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Power to the PTO

Power to the PTO

Image Source: United Way of Central Indiana

With Election Day fast approaching, voting organizations and local officials are sounding the alarm – we’re in desperate need of poll workers! And while state and local officials are gearing up for the big day in their own communities (have you registered yet!?), a little help from corporate America never hurts.

In fact, retail giants including Target, Old Navy, Starbucks and Patagonia have teamed up for first-of-its-kind initiative Power To The Polls to encourage their younger, lower-risk employees to not only vote, but to serve as poll workers in their local communities, one paycheck at a time.

Earlier this month, Old Navy first announced its pledge to give its employees a full day’s pay if they signed up, while Target, Warby Parker and Compass Coffee are offering workers PTO to serve as election workers. Smaller companies are also following suit, giving their employees the day off on Election Day so they can get to the polls worry-free.

According to Pew, “poll workers can be the difference between a smooth election and long lines, mass confusion and miscounted ballots. But poll workers are older, less prepared and becoming scarcer.” Not to mention, the pandemic is likely to drive many older volunteers away.

Old Navy’s president Nancy Green echoed the mission of initiative, imploring, “every voice in this country matters and deserves to be heard at the polls, and if we at Old Navy can be even a small part of making that process more accessible to the communities we call home, we are on board.”

It’s not a huge shock that ethically-based companies like Starbucks and Patagonia are getting involved in this effort. Both brands have led the way with their labor policies, socially conscious statements and larger-than-life marketing initiatives.

Do you love your Patagonia fleece? Favorite Target tanks? Then let’s get to the polls, people… and happy voting!

Posted by Katie