Shoe Brand Red Wing to Offer Jobs, Not Sales This Labor Day
Image Source: Red Wing
With all of the hype around Labor Day sales, barbecues and enjoying what is basically the last weekend of summer, it’s easy to forget what Labor Day is actually about. Originating in the late 19th century, Labor Day was created to recognize the American labor movement and the hard workers who contributed to many of our country’s great achievements. In light of the millions of Americans who are currently unemployed due to COVID, retailer Red Wing Shoes is on a mission to change how Labor Day is viewed this year. They launched #LaborDayOn, a campaign to promote (and have other companies join them in promoting) their job openings, instead of offering the usual LDW discounts.
According to AdWeek, Red Wing is also turning more than 500 of its stores into jobs centers for people looking to find local trade jobs and transforming its customer service phone number into a job search hotline. Many companies, including General Mills, Sleep Number, Burger King and New Balance have also pledged to promote their job openings. Red Wing’s dedicated landing page even provides assets for companies to use to promote their efforts.
Red Wing CMO tells AdWeek, “A lot of the jobs that we seek to fill as a shoe company—and that our consumers seek to fill—are jobs in the skilled trades. And quite often, those jobs are not easily findable,” Schneider said. “They’re not always on the popular national job boards, so to speak. So, we believe that it’s an opportunity for us to make these roles more visible.” Kudos to Red Wing for recognizing the dedicated workers who make their products what they are.
It will be interesting to see how other brands follow in the footsteps of Red Wing and choose to highlight what Labor Day is actually about, instead of trying to capitalize on sale-hungry shoppers!
Posted by Erin