Online Dating with a Side of Guac
Image Source: Chipotle via Restaurant Business
As we’re all well aware by now, the pandemic has completely turned the dating world upside down. I mean, how are you supposed to connect with another human romantically if you can’t get within six feet of them and half your face is covered?! Many have made the best of it by holding dates over Zoom, and online dating apps have definitely capitalized on singles’ collective misery by releasing new features and partnering with renowned brands to keep themselves top of mind.
Chipotle, Hinge and UberEats are doing just that; they’ve teamed up for a special promotion, available on Hinge through December 5th (right in the middle of “cuffing season,” of course!). First of all, daters can now fill out a prompt on the app that tells their prospective partners what their Chipotle order is (who says your burrito order can’t help you find love?). On UberEats, you can find new menu combos, including the Day Date (two entrees, chips and salsa and two drinks); the Date Night (two entrees, large chips and queso, two drinks); and the Hinge Date (one entree, chips and salsa and one beverage for those who may be sharing a meal in person). Plus, Hinge users receive $20 off their next three Chipotle orders on UberEats.
Well-executed partnerships are great ways for brands to stay relevant, garner media coverage and get people talking on social media, just as this one has. And, if you can’t have a first date in a restaurant, having one in your PJ’s, on your couch with burritos and guac isn’t such a bad alternative!
Posted by Erin