marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

A Method to the Madness?

A Method to the Madness?

March Madness is one of my favorite times of the year. Fill out a bracket (or 2 or 10), put some money down, and watch every single NCAA tournament game like it’s a life or death situation. Every year I enter tournament pools and every year I sit at my computer reading about the Cinderella teams, weak #1 seeds, and the ESPN analysts’ predictions. (Seriously guys – stop picking all the #1 seeds to make the final 4 every year. Cop out.)

I realized that this research continuously gets me nowhere. I think I would have had a better chance at winning my pools if I had randomly written names down. To prove my theory, I asked some co-workers to fill out a bracket. Most of them had little to no NCAA basketball tournament knowledge, choosing their picks based on uniform color, team name, or favorite city. I was set out to prove that it doesn’t matter how much research you do – winning a pool is pure luck.

First Round: Out of a possible 32 points, Brianne won this round, making 24 correct picks. I came in a close second with 23 points, and Alyssa and Jill came in third with 21. (I’m not even going to count Sam’s picks as he wasn’t aware that a 16 seed had never beaten a 1 seed and chose every #1 except Pitt to get knocked out in the first round… maybe next year.)

Second Round: Out of a possible 32 points, Jill outscored everyone with 24 points – 12 correct picks out of 16. Pretty impressive for someone who chose winners based on team color. I came in second with 22 and Alyssa and Brianne followed with 16 and 14 points respectively.

Third Round: Pressure’s on – if you lose your championship team, you’re dead. Out of 32 points and 8 possible correct picks, Jill rocked it with 5 correct picks and 20 points. I managed 4 correct picks for 16 points and Alyssa and Brianne faded into the dust with only 2 correct picks. The problem now? Jill and Brianne had lost their Champion as Syracuse sucked it to OK. (Thanks for being loyal though ladies.)

Final 4 picks – Brianne, Alyssa, and Jill only had UConn left, where as I still had Villanova and UNC, but I already lost my champion when Memphis fell to Missouri. So if UConn could hold on to win – Alyssa would be the champ.

No dice though, as UConn fell to Michigan State. So, none of us had a champion. Since I picked UNC for the title game, I earned 16 points and squeaked by the other girls. Final scores (out of a possible 192 points):

Julie – 93
Jillian – 73
Brianne – 54
Alyssa – 53

So I did win the office pool – but not by much. I’m still convinced that all the research in the world can’t create a perfect bracket – who really picks Bucknell over Kansas? Come on. I’ll chalk this one up to luck as well – better luck next year ladies!

Posted by Julie