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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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“I Only Love My Bed And My Momma”….AND Drake

“I Only Love My Bed And My Momma”….AND Drake

As all of you readers may have already seen, Drake has been up to all good lately with his random acts of kindness. From paying for $50,000 worth of groceries, to giving a $50,000 scholarship to a University of Miami student and donating another $50,000 to a Miami shelter, he has been sporadically making people’s days (and even YEARS) with his recent bout of generosity.

I mean, it’s not uncommon for famous people to spread the wealth whenever they can, but Drake had a lot of people wondering what he was up to after his numerous gifts – one after another, after another. It wasn’t until the debut of his most recent music video, God’s Plan, that people started putting 2 + 2 together.

Video Source: DrakeVEVO

As you can see within the first five seconds of the clip, Drake’s allocated budget for producing this music video was just under one million dollars. Instead of creating some flashy three-minute music video to go along with his popular single, he instead gave the $996,631.90 to people who could really benefit more.

I’m not sure about you, but I’ve had God’s Plan on repeat ever since the first time I’ve watched it – it’s almost as if he didn’t already give people enough to like about him. Thanks for being you, Drake!

Posted by Olivia