Micro Influencers — Not So Micro
Image Source: Power Reviews
In a recent issue of Cosmopolitan there is an article titled “Confessions of a micro-influencer” featuring Samantha Feher (see below), who explains how her lifestyle, which may seem glamorous, is “not all freebies and flawless selfies.” In marketing-speak, a micro-influencer is a social media user who has between 2-3k and 50k followers (though this definition can vary, depending on who you ask) and who’s content typically markets to a niche audience. A micro-influencer could be verified (as Sam is) but is not a celebrity or public figure. Sam reached her micro status via pizza, cocktails and selfies – sounds easy, right?!
Image Source: @samanthafeher
Well, it’s definitely not! Samantha spends her day negotiating contracts, creating content and shooting for the stars to work with brands that she “genuinely wants to share” on her page and with her followers. While juggling this online persona, Sam also works at Cosmo as an editorial assistant. The life of a micro-influencer might not seem so micro compared to that of someone with a few hundred followers, but Sam stresses the importance of keeping it real. Micro-influencers promote product, take flawless selfies and know just what nondescript photo to keep their feed on fleek (that’s millennial speak for “on point”).
So all you micro-influencers out there spending hours on your personal brand while juggling a full-time job and who knows what else, we see you and we have mad respect!
Posted by Katerina