marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

New Year, No Fear…?

New Year, No Fear…?

The first week of my brand-spanking-New-Year’s-resolution gym membership, I decided to try out one of the free classes offered, Sweat Box.  I thought it would be a mix between bikram-esque hot yoga and boot camp style aerobics with skinny, yuppie moms and twenty year old biddies.  At least, that’s what I wanted it to be…

Au contraire.

Walking into the studio, I was greeted by a fleet of women in uniform: red and black v-neck sport bra tops with matching spandex shorts and pants with the official “Sweat Box” logo embroidered on.  Bad sign—Sweat Box is a “thing,” not just the name of an aerobics class.  The women all boasted strong core and quad muscles and milled around the punching bags; they obviously shared a passion for endorphins and protein shakes.

To put it perfectly, I felt like I was a new inmate in a woman’s penitentiary.  One of the “advanced” girls in uniform even took me under her wing and showed me the proper techniques for all the moves.

Horrified before class had even begun, I made myself stick it out through the air humping, shimmying, one-on-one boxing station, and endless minutes of mountain climbers, among other quad-burning exercises.  The lead man with the hands-free microphone even praised me, by name, for my “efforts” over the loud-speaker multiple times throughout the session.  I stood out like a sore thumb.

Did I sweat? Not excessively, but I was sore for about a week, which is probably what your first week in prison would feel like…save for the fact that I didn’t have to worry about becoming somebody’s “bitch.”  I suggest you go out and try a class…I’m still scared of it, but I will be going back!

Posted by Hannah