. Candidates must be data-driven, results-focused and have a proven track record of success with marketing/advertising campaigns across various digital channels.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
RESPONSIBILITIES:

 	Develop, execute, analyze and optimize digital marketing programs through various channels including digital advertising (paid search, paid social, display and video), SEO, and eCommerce, among others
 	Work creatively and collaboratively across multiple agency teams to build digital programs that align with clients’ brand, budget and business objectives across Google, Facebook, Instagram and LinkedIn platforms
 	Implement, monitor, evaluate and refine strategies/executions for optimal results
 	Establish and update reporting frameworks to track KPIs and ROI, analyze key data, and uncover insights/trends
 	Stay up to date on digital trends, tools, technologies and resources relevant to client categories to keep the agency at the forefront of digital marketing developments
 	Oversee the selection, implementation and management of new digital tools as needed

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	Equal parts strategic, creative and analytical
 	5+ years’ direct experience creating, executing, managing and optimizing strategic digital marketing programs
 	Proven results with sales-driving digital campaigns
 	Hands-on experience working with Google digital advertising tools and platforms (Analytics, Ads, Data Studio, Search Console, Tag Manager, etc.), social media ads (Facebook, Instagram, LinkedIn, etc.), eCommerce integrations (e.g., Shopify, WordPress eCommerce) and other applicable resources
 	Experience defining, measuring and achieving quantifiable KPIs; strong comfort level with data analytics and reporting
 	Ability to manage competing priorities, responsibilities and several projects simultaneously while meeting deadlines
 	Strong problem solving, project management, budgeting, attention to detail, and organizational skills
 	Proactive nature and pride in a job well done
 	Exceptional client management skills
 	Excellent leadership, communication and presentation skills
 	Willingness to develop creative digital marketing campaigns across a wide variety of industries/categories

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, training and development, mentoring in a team-oriented environment, competitive compensation and excellent benefits.

If this describes you, please send an email with your resume, cover letter and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Digital Marketing Manager
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]Are you obsessed with creating the perfect digital marketing/advertising plan to drive traffic, clicks and leads? Do you live for ROI and KPIs? Is “data-driven” your middle name? Do you know the latest and greatest digital trends, tools and tech? If so, you’re speaking our language!

marlo marketing is a full-service integrated marketing agency specializing in hospitality, lifestyle, and CPG. We’re seeking an experienced Digital Marketing Manager on a part-time basis to oversee the creation, execution and optimization of digital marketing campaigns for a variety of clients.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
RESPONSIBILITIES:

 	Develop, execute, analyze, and optimize digital marketing programs through various channels including digital advertising (paid search, paid social, display and video), SEO, and eCommerce, among others
 	Build digital programs that align with clients’ brand, budget and business objectives across Google, Facebook, Instagram and LinkedIn platforms
 	Implement, monitor, evaluate and refine strategies/executions for optimal results
 	Establish and update reporting frameworks to track KPIs and ROI, analyze key data, and uncover insights/trends

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
Your Background & Skills:

 	Equal parts strategic, creative and analytical
 	5+ years’ direct experience creating, executing, managing and optimizing strategic digital marketing programs
 	Proven results with sales-driving digital campaigns
 	Hands-on experience working with Google digital advertising tools and platforms (Analytics, Ads, Data Studio, Search Console, Tag Manager, etc.), social media ads (Facebook, Instagram, LinkedIn, etc.), eCommerce integrations (e.g., Shopify, WordPress eCommerce) and other applicable resources
 	Experience defining, measuring and achieving quantifiable KPIs; strong comfort level with data analytics and reporting
 	Strong problem solving, project management, budgeting, attention to detail, and organizational skills
 	Proactive nature and pride in a job well done
 	Exceptional client management skills

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, training and development, mentoring in a team-oriented environment, competitive compensation, and excellent benefits.

If this describes you, please send an email with your resume, cover letter and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Don Rodman: Rodman Ride for Kids
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=mdnID-qqA6s" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Don Rodman, President, The Rodman Ride for Kids, an umbrella matching gift charity raising funds for youth-focused social service organizations that support at risk children discusses his recent work with marlo marketing. While Don has worked with various PR firms in the past, he praises the marlo team in helping The Ride for Kids reach $125 million raised in 2015. Marlo’s reputation and dedication to charitable, philanthropic work is what has truly impressed Don Rodman.[/vc_column_text][vc_empty_space height="25px"]
    We Know Lifestyle
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    VIEW MORE TESTIMONIALS
    [/vc_column][/vc_row]

#### Fashion & Beauty
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="1/2" css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Making the Cut
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[vc_column_text]The incredibly competitive, high-visibility worlds of fashion and beauty change constantly, fueled by the annual arrival of seasonally-driven new fashion “looks” and beauty products inspired by everything from a celebrity haircut to the latest economic trend. But despite their glamorous reputation, fashion and beauty are big business and it's extraordinarily tough to make the cut for a fledgling designer or makeup maven.

With offices in New York City and Boston, our team has represented a variety of retail brands as well as boutique, mass, and prestige retailers. Learning how to make the cut? It’s a beautiful thing.[/vc_column_text][vc_empty_space height="25px"]
    VIEW FASHION CASE STUDY
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    VIEW BEAUTY CASE STUDY
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Design Portfolio
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		Be Styled	

			
						
					
	

		
	

	
		
	

	
		
				
		SalonCapri	

			
						
					
	

		
	

	
		
	

	
		
				
		Chestnut Hill Plastic & Aesthetic Surgery Associates	

			
						
					
	

		
	
	
	
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Latest Placements
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			Sorry, no posts matched your criteria.		
	
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Testimonials
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                                            true professionals
                                                                Marlo has assembled a great team of true professionals at marlo marketing to support our brand building and PR initiatives. They have worked for us to execute campaigns, conduct desk-sides, follow up and come up with creative positioning of our treatments resulting in some excellent exposure and national press. The team, I consider, are 'real' sans the 'fabulous attitude' exuded by many other PR groups. It's a big deal when a real Yankees fan hires someone out of Boston but they've proven to be really worth it – I strongly recommend them!
                                                                
                            Amos Lavian
                                                            President/Founder, Dermelect Cosmeceuticals
                                                    
                                    
                            

    
            
                
                                            we couldn’t imagine running a business without them
                                                                I’ve been with marlo for over 10 years now and we consider the marlo team to be a part of the SalonCapri family…They help with everything involved in our business, from branding to social media, public relations, and even web design. We couldn’t imagine running a business without them.
                                                                
                            Nick Penna
                                                            Owner, SalonCapri
                                                    
                                    
                            

    
            
                
                                            on the pulse of the industry
                                                                I cannot say enough wonderful things about the team at marlo marketing! While we have only worked with them for 6 months, the results that they have delivered have absolutely exceeded our expectations. Our brand went from having literally no PR and little SEO presence, to having fantastic sources raving about us such as Teen Vogue, Glamour, and Harper's Bazaar. For an up-and-coming beauty brand, this is huge! The entire team is incredibly sharp, hard-working, and are constantly on the pulse of the industry for any opportunity. Beyond delivering phenomenal results, they have been fantastic people to work with and it has always been a pleasure spending time with them whether its in a meeting or running from taxi to taxi during desk-sides!
                                                                
                            Jasmina Aganovic
                                                            Founder, Stages of Beauty and  Bona Clara
                                                    
                                    
                            

    
    

[/vc_column][/vc_row]

#### Food & Beverage
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="1/2" css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Your Secret Sauce
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]Introducing a new food or beverage offering to the marketplace has got to be one of the toughest ways to make a living. Securing shelf space, ensuring enough cash flow for production, managing the vagaries of distribution, attending food expos...not to mention determining the best time to pull the trigger on a marketing and PR program that often looks more chicken-and-egg than strategic plan.

Our work on behalf of clients like PERDUE® Chicken, Narragansett Beer and Cape Cod® Potato Chips demonstrates long-term, consistent growth as a result of thoughtful strategy and creative implementation. Whether you're a new company just getting your feet wet or an established product on shelves throughout the country looking to stay relevant, not only can we help you stand out, but we'll do it in a way that makes sense for your brand – wherever it's at in its life cycle. Because whether it's a sandwich, a snack or a soda, there's no other product exactly like yours. We'll help you figure out the secret sauce that sets you apart.[/vc_column_text][vc_empty_space height="25px"]
    VIEW FOOD CASE STUDY
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    VIEW BEVERAGE CASE STUDY
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Design Portfolio
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Latest Placements
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            A New Era for Kelly’s: The North Shore Staple is Rebranding and franchising outside of Mass.            
    	    	                            
	                
        	
        
    
        July 29, 2022        
    
                
                    
	
		
	
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Testimonials
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                                            they have delivered results
                                                                The marlo team has done an outstanding job getting out the Narragansett Beer story. We have received countless placements since 2009 on both the national and hyper-local level. They have delivered results with industry experts, traditional media outlets and cultural influencers. The team is great at developing an annual plan and then executing against it regularly.
                                                                
                            Mark Hellendrung
                                                            President, Narragansett Beer
                                                    
                                    
                            

    
            
                
                                            they continued to wow me with innovative ideas
                                                                With a lot of change over on our company and brand team, marlo truly became the continuity and extension of our team that we needed! Their attention to detail and responsiveness impressed me from the beginning of our working relationship, but they continued to wow me with innovative ideas. Using custom illustrations to attract the attention of influencers was totally out of the box and extremely effective – turning the mundane National Pretzel Day into a media success for our team. marlo also worked seamlessly and professionally with our other agencies, making our 360 strategy work even harder for us.
                                                                
                            Amy Lester
                                                            Brand Manager Snack Factory® Pretzel Crisps®
                                                    
                                    
                            

    
            
                
                                            brought clarity to our communication strategy
                                                                The marlo team took the kernel of a brand concept and led us through a process that distilled our product’s core attributes and brought clarity to our communication strategy. We had to communicate three things in about three seconds: easy, delicious, and healthy, and marlo made that happen!  From the selection of a familiar packaging style and size, to the use of simple language and photographs, our box appeals to busy families who don’t have time to cook and members of a generation that never learned. By featuring mouth-watering photographs of the finished meals, customers could nearly taste their dinner before it went into their cart. And by highlighting the key healthful attributes — gluten-free, all natural, and no added sugars — even the shopper most skeptical of boxed foods would be pleasantly surprised by our quality ingredients. Did it work? In just one year, The Healthy Pantry went from 100 to over 1,500 stores carrying its products, and those stores sold 1.7 times more each week! 
                                                                
                            Keith Lauver
                                                            Founder & CEO, cooksimple
                                                    
                                    
                            

    
            
                
                                            genuine professionals 
                                                                We engaged marlo marketing for two consumer product launches and the resulting national roll out. Marlo and her team were able to quickly assess the promotional opportunities and customize a really effective campaign for us. Not content to stick to business as usual, we tried traditional approaches mixed with some new ideas. We felt that Marlo's team was able to quickly and effectively adapt to an evolving strategy and recalibrate if necessary. I would recommend marlo without a doubt and look forward to working with them in the future. It's hard to find genuine professionals that you consider true partners in your endeavors – Marlo is one such professional.
                                                                
                            Karsten Robbins
                                                            Founder, Luvli Juices
                                                    
                                    
                            

    
            
                
                                            willing to go the extra mile
                                                                Marlo and her team have been instrumental in helping launch our brand. I think what separates her firm from other PR firms out there is that in addition to having contacts at all the typical news outlets covering our market she has personal relationships within the marketplace itself from which clients can benefit. She is fair, straightforward, and willing to go the extra mile for us which we appreciate. She lives and breathes her work, and the results show.
                                                                
                            Will Willis
                                                            Co-Founder, Bully Boy Distillers
                                                    
                                    
                            

    
            
                
                                            one of the most creative and proactive full service firms
                                                                I have had the pleasure of working with the marlo marketing team with two very different food companies. I started working with marlo while at an artisanal cheese start-up company called the Vermont Farmstead Cheese Company and experienced first-hand the team’s creativity, organization and follow-through and what they managed to achieve with a start-up company’s budget. I found them to be incredibly responsive and impressively tied into the food scene locally and nationally. Given such a positive experience,  when I joined the Snack Factory® Pretzel Crisps® team, I brought marlo on board to handle all of our national Public Relations work. As one of many examples of success, they developed an amazing strategic national integrated media and PR plan for Snack Factory’s recent Gluten Free Pretzel Crisps® product launch (utilizing both guerilla and traditional tactics) that helped the sales team attain a strong ACV within the first six months. I think marlo marketing is one of the most creative and proactive full service firms anywhere in the entire country.
                                                                
                            Valerie Traynor
                                                            Former VP Marketing & Innovation Clearview Foods Division, Snyder’s-Lance / Former Senior VP, Sales & Marketing, Vermont Farmstead Cheese Company
                                                    
                                    
                            

    
    

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#### Food & Beverage Photography
[vc_row row_content_width="grid" css=".vc_custom_1715009657826{margin-top: 5px !important;padding-bottom: 20px !important;}"][vc_column][vc_empty_space height="50px"][vc_column_text css=""]Great photography should capture the essence of your brand. Offering in-house photography capabilities, we're experts in crafting visually compelling narratives that resonate with your customers. Whether you need striking product photos or engaging social content, we ensure that your images aren’t just seen — they’re remembered.[/vc_column_text][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text css=""]
Fave'Wich
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Jim's Organic Coffee
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Revival Einkorn
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Calise Bakery
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Savannah Classics
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Puro Gusto
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#### Francesca Rovello
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Vice President
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[vc_column_text]Francesca joined marlo marketing as a Vice President in 2017, bringing with her more than 14 years of experience executing strategic communications programs across a wide variety of industries including consumer packaged goods, food & beverage, luxury lifestyle, apparel, beauty, and nonprofit.

At marlo marketing, Francesca leads the consumer team in developing comprehensive awareness- and business-driving programs integrating strategic planning, media relations, social media, digital marketing and influencer engagement for the agency’s wide roster of consumer lifestyle brands. Francesca also serves as the social media practice lead, developing thoughtful and creative integrated social strategies that drive engagement, awareness, and ambassadorship.

Prior to marlo, Francesca was at Cone Communications, where she oversaw some of the agency’s largest consumer accounts, including Keurig, Lindt Chocolate, Barbour, Breville and Purina. She began her career in New York City executing national media relations programs for a roster of global beauty & grooming brands. And for over six years, she supported the iconic DeBeers A Diamond Is Forever integrated marketing campaign at JWT New York, managing the development and execution of the brand’s strategic global product launches, celebrity and influencer relations, industry thought leadership, experiential events, and crisis communications.

Francesca is a graduate of Boston College and lives with her family in Hingham, Massachusetts.[/vc_column_text][vc_empty_space height="25px"][/vc_column][vc_column width="1/3"]
	
		
			
    
                                                            
		
	
[/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1537839785199{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Meet The Senior Team
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																Marlo Fogelman
																founder & ceo
									
									
							
		
	

	
					
				
								
			
				
			
				
																Karen Wong
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																Brian Charron
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																Ariel Gardner
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																Francesca Rovello
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																Colleen McCormick Blair
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																Yana Bushoy
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#### Freelance Art Director
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text el_class="bullet-list"]Are you skilled in building brands from concept to execution? Can you craft a unique brand story with a sophisticated creative vision? marlo marketing seeks an experienced art director on a freelance basis to help contribute to developing innovative design solutions for our consumer, lifestyle, and hospitality clients.[/vc_column_text][vc_empty_space height="13px"]
	

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REQUIREMENTS:

 	Expert-level skills in conceptual thinking, graphic design, and visual communication
 	Ability to develop the vision for a brand (mood boards, design sketches, copy concepts, photography styles)
 	A robust portfolio that demonstrates well-rounded examples of all aspects of branding, typography and storytelling (logos, websites, collateral)
 	Restaurant/hospitality and housing/realty branding experience preferred

The rate range for this freelance position is approximately $50-$100/hour depending on skill set/experience and does not include benefits.[/vc_column_text][vc_empty_space height="13px"][vc_column_text]If this describes you — and you have a portfolio to prove it — please send an email with your resume, hourly rate, and online portfolio link (or PDF) to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### Freelance Digital Marketing Specialist
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text el_class="bullet-list"]Are you data-driven and ROI-focused? Do you have a proven track record of success with digital marketing/advertising campaigns across multiple categories? marlo marketing seeks an experienced Digital Marketing Specialist on a freelance (remote) basis to help develop and execute digital marketing solutions for a variety of consumer, lifestyle, and hospitality clients.[/vc_column_text][vc_empty_space height="13px"]
	

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REQUIREMENTS:

 	Ability to develop, execute, analyze, and optimize digital marketing programs to align with clients’ brand/budget/business objectives
 	Proficiency in implementing, monitoring, evaluating, and refining strategies/executions for optimal results
 	Expertise in leading digital advertising efforts across Google (PPC, SEO, Display), Facebook, Instagram, LinkedIn, and other platforms
 	Experience defining, measuring, and achieving quantifiable KPIs; strong comfort level with data analytics and reporting

