Swiping Right on… The Olympics?
Image Source: Brand New
The 2024 Summer Olympic Games in Paris aren’t really anytime soon, relatively speaking, but the branding and promotion are moving full steam ahead… and way ahead of the actual event.
The official logo for 2024 was recently released and feedback from the general public has been mixed to say the least, with many finding the design to be polarizing and a bit too kitschy and stereotypical.
My first impression of the logo was that it was fine enough. I’m a fan of the particular font choice and the incorporation of the color gold, a hue that has become somewhat synonymous with the Games. However, when I took a closer look, the flame (obviously meant to evoke the mood and aesthetic of the Olympic torch) started to remind me of something. Something that I’ve seen countless times on Instagram memes and something that lived on my iPhone’s home screen at one point in the past. Yes, the freshly-debuted Olympic logo was fiercely reminding me of… Tinder. And it turns out, I’m not alone.
A five second scour of Google News will result in many articles on many different outlets with people bemoaning how the 2024 logo resembles the iconic dating app logo, and also feels vaguely reminiscent of the graphic design a hair salon might use.
The main visual element is meant to pay homage to Marianne, the long-standing animated personification of the French Republic. In the Olympic logo, ‘Marianne’ appears cheeky, sultry and – as is hilariously and astutely noted on the interwebs – seemingly sporting Jennifer Aniston’s ‘The Rachel’ haircut from Friends.
This combination of a sultry Parisienne and Tinder-looking fire burst has left a lot of people confused, disappointed and outraged, especially those who live in France.
The 2024 Summer Olympics logo… playing games with us indeed.
Posted by Ilana