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Say Hello to the Binge Button marlo marketing

Say Hello to the Binge Button

Image Source: Delta

It’s the streaming conundrum of the century. You’re 17 episodes deep in the first season of The Office for the 23rd time (and you NEED to savor it because it will be leaving Netflix thanks to NBC’s streaming platform, Peacock) and suddenly, while you’re in the middle of prepping dinner, cleaning your living room or simply being a couch potato, Netflix prompts you:

“Are you still watching The Office?”

Yes. The Answer is always yes.

You would think with the number of memes and tweets picking fun at this system, Netflix would make the change to no longer prompt, and with the trend create plenty of media buzz.

Delta Air Lines knows the agony of this moment and announced that it will introduce a “binge button” to its in-flight entertainment, according to The Verge. When passengers press this button, whatever series they’re fixated on will continue to play until it’s over. No more pressing “next episode” — just hours of uninterrupted television.

Even better, passengers will be able to start watching their in-flight movies and shows from the moment they check in, with the use of the app. The app will personalize entertainment recommendations based on what you’ve watched before as well.

Delta also announced that it is testing the possibility of Bluetooth wireless connectivity. Passengers with wireless headphones would be able to use their own headphones to enjoy the in-flight entertainment instead of getting tangled up in the complimentary pair. Screen mirroring is another feature that could appear on Delta flights soon.

After flying Delta Airlines, I can say this will be great. After contorting my body into a seat and trying my best not to spill my inflight cocktail during turbulence, it will be nice to not have to stop whatever it is I’m doing to go ALL the way back to the home screen just to choose the next episode. Some might call this laziness; I call it efficiency — and one good perk for those who can’t afford Comfort+.

Posted by Cat