The rate range for this freelance position is approximately $50-$100/hour depending on skill set/experience and does not include benefits.[/vc_column_text][vc_empty_space height="13px"][vc_column_text]If this describes you, please send an email with your resume, cover letter, and hourly rate to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### Freelance Media Relations Specialist
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Are you a proven storyteller with a killer track record of media placements? marlo marketing seeks an experienced Media Relations Specialist on a freelance basis to execute outreach efforts for a variety of leading hospitality and lifestyle brands.
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REQUIREMENTS:

 	Minimum 5-8 years of professional PR/media relations experience
 	Passion for creative storytelling
 	Advanced ability to craft – and pitch – compelling narratives and media materials
 	Exceptional written/verbal skills and attention to detail
 	Strong media and influencer relationships
 	Proven track record of securing placements/visits with national media targets
 	Knowledge of media and trends relevant to F&B and hospitality categories
 	Time management skills, respect for deadlines, urgency, and effective follow through

The rate range for this freelance position is approximately $50-$100/hour depending on skill set/experience and does not include benefits.[/vc_column_text][vc_empty_space height="13px"][vc_column_text]If this describes you, please send an email with your resume, cover letter, and hourly rate to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### Freelance Senior Graphic Designer
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text el_class="bullet-list"]Are you passionate about creating fresh ideas for exciting brands? marlo marketing seeks an experienced senior graphic designer on a freelance basis to help contribute to developing innovative solutions for our consumer, lifestyle, and hospitality clients.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	Minimum 5-8 years of professional (excluding schoolwork) graphic design experience (non-negotiable)
 	A kick-ass portfolio that demonstrates high-level branding, typography and storytelling
 	Mastery of InDesign, Photoshop and Illustrator
 	Advanced knowledge of editing/customizing WordPress, Squarespace, HTML/CSS
 	Advanced experience with file preparation for web and print
 	Ability to effectively manage time and meet deadlines
 	Attention to detail is an absolute must!
 	Restaurant, bar, and café branding experience a plus

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]If this describes you — and you have a portfolio to prove it — please send an email with your resume, hourly rate, and online portfolio link (or PDF) to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### Garrett Harker: Eastern Standard
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?time_continue=1&v=BgL0sSOi288" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Garrett Harker, owner of Eastern Standard Kitchen & Drinks, shares his experience working with marlo marketing over the past ten years while building the restaurant’s brand. Harker says the PR team at marlo marketing has been “strategic, thoughtful, creative, and steadfast,” ultimately keeping Eastern Standard both relevant and successful in the long term. In his words, “if you want the best, it’s that simple– marlo marketing.”[/vc_column_text][vc_empty_space height="25px"]
    We Know Hospitality
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    VIEW MORE TESTIMONIALS
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#### Graphic Designer
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text el_class="bullet-list"]Are you seeking a role that offers that fabled mix of work/life balance? Eager to join a tribe that shares your passion for food, bevvies, high style, and hospitality? Look no further, we got you!

Here’s a bit about marlo marketing and why we may be your cup of tea:

 	Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
 	Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
 	There’s more to life than the (virtual) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients 😉
 	We master our own destiny. Every one of us is empowered and encouraged to attain the experience, knowledge, and role we desire. You decide what you want your path at mm to be – we’ll help you get there.
 	Resting and recharging are non-negotiable. Unlimited PTO days. Birthdays off. Paid holidays. Week off between Christmas and New Year. We work hard and play harder.
 	We’re friends with benefits. Fully covered dental, short-term, and long-term disability. 70% health insurance coverage. Monthly phone reimbursement. 401k with generous employer match. Flexible Spending Account. And a bunch of other benes to make life easier.
 	We don’t stop until we’re proud. We believe that anything worth doing is worth doing well. In other words, we get sh*t done. If you share that ethos, we’re your kindred spirits.

We’re seeking an experienced Graphic Designer who lives and breathes creative thinking and design. If you’re a holistic problem-solver with style and substance, we want to meet you! This is primarily a remote position with periodic visits to clients or to our Boston-based office.[/vc_column_text][vc_empty_space height="13px"]
	

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PRIMARY RESPONSIBILITIES:

 	Consistently deliver fresh ideas and practical solutions for projects big and small
 	Produce problem-solving design that accomplishes the project goals and enhances agency-client relationships
 	Maintain consistently high work standards and proactively learn new techniques, software, and trends in graphic arts
 	Execute projects from initial concepting through client feedback, revisions, preparation of final art files, and vendor coordination for final production

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	Minimum 3-5 years of post-college experience, preferably in an agency environment
 	BFA in Graphic Design or equivalent professional work experience
 	A kick-ass portfolio that demonstrates beautiful, meaningful, and functional visual designs and storytelling (typographic and brand)
 	Mastery of Adobe Creative Cloud, especially InDesign, Photoshop, Illustrator, XD, and Invision; design proficiency in PowerPoint; versed in Google Workspace
 	Advanced knowledge of editing/customizing WordPress, Squarespace, email marketing templates and social media assets. HTML/CSS knowledge a must
 	Full production/file preparation experience for both web and print; print management knowledge strongly preferred
 	Self-starting, self-managing, self-motivated, and self-proofing
 	Ability to effectively manage time, prioritize, meet deadlines, and juggle a full plate of assignments across all channels (print, direct, digital, video, etc.)
 	Typographic excellence, a commitment to accuracy & organization, and strong written & verbal communication skills
 	Ability to take direction, effectively present work, articulate design decisions to teams and clients, and respond positively to constructive feedback
 	The passion and ability to work “beyond the brief” to produce designs that are functional and memorable

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If this describes you — and you have a portfolio to prove it — please send an email with your resume, salary requirements, and online portfolio link (or PDF) to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### Health & Wellness
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="1/2" css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Your Super Food
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[vc_column_text]Products that once would have been relegated to quirky health food stores frequented by “hippies” are now a part of a health and wellness industry that has gone mainstream; today, the global wellness industry exceeds $3.7 trillion. From beauty and anti-aging products to wellness tourism, from workplace wellness to mind/body fitness, from preventative and personalized health to complementary and alternative medicine, today’s health and wellness products and services enjoy a broader audience — but also a much more crowded marketplace.

Our health and wellness experience has covered a wide range of products and services: physical fitness, cosmeceuticals, beverages, all-natural constipation remedies, alternative healing modalities, destination wellness resorts, plant-based meal services, and more. When you want your product or service to have a chance of growing in this highly competitive field, think of us as a super food for your business.[/vc_column_text][vc_empty_space height="25px"]
    VIEW HEALTH CASE STUDY
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    VIEW WELLNESS CASE STUDY
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Design Portfolio
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		Hippocrates Health Institute	

			
						
					
	

		
	

	
		
	

	
		
				
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		Medi Tresse	

			
						
					
	

		
	
	
	
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Latest Placements
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Testimonials
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                                            we’ve been thrilled with publicity we’ve received
                                                                marlo marketing did an incredible job in terms of letting us meet the right influencers, whether that was bloggers or print media. We were able to coordinate our VIP openings to allow us to break into the market effectively. It was a very big deal for us to find the right local partner. Juice Press has the opportunity to be a national company. I feel like marlo’s been tremendously influential in that aspect. That’s just been consistent with all of our interactions. We’ve been thrilled with publicity we’ve received and so far our business has been terrific.
                                                                
                            Michael Karsch
                                                            Lead Investor & Chairman of the Board of Directors, Juice Press
                                                    
                                    
                            

    
            
                
                                            enthusiastic, creative professionals
                                                                Marlo and her team of enthusiastic, creative professionals are so fun to work with and deliver results! If you're looking for a great PR partner who will provide strategic value coupled with awesome PR impact, look no further!
                                                                
                            Andy Levitt
                                                            Founder/CEO, The Purple Carrot
                                                    
                                    
                            

    
            
                
                                            Excellent Communication & Follow Up
                                                                marlo marketing has done a great job for us. In a short period of time the team got us in front of reporters and editors resulting in an impressive list of print and digital periodicals that have written about our product. This has given our start up company a lot of credibility to both customers and investors, and we’re now on the shelves at CVS. They work hard on a very personal level with excellent communication and follow up. We highly recommend them.
                                                                
                            Drs. Ed and Wendy Levine
                                                            Creators, Good To Go
                                                    
                                    
                            

    
    

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#### Home
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Core Categories
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#### Hospitality
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]Wine & dine. Heads in beds. From QSR to $$$$, enticing guests is our jam. We know how to drive the right folks to your space all year long and especially when you need them most. If you’re seeking marketing, branding & design, or even comprehensive outsourced solutions, hit us up and we’ll tell you more.[/vc_column_text][vc_empty_space]
    LEARN MORE ABOUT OUTSOURCED HOSPITALITY MARKETING
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Design Portfolio
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		The Proprietors	

					
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Testimonials
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                                            I have two words for you: marlo marketing
                                                                If you want restaurant marketing in Boston or anywhere in the United States, I have two words for you: marlo marketing. It’s that simple. We started working together over 10 years ago at Eastern Standard and our other restaurants. The team at marlo is strategic and thoughtful, creative and steadfast in keeping my brands relevant over the long-term. You want the best? It’s that simple. marlo marketing.
                                                                
                            Garrett Harker
                                                            Proprietor: Eastern Standard, The Hawthorne, Branch Line, Row 34, Island Creek Oyster Bar
                                                    
                                    
                            

    
            
                
                                            a refreshing change of pace
                                                                We have worked with marlo on several projects over the years and their can-do attitude combined with their level of expertise in marketing, messaging and social media has been excellent. We have partnered in both new hotel openings as well as existing hotel and restaurant bar initiatives across a number of our managed properties – everything from completely integrated marketing programs to vlog creation to social influencer engagement initiatives. And not only do they know how to market travel, but they’re fun to work with and always tell it like it is, which is a refreshing change of pace.
                                                                
                            Jeff Weggeman
                                                            Senior VP of Sales, Marketing & E-Commerce, Pyramid Hotel Group
                                                    
                                    
                            

    
            
                
                                            exceeded our expectations at every turn
                                                                marlo has been an instrumental partner in the successful launch of the most important hotel opening in Colwen company history. From developing our messaging to handling media and social influencer relations, the team has exceeded our expectations at every turn.
                                                                
                            Matthew Tobin
                                                            Vice President of Marketing, Colwen Hotels
                                                    
                                    
                            

    
            
                
                                            They were instrumental to our success
                                                                Marlo’s team played a crucial role in helping us craft the pre-opening campaign for our new campground/glampground in Kennebunkport: Sandy Pines Camping Resort. Through their energy and enthusiasm for the resort they generated an incredible amount of attention and coverage for us in our first year. They were instrumental to our success. And more importantly that same creative energy continues to support us through the third year of our partnership. We consider them to be part of the team!
                                                                
                            Deb Lennon
                                                            Sandy Pines Camping Resort
                                                    
                                    
                            

    
            
                
                                            someone we can trust on every level
                                                                We initially hired Marlo to re-launch Grafton Street in early 2002, quickly realizing the value she brought to all of our establishments. While the amount of editorial coverage her team is able to consistently obtain for all of our locations is impressive, the added-value that they deliver – from private parties to new business relationships to marketing and advertising – has cemented marlo marketing's importance in our business' continued growth. Knowing we have found a true marketing partner, someone we can trust on every level, is worth every cent.
                                                                
                            Patrick Lee
                                                            Owner, Grafton Group
                                                    
                                    
                            

    
            
                
                                            professional, collegial and communicate well
                                                                marlo marketing provided public relations services for the Provincetown Tourism Office. They are professional, collegial and communicate well. Marlo has helped the Town of Provincetown in building out the content of our Tourism website, concept and create Press Kits (which have been used widely), coordinate press trips, and has done an excellent job in promoting Provincetown worldwide as a travel destination. Additionally, the editorial the town has received is extremely valuable. Marlo and team have to work with a number of personalities and have handled it professionally and gracefully.
                                                                
                            Robert Sanborn
                                                            Former Director, Provincetown Tourism Office
                                                    
                                    
                            

    
    

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#### Hospitality Marketing
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Meet Your Outsourced Marketing Team
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[vc_column_text]Picture this: you’re a leader of a growing multi-unit restaurant concept, an independent group with multiple concepts, or a hotel general manager. You’ve tried to hire for internal marketing roles in the past, but the level of professional you could afford didn’t have the chops and, frankly, you never really felt comfortable judging the actual quality of their work product because it isn’t your area of expertise.

Instead, you’ve stumbled along with a PR firm here, a website developer there, the brother of a friend who does SEO, a FOH college student “studying marketing” doing your social media… You have money to spend on marketing, you’re just tired of feeling like it’s not being well spent. You know you could be doing better at driving butts in seats and heads in beds, you simply don’t know how.

Meet marlo hospitality marketing: your outsourced full-service marketing solution. You don’t think twice about outsourcing IT, human resources and accounting…why not marketing?[/vc_column_text][vc_empty_space height="25px"]
    VIEW RESTAURANT CASE STUDY
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    VIEW HOTEL CASE STUDY
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Design Portfolio
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		Margaritas Mexican Restaurant	

					
							Hospitality
					
	
						
					
	

		
	

	
		
	

	
		
				
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		Area Four	

			
						
					
	

		
	
	
	
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Latest Placements
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Testimonials
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                                            singlehandedly transformed our business
                                                                Marlo and her team singlehandedly transformed our business over a period of 15 months in a way that we had never experienced. The team truly served as our outsourced marketing department, delivering on everything from a refreshed brand identity to crystal clear messaging; expert positioning for our staff to a new website; email marketing to engaging social content; literally everything from a paid advertising strategy to instilling consistency across the dozens of email signatures on employees’ emails fell under their charge. They also instituted a proactive media relations program that resulted in compelling coverage in American Way, Playboy, Cosmopolitan, Marie Claire, Natural Health, USA Today and Palm Beach Illustrated, to name but a few. The proof was in the results: the phones literally started ringing off the hook. We secured 200+ more visitor bookings (an average visitor booking is three weeks) than the previous year.
                                                                
                            Sheila Skrobeck
                                                            Former Director of Sales, Hippocrates Health Institute
                                                    
                                    
                            

    
            
                
                                            exceeded our expectations at every turn
                                                                marlo has been an instrumental partner in the successful launch of the most important hotel opening in Colwen company history. From developing our messaging to handling media and social influencer relations, the team has exceeded our expectations at every turn.
                                                                
                            Matthew Tobin
                                                            Vice President of Marketing, Colwen Hotels
                                                    
                                    
                            

    
            
                
                                            the best marketing decision I have ever made
                                                                I replaced my entire internal marketing team with marlo marketing. It was the best marketing decision I have ever made.   Rather than trying to directly manage the hiring and work product of an internal team, or hiring a six-figure C-suite marketing executive who would then need to build a team or hire multiple agencies, we cut to the chase and went straight to the source: an ROI-driven, sales-centric team that had all of the resources we needed already built under one roof.   The marlo team dove in head first with a ‘brand analysis’ to understand over 30 years of marketing history around our 27-unit chain and identify the opportunities to propel the brand – and that is exactly what they did. The team presented a comprehensive marketing plan that touched on branding, email marketing, loyalty programs, public relations, in-store promotions, online reputation management, internal & external communications and much more, and assured me and ownership that outsourcing our marketing department to marlo marketing was the right decision.   Utilizing the marlo team enabled Margaritas to reduce overall Marketing G&A by 10% while reaping the benefits of a dedicated team of marketing professionals that think strategically about each initiative and each dollar spent to ensure maximum ROI. Their work resulted in setting multiple company sales records, including the company’s single day highest sales in 30 years. They convinced me that, with the right partner, an outsourced marketing solution is the right one. I’d hire them again in a second and would recommend to anyone else to do the same.
                                                                
                            Hugo Marin
                                                            Former President, Margaritas Mexican Restaurant
                                                    
                                    
                            

    
    

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#### In The News
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marlo in the news
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#### Jackson Cannon: The Hawthorne
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=g6nM5uXRZvc" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Jackson Cannon from The Hawthorne thanks marlo marketing for helping the bar’s team meet their long term goals over a sweeping 11 years. marlo marketing has successfully implemented PR and marketing techniques to assist The Hawthorne in carefully shaping their business’ message, and keeping up with the trends in their industry. Recognizing the importance of this approach, Cannon says “the marlo team has always gone the extra mile to bring in the very best people.”[/vc_column_text][vc_empty_space height="25px"]
    We Know Hospitality
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    VIEW MORE TESTIMONIALS
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#### Jason Sevinor: Designer Bath
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?time_continue=6&v=hs49R5_C9zY" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]Jason Sevinor, Owner of Designer Bath.[/vc_column_text][vc_empty_space height="25px"]
    We Know Lifestyle
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    VIEW MORE TESTIMONIALS
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#### Jim Rooney: The Lawn on D
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=8NPNpkmkRaQ" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Jim Rooney, President and CEO of the Greater Boston Chamber of Commerce, and former Executive Director of the Massachusetts Convention Center Authority (MCCA), shares how marlo marketing was instrumental in transforming The Lawn on D, an experimental open, public space in the heart of Boston, into a must-visit destination. marlo marketing helped to develop the brand through logo creation, media relations, website development and social media marketing techniques that Rooney describes as “ingenious,” and has resulted in the open space being visited by nearly a quarter of a million people![/vc_column_text][vc_empty_space height="25px"]
    We Know Lifestyle
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#### John Linehan: Zoo New England
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=WFB0ADuIS7U" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, John Linehan, President and CEO of Zoo New England, applauds marlo marketing for their successful efforts in not only securing both critical national and regional media coverage for Zoo New England but also for the team’s unique design and advertising work over the past ten years. For a place like Zoo New England, PR is critically important with Linehan noting “the sheer volume of exposure we’ve been able to achieve with the [marlo marketing] partnership has been pretty astounding!”[/vc_column_text][vc_empty_space height="25px"]
    We Know Lifestyle
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#### Josh Fink: Crazy Foam
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=DDPdfIjjBOg" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Josh Fink, CEO of Crazy Foam, reminisces on the past decade working with marlo marketing. Fink says that the marketing and public relations team at marlo has done a number of wonderful things for Crazy Foam, and especially points out that “the most amazing thing about marlo marketing is their ability to get us [Crazy Foam] really good press.” After many years of continuous marketing feats, Fink believes it has truly been “a wonderful experience working with [the marlo] team.”[/vc_column_text][vc_empty_space height="25px"]
    We Know CPG
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#### Junior Graphic Designer
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]Are you passionate about branding and design? Do you have experience delivering visually-compelling executions across a variety of mediums? Are you an active problem-solver eager to apply creative thinking at every turn? If so, we want to meet you!

