marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

One Man’s Techno Trash….

One Man’s Techno Trash….

I recently noticed my dishwasher leaking. When our landlord came to inspect, he determined that the relic (an original wood-paneled 1964 Hobart ‘Inspiron’) had bitten the dust at long last. While discussing replacement options, he shared a little handyman insight, explaining how appliance manufacturers today (unlike in 1964) intentionally half-ass production to ensure that the racks rust out within a fairly predictable 5-year timeframe. Further, they price the replacement parts at roughly half the cost of a whole new machine, to encourage full replacement as opposed to repair.

Though I don’t believe all of what he said (this is my sketchy landlord we’re talking about after all), I must agree that techno-gadgety-appliance-things don’t hold up like they used to and, in certain instances, seem to suspiciously self-destruct right when a newer model launches, phones in particular. In addition to  the environmental damage this is causing – in 2007 Gizmodo estimated that 426,000 phones were trashed daily, totaling 155,490,000 a year! – this pattern of constant upgrades is eternally expensive and annoying.

That being said, two weeks ago I was cleaning my desk and just as I was dropping my iPhone 2G in the garbage I recalled a link someone sent to an iPhone auction site. Though I’m too lazy for online auctions, a quick Google search brought me to www.cashforiPhones.com – GENIOUS! Type in your model and any technical issues, get an instant quote and then they send you a pre-paid mailer. Upon receipt they email you to confirm the final tally and then they pay you via PayPal…my ‘trash’ was worth $85 – caching$! The site also accepts iPods, smartphones and BlackBerrys. No idea where this passé technology is going or how it’s being reused so I can’t say this is a wonderful ‘green’ fix, but who cares – easy money!

Posted by Sam