Not Your Average Subway Smell
Image Source: ExterionMedia
I’m all for this warmer weather Boston is FINALLY experiencing. However, and let’s be honest, who’s ready for the weird T/subway smells that come with little to no AC during the summer?
That’s why I’m jealous of the Londoners who get to experience Beefeater Gin’s new ad campaign. To promote the launch of its Beefeater Pink line (which is infused with strawberry, citrus and gin’s classic juniper flavor), parent-company Pernod Ricard U.K. recently installed strawberry-scented posters in the underground Oxford Circus station. For those asking, “how can this be done?” the scented posters were made with a new screenprinting process that infuses scented ink onto a dry posted poster.
The idea behind this two-week campaign was to target the brand’s millennial audience and have them fully experience in the product, not just visually, according to Philip Ainsworth, marketing director for Pernod Ricard U.K.
But does London’s busiest tube station really smell like strawberries? Press play below to find out! As an avid subway rider and someone who works in PR/marketing, I’m a fan of anything that can help improve subway smells and creatively inspire riders to enjoy a new product!
Video Source: The Drum
Posted by Christina V.