marlo marketing seeks an enthusiastic Junior Graphic Designer to join our Boston-based Creative Services team. The Junior Graphic Designer will work with other team members to deliver design solutions for a variety of consumer lifestyle clients.[/vc_column_text][vc_empty_space height="13px"]
	

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PRIMARY RESPONSIBILITIES:

 	Deliver fresh ideas and practical solutions for projects big and small
 	Produce innovative designs that follow brand standards
 	Participate in critiques and team brainstorming exercises; collaborate with other Designers and staff members
 	Complete projects from start to finish, including initial concepting through client interaction/feedback
 	Support the design team on print, digital, social and other long- and short-term assignments

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REQUIREMENTS:

 	2-4 years of post-college design experience, preferably in an agency environment
 	BFA in Graphic Design or equivalent professional work experience
 	A kick-ass portfolio that demonstrates beautiful, meaningful, and functional visual designs (typographic and brand)
 	Mastery of Adobe Creative Cloud, especially InDesign, Photoshop, Illustrator, XD, and Invision; design proficiency in PowerPoint; versed in Google Workspace
 	Knowledge of HTML/CSS, editing/customizing WordPress, Squarespace, email marketing templates, and social media assets
 	Full production/file preparation experience for both web and print; print management knowledge strongly preferred
 	Self-starting, self-managing, self-motivated, and self-proofing
 	Ability to effectively manage time, prioritize, meet deadlines, and juggle a full plate of assignments across all channels (print, direct, digital, video, etc.)
 	Typographic excellence, a commitment to accuracy & organization, and strong written & verbal communication skills
 	Ability to take direction, effectively present work, articulate design decisions to teams and clients, and respond positively to constructive feedback
 	Maintain high work standards and proactively learn new techniques, software and trends in graphic arts
 	Strong written and verbal communication skills
 	Understanding of various file types and their specific uses

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If this describes you — and you have a portfolio to prove it — please send an email with your resume, salary requirements, and online portfolio link (or PDF) to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### Karen Wong
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Chief Operating Officer
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[vc_column_text]Karen joined marlo marketing in 2014 as a Vice President of the consumer team where she led the strategy and execution of brand-building marketing campaigns for a variety of leading consumer lifestyle brands. She was named Chief Operating Officer in 2017 and currently oversees the agency’s operations and management.

For more than two decades, Karen has dedicated her career to helping clients achieve outstanding integrated marketing results, absorbing best-in-breed practices from some of the most notable advertising and public relations agencies globally, including Droga5 New York, Waggener Edstrom/Maloney & Fox, Ogilvy/Mindshare, GCI/BCW and Mediavest/Spark Foundry.

Karen’s past advertising experience in national broadcast, direct response and digital media planning saw her develop high-profile media programs for food & beverage, CPG and healthcare brands such as Heineken, Maybelline and Bristol-Myers Squibb. Her work in public relations spans product launches and crisis communications for global healthcare brands like Merck; experiential consumer engagement for alcoholic beverage brands like Hendrick’s Gin and Newcastle Brown Ale; brand awareness campaigns for legacy companies like Tupperware; and integrated media relations for household names like Coke Zero, Chobani, Honey Maid, Hennessy and UNICEF.

Dedicated to giving back to her community, Karen serves on the Board of Directors for Boston Chinatown Neighborhood Center and has previously served as a mentor for New York-based Apex for Youth.

Originally from Brookline, Massachusetts, Karen graduated from Smith College with degrees in Economics and Sociology.[/vc_column_text][/vc_column][vc_column width="1/3"]
	
		
			
    
                                                            
		
	
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Meet The Senior Team
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																Marlo Fogelman
																founder & ceo
									
									
							
		
	

	
					
				
								
			
				
			
				
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																Yana Bushoy
																vice president
									
									
							
		
	

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#### Know
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What We Know
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Integrated Consumer Marketing
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[vc_column_text]It’s true — the scope of our agency is quite broad. From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo we’re considered a full-service integrated consumer marketing agency. Whatever your industry — whether you’re looking to influence consumer, trade or B2B audiences — it likely falls within one of our nine core practice areas.

Perhaps most importantly, each of those practice areas is staffed with the right mix of senior, mid-level, and junior PR, creative, and marketing professionals out of our Boston and New York City offices who are truly passionate about your space.

And because we are all in with each and every one of our clients, we fit best with clients who seek a true marketing partner. If we take you on as a client, you can rest assured that success — however YOU define it — will be achieved.[/vc_column_text][/vc_column][vc_column width="1/2" css=".vc_custom_1540303453757{padding-top: 80px !important;padding-left: 35px !important;}"]
    
                                                            
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Core Practice Areas
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#### Kristen Roberts: South Hollow Spirits
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=ApG3r3DBm_0" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Kristen Roberts, Co-Owner of Truro Vineyards and South Hollow Spirits, praises marlo marketing for the countless media placements secured for South Hollow Spirit’s new rum and gin releases. These articles include The Boston Globe, Huffington Post and Travel + Leisure magazine. Roberts notes that in addition to securing “fabulous” media coverage, the public relations team at marlo has also helped South Hollow Spirits develop packaging and marketing materials for their products. With a successful brand positioning plan, Roberts concludes, “We’re glad to have them on our side!”[/vc_column_text][vc_empty_space height="25px"]
    We Know CPG
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    VIEW MORE TESTIMONIALS
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#### Latest Placements
URL: https://marlomarketing.com/know/latest-placements/

#### Leisure & Attraction
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Butts in Seats
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[vc_column_text]Whether you describe it as butts in seats, ticket sales or attendance goals, if you want to drive traffic, give us a ring. We’ve got a strong track record of successfully helping clients identify their unique selling propositions and maximize their strengths to achieve sales goals in markets across the U.S.

With attraction and event marketing, we can properly position a brand for launch, develop placemaking activities that fill an open news pipeline, design collateral materials, and ensure that the right key influencers remain engaged. From opening new movie theaters to filling bars for curated social painting, helping to ensure that the leisure consumers’ butts find their way into our clients’ seats is exactly what we do.[/vc_column_text][vc_empty_space height="25px"]
    VIEW LEISURE CASE STUDY
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    VIEW ATTRACTION CASE STUDY
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Design Portfolio
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		Boston Winter at City Hall Plaza	

			
						
					
	

		
	

	
		
	

	
		
				
		Zoo New England	

			
						
					
	

		
	
	
	
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Latest Placements
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Testimonials
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                                            they understood our objectives
                                                                We reached out to marlo marketing, they came on board, they understood our objectives [for the Lawn on D] in terms of reaching diverse audiences from the young people to the community of Boston and come up with an ingenious approach to how to reach each of those audiences in the ways they like to be reached…that has resulted in a small urban open space being visited by nearly a quarter of a million people. If I was again in a position wanting to reach different audiences using different forms of marketing media…I’d reach out to marlo marketing. They know how to get that done.
                                                                
                            Jim Rooney
                                                            President & CEO, Greater Boston Chamber of Commerce
                                                    
                                    
                            

    
            
                
                                            above and beyond our expectations
                                                                marlo came very highly recommended to me within the Boston hospitality industry when we were starting a new company – Frost Ice Bar. Not only did they deliver above and beyond our expectations, but I found the entire staff very easy to work with and extremely professional (yet fun at the same time). Marlo is a hard-working business owner who cares deeply about the success of her clients and who is willing to get involved to ensure the highest quality of work. I'd definitely use her again in the future.
                                                                
                            Cindy Brown
                                                            General Manager, Boston Duck Tours
                                                    
                                    
                            

    
            
                
                                            exceeded our expectations
                                                                The team at marlo marketing is professional, easy to work with and produces amazing results. The media coverage exceeded our expectations and as a result we've seen an increase in ticket sales and brand awareness throughout the country. People now know who we are and are excited to experience social painting and the unique concept we bring to their community. As we continue to expand Paint Nite into new cities in the United States and eventually into new countries, we look forward to continuing our partnership with the marlo team.
                                                                
                            Dan Hermann
                                                            Co-Founder, Paint Nite
                                                    
                                    
                            

    
            
                
                                            creative management and targeted execution
                                                                Marlo and her staff have been invaluable in raising the visibility, stature and success of our two zoos since we began working with them in 2006. I regularly receive comments from people about the frequent and positive coverage we receive in the press. The editorial coverage, combined with their creative management and targeted execution of our limited advertising budget, has helped us reach record-breaking visitor and membership levels. It is obvious with every step that they have a real commitment to our success.
                                                                
                            John Linehan
                                                            President/CEO, Zoo New England
                                                    
                                    
                            

    
    

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#### Lifestyle
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]Butts in seats. Unforgettable experiences. Creating consumer interest is our bread and butter. If you want lines around the block or traffic to your site, don’t lose our number. Whether you’re looking for marketing, branding & design, or complete outsourced solutions, reach out and we’ll share our client creds.
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Design Portfolio
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		Findaway Adventures	

					
							Lifestyle
					
	
						
					
	

		
	

	
		
	

	
		
				
		Designer Bath	

			
						
					
	

		
	

	
		
	

	
		
				
		Greater Boston Chamber of Commerce – Women’s Network	

			
						
					
	

		
	

	
		
	

	
		
				
		Boston Community Ventures	

			
						
					
	

		
	

	
		
	

	
		
				
		Graffito SP	

			
						
					
	

		
	

	
		
	

	
		
				
		City Point Capital	

			
						
					
	

		
	

	
		
	

	
		
				
		Showcase Cinemas	

			
						
					
	

		
	

	
		
	

	
		
				
		Gaeta/Rosenzweig Films	

			
						
					
	

		
	

	
		
	

	
		
				
		The Lawn on D	

			
						
					
	

		
	

	
		
	

	
		
				
		Boston Police Activities League	

			
						
					
	

		
	

	
		
	

	
		
				
		Point2Point Global	

			
						
					
	

		
	

	
		
	

	
		
				
		The Food Lens	

			
						
					
	

		
	

	
		
	

	
		
				
		Compass Point Retirement Planning	

			
						
					
	

		
	

	
		
	

	
		
				
		Be Styled	

			
						
					
	

		
	

	
		
	

	
		
				
		Arsenal Yards	

			
						
					
	

		
	

	
		
	

	
		
				
		Boston Winter at City Hall Plaza	

			
						
					
	

		
	

	
		
	

	
		
				
		SalonCapri	

			
						
					
	

		
	

	
		
	

	
		
				
		campusSIMs	

			
						
					
	

		
	

	
		
	

	
		
				
		All American Assisted Living	

			
						
					
	

		
	

	
		
	

	
		
				
		Medi Tresse	

			
						
					
	

		
	
	
	
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Testimonials
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                                            true professionals
                                                                Marlo has assembled a great team of true professionals at marlo marketing to support our brand building and PR initiatives. They have worked for us to execute campaigns, conduct desk-sides, follow up and come up with creative positioning of our treatments resulting in some excellent exposure and national press. The team, I consider, are 'real' sans the 'fabulous attitude' exuded by many other PR groups. It's a big deal when a real Yankees fan hires someone out of Boston but they've proven to be really worth it – I strongly recommend them!
                                                                
                            Amos Lavian
                                                            President/Founder, Dermelect Cosmeceuticals
                                                    
                                    
                            

    
            
                
                                            they understood our objectives
                                                                We reached out to marlo marketing, they came on board, they understood our objectives [for the Lawn on D] in terms of reaching diverse audiences from the young people to the community of Boston and come up with an ingenious approach to how to reach each of those audiences in the ways they like to be reached…that has resulted in a small urban open space being visited by nearly a quarter of a million people. If I was again in a position wanting to reach different audiences using different forms of marketing media…I’d reach out to marlo marketing. They know how to get that done.
                                                                
                            Jim Rooney
                                                            President & CEO, Greater Boston Chamber of Commerce
                                                    
                                    
                            

    
            
                
                                            we couldn’t imagine running a business without them
                                                                I’ve been with marlo for over 10 years now and we consider the marlo team to be a part of the SalonCapri family…They help with everything involved in our business, from branding to social media, public relations, and even web design. We couldn’t imagine running a business without them.
                                                                
                            Nick Penna
                                                            Owner, SalonCapri
                                                    
                                    
                            

    
            
                
                                            above and beyond our expectations
                                                                marlo came very highly recommended to me within the Boston hospitality industry when we were starting a new company – Frost Ice Bar. Not only did they deliver above and beyond our expectations, but I found the entire staff very easy to work with and extremely professional (yet fun at the same time). Marlo is a hard-working business owner who cares deeply about the success of her clients and who is willing to get involved to ensure the highest quality of work. I'd definitely use her again in the future.
                                                                
                            Cindy Brown
                                                            General Manager, Boston Duck Tours
                                                    
                                    
                            

    
            
                
                                            creative management and targeted execution
                                                                Marlo and her staff have been invaluable in raising the visibility, stature and success of our two zoos since we began working with them in 2006. I regularly receive comments from people about the frequent and positive coverage we receive in the press. The editorial coverage, combined with their creative management and targeted execution of our limited advertising budget, has helped us reach record-breaking visitor and membership levels. It is obvious with every step that they have a real commitment to our success.
                                                                
                            John Linehan
                                                            President/CEO, Zoo New England
                                                    
                                    
                            

    
    

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#### m.POV
URL: https://marlomarketing.com/think/mpov/

#### Marketing
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]We may have started as a public relations agency way back when, but evolution is a beautiful thing. For 20+ years we’ve added many more tools to our proverbial marketing toolbox, all while keeping strategic storytelling to the right audience at the heart of all we do.

From strategic brand positioning and targeted media/influencer relations, to comprehensive social/digital strategies and smart partnerships with all the right peeps, we cover a lot of ground. We excel at crafting unique, compelling narratives, and bringing them to life through a creative mix of earned, owned, and paid tactics that drive ROI. Building brands is our business. Let us help you build yours.[/vc_column_text][/vc_column][/vc_row][vc_row equal_height="yes" disable_element="yes" row_content_width="grid" css=".vc_custom_1714748219998{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]We got our start in public relations, but evolution is a beautiful thing. Though we’ve added many more tools to our proverbial marketing toolbox over the years, strategic storytelling to the right audience is still at the heart of all we do.

 

Killer messaging. On point brand positioning. Targeted media and influencer outreach. Owned channels that reflect your brand and inspire action. Events, thought leadership, and primo partnerships with all the right peeps. We do it all. Building brands is our business. Let us help you build yours.[/vc_column_text][/vc_column][/vc_row][vc_row disable_element="yes" row_content_width="grid" css=".vc_custom_1714748226022{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1538400299188{background-color: #f6f6f6 !important;}"][vc_column_text]
BRAND DEVELOPMENT
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 	Brand Positioning
 	Brand Messaging
 	Event Activations
 	Product Launches
 	Brand-Building Campaigns

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INFLUENCER EXPERTISE
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Media Relations
 	Influencer Relations
 	Influencer Partnerships
 	Celebrity Partnerships
 	Product Seeding

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SOCIAL MEDIA

[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Voice and Aesthetic Development
 	Content Creation
 	Engagement Strategy
 	Engagement Execution
 	Community Management
 	Influencer Relations Partnerships
 	LinkedIn Channel Management
 	Social Selling / Lead Generation

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CORPORATE COMMUNICATIONS
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Crisis Communications
 	Internal Communications
 	External Communications

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THOUGHT LEADERSHIP
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 	Media Training
 	White Papers
 	Webinars
 	Awards Programs
 	Speaking Engagements

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#### Marketing Manager
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text el_class="bullet-list"]Are you seeking a role that offers that fabled mix of work/life balance? Eager to join a tribe that shares your passion for food, bevvies, and hospitality?
Look no further, we got you!

