marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Playing With Words Word Play

Playing With Words Word Play

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Many folks often tend to say that math is the universal language – well, for me, numbers are a foreign language. I guess that means that I’m bilingual? Score! I have to respectfully disagree with the masses here and say that language and lexicon are all the rage. I have always been fascinated by and enamored with all things related to the written and spoken word. When it comes to our spectacular vernacular, I love it all. PUNS are my soul food, PALINDROMES bring me an inexplicable amount of amusement and joy, PROSE gives me purpose. Idioms, alliterations, anagrams, homophones – gimme gimme more. It’s not exactly normal for a high school student to get excited over the analogies and verbal portions of the Standardized Aptitude Test, yet alas, guilty as charged.

So it should come as no surprise that I have an ongoing word association game with one of my brothers, Ben. He and I will let each other know whenever we think of or see a word that only exists in the presence of another word. And by that, I mean a word that only makes sense in a particular context and doesn’t typically stand alone, isolated.

Without further (ado), I present to you just a sample of ‘the list’ that Ben and I keep: scantily (clad), inclement (weather), breeched (baby), unsung (hero), bated (breath), whet (appetite), serrated (blade), raspy (voice), prodigal (son), mete (punishment), litmus (test), wreak (havoc), exact (revenge), moot (point), helter (skelter)  – you see where I’m going with this?

You’d be surprised how many of these word marriages you stumble upon in your everyday life. I invite you to take part in this little exercise. It keeps the mind fresh and sharp, and makes your wrack your….. (brain.)

So, with that being said, when I say ‘vim!’, you say (?????)!


Posted by Ilana