Founded in 2004 Neptune Oyster is known for its “superior, innovative takes on New England seafood classics”. Our team was involved in its launch, and worked to position this award-winning restaurant for success with print collateral, interior & exterior signage, and interior design to reflect the selected tone and message developed through research and strategy exercises with proprietor.
We additionally specified, procured and coordinated interior design elements, including fabrications, materials, furniture, lighting, glassware, linens, decor, paint colors, etc. to reflect the brand. Our work also involved designing exterior signage & window graphics to reflect the “Old World” nature of the brand.
We also collaborated closely with proprietor, architect, sign vendors and installation teams to unify all design elements and ensure seamless installation of all elements. Part of our efforts to design a cohesive identity included branding all print materials (logo, menus, wine list, template and brand manual for internal use/daily updates) and promotional products.