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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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Pimped by Phonics

Pimped by Phonics

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Before he was tearing up the charts with my girl Katy Perry, rapper Juicy J made waves by casually tweeting that he was game to give away $50,000 to a hard twerking lady fan.

At first, the tweet looked like a stunt. Juicy J’s album, featuring the single “Scholarship,” was due out about a week after the tweet went up. The tweet was deleted shortly after it was posted, causing Complex magazine to speculate that one lucky girl had already claimed her prize.

And yet, the rapper followed through on his <140 character claim. He partnered with World Star Hip Hop and set up “The Juicy J Scholarship” Contest. A 100% legit competition, complete with all the rules, regulations and snooze-worthy legalese that comes with doing so. In the video announcing the scholarship, Juicy tells his fans, “I want to see a video, of you telling me or showing me why you deserve this money.”

While the site encourages participants to learn more and provides links to the official rules, it seems most fans skipped that part, opting to bust out the video camera and get down to some good ol’ fashioned rump shakin’ instead.

Yet all that twerking was for naught: nearly six months after his original announcement, Juicy J has awarded the money to Zaire Holmes, a 19-year old mother and full time biology major who did not twerk for the cash. Yep, that’s right – the winner of Juicy J’s so-called twerking scholarship did not dance on camera. How is this possible? Simple. She read the rules. All of them. Probably twice.

Her entry video, which can be viewed below, is a well presented case for why she deserves the money. She even calls in three witnesses (a professor and two friends) to support her case. According to Complex, Juicy says the money went to Holmes ‘not only because she’s a motivated individual, but also because she actually read the rules of the contest.”

Reading. It’s fundamental.

Posted by Erin