Streaming or Stealing? A Look Into What’s Wrong With Spotify’s Data Mining Ads
For those of you that have a Spotify account, you may have received a holiday email in the last two weeks containing some fun end-of-the-year stats on your listening habits. It included a series of your most listened to artists, most listened to songs, and the total amount of minutes you spent listening to music in the music streaming application. At face value, the list is a nice look back at your past year in terms of musical taste. But it is the facts and figures that didn’t quite make your personal list that may make you wary of the way they’ve been gathering and using your data.
Source: Ad Week
While many do not consider Big Data to be a big problem, some consider it an invasion of privacy when their information is used for marketing purposes. As reported in the New York Times, an OOH ad campaign that continued with a 2016 theme featuring info from the mined data was funny to some, not so much to others. With over 140 million regulars users and 50 million paying for the monthly subscription service, users are divided on the moral implication behind the campaign. Some see it as amusing and playful, while others find the ads to be borderline creepy and almost making fun of users. This practice is not limited to Spotify however, as Netflix has also dipped into this user-specific haarbit focused marketing campaign. On December 10th, 2017, Netflix tweeted, “To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?
Personally I find the practice to be a funny poke and prod at some groups of users’ odd habits. As long as the ads remain anonymous (and the monthly subscription fees don’t go up), I’ll stay streaming!
Posted by Nic
Posted By: marlo marketing