marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Small But Certain Happiness

marlo marketing m. blog small but certain happiness

Small But Certain Happiness

Image Source: New York Post 

“Anxious South Korean youngsters have lost hope in their futures and don’t want to get married — and that’s unexpectedly fueling the country’s $2.5 billion air-fragrance industry” is the Business Insider article that first introduced me to the concept of “small but certain happiness” or “소확행,” which was originally introduced by world-renowned Japanese writer Haruki Murakami.

Turns out the concept, which the article ties back to hard economic times during which people can’t afford a house so instead buy luxury fragrances, is something that we can all apply to our lives in different ways. It lead me to think — what are my small but certain happinesses? I decided to make a list, because I’ve been told gratefulness changes everything, and while, like the younger generation in South Korea, I can’t afford a house or a wedding, I can certainly afford a glass of wine or a bottle of perfume. Below are a few of the things that bring me “소확행.”

  1. Espresso in the morning
  2. Face masks before bed
  3. Walking to the train after work
  4. A glass of wine outside with friends in the sun
  5. The final spritz of perfume before I leave the house

So, readers, what are yours?

Posted by Giana