Here’s a bit about marlo marketing and why we may be your cup of tea:

 	Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
 	Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
 	There’s more to life than the (virtual) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients 😉
 	We master our own destiny. Every one of us is empowered and encouraged to attain the experience, knowledge, and role we desire. You decide what you want your path at mm to be – we’ll help you get there.
 	Resting and recharging are non-negotiable. Unlimited PTO days. Birthdays off. Paid holidays. Week off between Christmas and New Year. We work hard and play harder.
 	We’re friends with benefits. Fully covered dental, short-term, and long-term disability. 70% health insurance coverage. Monthly phone reimbursement. 401k with generous employer match. Flexible Spending Account. And a bunch of other benes to make life easier.
 	We don’t stop until we’re proud. We believe that anything worth doing is worth doing well. In other words, we get sh*t done. If you share that ethos, we’re your kindred spirits.

We’re seeking a driven and proactive Marketing Manager who loves to get the word out about the latest and greatest everything within the hospitality space. If you can dream up creative integrated marketing campaigns that drive sales, traffic, and awareness, we’d love to work with you! This is primarily a remote position which may be based near our Boston office (with some travel required), or from the Washington, D.C.-area.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Develop, execute, manage, and track integrated marketing campaigns including creative programing, email marketing, social media, digital marketing, loyalty, advertising, and PR
 	Serve as day-to-day client contact for assigned accounts
 	Develop and execute marketing materials and plans
 	Host events onsite at client accounts as needed
 	Manage and oversee brands’ online reputation across review sites and social media
 	Manage development and design of creative assets as appropriate (e.g., in-store collateral, digital ads, website updates, social media graphics); capture onsite images/video for social channels
 	Monitor digital marketing advertising campaigns, including Facebook Ads and Google AdWords
 	Stay up to date on emerging marketing trends, platforms and technologies

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	6+ years of post-college marketing experience, ideally within the hospitality space
 	Ability to work independently and collaboratively while see projects/tasks through to completion
 	Excellent writing, editing and oral communication skills
 	Exceptional organizational and time management skills; strong attention to detail
 	Ability to multi-task, think creatively, and generate ideas
 	Confidence, poise, and high comfort level in managing clients
 	Experience with email marketing programs, loyalty programs and online reputation systems strongly preferred
 	Ability to take direction and respond positively to constructive feedback
 	Passion for a job well done, proactivity, and a sense of urgency

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If we sound up your alley, please send an email with your resume, cover letter and salary requirements for consideration to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Marketing Manager
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]marlo marketing seeks a driven and proactive experienced marketing professional to join its fast-paced team specializing in hospitality, lifestyle, and CPG. Candidates must be self-starters with a minimum of four years’ integrated marketing experience proven to drive sales, traffic and awareness. Restaurant/hotel/food/beverage background a plus![/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
RESPONSIBILITIES:

 	Develop, execute, manage and track integrated marketing campaigns including creative programing, email marketing, social media, digital marketing, loyalty, advertising and PR
 	Serve as day-to-day client contact for assigned accounts
 	Create and manage marketing proposals, plans, budgets, timelines and content calendars
 	Manage and oversee brands’ online reputation across review sites and social media
 	Manage development and design of creative assets, including in-store collateral, digital ads, website updates and social media graphics
 	Monitor digital marketing advertising campaigns, including Facebook Ads and Google AdWords
 	Stay up to date on emerging marketing trends, platforms and technologies
 	Maintain a high level of consistent quality across agency deliverables

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	Ability to be resourceful, work independently and see projects/tasks through to completion
 	Exceptional organizational skills and attention to detail
 	Excellent writing, editing and oral communication skills
 	Time management skills; ability to work quickly on multiple tasks simultaneously
 	Ability to generate ideas, think creatively, and work collaboratively
 	Ability to take direction and respond positively to constructive feedback
 	Confidence, poise, and high comfort level in managing clients
 	Passion for a job well done, proactivity and a sense of urgency
 	Experience with email marketing programs, loyalty programs and online reputation systems strongly preferred
 	4+ years of post-college marketing experience

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If this describes you, please send an email with your resume, cover letter and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Marketing Specialist
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text css="" el_class="bullet-list"]
Are you seeking a role that offers that fabled mix of work/life balance? Eager to join a tribe that shares your passion for creative marketing campaigns, revenue-driving loyalty programs, and all things digital marketing? Look no further, we got you!
Here’s a bit about marlo marketing and why we may be your cup of tea:


 	Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
 	Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
 	There’s more to life than the (hybrid) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients 😉
 	We master our own destiny. Every one of us is empowered and encouraged to attain the experience, knowledge, and role we desire. You decide what you want your path at mm to be – we’ll help you get there.
 	Resting and recharging are non-negotiable. Unlimited PTO days. Birthdays off. Paid holidays. Week off between Christmas and New Year. We work hard and play harder.
 	We’re friends with benefits. Fully covered dental, short-term, and long-term disability. 70% health insurance coverage. Monthly phone reimbursement. 401k with generous employer match. Flexible Spending Account. And a bunch of other benes to make life easier.
 	We don’t stop until we’re proud. We believe that anything worth doing is worth doing well. In other words, we get sh*t done. If you share that ethos, we’re your kindred spirits.

We’re seeking a driven and proactive Marketing Specialist who loves to get the word out about the latest and greatest everything within the hospitality and consumer categories. If you live and breathe creative marketing ideas that drive sales, traffic, and awareness, we’d love to work with you! This is a hybrid role based out of our Boston office.
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text css="" el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Assist with execution and tracking of integrated marketing campaigns including creative programming, email marketing, social media, digital marketing, loyalty, advertising, PR, and more
 	Support teams in the research and development of marketing materials and plans
 	Oversee brands’ online reputation across review sites and social media
 	Draft creative copy for marketing materials and collateral, including email campaigns, loyalty promotion, signage, social media posts, digital ads, and more
 	Monitor digital advertising campaigns, including Meta Ads, Google AdWords, Instacart, Aisle and more; assist with daily, weekly and monthly optimizations and reporting
 	Maintain meeting agendas and recaps for client calls/meetings
 	Stay ahead of the trend on AI tools, emerging marketing/advertising platforms, and technologies

[/vc_column_text][vc_empty_space height="13px"][vc_column_text css="" el_class="bullet-list"]
REQUIREMENTS:

 	Minimum 2-4 years of post-college marketing experience, ideally within the hospitality or CPG space
 	Excellent written and verbal communication skills
 	Ability to collect, analyze, and optimize data
 	Comfort with, and consistent usage of, AI software/tools
 	Exceptional organizational skills and attention to detail
 	Ability to multi-task, think creatively, and generate ideas
 	Proactive nature and pride in a job well done
 	Comfort with client communications
 	Ability to organize, multitask, and prioritize work under pressure
 	Ability to take direction and respond positively to constructive criticism
 	Operate with a sense of urgency and effective follow through

[/vc_column_text][vc_empty_space height="13px"][vc_column_text css=""]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If we sound up your alley, please send an email with your resume, cover letter and salary requirements for consideration to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Marlo Fogelman
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3" css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Founder & CEO
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text css=""]Marlo began marlo marketing in April 2004, after working in the industry for only four short years. An attorney licensed in New York and Massachusetts, she brings a unique skill set and background to the world of marketing. Highly regarded by her clients for her personal approach, honest, ethical business style, and unprecedented accessibility, Marlo still prides herself on becoming a part of her clients’ “team.” A firm believer in delivering a rock-solid marketing strategy designed to drive ROI, her approach has become the basis of the agency’s service philosophy.

Since opening its doors, the agency has won more than 30 communications industry awards for excellence across public relations, communications, digital and social media. Marlo has also received numerous accolades and distinctions, including being recognized as one of Boston’s “40 Under 40” by the Boston Business Journal in 2006. She is a member of the 2007 class of the Emerging Leaders Program at the UMass – Boston, and was named one of the seven most innovative Bostonians by BizBash magazine in 2011. In 2019, Marlo was awarded the Pinnacle Award for Achievement in Entrepreneurship from the Greater Boston Chamber of Commerce and was selected as one of the 28 notables in Boston magazine’s cover story “The Powers That Will Be” in 2019; in 2023 and 2024 she was included in their list of “150 Most Influential Bostonians.”

Marlo supports many non-profits and donates much of the agency’s time to pro-bono work, as well as serving as an active member of her communities. She currently sits on the Board of Directors of the Greater Boston Chamber of Commerce and was a founding board member of the Boston Public Market Association. She is a member of the International Society of Hospitality Consultants and serves on the Executive Committee of the YPO Hospitality Business Network.

Originally from Detroit, Michigan, Marlo is a graduate of Boston University School of Law and holds a Master’s Degree in International Relations from Boston University’s College of Arts & Sciences.[/vc_column_text][vc_empty_space height="25px"][/vc_column][vc_column width="1/3"]
	
		
			
    
                                                            
		
	
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Meet The Senior Team
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																Marlo Fogelman
																founder & ceo
									
									
							
		
	

	
					
				
								
			
				
			
				
																Karen Wong
																chief operating officer
									
									
							
		
	

	
					
				
								
			
				
			
				
																Brian Charron
																creative director
									
									
							
		
	

	
					
				
								
			
				
			
				
																Ariel Gardner
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Francesca Rovello
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Colleen McCormick Blair
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Yana Bushoy
																vice president
									
									
							
		
	

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#### Marlo Monthly
[vc_row row_content_width="grid" css=".vc_custom_1537911975680{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1537911898442{background-color: #ffffff !important;}"][vc_column_text]In a sea of never ending newsletters, we’re often told that ours is “the only one I read” and “actually look forward to getting it in my inbox each month.” Can’t argue with that. marlo monthly has been going strong since January 2005 and our loyal following is fierce. So what are you waiting for? Sign up already![/vc_column_text][vc_empty_space height="80px"]

 

	
	

	
	

	
	

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    VIEW ARCHIVES
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#### Marlo Monthly Archives
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Procrastination. Accidental deletion. Damn spam filter.
Whatever your reason for missing past issues of the award-winning marlo monthly (that’s right, marlo monthly has received numerous marketing awards!), excuses will get you nowhere. Archives of the marlo marketing email newsletter, on the other hand, will get you everywhere.[/vc_column_text][/vc_column][/vc_row][vc_row row_content_width="grid"][vc_column]
	
	2026
    
		
		
	

	
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	2022
    
		
		
	

	
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	2021
    
		
		
	

	
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	2020
    
		
		
	

	
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	2019
    
		
		
	

	
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	2018
    
		
		
	

	
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#### marlo Venues
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Marlo Venues
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[/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1535656207737{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="1/2" css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Offering Direct Access to the Boston Area's Best Venues
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[vc_column_text]Our portfolio of venues can accommodate any size, budget and program – from intimate dinner parties to corporate outings to cocktail receptions. And if you’re looking for a one-of-a-kind culinary experience for your guests, we can make that happen, too – all at no cost to you.

Email or call us (617.375.9700) today so we can help you find the perfect location for your next event![/vc_column_text][/vc_column][vc_column width="1/2" css=".vc_custom_1540303453757{padding-top: 80px !important;padding-left: 35px !important;}"]
    
                                                            
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#### Media Relations Manager
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]Are you a natural born storyteller? Is your virtual rolodex remarkably robust? Can you come up with cool, compelling, pitch angles in your sleep? Do you have a growing portfolio of primo placements? If so, we want to work with you!

marlo marketing is a full-service integrated marketing agency specializing in hospitality, lifestyle, and CPG. We’re seeking a talented Media Relations Manager on a part-time basis to handle outreach efforts for a variety of leading lifestyle and hospitality brands.[/vc_column_text][vc_empty_space height="13px"]
	

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RESPONSIBILITIES:

 	Handle media relations efforts on behalf of clients in the consumer, lifestyle, and hospitality sectors
 	Secure placements with regional and national media targets
 	Book media visits, desksides or events (safely, natch), as appropriate
 	Draft and edit press releases, pitches, briefings and other media materials, as needed
 	Provide client-ready media updates to account team

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Your Background & Skills:

 	5-7 years of PR experience (within the consumer, lifestyle, or hospitality spaces a plus)
 	Media relations expertise
 	Deep understanding of the media landscape and the latest trends
 	Ability to craft – and pitch – compelling narratives
 	Strong writing skills and attention to detail
 	Ability to operate with urgency and meet deadlines
 	Proactive nature and pride in a job well done

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, training and development, mentoring in a team-oriented environment, competitive compensation, and excellent benefits.

If this describes you, please send an email with your resume, cover letter and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Media Relations Maven (Manager)
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]marlo marketing seeks an experienced and energetic Media Relations Manager to spearhead outreach efforts for a variety of leading lifestyle and hospitality brands. The Media Relations Manager will maintain strong relationships with regional/national and influencer targets on behalf of the agency, seeking thoughtful and brand-building coverage opportunities. Candidates must possess a passion for creative storytelling, a proven track record of media placements, and a minimum of 5-7 years of public relations experience; food & beverage category experience a plus! This role may be based out of our New York office, depending on the candidate.[/vc_column_text][vc_empty_space height="13px"]
	

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PRIMARY RESPONSIBILITIES:

 	Cultivate media and influencer relationships
 	Lead media relations efforts on behalf of multiple clients in the lifestyle & hospitality sectors by developing and executing strategic outreach plans
 	Secure high value placements with regional and national media targets
 	Coordinate and staff media visits
 	Draft and edit press releases, pitches, briefings and other media materials
 	Stay up to date on the media and trends relevant to food, beverage and restaurant categories
 	Report to Vice President

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REQUIREMENTS:

 	5-7 years of post-college PR experience
 	Media relations expertise
 	Ability to craft – and pitch – compelling narratives
 	Strong writing skills and attention to detail
 	Ability to organize, multitask and prioritize work under pressure
 	Excellent interpersonal skills; ability to work well with others
 	Ability to take direction and respond positively to constructive criticism
 	Time management skills; respect for deadlines
 	Operate with a sense of urgency and effective follow through

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If this describes you, please send an email with your cover letter, resume and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### Michael Karsch: Juice Press
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=9kz_q3FJSWQ" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Michael Karsch, Lead Investor and Chairman of the Board of Directors for Juice Press, speaks during an influencer event that was put together by the marlo marketing team in Chestnut Hill. In order to effectively break the Juice Press market, Karsch puts a large emphasis on finding the right influencers. Whether they are bloggers or editors, Karsch says that the PR team at marlo has done an “incredible job” in terms of allowing Juice Press to succeed in this. Karsch speaks about how marlo marketing has been tremendously influential in inspiring Juice Press to become a national brand, and adds he is thrilled with the publicity Juice Press has received thus far.[/vc_column_text][vc_empty_space height="25px"]
    We Know Hospitality
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    VIEW MORE TESTIMONIALS
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#### Michael Krupp: Area Four
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=3hIK-Yvb2cs" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Michael Krupp, owner of Area Four in Cambridge praises marlo marketing’s ability to grow Area Four’s brand presence to reach places Krupp “never even thought imaginable.” At Area Four, the staff believes in promoting their restaurant through honest and real perspectives on their specialty wood-fired food instead of paying for compliments through advertisement. Krupp says that upholding this belief, the public relations team at marlo has helped Area Four win countless Best of Boston awards, as well as helped to expand the Area Four presence well outside of Boston’s borders.[/vc_column_text][vc_empty_space height="25px"]
    We Know Hospitality
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    VIEW MORE TESTIMONIALS
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#### Michael Labrie: Compass Point Retirement Planning
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=mMQte_Kevog" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]Michael Labrie, Co-Founder and Owner of Compass Point Retirement Planning.[/vc_column_text][vc_empty_space height="25px"]
    We Know Lifestyle
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    VIEW MORE TESTIMONIALS
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#### Michael Wang: Foumami
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=I6ybYD-wVJ0" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Michael Wang, founder and CEO of Foumami, explains how marlo marketing transformed his restaurant from a small, word-of-mouth business to a major success in what Wang knows to be a very competitive market. Wang remarks that the quality of work marlo has done in social media, public relations, and marketing has been nothing less than “first class.” As Foumami looks to become a nation-wide phenomenon, Wang says marlo marketing is now an agency partner for life.[/vc_column_text][vc_empty_space height="25px"]
    We Know Hospitality
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    VIEW MORE TESTIMONIALS
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#### Nick Penna: SalonCapri
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=O9M2CUMLCHU" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Nick Penna, owner of SalonCapri in Boston, shares how the marlo marketing team has become part of the SalonCapri family. Over the past ten years, marlo has worked closely with SalonCapri in every aspect of their business, including branding, social media, public relations and web design. SalonCapri now has three locations around Boston, and Penna comments that he “couldn’t imagine” running the business without marlo marketing![/vc_column_text][vc_empty_space height="25px"]
    We Know Lifestyle
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    VIEW MORE TESTIMONIALS
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#### Operations/Office Manager
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text css="" el_class="bullet-list"]
Are you seeking a role that offers that fabled mix of work/life balance? Eager to join a tribe that shares your passion for food, bevvies, and hospitality? Look no further, we got you!
Here’s a bit about marlo marketing and why we may be your cup of tea:


 	Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
 	Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
 	There’s more to life than the (hybrid) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients 😉
 	We master our own destiny. Every one of us is empowered and encouraged to attain the experience, knowledge, and role we desire. You decide what you want your path at mm to be – we’ll help you get there.
 	Resting and recharging are non-negotiable. Unlimited PTO days. Birthdays off. Paid holidays. Week off between Christmas and New Year. We work hard and play harder.
 	We’re friends with benefits. Fully covered dental, short-term, and long-term disability. 70% health insurance coverage. Monthly phone reimbursement. 401k with generous employer match. Flexible Spending Account. And a bunch of other benes to make life easier.
 	We don’t stop until we’re proud. We believe that anything worth doing is worth doing well. In other words, we get sh*t done. If you share that ethos, we’re your kindred spirits.

