marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Starbuck’s Cup Color Controversy

Starbuck’s Cup Color Controversy

Image source HuffingtonPost.com

It wouldn’t be 2016 if people weren’t getting mad about something.

Last week, Starbucks debuted a new “green cup” designed by artist Shogo Ota, that features a mosaic of over a hundred people drawn with one continuous stroke. CEO Howard Schultz stated that “during a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other.” These new “unity” cups have caused quite the stir (pun intended) for coffee enthusiasts who were expecting a rollout of RED, not green, holiday cups. Many have taken to social media and threatened a boycott of Starbucks all together. #dramaqueens

Last year, Starbucks pulled Christmas imagery from their cups after the PC police claimed it was too exclusive to many religious groups, and went with a solid red look. This also drew a lot of flak from people used to touting their seasonal and spirited lattes.

Obviously I get that people hate change, but seriously, this is a cup of coffee people, we have bigger fish to fry. Kind of ironic though that the “unity” cup’s vision of bringing people together is just causing more divisiveness altogether. Sigh.

 

Posted by Anne.