Image Source: KraftHeinz/Today.com
When your teachers are watching and those midday cravings hit, why not sneak a little cheddar cheese in?
Well, the nine year-old daughter of Twitter user Valerie Schremp Hahn did just that when she filled an empty lip balm tube with yellow cheddar cheese. A crafty move? Maybe. #Krafty? Oh definitely.
My 9-year-old daughter has taken an old lip balm tube and filled it with cheese so she can eat it in class. pic.twitter.com/YEAqZx2wnr
— Valerie Schremp Hahn 📰 (@valeriehahn) September 17, 2019
Behold, another multi-million dollar company cashing in on a pretty “cheesy” idea! After Valerie’s tweet racked up thousands upon thousands of likes and retweets, Kraft Natural Cheese entered the conversation by tweeting a mock-up image of “Kraft Lip Smackers” in “Back To School Cheddar” flavor. As a cheese lover myself, can’t say I wouldn’t be all smiles about this becoming reality, but so far, it looks to be a spoofy idea to get in on conversations had in the Twittersphere. Nonetheless, people are talking about this “cheese innovation none of us knew we needed.” And now, they’re talking about Kraft.
— Kraft Natural Cheese (@kraftcheese) September 20, 2019
This isn’t the first time a national brand has linked their products with tweets of users with even the smallest of followings. Back in 2015 when Twitter user Jake Voss publicized his “billion dollar idea” called “brunchables,” Lunchables used it as part of their full-blown marketing campaign for the new breakfast offering, incorporating Jake’s once little known tweet into social media posts and print and digital advertisements everywhere.
You spoke. We listened. Now mix up your breakfast with new Lunchables Brunchables. pic.twitter.com/xuo6AbnFoQ
— The Real Lunchables (@RealLunchables) June 14, 2019
— The Real Lunchables (@RealLunchables) April 3, 2019
Many first believed it was a fake publicity stunt, but in fact, Brunchables are actually a thing. Unsure if Jake Voss is a billionaire yet or not…
Posted by Katie