We’re seeking a highly organized, proactive, and solutions-oriented Operations/Office Manager to help keep our team, office, and internal processes running seamlessly. This role is ideal for someone who thrives on juggling priorities, supporting people, improving workflows, and creating an efficient and welcoming environment. If you have a penchant for planning, process, and protocol, and are seeking a role that will let you merge your organizational skills with your creative side to make a lasting impact on a growing company, we want to meet you! This is a hybrid position based out of our Boston office.
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PRIMARY RESPONSIBILITIES:

 	Oversee day-to-day office operations to ensure a smooth, organized, and productive hybrid work environment
 	Manage and serve as the primary agency liaison for vendors and partners (e.g., IT, media resources, research tools, etc.)
 	Assist with client and vendor billing/invoicing
 	Coordinate company events, team gatherings, and culture-building initiatives
 	Support onboarding and offboarding processes
 	Maintain office standards and ensure spaces are functional, stocked, and team-ready
 	Manage office supplies, equipment, service requests, and general facility needs
 	Assist with agency social media efforts
 	Provide executive/administrative support as assigned to CEO and COO
 	Provide general administrative support across departments as needed

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REQUIREMENTS:

 	Minimum 3-5 years of operations, office management, administrative, or similar experience
 	Familiarity with billing/budgeting/invoicing
 	Impeccable organization skills and attention to detail
 	Strong written and verbal skills, follow-through, and sense of urgency
 	Ability to multitask, prioritize, meet deadlines, and problem-solve in a fast-paced environment
 	Positive, professional, and service-oriented attitude
 	Comfort managing logistics, timelines, and multiple moving parts simultaneously
 	Proficiency in Microsoft Office and common workplace tools/platforms
 	Comfort with AI software/tools
 	Proactive nature and pride in a job well done

[/vc_column_text][vc_empty_space height="13px"][vc_column_text css=""]We offer outstanding professional growth opportunities, a fun and supportive environment, mentoring in a team-oriented environment, competitive compensation, and excellent benefits.

If we sound up your alley, please send an email with your resume, cover letter and salary requirements for consideration to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### Outsourced Marketing
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]So long one-off marketing hires and efforts. Hello, efficiency. Whether you lead multi-unit or indie restaurants, hotels, or resorts; or handle marketing for a growing CPG brand, we know that managing internal or external marketing support is the last thing you want to worry about. Meet marlo: your outsourced full-service marketing solution. Drop us a line to learn more.[/vc_column_text][vc_empty_space]
	
		
    
                                    
                                    

    
                                    
                                    

    
                                    
                                    

    
                                    
                                    

    
                                    
                                    

    
                                    
                                    

    
                                    
                                    

    
                                    
                                    

    
                                    
                                    

    
                                    
                                    

    
                                    
                                    
	
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Design Portfolio
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		Margaritas Mexican Restaurant	

					
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		Boston Winter at City Hall Plaza	

			
						
					
	

		
	

	
		
	

	
		
				
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		All American Assisted Living	

			
						
					
	

		
	
	
	
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Testimonials
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                                            there’s only one choice…and that’s marlo marketing
                                                                I’ve been in the restaurant business for over 10 years now and I’ve had a number of agencies. I’ve worked with marlo for over five years now, and I can say without a doubt that they have helped us get to places we never even thought imaginable. marlo has helped us grow our brand to not only being well known in Boston, helping us win countless Best of Boston awards, but also they've allowed us to expand our brand presence outside of the Boston area to get us notable recognition in many major national magazines. For us at Area Four, there’s only one choice…and that’s marlo marketing.
                                                                
                            Michael Krupp
                                                            Owner, Area Four Cambridge
                                                    
                                    
                            

    
            
                
                                            singlehandedly transformed our business
                                                                Marlo and her team singlehandedly transformed our business over a period of 15 months in a way that we had never experienced. The team truly served as our outsourced marketing department, delivering on everything from a refreshed brand identity to crystal clear messaging; expert positioning for our staff to a new website; email marketing to engaging social content; literally everything from a paid advertising strategy to instilling consistency across the dozens of email signatures on employees’ emails fell under their charge. They also instituted a proactive media relations program that resulted in compelling coverage in American Way, Playboy, Cosmopolitan, Marie Claire, Natural Health, USA Today and Palm Beach Illustrated, to name but a few. The proof was in the results: the phones literally started ringing off the hook. We secured 200+ more visitor bookings (an average visitor booking is three weeks) than the previous year.
                                                                
                            Sheila Skrobeck
                                                            Former Director of Sales, Hippocrates Health Institute
                                                    
                                    
                            

    
            
                
                                            the best marketing decision I have ever made
                                                                I replaced my entire internal marketing team with marlo marketing. It was the best marketing decision I have ever made.   Rather than trying to directly manage the hiring and work product of an internal team, or hiring a six-figure C-suite marketing executive who would then need to build a team or hire multiple agencies, we cut to the chase and went straight to the source: an ROI-driven, sales-centric team that had all of the resources we needed already built under one roof.   The marlo team dove in head first with a ‘brand analysis’ to understand over 30 years of marketing history around our 27-unit chain and identify the opportunities to propel the brand – and that is exactly what they did. The team presented a comprehensive marketing plan that touched on branding, email marketing, loyalty programs, public relations, in-store promotions, online reputation management, internal & external communications and much more, and assured me and ownership that outsourcing our marketing department to marlo marketing was the right decision.   Utilizing the marlo team enabled Margaritas to reduce overall Marketing G&A by 10% while reaping the benefits of a dedicated team of marketing professionals that think strategically about each initiative and each dollar spent to ensure maximum ROI. Their work resulted in setting multiple company sales records, including the company’s single day highest sales in 30 years. They convinced me that, with the right partner, an outsourced marketing solution is the right one. I’d hire them again in a second and would recommend to anyone else to do the same.
                                                                
                            Hugo Marin
                                                            Former President, Margaritas Mexican Restaurant
                                                    
                                    
                            

    
    

[/vc_column][/vc_row]

#### Outsourced Marketing
[vc_row row_content_width="grid" css=".vc_custom_1591997406764{margin-top: 60px !important;margin-bottom: 60px !important;}"][vc_column][vc_column_text]Restaurants

If you’re tired of erratic and inconsistent marketing attempts with one-off hires who come and go, we’ve got an easy way for your marketing dollars to work smarter and not harder. Three words: outsource, outsource, outsource.

 

Manage an independent restaurant group with multiple concepts? We got you. Run a renowned favorite local eatery? Done and done. Leading the charge on marketing for a multi-unit restaurant? That’s our bread and butter.

 

With marlo outsourced hospitality marketing in place to drive butts in seats, you can stop wasting precious time on managing internal or external marketing teams, and start getting back to business.[/vc_column_text][vc_empty_space height="60px"]
    VIEW RESTAURANT CASE STUDY
    [vc_empty_space height="40px"][/vc_column][/vc_row][vc_row css=".vc_custom_1545946114303{margin-top: 0px !important;}"][vc_column]
	
		
					
	

	
		
			[vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Market Research
 	Focus Groups
 	Strategic Planning
 	Competitive Analysis
 	Brand Standards
 	Reporting
 	Go To Market Planning

[/vc_column_text]		
	
[/vc_column][/vc_row][vc_row][vc_column]
	
		
			[vc_column_text]
Marketing
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Advertising
 	Media Buying
 	Email Marketing
 	Direct Mail
 	Loyalty Programs
 	Online Reputation Management
 	Retail & Pop-up Development
 	Experiential Exhibitions & Events

[/vc_column_text]		
	

	
		
					
	
[/vc_column][/vc_row][vc_row][vc_column]
	
		
					
	

	
		
			[vc_column_text]
Social Media

[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Social Content Creation
 	Social Engagement Strategy
 	Influencer Relations
 	Influencer Partnership

[/vc_column_text]		
	
[/vc_column][/vc_row][vc_row][vc_column]
	
		
			[vc_column_text]
Digital
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	AdvertisingDigital Strategy
 	Social Media Strategy
 	SEO Strategy/Management
 	Google AdWords
 	Remarketing
 	Social Media Advertising

[/vc_column_text]		
	

	
		
					
	
[/vc_column][vc_column][/vc_column][/vc_row][vc_row][vc_column]
	
		
					
	

	
		
			[vc_column_text]
Creative
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Brand Identity
 	Brand Guidelines
 	Website Design/Development
 	Mobile/App Design & Development
 	Logos, Collateral, Signage
 	Email Marketing Design
 	Trade Show Booth Design
 	Photography/Videography
 	Social Creative Content
 	Creative Mailers

[/vc_column_text]		
	
[/vc_column][/vc_row]

#### Outsourced Marketing for Restaurants
[vc_row row_content_width="grid" css=".vc_custom_1591997406764{margin-top: 60px !important;margin-bottom: 60px !important;}"][vc_column][vc_column_text]Make your marketing dollars work smarter and not harder.

 

Manage an independent restaurant group with multiple concepts? We got you. Run a renowned favorite local eatery? Done and done. Leading the charge on marketing for a multi-unit restaurant? That’s our bread and butter.

 

If you’re tired of erratic and inconsistent marketing attempts with one-off hires who come and go, we have one word for you: outsource. With marlo outsourced hospitality marketing in place to drive butts in seats, you can stop wasting precious time on managing internal or external marketing teams, and start getting back to business.[/vc_column_text][vc_empty_space height="60px"]
    VIEW RESTAURANT CASE STUDY
    [vc_empty_space height="50px"][/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1592265662365{padding-top: 74px !important;padding-bottom: 112px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Why Outsource?
[/vc_column_text]
	

[vc_empty_space height="20px"]
	
	Reduce costs & eliminate turnover
    
		
		
	

	
		[vc_column_text]Having a full-service outsourced marketing solution is more affordable than hiring your own in-house marketing team or working with multiple agencies. No more vetting, interviewing or training![/vc_column_text]	

	Gain a team of experts
    
		
		
	

	
		[vc_column_text]Partnering with a team of professionals means that your restaurant will always be on top of the ever-changing marketing landscape. Let us manage your marketing so you can manage the rest of the house![/vc_column_text]	

	Get butts in seats
    
		
		
	

	
		[vc_column_text]Driving traffic and sales is our mission and we're focused on developing and executing the most effective strategy to bring customers to your restaurant. Hold US accountable for measurable ROI![/vc_column_text]	
[/vc_column][/vc_row][vc_row css=".vc_custom_1545946114303{margin-top: 0px !important;}"][vc_column]
	
		
					
	

	
		
			[vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Market Research & Competitive Analysis
 	Strategic Planning

 	Focus Groups

 	Go-to-Market (GTM) Strategy
 	Reporting

[/vc_column_text]		
	
[/vc_column][/vc_row][vc_row][vc_column]
	
		
			[vc_column_text]
Communication

[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Email Marketing
 	Local Store Marketing
 	Loyalty/Rewards Programs
 	Experiential Marketing, Events & Pop-Ups
 	Media Relations
 	Internal Communications

[/vc_column_text]		
	

	
		
					
	
[/vc_column][/vc_row][vc_row][vc_column]
	
		
					
	

	
		
			[vc_column_text]
Social Media

[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Content Creation
 	Engagement Strategies
 	Influencer Relations & Partnerships

 	Online Reputation Management

[/vc_column_text]		
	
[/vc_column][/vc_row][vc_row][vc_column]
	
		
			[vc_column_text]
Creative
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Branding & Logos 
 	Websites & Mobile Apps
 	Menu & Collateral Design

 	Photography & Videos

[/vc_column_text]		
	

	
		
					
	
[/vc_column][/vc_row][vc_row][vc_column]
	
		
					
	

	
		
			[vc_column_text]
Advertising
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Media Buying
 	Print, Digital & Social Ad Campaigns
 	Search Engine Marketing (SEO & PPC)
 	Outdoor (OOH) & Broadcast
 	Direct Mail

[/vc_column_text]		
	
[/vc_column][/vc_row]

#### Outsourced Marketing: Restaurants
[vc_row][vc_column]
	
		
			[vc_empty_space height="60px"][vc_column_text el_class="bullet-list"]Make your marketing dollars work smarter, not harder.

 

Manage an independent restaurant group with multiple concepts? We got you. Run a renowned favorite local eatery? Done and done. Leading the charge on marketing for a multi-unit restaurant? That’s our bread and butter.

 

If you’re tired of erratic and inconsistent marketing attempts with one-off hires who come and go, we have one word for you: outsource. With marlo outsourced hospitality marketing in place to drive butts in seats, you can stop wasting precious time on managing internal or external marketing teams, and start getting back to business.[/vc_column_text][vc_empty_space height="60px"]
    VIEW RESTAURANT CASE STUDY
    [vc_empty_space height="50px"]		
	

	
		
					
	
[/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1592265662365{padding-top: 74px !important;padding-bottom: 112px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Why Outsource?
[/vc_column_text]
	

[vc_empty_space height="20px"]
	
	Reduce costs & eliminate turnover
    
		
		
	

	
		[vc_column_text]Having a full-service outsourced marketing solution is more affordable than hiring your own in-house marketing team or working with multiple agencies. No more vetting, interviewing or training![/vc_column_text]	

	Gain a team of experts
    
		
		
	

	
		[vc_column_text]Partnering with a team of professionals means that your restaurant will always be on top of the ever-changing marketing landscape. Let us manage your marketing so you can manage the rest of the house![/vc_column_text]	

	Get butts in seats
    
		
		
	

	
		[vc_column_text]Driving traffic and sales is our mission and we're focused on developing and executing the most effective strategy to bring customers to your restaurant. Hold US accountable for measurable ROI![/vc_column_text]	
[/vc_column][/vc_row][vc_row css=".vc_custom_1545946114303{margin-top: 0px !important;}"][vc_column]
	
		
					
	

	
		
			[vc_column_text]
Strategy
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Market Research & Competitive Analysis
 	Strategic Planning

 	Focus Groups

 	Go-to-Market (GTM) Strategy
 	Reporting

[/vc_column_text]		
	
[/vc_column][/vc_row][vc_row][vc_column]
	
		
			[vc_column_text]
Promotion

[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Email Marketing
 	Local Store Marketing
 	Loyalty/Rewards Programs
 	Experiential Marketing, Events & Pop-Ups
 	Media Relations
 	Internal Communications

[/vc_column_text]		
	

	
		
					
	
[/vc_column][/vc_row][vc_row][vc_column]
	
		
					
	

	
		
			[vc_column_text]
Social & Digital

[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Content Creation
 	Engagement Strategies
 	Influencer Relations & Partnerships
 	Paid Ad Campaigns
 	Search Engine Marketing (SEO & PPC)
 	Online Reputation Management


[/vc_column_text]		
	
[/vc_column][/vc_row][vc_row][vc_column]
	
		
			[vc_column_text]
Creative
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]

 	Branding & Logos 
 	Websites & Mobile Apps
 	Menus, Collateral & Signage

 	Ads & Billboards

 	Photography & Videos

[/vc_column_text]		
	

	
		
					
	
[/vc_column][/vc_row]

#### Outsourced Marketing: Restaurants
[vc_row][vc_column]
	
		
			[vc_empty_space height="60px"][vc_column_text el_class="bullet-list"]Make your marketing dollars work smarter, not harder.

 

Manage an independent restaurant group with multiple concepts? We got you. Run a 400-unit regional QSR with a mix of corporate and franchise-owned locations? Done and done. Leading the charge on marketing for a multi-unit restaurant concept? That’s our bread and butter.

 

Hiring the strategy and execution levels that you need is costly and inefficient. If you’re tired of erratic and inconsistent marketing attempts with one-off hires, expensive agencies and junior staff who aren’t accountable, we have one word for you: outsource. With marlo outsourced hospitality marketing in place to drive butts in seats, cars to drive thru, catering requests, and online orders for home delivery, you can stop wasting precious time on managing internal or external marketing teams, and start getting back to business.[/vc_column_text][vc_empty_space height="60px"]
    VIEW RESTAURANT CASE STUDY
    [vc_empty_space height="50px"]		
	

	
		
					
	
[/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1592265662365{padding-top: 74px !important;padding-bottom: 112px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column][vc_column_text]
Why Outsource?
[/vc_column_text]
	

[vc_empty_space height="20px"]
	
	Reduce Overall Marketing Costs
    
		
		
	

	
		[vc_column_text]More affordable than hiring a full-time in-house marketing team or combo of in-house/agencies[/vc_column_text]	

	Team of Experts
    
		
		
	

	
		[vc_column_text]Strategic thinking from marketing professionals that keep up with the ever-changing landscape[/vc_column_text]	

	Broad Skillset
    
		
		
	

	
		[vc_column_text]We assemble a team of senior-level restaurant marketing professionals and junior worker bees, offering both strategy and execution of your brand’s goals at the right price[/vc_column_text]	

	Focus on Core Business
    
		
		
	

	
		[vc_column_text]Knowing how to evaluate marketing skills with an ops background isn’t easy; with our team in place, you won’t need to[/vc_column_text]	

	Accountability
    
		
		
	

	
		[vc_column_text]Driving traffic and sales is our mission — hold US accountable for measurable ROI[/vc_column_text]	

	Eliminate Turnover ... No Hiring or Training Required!
    
