marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Swap Your Morning Coffee for a Colada: Barbados Welcomes Remote Workers

barbados

Swap Your Morning Coffee for a Colada: Barbados Welcomes Remote Workers

Image Source: The Independent

As the COVID-19 pandemic continues to drastically alter our daily lives, an increasing number of companies have instructed their employees to continue working remotely. In fact, many CEOs have announced that their employees may continue working from home indefinitely if they so choose. So now the question is, how will this shift in work patterns impact where people choose to live? The Caribbean island Barbados may have some say in that thanks to their recent marketing tactic, “The Barbados Welcome Stamp.”

The Barbados Prime Minister has announced that beginning in August, anyone earning greater than $50,000 a year is welcome to take advantage of their new 12-month visa program in an attempt to entice remote workers to swap their mundane lifestyles for Caribbean living. Like many other tropical destinations, tourism is a massive component of Barbados’s economy– around 40%. This new program hopes to regain the country’s substantial losses in overall revenue while providing a place of refuge to individuals and families hoping to escape the a potential second surge of COVID-19.

Barbados has been able to keep a handle on their COVID-19 cases thus far, with as little as 104 cases and 7 deaths. In order to maintain these numbers, anyone taking advantage of the new visa program is required to pass a COVID-19 test no later than 72 hours before their flight or upon arrival with a two-day quarantine period. In addition, travelers are subject to a temperature check once they’ve arrived to the airport. They must also protect themselves by wearing a mask throughout their travels to the island.

The Welcome Stamp will allow any individual or family to live on the island for up to 12 months no matter where their employer is based. The fees for the visa are $2,000 for an individual and $3,000 for families as well as the cost of required health insurance.

With immaculate weather and pristine beaches, it seems like quite an enticing opportunity to make the move to Barbados. Just imagine swapping your home-brewed coffee for a piña colada and your home office for a cabana!

Posted by Kendall