marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Star Wars Land Is Happening And It’s Out Of This World marlo marketing star wars land is happening and its out of this world

Star Wars Land Is Happening And It’s Out Of This World

Image Source: Disney Parks 

By now it’s no surprise that I’m a long-time fan of Disney parks, or any theme parks that boast about the experience. Not only do kids live out their dreams, parents and adults get to feel like a kid again with some added perks (you’re never too short to ride something and, of course, booze). Sure, crowd control is an issue and strollers can overtake you, but once you see a child singing whole-heartedly at a firework show, it melts your heart.

Disney is the leader in fully immersive experiences, from smells pumping out of the bakeries to intricately themed rides where a runaway train takes you on the wildest ride in the wilderness, and you never feel like you’re in central Florida.

That’s why I’m so excited for Disney’s Galaxy’s Edge to open this year, and plenty of fans are counting down the days until they can pilot the Millenium Falcon (which was built to size, might I add). I’ve been reading every announcement (since my dad insists on sending them to me), and for a Star Wars nerd, this section of the park will be jaw-dropping and revolutionary.

When the Star Wars-themed land opens this summer in California and fall in Florida, you’ll not only feel what it’s like to wield a lightsaber and bring home a customized droid, but come face-to-face with the First Order, drink blue milk, sip space-age cocktails in a cantina and see BB-8 in his full glory. What makes this even more immersive? For the very first time, your experience on an attraction can and will affect what happens while you wander around a Disney park.

So don’t. Crash. The Falcon.

The Star Wars: Rise of the Resistance ride is being touted as four attractions in one. Guests will board multiple ride vehicles, encounter enemies, and walk the halls of a Star Destroyer as if they were truly a Resistance fighter taken captive. Yes, for the very first time, a Disney ride will allow you to move from experience to experience in vehicles and through segments on one immersive, cinematic storyline that doubles as a ride.

And let’s not forget the merch. Things you’ve never seen before — and never thought you would — will soon be sold at Disneyland and Walt Disney World. A C-3PO toy that complains if you pop his head off and reattach it the wrong way? They’ve got it. Plus, the customizable droids can sit on your shoulder and will interact with you in the park, like to warn you when an army of stormtroopers are approaching — bound to be a hot-ticket item.

It’s a small world, but Galaxy’s Edge will take you through the universe.

Posted by Cat