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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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Stay Woke – Waking Up to Dictionary Upgrades

Stay Woke – Waking Up to Dictionary Upgrades

Image source Google Images

The year is 2017 and millennials have officially taken over the world. Kidding, kidding… no, but really, the word ‘woke’ in its current slang-esque form has officially been added to the Oxford English Dictionary. What does this word mean, you may wonder? Sure, you may be awake right now (or not, depending on how many S’Bux Ventis you’ve already consumed/still need to consume), but are you truly actually WOKE?

Seen in countless memes, Tweets, Instagram captions (often accompanied by the ‘pair of eyes’ emoji) and song lyrics galore, the viral term ‘stay woke’ has important socio-political ties as it pertains to the quest for racial justice and equality, particularly in relation to the Black Lives Matter movement. ‘Woke’ in its traditional form (a variation of ‘wake’ or ‘awake’) has been in the OED since the early 1960s, but the publication revised the definition in its quarterly June update to reflect the latest meaning – which is basically a cooler, fresher way of saying ‘vigilant’ or ‘well-informed.’

The exact explanation of ‘woke’ per the OED is:

“woke, adjective: Originally: well-informed, up-to-date. Now chiefly: alert to racial or social discrimination and injustice; frequently in ‘stay woke’.”

This phrase/word shows no signs of slowing down anytime soon, so props to Oxford for ‘staying woke’ and keeping the big book of language full of current faves.

Posted by Ilana