Sweat(lag) It Out
I don’t know about you, but whether I fly two hours or eight, I’m always jetlagged by the time I land. Anyone who knows me knows I’m a total grump when I don’t get enough sleep, and it’s definitely put a damper on a few vacas. Typically when traveling I just sleep in cabs, restaurants, clubs – you name it – but apparently there’s a healthier way to do this whole travel thin — sweating it out or as Delta and Equinox say, “Sweatlag.”
Image Source: AdAge.com
As Wieden + Kennedy New York, the brainchild behind a recent campaign for Delta and Equinox say, “…exercise keeps (jet lag) away on the ground by helping with time-change adjustments and speeding up the return to normal circadian rhythms.”
To me, jetlag feels like a cruel hangover, so all I can think of when I hear “Sweatlag” is the generous eyeroll that I give to any friend who tells me that they “sweat out their hangovers.” I’ve tried it, and instead of spinning on the bike, my head spins until I smoothly slide ride off the bike, onto the floor. Okay, it only happened once, but NEVER AGAIN.
Needless to say, I’m skeptical of this whole Sweatlag “recovery” workout. Aside from the logistics, I do find the whole promotion pretty genius from a PR perspective. I now know that Delta has a new plane with features that help prevent jetlag, like better cab pressurization and larger windows. Though, they must not work too well if you still have to go sweat it out afterwards, but at least you get a free class at Equinox when you land, because that’s the first thing I want to do on vacation…
Check out the campaign’s Rocky-esq vid below:
Personally, I’m not into t00k on vaca thing unless it means getting too much sun by the beach and my daquiri isn’t keeping me cool….buttt if you’re into that thing, check out a “Sweatlag” class and move ya leggies.
Posted by Christina B.
Posted By: marlo marketing