Canadian American Standard Hemp (CASH) commissioned marlo marketing to create branding and packaging for a variety of cannabis product lines. Understanding that each brand concept was strategically geared to a specific consumer demographic, the team worked with CASH to develop customer personas to better articulate a brand promise and compelling aesthetic for each unique audience. The marlo team also worked on branding and packaging concepts for a number of celebrity-endorsed CBD lines including Johnny Depp, Steven Tyler, Joe Perry, Sharon Stone, Wyclef Jean, and Steve Madden among others.