		
		
	

	
		[vc_column_text]Vetting applications, interviewing candidates, hiring and training takes time and money. Minimize the expense of hiring ... and risk of a bad hire![/vc_column_text]	
[/vc_column][/vc_row][vc_row row_content_width="grid" css=".vc_custom_1538400332376{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="1/5" css=".vc_custom_1538400299188{background-color: #ffffff !important;}"][vc_column_text]
STRATEGY
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Menu R&D
 	LTO Development
 	Market Research
 	Focus Groups
 	Strategic Planning
 	Competitive Analysis
 	Go To Market Planning
 	Brand Standards
 	Reporting

[/vc_column_text][/vc_column][vc_column width="1/5"][vc_column_text]
MARKETING
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Advertising
 	Media Buying
 	Email Marketing
 	Direct Mail
 	Loyalty Programs
 	Online Reputation Management
 	Gift Card Programs
 	Franchisee Relations
 	App Development
 	Kiosk Development
 	Retail & Pop-up Development
 	Experiential Exhibitions & Events
 	Vendor Relationship Management (third-party delivery to vendor marketing spend)

[/vc_column_text][/vc_column][vc_column width="1/5"][vc_column_text]
SOCIAL
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Voice and Aesthetic Development
 	Content Creation
 	Engagement Strategy
 	Engagement Execution
 	Community Management
 	Influencer Relations Partnerships
 	LinkedIn Channel Management
 	Social Selling / Lead Generation
 	Paid Strategy

[/vc_column_text][/vc_column][vc_column width="1/5"][vc_column_text]
DIGITAL
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Digital Strategy
 	Digital Advertising
 	SEO Management
 	Google AdWords
 	Remarketing
 	Lead Generation

[/vc_column_text][/vc_column][vc_column width="1/5"][vc_column_text]
CREATIVE
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Menu Design (Drive Thru, Counter Service, In-store)
 	Brand Identity
 	Brand Guidelines
 	Website Design/Development
 	Mobile/App Design & Development
 	Logos
 	Collateral
 	Signage
 	Email Marketing Design
 	Trade Show Booth Design
 	Photography
 	Videography
 	Creative Mailers
 	Social Content

[/vc_column_text][/vc_column][/vc_row]

#### Outsourced Solutions
[vc_row content_placement="top" row_content_width="grid" css=".vc_custom_1541532711410{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]For many businesses -- small and large -- we know that finding the right marketing solution can be a challenge. Knowing what skills to hire for, how much money to allocate, and how to judge success are all challenges that many business owners face.

Here’s the truth: Anyone with the skills to think strategically is going to cost high six-figures. They’ll have to hire agencies or build an in-house team, costing money and taking time and resources away from your business’ growth. What if instead you could have the high-level strategic thinking and oversight only at the level that you need it, with more junior staff executing day-to-day? What if you had a creative team on call that charges hourly, instead of overcharging for project-based work? What if your identity, voice and messaging were all on point, allowing for your brand to truly rise above the fray? Sounds pretty good, right?

We can save you money and time. No hiring. No benefits. No cost of a workspace. No employee drama. Instead, access to a fully-formed marketing department that works as if they are a part of your internal team.

You don’t think twice about outsourcing IT, human resources, and accounting…why not marketing?[/vc_column_text][vc_empty_space height="50px"]
    LEARN MORE ABOUT OUTSOURCED HOSPITALITY MARKETING
    [vc_empty_space height="30px"]
    LEARN MORE ABOUT OUTSOURCED SENIOR LIVING MARKETING
    [/vc_column][/vc_row][vc_row disable_element="yes" row_content_width="grid" css=".vc_custom_1673372126650{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #f6f6f6 !important;}" simple_background_color="#f6f6f6"][vc_column width="1/5" css=".vc_custom_1538400299188{background-color: #f6f6f6 !important;}"][vc_column_text]
STRATEGY
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Market Research
 	Focus Groups
 	Strategic Planning
 	Competitive Analysis
 	Go To Market Planning
 	Brand Standards
 	Reporting

[/vc_column_text][/vc_column][vc_column width="1/5"][vc_column_text]
MARKETING
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Advertising
 	Media Buying
 	Email Marketing
 	Direct Mail
 	Loyalty Programs
 	Online Reputation Management
 	Retail & Pop-up Development
 	Experiential Exhibitions & Events

[/vc_column_text][/vc_column][vc_column width="1/5"][vc_column_text]
SOCIAL
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Voice and Aesthetic Development
 	Content Creation
 	Engagement Strategy
 	Engagement Execution
 	Community Management
 	Influencer Relations Partnerships
 	LinkedIn Channel Management
 	Social Selling / Lead Generation
 	Paid Strategy

[/vc_column_text][/vc_column][vc_column width="1/5"][vc_column_text]
DIGITAL
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Digital Strategy
 	Digital Advertising
 	SEO Management
 	Google AdWords
 	Remarketing

[/vc_column_text][/vc_column][vc_column width="1/5"][vc_column_text]
CREATIVE
[/vc_column_text][vc_column_text el_class="bullet-list"]

 	Brand Identity
 	Brand Guidelines
 	Website Design/Development
 	Mobile/App Design & Development
 	Logos
 	Collateral
 	Signage
 	Email Marketing Design
 	Trade Show Booth Design
 	Photography
 	Videography
 	Creative Mailers
 	Social Content

[/vc_column_text][/vc_column][/vc_row]

#### Photography
[vc_row row_content_width="grid"][vc_column][vc_column_text]
Sample Food and Beverage Photography
[/vc_column_text][vc_empty_space height="24px"]
	
		
		
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
								
				
											
																						
									
			
			
[/vc_column][/vc_row]

#### Privacy Policy
[vc_row row_content_width="grid" el_class="bullet-list"][vc_column][vc_column_text]The following policy outlines how marlo marketing collects and uses information about visitors to this website, and by using this website you acknowledge that you consent to these practices.

This policy is updated from time to time. The latest version will always be published on this page. The modified terms will become effective at the point that they are published here. We strongly recommend that you review this policy from time to time if you are a frequent user of this site.

This website privacy policy was updated on: May 16, 2018

If you have any questions about this policy, please contact us using the information at the end of this document.
What data we gather
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

 	“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
 	“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
 	“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
 	Other information relevant to customer surveys and/or offers

We may leverage Google Analytics, or other 3rd party tracking solutions to gather and analyze data related to how visitors find and access our site. This information is used only to manage and improve our site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Cookies and how we use them
What is a cookie?

A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website. Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also may allow site administrators to see information like how many people use the website and what pages they tend to visit.

How we use cookies

We may use cookies to:

 	Analyze our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions as described above.
 	Identify whether you are signed in to our website. A cookie allows us to check whether you are signed in to the site.
 	Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.
 	Store information about your preferences. The website can then present you with information you will find more relevant and interesting.
 	To recognize when you return to our website. We may show your relevant content or provide functionality you used previously.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.
Controlling cookies
You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies. However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.

Unless you have changed your browser to refuse cookies, our website may issue cookies when you visit it.

If you choose to communicate with us through this website, we may collect personally identifiable information. This could include name, email address, physical address, phone number, etc. We may collect such information to help facilitate communications with you. We will use this information for our own internal records and to contact you in response to a specific inquiry.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information at the end of this document

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Security
We will always hold your information securely.

We have implemented strong physical and electronic security safeguards to prevent unauthorized disclosure or access to any information collected through our website.
Links from our website
Our website may contain links to other websites. Please note that we have no control of websites outside of our domain. If you provide information to a website to which we link, we are not responsible for its protection or privacy.
Contact us
For more information about our privacy practices, or if you have questions or concerns, please contact us at info@marlomarketing.com[/vc_column_text][/vc_column][/vc_row]

#### PTO/RWD Submission Form
[vc_row row_content_width="grid" css=".vc_custom_1535656207737{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
marlo marketing Paid Time Off (PTO) and Remote Work Day (RWD) Submission Form
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[vc_column_text]All PTO and RWD requests must be approved and submitted in advance of being OOO. It is your responsibility to work with your primary VP manager to secure approvals from all other team managers (i.e., the VP or above managing each client account) prior to completing this form. All days formally submitted via this form will be added to the shared agency calendar.

*Required[/vc_column_text][vc_empty_space height="25px"]

 

Your name*

Your email*

Type of request*

—Please choose an option—PTORWD

Date that your PTO/RWD begins*

Last day of your PTO/RWD (if your request is for only ONE day, enter the same date as above)*

Date you will return*

Has this request been approved by your manager(s)?*

—Please choose an option—Yes

Please list all managers who have approved this request:*

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#### Restaurants & Catering
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="1/2" css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]
Not Just Vanilla
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[vc_column_text]Representing clients from all across the country, we've successfully built restaurant brands, created culinary stars and put mixologists on the map.

From fast-casual chains and craft cocktail bars, to boutique private event venues, fine dining restaurants and everything in between, our restaurant PR and marketing teams are particularly skilled at helping our clients create a strong brand presence. We identify elements that, together, authentically tell their unique story and create an emotional connection with their customer base, thus adding to the bottom line.

In an industry known for its many challenges, investing in building a strong brand and customer engagement through creative marketing is smart business, period. After all, if no one knows about the one-of-a-kind gelato that comes from your custom machine, hand-forged in Rome, and assembled on-site by Italy’s last remaining artisan…it’s just a bowl of vanilla ice cream.[/vc_column_text][vc_empty_space height="25px"]
    VIEW RESTAURANT CASE STUDY
    [vc_empty_space height="13px"]
    VIEW CATERING CASE STUDY
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Design Portfolio
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		Margaritas Mexican Restaurant	

					
							Hospitality
					
	
						
					
	

		
	

	
		
	

	
		
				
		The Proprietors	

					
							Hospitality
					
	
						
					
	

		
	

	
		
	

	
		
				
		Craigie Burger	

			
						
					
	

		
	

	
		
	

	
		
				
		Alcove	

			
						
					
	

		
	

	
		
	

	
		
				
		Yvonne’s	

			
						
					
	

		
	

	
		
	

	
		
				
		La Cucina	

			
						
					
	

		
	

	
		
	

	
		
				
		Area Four	

			
						
					
	

		
	

	
		
	

	
		
				
		Christopher’s	

			
						
					
	

		
	

	
		
	

	
		
				
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		Café de Boston	

			
						
					
	

		
	
	
	
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Latest Placements
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            A New Era for Kelly’s: The North Shore Staple is Rebranding and franchising outside of Mass.            
    	    	                            
	                
        	
        
    
        July 29, 2022        
    
                
                    
	
		
	
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Testimonials
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                                            I have two words for you: marlo marketing
                                                                If you want restaurant marketing in Boston or anywhere in the United States, I have two words for you: marlo marketing. It’s that simple. We started working together over 10 years ago at Eastern Standard and our other restaurants. The team at marlo is strategic and thoughtful, creative and steadfast in keeping my brands relevant over the long-term. You want the best? It’s that simple. marlo marketing.
                                                                
                            Garrett Harker
                                                            Proprietor: Eastern Standard, The Hawthorne, Branch Line, Row 34, Island Creek Oyster Bar
                                                    
                                    
                            

    
            
                
                                             I cannot recommend the team highly enough.
                                                                I’ve worked with the marlo team in a number of capacities; boosting recognition around my original restaurant, Sweet Basil, launching my second restaurant, Juniper, as well as two self-published cookbooks, and the overall building of my reputation as a chef/restaurateur. Sweet Basil, an already extremely busy restaurant, saw its slower periods get busier and its busy periods get much busier. My cookbooks launched with strong strategic partnerships that helped to drive sales and awareness. And I consider them instrumental in quickly building traffic to Juniper, and making sure our customers understood and embraced our concept. I cannot recommend the team highly enough.
                                                                
                            Dave Becker
                                                            Owner, Sweet Basil, Juniper, Balani
                                                    
                                    
                            

    
            
                
                                            I cannot recommend the team highly enough
                                                                I’ve worked with the marlo team in a number of capacities; boosting recognition around my original restaurant, Sweet Basil, launching my second restaurant, Juniper, as well as two self-published cookbooks. All of the projects were launched with strong strategies that helped to drive sales and awareness.  I consider them instrumental in helping our customers understand and embrace our concepts at both Sweet Basil and Juniper.  I cannot recommend the team highly enough.
                                                                
                            Dave Becker
                                                            Owner, Sweet Basil, Juniper, Balani
                                                    
                                    
                            

    
            
                
                                            there’s only one choice…and that’s marlo marketing
                                                                I’ve been in the restaurant business for over 10 years now and I’ve had a number of PR firms but I’ve worked with marlo for over 5 years now. And I can say without a doubt that they have helped us grow to places we never even thought imaginable. Our company has always focused on Public Relations as opposed to spending money on advertising. We always thought it was much more crucial to reach our potential guests through real, true, honest perspectives as opposed to actually paying for direct compliments. marlo has help us grow our brand to not only being well known in the Boston, helping us win countless Best of Boston awards, but also they've allowed us to expand our brand presence outside of the Boston area to get us notable recognition in many major national magazines. For us at Area Four, there’s only one choice…and that’s marlo marketing.
                                                                
                            Michael Krupp
                                                            Owner, Area Four Cambridge
                                                    
                                    
                            

    
            
                
                                            completely changed my mind about PR
                                                                Marlo and her crew have completely changed my mind about PR. Over the past thirteen years, I have been through numerous PR firms and have also gone without PR for many years. Have I noticed a particular difference? Have I felt like the thousands of dollars were worth it? I was entirely skeptical. Ask her. But, I am now convinced. Here's why: She chooses her clients wisely, with regard to their ability to back up her efforts to promote them. It is all about the relationship. I have never felt like I was just one more client in her roster. It is about "marketing" and not just PR. No throwing parties or doing events that don't show us off properly or lump us in with 25 other restaurants. I have been shown how to effectively and efficiently promote my businesses for what they are. Marlo and her team have been relentless in getting us access to those people who, when we do our jobs right, appreciate what we do and how we do it, and who will talk and write about it. Similarly, I really do believe that she and her team truly get what we are trying to accomplish, and that they take great pride in helping us succeed. And, perhaps most importantly, I feel very, very confident that I can leave this (PR) aspect of my businesses in her hands, knowing that it will be handled in a way that I feel comfortable with, thereby allowing me to concentrate on the aspects of my businesses that I do best.
                                                                
                            Michael Leviton
                                                            Former Owner, Lumière
                                                    
                                    
                            

    
            
                
                                            someone we can trust on every level
                                                                We initially hired Marlo to re-launch Grafton Street in early 2002, quickly realizing the value she brought to all of our establishments. While the amount of editorial coverage her team is able to consistently obtain for all of our locations is impressive, the added-value that they deliver – from private parties to new business relationships to marketing and advertising – has cemented marlo marketing's importance in our business' continued growth. Knowing we have found a true marketing partner, someone we can trust on every level, is worth every cent.
                                                                
                            Patrick Lee
                                                            Owner, Grafton Group
                                                    
                                    
                            

    
            
                
                                            made a difference in the launch of this brand
                                                                We worked with the team from marlo marketing through the opening of our new brand, UNO fresco. As this was a brand launch, many details were emerging and changing throughout the process. The marlo team remained patient, focused on the end result and committed to fulfilling our expectations from start to finish. They were organized, delivered to every deadline and made a difference in the launch of this brand. I highly recommend them as a strategic business partner.
                                                                
                            Chris Westcott
                                                            Vice President, Uno Dué Go
                                                    
                                    
                            

    
    

[/vc_column][/vc_row]

#### Sales Manager, marlo venues
[vc_row][vc_column][vc_column_text]Are you in the know about the hottest spots in town without even trying? Are you the hero who comes through with that impossible-to-get-rezy every Friday night? Do you know the absolute perfect location for every social occasion? Are you a hustler who can pull together a killer event with the snap of your fingers? If so, this is the role for you!

marlo marketing seeks an enthusiastic and nimble sales professional to lead an independent, hospitality booking division of our rapidly growing integrated marketing agency. Candidates must possess an understanding of the hospitality space, the ability to work autonomously, be a prolific networker, a self-starter, and have prior experience in a sales and relationship development role. For the right person, the growth potential for this commission-based role is unlimited![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="13px"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Cultivate new and existing relationships with all venues within our portfolio
 	Solicit and manage incoming requests for portfolio additions
 	Maintain updated venue details (menus, spaces, prices, etc.) on our website; add new listings as they sign on
 	Oversee the booking process from initial inquiry to final payment
 	Serve as primary point of contact for clients and venues
 	Develop, plan and execute strategies to drive sales; identify and develop sales contacts/leads
 	Respond to inbound inquiries seeking event or reservation assistance
 	Create and manage budgets and timelines; provide monthly revenue reports
 	Attend and represent agency at appropriate networking events as they arise
 	Drive awareness of marlo venues via, but not limited to, social media, event and conference attendance
 	Maintain meticulous database of leads, inquiries, contacts, events, budgets, visits, calls, sales and updates
 	Conduct site visits as necessary
 	Manage event coordination including all logistics and follow up
 	Report directly to agency Principal

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="13px"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text el_class="bullet-list"]
Requirements:

 	Prior experience in a sales or development role
 	Exceptional client and vendor management skills
 	Experience managing budgets and tracking revenue
 	Ability to organize, multitask and prioritize work under pressure
 	Excellent writing, attention to detail, and interpersonal skills
 	Time management skills; respect for deadlines
 	Knowledge of and passion for the hospitality space
 	Operate with a sense of urgency and effective follow through
 	The drive to not stop until you’re proud

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="13px"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, mentoring in a team-oriented environment, competitive compensation and excellent benefits.

