marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Say “I Do” From Your Own Living Room

Say “I Do” From Your Own Living Room

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IKEA is no longer just in the affordable-yet-chic furniture and Swedish meatballs game – they recently announced that they are entering a new space – weddings! Let’s face it – weddings are a lot of work (from the invites, to the décor, to the food, gifts, blah blah). Pinterest-worthy centerpieces and perfect wedding day weather rarely work out the way they were intended to. Keeping all of this in mind, IKEA just launched Wedding Online, a virtual wedding service that takes much of the stress out of the big “I Do’s.”

All you need to get hitched with the service is a computer with a webcam and microphone (oh, and a licensed officiant and witnesses in the room if you actually want it to be official).

How does this differ from a Skype wedding? Well, IKEA actually can superimpose your face over bodies so it looks like you and your guests are at a traditional ceremony and reception. Plus, you can pick a virtual theme (so that beach destination wedding in Maui isn’t totally out of the picture), and invite guests via Facebook. The page (aka wedding venue) stays active for six hours, so you can get your party on with your guests without actually having to be in the same room as them (no slobbery kisses from Aunt Kathy to ruin your makeup!).

This service obviously isn’t for everyone—I, for one, prefer a wedding in the traditional sense—however, IKEA is tapping in on the everything-going-virtual trend in a big way. I look forward to what they come up with next (soon I hope to order IKEA furniture online and have it appear, assembled in my living room).

Posted by Erin D