marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

MTV Gives Millennials Another Reason to Feel Awesome

MTV Gives Millennials Another Reason to Feel Awesome

The Millennial Generation (also known as Generation Y, the Echo Boomers and Generation Next) can be described as follows: A generation of culturally liberal, technologically-savvy teens and 20-somethings born to Baby Boomers between 1982 and 1995. In addition to a neoliberal approach to politics and economics, Millennials are also intensely concerned with expression and acceptance (thanks, Facebook) and a penchant for delaying adulthood by choosing to live at home with their parents and working as a barista or a bike messenger because signing up for that corporate gig really doesn’t “mesh” with their life plan of making the world a better place (thanks, $160K college loans). [Further reading: The Wall Street Journal recently published an essay on male Millennials, titled “Where Have the Good Men Gone?”]

In order to speak to this juggernaut of marketing and consumerism opportunity, brands must get down to the Millennials’ level (see: American Apparel). Next to jump on the Millennial’s fixed-speed bandwagon is MTV, whose head of programming, David Janollari, recently announced a pilot about “the Millennial Generation’s experience entering young adult life and the workforce in today’s economic climate.” It’s further described as an exploration into the “post-college reality versus the amplified expectations…all the firsts from love, family, friends and career in today’s post-Gen X world.”

Based on the reaction to MTV’s most recent generation-specific series Skins (a whored-up, drugged-out take on teenage life)—parent and family-oriented group outrage; teenage ego boost and validation of “bad” behavior involving sex and drugs—I’m sure this series will be another winner. Just what the Millenials need—a self-important showcase for their suspended childhood.

Posted by Amelia