If this describes you, please send an email with your cover letter, resume and salary requirements to careers@marlomarketing.com.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="25px"][/vc_column][/vc_row][vc_row][vc_column]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Senior Graphic Designer
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text el_class="bullet-list"]Are you seeking a fulfilling role that will allow you to stretch your creative muscles? Eager to join a tribe that shares your passion for high style and a job well done? Look no further, we got you!

Here’s a bit about marlo marketing and why we may be your cup of tea:

 	Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
 	Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
 	There’s more to life than the (virtual) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients 😉
 	We master our own destiny. Every one of us is empowered and encouraged to attain the experience, knowledge, and role we desire. You decide what you want your path at mm to be – we’ll help you get there.
 	Resting and recharging are non-negotiable. Unlimited PTO days. Birthdays off. Paid holidays. Week off between Christmas and New Year. We work hard and play harder.
 	We’re friends with benefits. Fully covered dental, short-term, and long-term disability. 70% health insurance coverage. Monthly phone reimbursement. 401k with generous employer match. Flexible Spending Account. And a bunch of other benes to make life easier.
 	We don’t stop until we’re proud. We believe that anything worth doing is worth doing well. In other words, we get sh*t done. If you share that ethos, we’re your kindred spirits.

We’re seeking an experienced Senior Graphic Designer who lives and breathes creative thinking and design. If you’re a branding mastermind with style and substance, we want to meet you! This is a hybrid position reporting into our Boston office.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Consistently deliver fresh ideas for a variety of branding projects
 	Produce superior creative solutions that achieve client business objectives
 	Execute projects from initial concepting through client feedback, revisions, preparation of final art files, and vendor coordination

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	Minimum 8 years of professional (excluding schoolwork) graphic design experience (non-negotiable), preferably in an agency environment
 	A kick-ass portfolio that demonstrates high-level branding, typography, and storytelling
 	Mastery of Adobe Creative Cloud, WordPress, Squarespace and email marketing platforms
 	Advanced experience in design and file preparation for print, web, and social media
 	Self-starting, self-managing, self-motivated, and self-proofing
 	Ability to effectively manage time, prioritize, meet deadlines, and juggle a full plate of assignments
 	Strong written & verbal communication skills; a knack for copywriting a plus
 	Ability to take direction, effectively present work, and respond positively to constructive feedback
 	Attention to detail is an absolute must!

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, mentoring in a team-oriented environment, competitive compensation, and excellent benefits.

If this describes you — and you have a portfolio to prove it — please send an email with your resume, salary requirements, and online portfolio link (or PDF) to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Senior Living
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]With decades of experience under our belt, we know a thing or two about aging gracefully. Reaching the promised land of senior living occupancy and revenue is what we do best, combining traditional category marketing avenues with cutting edge digital strategy. Whether standalone creative services, sales/marketing support for your internal team, or a fully outsourced solution, give us a buzz to see how we can support or become your CMO or CSO.[/vc_column_text][vc_empty_space]
    LEARN MORE ABOUT OUTSOURCED HOSPITALITY MARKETING
    [vc_empty_space]
    LEARN MORE ABOUT OUTSOURCED SENIOR LIVING MARKETING
    [vc_empty_space][/vc_column][/vc_row]

#### Senior Living
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]With decades of experience under our belt, we know a thing or two about aging gracefully. Reaching the promised land of senior living occupancy and revenue is what we do best, combining traditional category marketing avenues with cutting edge digital strategy. Whether standalone creative services, sales/marketing support for your internal team, or a fully outsourced solution, give us a buzz to see how we can support or become your CMO or CSO.[/vc_column_text][vc_empty_space]
    LEARN MORE ABOUT OUTSOURCED SENIOR LIVING MARKETING
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Design Portfolio
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		SALMON Health & Retirement	

			
						
					
	

		
	

	
		
	

	
		
				
		All American Assisted Living	

			
						
					
	

		
	
	
	
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Testimonials
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                                            I can’t recommend Marlo and her team more
                                                                We hired Marlo and her firm to guide us in marketing the opening of our newest senior housing asset in 2021. We were in the process of reorganizing our internal marketing team and bringing on Marlo at this critical time allowed for us to outsource both the top-line strategy needed to achieve our sales goals, but also all execution including digital, ad creation, branding, microsite creation, PR, and copywriting. The impact of marlo marketing’s initiatives were a direct correlation to successful lead generation and therefore revenue growth, exceeding our budget expectations. I can’t recommend Marlo and her team more.
                                                                
                            Jenna Anderson
                                                            Former Director of Sales & CMO, SALMON Health & Retirement
                                                    
                                    
                            

    
            
                
                                            positioned us to excel
                                                                The marlo team have been a great driving force behind the marketing success of All American Assisted Living. marlo's attention to detail and "out of the box" marketing campaign positioned us to excel during our construction/pre-opening phase. We really enjoyed working with marlo and wouldn't hesitate to work with them on future projects.
                                                                
                            Ben Wells
                                                            President of Business Development, Kaplan Development
                                                    
                                    
                            

    
    

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#### Social Media Manager
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text el_class="bullet-list"]Are you seeking a role that offers that fabled mix of work/life balance? Eager to join a tribe that shares your passion for food, bevvies, and hospitality? Look no further, we got you!

Here’s a bit about marlo marketing and why we may be your cup of tea:

 	Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
 	Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
 	There’s more to life than the (virtual) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients 😉
 	We master our own destiny. Every one of us is empowered and encouraged to attain the experience, knowledge, and role we desire. You decide what you want your path at mm to be – we’ll help you get there.
 	Resting and recharging are non-negotiable. Unlimited PTO days. Birthdays off. Paid holidays. Week off between Christmas and New Year. We work hard and play harder.
We’re friends with benefits. Fully covered dental, short-term, and long-term disability. 70% health insurance coverage. Monthly phone reimbursement. 401k with generous employer match. Flexible Spending Account. And a bunch of other benes to make life easier.
 	We don’t stop until we’re proud. We believe that anything worth doing is worth doing well. In other words, we get sh*t done. If you share that ethos, we’re your kindred spirits.

We’re seeking a passionate Social Media Manager who can create engaging Insta stories in their sleep and develop creative social content that moves the needle. If you’re data-driven, results-focused, and an early adopter of all things social, we want to meet you! This is primarily a remote position with periodic visits to clients or to our Boston-based office.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
PRIMARY RESPONSIBILITIES:

 	Create strategic and compelling social media plans/programs that achieve client goals (e.g., follower growth, engagement, sales/traffic)
 	Manage day-to-day content and engagement for social platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn, Snapchat, Tumblr, Pinterest, YouTube, etc.)
 	Develop and execute content calendars that reflect clients’ voice/look/positioning and align with key brand initiatives
 	Create/source/recommend visual assets needed for social content (e.g., photography, video, graphics, etc.)
 	Identify and coordinate partnerships with appropriate influencer targets
 	Track, measure and report on social media results; optimize efforts accordingly
 	Manage and mentor junior members of the team
 	Stay up to date on trends and news within the social media landscape

[/vc_column_text][vc_column_text el_class="bullet-list"]
REQUIREMENTS:

 	3-5 years of direct social media/influencer marketing experience; agency experience a plus
 	Mastery of visual storytelling and social media writing
 	Proven track record of developing and implementing successful social media programs (integrating influencer relations, multimedia content, hashtag strategies, etc.) for consumer/lifestyle brands
 	Experience with social media software including, but not limited to, HootSuite, Sprinklr, Buffer, Sprout Social, etc.
 	Ability to multi-task, communicate effectively, take direction, and respond well to feedback
 	Exceptional attention to detail, organization, and time management skills

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, mentoring in a team-oriented environment, competitive compensation, and excellent benefits.

If we sound up your alley, please send an email with your resume, cover letter and salary requirements for consideration to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
    [/vc_column][/vc_row]

#### Social Media Manager
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]Do you live and breathe all things social media? Can you create a killer Insta story in your sleep? Are you an early adopter of new social media platforms and features? Are you data-driven and results-focused? If so, we want to meet you!

marlo marketing is a full-service integrated marketing agency specializing in hospitality, lifestyle, and CPG. We’re seeking an effective Social Media Manager on a part-time basis to develop creative social content that moves the needle.[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text el_class="bullet-list"]
RESPONSIBILITIES:

 	Create compelling social media plans/programs that achieve client goals (follower growth, engagement, sales/traffic)
 	Manage day-to-day content and engagement for social platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn, Snapchat, Tumblr, Pinterest, YouTube, etc.)
 	Develop and execute content calendars that reflect clients’ voice/look/positioning and align with key brand initiatives
 	Create/source/recommend visual assets needed for social content (e.g., photography, video, graphics, etc.)
 	Identify and coordinate partnerships with appropriate influencer targets
 	Track, measure, and report on social media results; optimize efforts accordingly
 	Stay up to date on trends and news within the social media landscape

[/vc_column_text][vc_empty_space height="13px"][vc_column_text el_class="bullet-list"]
Your Background & Skills:

 	2-5 years of direct social media/influencer marketing experience
 	Mastery of visual storytelling and social media writing
 	Proven track record of developing and implementing successful social media programs (integrating influencer relations, multimedia content, hashtag strategies, etc.) for consumer/lifestyle brands
 	Experience with social media software including, but not limited to, HootSuite, Sprinklr, Buffer, Sprout Social, etc.
 	Exceptional attention to detail and organizational ability
 	Proactive nature and pride in a job well done
 	Willingness to be a team player

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities, a fun and supportive environment, training and development, mentoring in a team-oriented environment, competitive compensation, and excellent benefits.

If this describes you, please send an email with your resume, cover letter and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### Takako Oji: Ogawa Coffee
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1538682904680{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column width="2/3"][vc_video link="https://www.youtube.com/watch?v=fLgl40alel4" align="center"][/vc_column][vc_column width="1/3"][vc_column_text]In this video, Takako Oji, Director of Ogawa Coffee USA, praises the marlo team for helping Ogawa to launch their first international storefront outside of Japan. Oji shares details on how marlo marketing helped to immediately boost visibility within the Boston market through events, media relations and social media.[/vc_column_text][vc_empty_space height="25px"]
    We Know Hospitality
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#### Thank You
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Thank you for your interest in marlo marketing. Someone from our team will be in touch shortly!
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#### Travel & Destination
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Heads in Beds
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[vc_column_text]Whether traveling for business or pleasure, today’s consumer has thousands of hotels, destinations, and home shares competing for their business. In a world where a one-off experience can lead to negative online feedback available for all to see, it’s important now more than ever that travel and tourism brands take the business of their reputation seriously.

We’ve developed media relations programs for boutique hotels in Florence; independent and corporate hotel PR plans in major metropolitan cities like Boston and New York City; and marketing strategies for leisure resort destinations in Palm Beach, Provincetown, and Kennebunkport.

Our decades of experience in hospitality marketing makes us uniquely suited to advise our clients on how to best position their brands. Because as individual as each travel destination is, the goal remains the same: differentiate from the competition and, at the end of the day, win the game with the most heads in beds at the highest RevPAR.[/vc_column_text][vc_empty_space height="25px"]
    VIEW TRAVEL CASE STUDY
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    VIEW DESTINATION CASE STUDY
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Design Portfolio
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		Hippocrates Health Institute	

			
						
					
	

		
	

	
		
	

	
		
				
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Latest Placements
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Testimonials
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                                            a refreshing change of pace
                                                                We have worked with marlo on several projects over the years and their can-do attitude combined with their level of expertise in marketing, messaging and social media has been excellent. We have partnered in both new hotel openings as well as existing hotel and restaurant bar initiatives across a number of our managed properties – everything from completely integrated marketing programs to vlog creation to social influencer engagement initiatives. And not only do they know how to market travel, but they’re fun to work with and always tell it like it is, which is a refreshing change of pace.
                                                                
                            Jeff Weggeman
                                                            Senior VP of Sales, Marketing & E-Commerce, Pyramid Hotel Group
                                                    
                                    
                            

    
            
                
                                            exceeded our expectations at every turn
                                                                marlo has been an instrumental partner in the successful launch of the most important hotel opening in Colwen company history. From developing our messaging to handling media and social influencer relations, the team has exceeded our expectations at every turn.
                                                                
                            Matthew Tobin
                                                            Vice President of Marketing, Colwen Hotels
                                                    
                                    
                            

    
            
                
                                            They were instrumental to our success
                                                                Marlo’s team played a crucial role in helping us craft the pre-opening campaign for our new campground/glampground in Kennebunkport: Sandy Pines Camping Resort. Through their energy and enthusiasm for the resort they generated an incredible amount of attention and coverage for us in our first year. They were instrumental to our success. And more importantly that same creative energy continues to support us through the third year of our partnership. We consider them to be part of the team!
                                                                
                            Deb Lennon
                                                            Sandy Pines Camping Resort
                                                    
                                    
                            

    
            
                
                                            marlo’s team have been great partners and great collaborators
                                                                marlo helped create a unique brand and logo for LimoLiner that has really positioned us and differentiated us in the transportation market. Marlo’s team have been great partners and great collaborators…It is wonderful working with a team that can provide the strategy and the execution and be nimble with us in meeting our objectives.
                                                                
                            Alex Senchak
                                                            Director of Business Development, LimoLiner
                                                    
                                    
                            

    
            
                
                                            professional, collegial and communicate well
                                                                marlo marketing provided public relations services for the Provincetown Tourism Office. They are professional, collegial and communicate well. Marlo has helped the Town of Provincetown in building out the content of our Tourism website, concept and create Press Kits (which have been used widely), coordinate press trips, and has done an excellent job in promoting Provincetown worldwide as a travel destination. Additionally, the editorial the town has received is extremely valuable. Marlo and team have to work with a number of personalities and have handled it professionally and gracefully.
                                                                
                            Robert Sanborn
                                                            Former Director, Provincetown Tourism Office
                                                    
                                    
                            

    
    

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#### Us
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Get To Know Us
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We Are All In...
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…Inspired by our clients
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…Invested in their success
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…Intent on delivering ROI
[/vc_column_text][vc_empty_space height="13px"][vc_column_text]At marlo marketing, we’re known for a few things: the highest quality work, an unusual desire to be held accountable, and the utmost integrity.

To us, these traits seem like basic tenets of any business, to say nothing of one that involves the level of trust and collaboration required by a successful marketing partnership. Yet so often, we’ve heard from clients that this hasn’t been their past agency experience. Complaints we’ve heard time and again include lack of strategic thinking, inability to write thoughtful communications materials, and failure to develop on-brand, integrated creative programs designed to benefit the bottom line. At marlo marketing, you’ll have none of these concerns.

