marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Out Of My Seat, Applauding This Ad

Out Of My Seat, Applauding This Ad

‘Twas just a typical ride home last week on the Orange line, when all of a sudden, a clever little piece of marketing stopped me in my tracks (shout out to the MBTA for some entertaining reading material on the daily commute).

Upon first glance, I definitely thought I was just reading a random (not to mention, displaced), personals ad… if those are still a thing? Then, I saw the ‘sectionals’ and ‘Bernie & Phyl’s’ in bold. Well played, B & P. Well played, indeed. How genius to have a furniture ad couched in the hypothetical prose and innuendo of a risqué newspaper solicitation.

Clearly, I was very impressed, as the below image will prove. Yes, I was one of those creeps awkwardly trying to take a discreet photo of something on public transportation.

I’m guilty of being a sucker for advertisements like this, the ones that are conceptualized and designed with shock value in mind. I love that this graphic isn’t overly flashy – no bright colors, no sexy models or glossy products featured. I found it to be impressively realistic and it accomplishes its objective of seeking and grabbing attention. That whole ‘sex sells’, naughty-vs-nice marketing dichotomy is definitely not a myth.

Bravo, Bernie & Phyl’s. A standing/SITTING ovation for this one.

Posted by Ilana