marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Mrs. Carter vs. Mrs. Brady

Mrs. Carter vs. Mrs. Brady

Image source Instagram/giseleofficial

First Bey, and now Gisele?! H&M is stepping it up with celeb spokesmodels this year!

When Beyonce’s partnership for H&M’s summer collection was announced in March, I was super psyched. First of all, it’s hard to imagine Queen B in anything short of Givenchy, but she was definitely the perfect choice to rock the coveted brand’s bikini line. A $4.95 fringe triangle top will never, ever, look that good. Especially on a post-baby body.

The newly launched commercial for the “Beyonce as Mrs. Carter in H&M” campaign is reminiscent of her hair flipping, beach crawling “Survivor” days, which were, might I add, 11 years ago. Girl doesn’t age, I swear.

Anyway, it was just announced that Gisele will be the face of the Swedish line’s autumn/winter 2013-2014 campaign. Having previously worked with H&M in 2011, you’d think the world’s highest paid model and Tom Brady’s arm candy would have it easy, but to follow Mrs. Carter is no cake walk. Sure, the very few photos that have been teased via social media look pretty good (except for maybe the newsboy hat?), but it’s too early to tell.

So, will Gisele outshine Beyonce or does Bey rule all?

Posted by Erin