In today’s world, where figuring out how to market your brand gets more and more confusing every day, put your trust in us. We’ve built our brand on delivering results, not disappointment.[/vc_column_text][/vc_column][/vc_row][vc_row content_text_aligment="center" parallax_background_image="29596" css=".vc_custom_1546527389783{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" el_id="agency-reel"][vc_column]
	
		
			
	
			
			
			
				
			
		
			
	
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What Others Say
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                                            I can’t recommend Marlo and her team more
                                                                We hired Marlo and her firm to guide us in marketing the opening of our newest senior housing asset in 2021. We were in the process of reorganizing our internal marketing team and bringing on Marlo at this critical time allowed for us to outsource both the top-line strategy needed to achieve our sales goals, but also all execution including digital, ad creation, branding, microsite creation, PR, and copywriting. The impact of marlo marketing’s initiatives were a direct correlation to successful lead generation and therefore revenue growth, exceeding our budget expectations. I can’t recommend Marlo and her team more.
                                                                
                            Jenna Anderson
                                                            Former Director of Sales & CMO, SALMON Health & Retirement
                                                    
                                    
                            

    
            
                
                                            jumpstarted our social presence
                                                                Over the critical first few years of our brand’s life, the marlo team was a strategic and consistent partner, working with us to establish our brand identity and bring it to life, most notably in the social space. From setting the look, feel and tone of the brand, to creating can’t-miss content/photography, to coordinating all the right influencer and like-minded brand partnerships, they handled everything soup to nuts to ensure that we stood out and moved the needle. Perhaps most importantly, the team was consistently flexible, professional and service-oriented – and willing to work with us every step of the way as we navigated the twists and turns of a young, emerging brand together.
                                                                
                            Dave Eisen
                                                            CEO, Plant Snacks
                                                    
                                    
                            

    
            
                
                                            there’s only one choice…and that’s marlo marketing
                                                                I’ve been in the restaurant business for over 10 years now and I’ve had a number of agencies. I’ve worked with marlo for over five years now, and I can say without a doubt that they have helped us get to places we never even thought imaginable. marlo has helped us grow our brand to not only being well known in Boston, helping us win countless Best of Boston awards, but also they've allowed us to expand our brand presence outside of the Boston area to get us notable recognition in many major national magazines. For us at Area Four, there’s only one choice…and that’s marlo marketing.
                                                                
                            Michael Krupp
                                                            Owner, Area Four Cambridge
                                                    
                                    
                            

    
            
                
                                            such a responsive, professional, and results-oriented team
                                                                Thank you for all the work you have done on behalf of the Boston Book Festival. Despite the rain on festival day, turnout was amazing! And we well know that good turnout is a function of great coverage, and the marlo marketing team made sure of that. It was a pleasure to work with such a responsive, professional, and results-oriented team. 
                                                                
                            Deborah Porter
                                                            Founder, Boston Book Festival
                                                    
                                    
                            

    
            
                
                                            integrating all aspects of marketing
                                                                In less than 18 months, marlo marketing has elevated the Alchemista brand in ways that I would not have thought possible when I initially came to them to just handle PR.  I was very skeptical at the outset that outsourcing my marketing to an outside agency could ever achieve the same level of quality, care, and responsiveness, that an in house team could provide.   In this short time, not only has marlo allayed my initial concerns, but I frankly cannot imagine any other approach for my business.  Their approach of truly integrating all aspects of marketing from PR, to storytelling, to website, and demand gen -- not to mention important introductions to potential customers -- is something that every business should consider.     Especially as a fast-growing startup, marketing needs are highly unpredictable, with ebbs and flows, and more skills needed than a startup -- even a late-stage one can afford.     To be able to reach out and have the marlo team handle everything from sales decks to drafting RFP responses, to email campaigns, would require a massive in house marketing team -- which would be exponentially higher cost than marlo's fees, not to mention the overhead of hiring and maintaining a large number of employees to handle it all.  Even with unlimited funding available, outsourcing seems to me to be the best use of funds.   The ROI that marlo marketing has been able to provide is not just measurable in revenue, but the intangibles of knowing that all aspects of Alchemista now truly match my long-term vision for the brand.
                                                                
                            Christine Marcus
                                                            CEO, Alchemista
                                                    
                                    
                            

    
            
                
                                            true professionals
                                                                Marlo has assembled a great team of true professionals at marlo marketing to support our brand building and PR initiatives. They have worked for us to execute campaigns, conduct desk-sides, follow up and come up with creative positioning of our treatments resulting in some excellent exposure and national press. The team, I consider, are 'real' sans the 'fabulous attitude' exuded by many other PR groups. It's a big deal when a real Yankees fan hires someone out of Boston but they've proven to be really worth it – I strongly recommend them!
                                                                
                            Amos Lavian
                                                            President/Founder, Dermelect Cosmeceuticals
                                                    
                                    
                            

    
            
                
                                            they have delivered results
                                                                The marlo team has done an outstanding job getting out the Narragansett Beer story. We have received countless placements since 2009 on both the national and hyper-local level. They have delivered results with industry experts, traditional media outlets and cultural influencers. The team is great at developing an annual plan and then executing against it regularly.
                                                                
                            Mark Hellendrung
                                                            President, Narragansett Beer
                                                    
                                    
                            

    
            
                
                                            we’ve been thrilled with publicity we’ve received
                                                                marlo marketing did an incredible job in terms of letting us meet the right influencers, whether that was bloggers or print media. We were able to coordinate our VIP openings to allow us to break into the market effectively. It was a very big deal for us to find the right local partner. Juice Press has the opportunity to be a national company. I feel like marlo’s been tremendously influential in that aspect. That’s just been consistent with all of our interactions. We’ve been thrilled with publicity we’ve received and so far our business has been terrific.
                                                                
                            Michael Karsch
                                                            Lead Investor & Chairman of the Board of Directors, Juice Press
                                                    
                                    
                            

    
            
                
                                            they understood our objectives
                                                                We reached out to marlo marketing, they came on board, they understood our objectives [for the Lawn on D] in terms of reaching diverse audiences from the young people to the community of Boston and come up with an ingenious approach to how to reach each of those audiences in the ways they like to be reached…that has resulted in a small urban open space being visited by nearly a quarter of a million people. If I was again in a position wanting to reach different audiences using different forms of marketing media…I’d reach out to marlo marketing. They know how to get that done.
                                                                
                            Jim Rooney
                                                            President & CEO, Greater Boston Chamber of Commerce
                                                    
                                    
                            

    
    

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    VIEW VIDEO TESTIMONIALS
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Agency Leadership
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																Marlo Fogelman
																founder & ceo
									
									
							
		
	

	
					
				
								
			
				
			
				
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																Brian Charron
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																Francesca Rovello
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																Colleen McCormick Blair
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																Yana Bushoy
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#### Vice President, Consumer
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text]marlo marketing seeks an experienced, strategic and creative consumer PR professional to join our fast-paced, growing Boston office. Candidates must possess exceptional client and team management skills, as well as a proven track record of success with integrated communications programs.[/vc_column_text][vc_empty_space height="13px"]
	

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RESPONSIBILITIES:

 	Lead strategic planning and program execution for multiple regional and national brands spanning food, beverage, packaged goods, and lifestyle categories
 	Oversee account teams to ensure successful results and maintain client satisfaction
 	Create, execute and manage proposals, strategic/tactical plans and budgets
 	Present ideas, programs and results to clients
 	Cultivate client relationships; foster account growth
 	Maintain a high level of consistent quality across agency deliverables
 	Motivate and mentor junior staff
 	Manage team billability/profitability
 	Drive new business leads and pitches
 	Collaborate with other senior leaders to reinforce and carry out the company culture and vision

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REQUIREMENTS:

 	Minimum 8-10 years of consumer PR experience
 	Agency experience
 	Exceptional client management skills
 	Experience leading cross-functional teams (PR, social, creative, digital, etc.) and leading professional development for junior staff
 	Ability to create and manage integrated PR/marketing plans, budgets and timelines
 	Media relations expertise
 	Command of traditional, digital, social and integrated marketing tactics
 	Ability to independently own programs/campaigns from concept through to execution and results measurement across several client accounts
 	Excellent leadership and presentation skills
 	Willingness to be a team player; ability to work with multiple internal and external agency partners

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If this describes you, please send an email with your resume, cover letter and salary requirements to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### Video Testimonials
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Don't Just Take Our Word For It...
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		Jim Rooney: The Lawn on D	

			
						
					
	

		
	

	
		
	

	
		
				
		Garrett Harker: Eastern Standard	

			
						
					
	

		
	

	
		
	

	
		
				
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		Michael Karsch: Juice Press	

			
						
					
	

		
	

	
		
	

	
		
				
		John Linehan: Zoo New England	

			
						
					
	

		
	

	
		
	

	
		
				
		Michael Wang: Foumami	

			
						
					
	

		
	

	
		
	

	
		
				
		Will & Dave Willis: Bully Boy Distillers	

			
						
					
	

		
	

	
		
	

	
		
				
		Josh Fink: Crazy Foam	

			
						
					
	

		
	

	
		
	

	
		
				
		Kristen Roberts: South Hollow Spirits	

			
						
					
	

		
	

	
		
	

	
		
				
		Jackson Cannon: The Hawthorne	

			
						
					
	

		
	

	
		
	

	
		
				
		Alex Senchak: LimoLiner	

			
						
					
	

		
	

	
		
	

	
		
				
		Nick Penna: SalonCapri	

			
						
					
	

		
	

	
		
	

	
		
				
		Michael Krupp: Area Four	

			
						
					
	

		
	

	
		
	

	
		
				
		Takako Oji: Ogawa Coffee	

			
						
					
	

		
	

	
		
	

	
		
				
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		Arlin Smith: Eventide Oyster Co.	

			
						
					
	

		
	

	
		
	

	
		
				
		Jason Sevinor: Designer Bath	

			
						
					
	

		
	

	
		
	

	
		
				
		MICHAEL LABRIE: COMPASS POINT RETIREMENT PLANNING	

			
						
					
	

		
	
	
	
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#### VP, Hospitality & Lifestyle
[vc_row equal_height="yes" row_content_width="grid" css=".vc_custom_1536691486227{margin-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}" simple_background_color="#ffffff"][vc_column css=".vc_custom_1535648558613{background-color: #ffffff !important;}"][vc_column_text el_class="bullet-list"]Are you a strategic marketer with a knack for building buzz? Is your finger on the pulse of all things trending in the hospitality, F&B, and consumer lifestyle spaces? Do you enjoy managing clients and teams alike? If so, we’d like to work with you!

If you’re eager to join a tribe that shares your passion for food, bevvies, and hospitality, look no further, we got you!

Here’s a bit about marlo marketing and why we may be your cup of tea:

 	Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
 	Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
 	There’s more to life than the (virtual) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients 😉
 	We master our own destiny. Every one of us is empowered and encouraged to attain the experience, knowledge, and role we desire. You decide what you want your path at mm to be – we’ll help you get there.
 	Resting and recharging are non-negotiable. Unlimited PTO days. Birthdays off. Paid holidays. Week off between Christmas and New Year. We work hard and play harder.
 	We’re friends with benefits. Fully covered dental, short-term, and long-term disability. 70% health insurance coverage. Monthly phone reimbursement. 401k with generous employer match. Flexible Spending Account. And a bunch of other benes to make life easier.
 	We don’t stop until we’re proud. We believe that anything worth doing is worth doing well. In other words, we get sh*t done. If you share that ethos, we’re your kindred spirits.

We’re seeking an experienced Vice President who loves the art of media relations and is eager to spread the word about innovative restaurants, culinary personalities, and leading lifestyle brands. If you can whip up cool, compelling, pitch angles and marketing programs in your sleep and have a knack for nurturing relationships with clients, media, and team members, we want to work with you! This is a hybrid position based out of our Boston office.[/vc_column_text][vc_empty_space height="13px"]
	

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PRIMARY RESPONSIBILITIES:

 	Lead strategic planning and program execution for national and regional restaurant, travel/destination, hospitality, and lifestyle brands
 	Create, execute, and manage PR/marketing proposals, strategic/tactical plans, timelines, and budgets
 	Manage and mentor teams to ensure successful results, team growth, client satisfaction, and consistent high quality across agency deliverables
 	Serve as lead client contact, providing high-level marketing counsel
 	Cultivate media/influencer relationships; spearhead media relations efforts
 	Stay up to date on the media and trends relevant to the restaurant/hospitality/consumer lifestyle spaces
 	Support new business outreach and pitch efforts

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REQUIREMENTS:

 	Minimum 10+ years of post-college PR experience
 	Ability to independently create and manage integrated PR/marketing plans, programs, budgets, and timelines
 	Experience leading cross-functional teams (PR, social, creative, etc.) and leading professional development for junior staff
 	Command of traditional, digital, social, and integrated marketing tactics; PR/media relations expertise
 	Exceptional client management skills and ability to work well with others
 	Excellent writing, presentation, and leadership skills
 	Operate with a sense of urgency, attention to detail, and effective follow through
 	Ability to organize, multitask and prioritize work under pressure
 	Willingness to be a team player; ability to work with multiple internal and external agency partners

[/vc_column_text][vc_empty_space height="13px"][vc_column_text]We offer outstanding professional growth opportunities; a fun and supportive environment; mentoring in a team-oriented environment; competitive compensation; and excellent benefits.

If we sound up your alley, please send an email with your resume, cover letter and salary requirements for consideration to careers@marlomarketing.com.[/vc_column_text][vc_empty_space height="25px"]
    VIEW MORE JOB OPENINGS
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#### What We Do
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Marketing
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[vc_column_text]Our roots are in public relations, but today we’re so much more. While the tools we use to be successful have certainly changed since we opened our doors in 2004 with core client Starbucks Coffee, our mission — to help our clients build their brands — remains the same.[/vc_column_text][vc_empty_space height="25px"]
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Branding & Design
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[vc_column_text]We think of our creative team as an “agency within an agency.” From complete visual brand identity creation, to one-off websites, to cost-effective ongoing design needs, our team does it all.[/vc_column_text][vc_empty_space height="25px"]
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Outsourced Solutions
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[vc_column_text]Managing multiple agencies is so yesterday. Leave your marketing to multitasking mavericks who can oversee your entire brand and help you allocate resources — efficiently — to the right channels.[/vc_column_text][vc_empty_space height="25px"]
    Learn More
    		
	
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#### Work
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WHAT DOES “COMPANY CULTURE” MEAN ANYWAYS?
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[vc_column_text]At marlo, it’s an “everything is possible” attitude, a culture of empowerment that starts at the top and emanates throughout to motivate and excite anyone with the desire to grow and succeed for themselves.

Just as we’re not the right fit for every client, we’re not the right fit for every employee; those who thrive here are individuals who are self-starters, passionate about their work, care about getting the little details right as much — if not more — than the big ideas. Scrappy when necessary, visionary always.

That’s the overall vibe we’ve created that our clients respect and our employees thrive in. We push each other to be creative, resourceful, and better every damn day. We act like grownups, plow through our to-do lists, and never, ever stop until we’re proud. Basically, we’re the kind of people who will stop at nothing to make a difference in the lives of our clients, our colleagues, and our community.

If this sounds like the kind of place in which you’d thrive, take a look at our current job openings. And if you’re really the right fit, the fact that we may not have any job openings available presently that meet your skill set probably isn’t gonna stop you![/vc_column_text][/vc_column][/vc_row][vc_row gap="35" content_placement="middle" row_content_width="grid" css=".vc_custom_1538402039650{margin-bottom: 80px !important;}"][vc_column width="1/3"][/vc_column][vc_column width="1/3"]
    
            
    
	    
		    
		        		            
		                CAREERS	                
		        							
		
	
	        
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#### Work
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Work Here
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WHAT DOES “COMPANY CULTURE” MEAN ANYWAYS?
[/vc_column_text][vc_empty_space height="13px"]
	

[vc_column_text]At marlo, it’s an “everything is possible” attitude, a culture of empowerment that starts at the top and emanates throughout to motivate and excite anyone with the desire to grow and succeed for themselves.

Just as we’re not the right fit for every client, we’re not the right fit for every employee; those who thrive here are individuals who are self-starters, passionate about their work, care about getting the little details right as much — if not more — than the big ideas. Scrappy when necessary, visionary always.

That’s the overall vibe we’ve created that our clients respect and our employees thrive in. We push each other to be creative, resourceful, and better every damn day. We act like grownups, plow through our to-do lists, and never, ever stop until we’re proud. Basically, we’re the kind of people who will stop at nothing to make a difference in the lives of our clients, our colleagues, and our community.

If this sounds like the kind of place in which you’d thrive, take a look at our current job openings. And if you’re really the right fit, the fact that we may not have any job openings available presently that meet your skill set probably isn’t gonna stop you![/vc_column_text][/vc_column][/vc_row][vc_row gap="35" content_placement="middle" row_content_width="grid" css=".vc_custom_1538402039650{margin-bottom: 80px !important;}"][vc_column width="1/2"]
    
            
    
	    
		    
		        		            
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		                INTERNSHIPS	                
		        							
		
	
	        
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#### Yana Bushoy
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Vice President
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[vc_column_text]Yana joined marlo marketing as an Account Director in 2016, leading day-to-day strategic direction and oversight of the agency’s hospitality marketing clients. In 2019, she was promoted to Vice President and currently leads strategy and execution across all agency restaurant clients, creating comprehensive plans spanning social/digital media, local and global promotions, loyalty programs, email marketing, internal/external communications, online reputation management and more.

Prior to joining marlo, Yana worked as the Director of Marketing at 5 Napkin Burger, where she was responsible for developing and implementing global and lobal marketing, advertising and promotional strategies for the six-location full-service restaurant group. During her tenure, the restaurant was recognized as the #3 Most Popular NYC Restaurant by Zagat, as well as #61 in the ‘Top Restaurants Social Media Index’ by Nation’s Restaurant News.

Originally from Needham, Massachusetts, Yana is a graduate of Cornell University’s School of Hotel Administration.[/vc_column_text][/vc_column][vc_column width="1/3"]
	
		
			
    
                                                            
		
	
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Meet The Senior Team
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																Marlo Fogelman
																founder & ceo
									
									
							
		
	

	
					
				
								
			
				
			
				
																Karen Wong
																chief operating officer
									
									
							
		
	

	
					
				
								
			
				
			
				
																Brian Charron
																creative director
									
									
							
		
	

	
					
				
								
			
				
			
				
																Ariel Gardner
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Francesca Rovello
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Colleen McCormick Blair
																vice president
									
									
							
		
	

	
					
				
								
			
				
			
				
																Yana Bushoy
																vice president
									
									
							
		
	

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