marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Sink or Swim: Puppy Pool Floats

Sink or Swim: Puppy Pool Floats

Image Source: Bark Shop

With Memorial Day marking the unofficial kick-off to summer, it’s time to make sure you have all the necessities for the season on hand. You’ll need all your backyard barbecue essentials: propane for the grill, cornhole and other lawn games, and maybe a keg or two of rosé. And, if you have a pool or a lake house, it’s time to get this season’s hottest pool floats, because giant pizza slices, swans and flamingos are so last season.

This year, it seems the trend is floats in the shape of different modes of transportation and to match your float with that of your four-legged friend. That’s right – this year, Fido has earned himself a yacht pool float and a prime spot in all of your Instagram stories! No more doggy-paddling for Fido – it’s the life of luxury from here on out.

Bark Shop, the company behind the BarkBox monthly subscription boxes for your dog, has partnered with pool float company FUNBOY for a very Instagrammable collection of twinning pool floats for man and man’s best friend. The FUNBOY x Bark collection features matching doggy-sized and human-sized floats in the shape of yachts and retro convertibles. The fun-named bundles (“Pimp My Float” for the convertible and “Holy Ship” for the yacht) each include a float that is about the size of a queen bed and can comfortably hold two humans and a puncture-resistant dog float that can accommodate a 70-pound pupper. The human floats have built-in coolers and cupholders, and while the doggy versions also have a cooler section, it probably is better suited for chew toys than for chilling bottles of rosé.

While I’m all about doing it for the ‘Gram, I have serious doubts that my dog, Bailey, would be chill enough to lounge about on a float for even one dogfie, let alone for a whole day in the pool. But dog speed to other dog moms and dads who plan to spoil their furbabies with a pool float and fill my Instagram feed with what will surely be enviable pupper pics.

Posted by Sylvie