Queen B Continues Her Reign with Peloton Partnership
Image Source: Larry Busacca/Getty Images via NBC News
Let’s face it, when we think “at-home workout,” we think Peloton. From their ubiquitous bikes to hundreds of available in-app workouts, they always seem to be one step – or pedal – in front of the rest. And that extends to their taste in music.
We all know that after settling on your fave instructors (shout out to @allymisslove and @codyrigsby), you always choose a ride or run based on the tunes. I mean, what is more central to a good workout than a great song?! But, just when we thought our workouts couldn’t get any better, Peloton has announced a partnership with none other than Beyonce.
As part of the multi-year collab, Queen B will curate and celebrate the power of music “to uplift, motivate and inspire,” as well as give back – specifically to Historically Black Colleges and Universities (HBCUs). The partnership will also include access to Beyonce’s entire catalogue of music (OMG), workouts themed around her Homecoming album and digital memberships gifted to students at HBCUs. We all know that with Beyonce involved, it’s going to be amazing, so throw on that workout gear, strap in and enjoy the ride!
Posted by Francesca