- marlo monthly
September 20, 2016 (Boston, MA) – Margaritas Management Group (MMG), an innovator in bringing a taste of Mexico to the US for over 30 years, has enlisted marlo marketing to oversee all marketing efforts for its 27 Margaritas Mexican Restaurants, as well as fast-casual concept Tacomano. With this new client acquisition, marlo marketing continues to expand its expertise into a broader landscape of full-service communications, marketing and digital media services within the restaurant hospitality and consumer products industries.
Following the completion of a three-month brand analysis that began earlier this year, MMG engaged marlo marketing to serve as both the company’s internal and external marketing arm and provide an entirely new strategic direction for the company’s continued growth.
“We decided that an outside agency partner was the right approach for the Margarita’s brand to deliver fresh ideas and implement strategic initiatives designed to deliver on ROI,” said Hugo Marin, President of Margaritas Management Group. “We were comfortable with the marlo team at the outset; their genuine approach paired with their seamless capabilities in public relations, marketing, design and digital media – together with their innate understanding of restaurant operations and hospitality — make them uniquely equipped to bring innovative, integrated solutions to our brand growth.”
Founded in 1984, Margaritas provides freshly-made Mexican food made from scratch set in an ambiance full of authentic artwork, furniture and décor that is all sourced in Mexico. The restaurant group now operates 26 unique Margaritas Mexican Restaurants located throughout Connecticut, Maine, Massachusetts, New Hampshire, Pennsylvania and soon-to-open in New Jersey. Tacomano is a fast-casual Mexican concept located in Durham, NH.
“Margaritas is groundbreaking in their commitment to bringing the Mexican experience to the US, not to mention a 30+ year commitment to their communities, long before cause-related was a corporate must-do,” said Marlo Fogelman, principal of marlo marketing. “We are inspired by the MMG team’s commitment to growth and look forward to drawing upon our diverse team of public relations, advertising, creative, videography, digital and social marketing specialists to deliver a strong ROI for this well-established brand.”
marlo marketing is a full-service, creative consumer marketing agency with offices in Boston and New York City, providing public relations, digital marketing, design and advertising services. Founded in 2004, marlo serves national, international, and regional clients within divisions including Food & Beverage, Travel & Destination, Leisure & Attractions, Restaurants & Catering, Health & Wellness, Fashion & Beauty, Corporate & Business and Cause & Community.
About Margaritas Mexican Restaurant Group
Founded in 1984 by John Pelletier in Concord, New Hampshire, today there are 26 unique Margaritas Mexican Restaurants located throughout Connecticut, Maine, Massachusetts, New Hampshire, Pennsylvania and New Jersey (opening soon). With an unwavering dedication to cooking scratch-made, craveable food and concocting freshly-made Mexican beverages – including over 25 varieties of the namesake margarita – in a setting full of authentic Mexican artwork, a visit to Margaritas is as close as you can get to Mexico without getting on a plane. Within its communities, Margaritas commitment to its employees and guests has been legendary for over 30 years. To learn more, please visit margs.com.